Marketing Communications for Startups - Entrepreneurship 101
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Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.
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Marketing Communications for Startups - Entrepreneurship 101
- 2. Marke&ng Communica&ons for Startups
- 6. "Half the money I spend on adver4sing is wasted; the trouble is I don't know which half.” -‐ John Wannamaker
- 7. The March to Marke&ng Product
- 8. The March to Marke&ng Product Sales
- 9. The March to Marke&ng Product Sales Marke&ng
- 11. How big is the What are your market? strengths and weaknesses? Who’s the compe44on? What are your resources? What are the opportuni4es and challenges?
- 13. What Makes You Unique?
- 14. What Makes You Unique? What’s Your Compe&&ve Edge?
- 15. What Makes You Unique? Why Should I Care? What’s Your Compe&&ve Edge?
- 16. What Makes You Unique? Why Should I Care? What’s Your Compe&&ve Edge? Who’s the Target Audience?
- 17. Core Messaging
- 18. The Keys to Core Messaging • The One Breath Rule
- 19. The Keys to Core Messaging • The One Breath Rule • How does your product help customers?
- 20. The Keys to Core Messaging • The One Breath Rule • How does your product help customers? • What are the most interes4ng features?
- 21. The Keys to Core Messaging • The One Breath Rule • How does your product help customers? • What are the most interes4ng features? • Avoid: “leading”, “advanced”, “state of the art” or “best in class”.
- 22. Elevator Pitch
- 28. Website Design
- 29. Markevans.ca Three itera4ons
- 38. Why Blog? Insight & Informa4on Domain Cost-‐Effec4ve Exper4se A Powerful Google Juice/ Content Engine SEO
- 39. Coming up with 100 blog post ideas is easy!
- 43. Social Media
- 44. Key Considerations Why social media? What are your goals? Target audiences What’s the Resources compe44on doing?
- 50. What is Content Marke&ng? The crea4on and distribu4on of relevant content to a[ract and engage target audiences to drive profitable customer ac4on. (aka sales)
- 56. Why Videos Work Web users are lazy Mul4-‐purpose, We live in a video long shelf life culture Google loves, Good ROI loves videos
- 57. NewsleOers
- 58. Why NewsleOers Work Great Sales & Marke4ng Tool Create Once, Lots Build and nurture of Distribu4on rela4onships Get real-‐4me Cost-‐Effec4ve feedback & analy4cs
- 62. Public Rela4ons
- 63. Why? Awareness Demonstrate Sales leads Trac4on Partnership Media/blogger opportuni4es coverage
- 64. The Best PR is…..
- 65. The Best PR is…..
- 67. Resources Presenta&on link: h[p://bit.ly/marsmarke4ng Social media cheat sheet: h[p://www.flowtown.com/blog/the-‐small-‐business-‐social-‐media-‐cheat-‐sheet 15 Essen&al tools for lean startups: h[p://welovelean.posterous.com/15-‐essen4al-‐tools-‐every-‐lean-‐startup-‐cant-‐li ConnectedHQ – free CRM h[p://connectedhq.com/ A Smart Bear (Good startup blog) h[p://blog.asmartbear.com/ 25 Non-‐Financial Benefits of Business Blogging: h[p://www.businessesgrow.com/2012/02/07/25-‐non-‐financial-‐benefits-‐of-‐business-‐blogging/ Content Grid infographic: h[p://www.b2bbloggers.com/blog/the-‐ul4mate-‐content-‐marke4ng-‐infographic/