Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
#What #is #Digital #Marketing
A beginner's guide by LIWTT.
Digital Marketing is the promotion of products and services via online medium. To know more please visit: http://www.liwtt.com/what-digital-marketing/
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
#What #is #Digital #Marketing
A beginner's guide by LIWTT.
Digital Marketing is the promotion of products and services via online medium. To know more please visit: http://www.liwtt.com/what-digital-marketing/
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
A Study on influence of outdoor advertising on consumersGaurav Kale
The research aims to study on influence of outdoor advertising on consumers.
- Up to what extent are the people are exposed to outdoor advertising?
- How many of them have applied the advertising message in their lives and experienced change of attitude?
- How many of them purchase products/services promoted in outdoor advertising?
- To analyse the variety of outdoor ads
- To study and measure the impact of outdoor ads among the consumers.
- To study the influence of outdoor ads on consumers choice of products and services.
- To study the impact of outdoor advertisements on conveying advertising messages
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
This slide contains details about the various types of digital advertising. Visit https://www.kreataglobal.com/digital-advertising-agency/ to get the best ads tailored for your brand.
best digital marketing institute in pitampuravanshitagupta37
Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
A Study on influence of outdoor advertising on consumersGaurav Kale
The research aims to study on influence of outdoor advertising on consumers.
- Up to what extent are the people are exposed to outdoor advertising?
- How many of them have applied the advertising message in their lives and experienced change of attitude?
- How many of them purchase products/services promoted in outdoor advertising?
- To analyse the variety of outdoor ads
- To study and measure the impact of outdoor ads among the consumers.
- To study the influence of outdoor ads on consumers choice of products and services.
- To study the impact of outdoor advertisements on conveying advertising messages
The impact of online advertising on consumer buying behaviour towards mobile ...rahul_yadav96
Hey guys i have uploaded my 5th(BMS) semester Research paper on "The impact of internet advertisement On Consumer Buying Behavior Towards Mobile Phones". i hope this will be helpful for getting a brief idea on how research papers are to made and submitted.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
This slide contains details about the various types of digital advertising. Visit https://www.kreataglobal.com/digital-advertising-agency/ to get the best ads tailored for your brand.
best digital marketing institute in pitampuravanshitagupta37
Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications.
In the framework of E-Marketing course at Vilnius University, we create a marketing strategy concernig a small lithuanian comany , Reed , that sells gramophones of high quality
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
E-Marketing (past, present, and future)Usman Tariq
Textbook Title: “E-Marketing, 8th E": international Edition
Author: Raymond D. Frost, Alexa Fox, Judy Strauss
Publisher: Taylor & Francis, ISBN-13: 9781138731370
Year/Edition: 8th ed. was published by Rutledge
Publication Date: 2018-10-18
The survival kit for your digital transformationrun_frictionless
To go digital, you need an IT organization, an enterprise architecture, IT processes, and tools that allow for new projects to go live tomorrow instead of next week. The ability to do this will give you a competitive advantage and it will also reduce costs. But how do you get there? This white paper will get you there.
https://runfrictionless.com/b2b-white-paper-service/
Technological Advancements in E-Commerce and Customer Relationship ManagementDr. Amarjeet Singh
In the recent past, for any business to be successful it is essential to acquire, serve and retain customers. The number of users of commercial purposes has led to increased demand for E-Commerce in the global market. There has been a remarkable progress in E-Commerce due to globalization and technological advancements which led to sustainable quantum of business at affordable price. Technologies used in E-Commerce includes: Augmented Reality: The Future of E-Commerce Stores, Artificial Intelligence: Improving E-Commerce services and Optimizing Customer Experience, Voice Search, Chatbot, Blockchain Technology: A Faster, Safer and More Transparent used as E-Commerce Payment System, Security and Supply chain management. This paper focuses on the evolution of E-Commerce, development of CRM initiatives, leading E-Commerce companies, technological advancement in E-Commerce: E-Commerce platforms and service providers; software and tools used in E-Commerce and recent trends in E-Commerce and CRM in streamlining the CRM process thereby minimizing the cost of CRM.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. 3
1. Background.
2. E- Marketing , E- Business , E-
Commerce .
3. Internet Marketing .
4. Internet properties & Marketing
implications .
6
4. BACKGROUND
The term "marketing" is derived from
the word "market" which refers to a
group of sellers and buyers that co-
operate to exchange goods and
services.
The modern concept of marketing
evolved during and after the industrial
revolution in the 19th and 20th
centuries.
05/02/15 4
5. The American Marketing Association:
The process of planning and executing
the conception, pricing, promotion and
distribution of ideas, goods, and services
to create exchanges that satisfy
individual and organizational objectives.
05/02/15 5
6. The Chartered Institute of Marketing:
The management process responsible
for identifying, anticipating and
satisfying customer requirements
profitably.
05/02/15 6
14. E-Marketing is the application of a broad range
of information technologies for :
1.Transforming marketing strategies to create
more customer value (more effective
segmentation, targeting, differentiation, and
positioning strategies).
2.More efficiently planning and executing the
conception, distribution, promotion and
pricing of goods, services, and ideas.
3.Creating exchanges that satisfy individual
consumer and organizational customers’
objectives.05/02/15 14
15. –Alternative definition:
E-marketing is the result of information technology
applied to traditional marketing.
–E-marketing affects traditional
marketing in two ways:
• Increases efficiency in traditional marketing
functions,
• The technology of e-marketing transforms many
marketing strategies.
⇒Results: new business models that add
customer value and/or increase company
profitability.05/02/15 15
16. What Is E-Business?
– E-business “is the continuous optimization of a
firm’s business activities through digital
technology”
– Digital technologies = information technology
are things like computers and the Internet, that
allow the storage and transmission of data in
digital formats (1’s and 0’s)
05/02/15 16
17. 05/02/15
E-Business, E-Commerce, and
E-Marketing
• E-business is the continuous optimization of
a firm’s business activities through digital
technology.
• E-commerce is the subset of e-business
focused on transactions.
• E-marketing is one part of an organization’s
e-business activities.
17
18. Important e-business benefits according
to U.S. top executives:
1. Building better quality customer
relationships.
2. Finding more business partners
and other development
opportunities.
3. Building better brand visibility.05/02/15 18
19. There is Hope After the Trough of Disillusion
Source: Adapted from Raskino and Andren of Gartner Research (2001)
Technology Peak of Trough of Slope of Plateau of
Trigger Inflated Disillusion Enlightnment Profitability
Expectation
1990-1996 1999 2000 2001 2002 2003 2004 2005 2006
Equity times Debt Times Positive Cash Flow
Visibility
Dot-com
peak
U.S.
Recesssion
E-Business
becomes “just
business”
E-Marketing in Context: Where does e-marketing fit into this picture?
05/02/15 19
20. The GooGle sTory
shows:
• Markets always welcome an
innovative new product providing
customer value.
• Customers trust good brands.
• Well-crafted marketing mix
strategies can be effective in
helping newcomers enter
crowded markets.
05/02/15 20
21. Key quesTions for
corporaTions
1. How to use information technology
profitably ?
1. How to understand what technology means
for their business strategies?
2. How time-tested concepts by marketers can
be enhanced by the Internet, databases,
wireless mobile devices, and other
technologies?
3. What’s next after the rapid growth of the
Internet and the dot-com bubble has
marketers wondering ?
05/02/15 21
22. 05/02/15
The web is one aspecT
of e-MarKeTinG
E-mail
Internet
UPC Scanner
PDA
Cell Phone
Web
PC
Television
Refrigerator
Database
Automobile
22
23. whaT is The inTerneT?
The Internet is a global network of
interconnected networks:
- Millions of corporate, government,
organizational, and private networks,
- The Internet consists of computers with
data, users who send and receive the
data files, and a technology infrastructure
to move, create, and view or listen to the
content.
05/02/15 23
24. Three important types of networks form part of
the Internet:
inTraneT = A network running internally in a
corporation + using Internet standards (HTML and
browsers) = a mini-Internet but only for internal
corporate consumption . (Hypertext Markup Languge)
exTraneT = An intranet with value chain
partners + the access is normally only partial,
web = The portion of the Internet that supports a
graphical user interface for hypertext navigation
with a browser (Netscape / Internet Explorer). The
Web is what most people think about when they
think of the Internet.
05/02/15 24
whaT is The inTerneT?
25. iT’s biGGer Than The
inTerneT
E- marketing reaches far beyond the Web:
– Many e-marketing technologies exist
= Customer relationship management, supply
chain management, and electronic data
interchange arrangements predating the
Web.
– Non-Web Internet services such as e-mail
and newsgroups
= Effective avenues for marketing.
05/02/15 25
26. The Internet holds more than one
Web:
– The Web that most users access from PCs .
– Subsets of the Web with content specially
formatted for the unique display properties :
1. Web TV.
2. Personal digital assistants.
3. Cell phones.
4. Text-only browsers.
05/02/15 26
iT’s biGGer Than The
inTerneT
27. • Offline electronic data-collection
devices such as bar code scanners.
• Portion of the Web containing high-
bandwidth content for users who
have either cable modems or digital
subscriber loop (DSL) connections.
05/02/15 27
iT’s biGGer Than The
inTerneT
28. Internet ProPertIes andInternet ProPertIes and
MarketIng IMPlIcatIonsMarketIng IMPlIcatIons
1. Marketers who grasp what Internet technologies can do will
be better poised to capitalize on information technology.
2. Internet properties:
Create opportunities beyond those possible with the
telephone, television, postal mail, or other
communication media,
More effective and efficient marketing strategy + tactical
implementation + change the way marketing is
conducted.
• E.g. The idea of digitizing data (bits not atoms) has
transformed media and software delivery methods +
created a new transaction channel.05/02/15 28
29. 3. Internet technologies have changed
traditional marketing in a number of
critical ways.
05/02/15 29
Internet ProPertIes andInternet ProPertIes and
MarketIng IMPlIcatIonsMarketIng IMPlIcatIons
32. 05/02/15
e-MarketIng today
1. Power shift from sellers to buyers .
2. Marketing fragmentation: mass market to
one customer .
3. Death of distance .
4. Time compression .
5. Knowledge/database management is key.
6. Marketing and technology : an
interdisciplinary focus .
7. Intellectual capital is important resource .
32