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EMarketing Techniques Conference_Emailmarketingessentials May2008

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Corporate College
Corporate College

Kristy Amy, President of OnMark Solutions, discusses eMail Marketing Essentials at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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Email Marketing Essentials Kristy Amy May 2008 [email_address] P: 440-463-2183
Agenda ,[object Object],[object Object],[object Object]
8 Keys for Effective Email Marketing
How to improve email effectiveness ,[object Object]
Sample Communication Plan Communication Audience Frequency Business Software Company Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to improve email effectiveness ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Practice Good Design
Who cares who it comes from? Everyone! ,[object Object],[object Object],[object Object],[object Object],[object Object]
On the subject of Subject Lines ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Design with the Preview Pane in Mind Place text above your header image
Permission Email at Work Email Does Not Display the Same Across Email Clients ,[object Object],[object Object],• Don’t risk it! Check out eDesign Optimizer from Pivotal Veracity!
Eye Tracking for a Newsletter Emphasis on reading the first two words of the headlines.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Validate your HTML / Avoid Pitfalls
How to improve email effectiveness ,[object Object],[object Object],[object Object]
Email works best when relevant “ Relevant e-mail campaigns increase net profit by an average of 18 times more than broadcast e-mailings.” Source: Jupiter Research Curious
Top 5 E-mail Content Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],How to improve email effectiveness
Permission Email at Work ,[object Object],[object Object],[object Object]
How to improve email effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Testing and Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example: “ Click to continue…” Vs. “ Read more…”
How to improve email effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics and Email Uses click-stream data to: Measure performance of each link in email: • Click-through (No. and Pct) • No. Orders Generated/Link • Revenue Generated/Link • Conversion % Maximize email effectiveness: • Refine product layout to optimize ROI • Conduct in-depth A/B product testing • Drive traffic to web site • Determine best day to send email
How to improve email effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate CRM, Web and Email ,[object Object],[object Object],[object Object]
How to improve email effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why ISP’s Block E-Mail or Send to Bulk ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.clickz.com/showPage.html?page=3625110
How to Navigate Spam Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to improve deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoiding the SPAM Trap ,[object Object],[object Object],[object Object],http://www.clickz.com/showPage.html?page=3625219
Industries Hardest Hit by Spam ,[object Object],[object Object],[object Object],[object Object]
Techie Stuff on Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Email Trends
Current Email Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Newsletter Thoughts ,[object Object],[object Object],[object Object]
Email Tools
E-mail Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Application Service Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You and Questions!

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EMarketing Techniques Conference_Emailmarketingessentials May2008

  • 1. Email Marketing Essentials Kristy Amy May 2008 [email_address] P: 440-463-2183
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  • 12. Eye Tracking for a Newsletter Emphasis on reading the first two words of the headlines.
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  • 15. Email works best when relevant “ Relevant e-mail campaigns increase net profit by an average of 18 times more than broadcast e-mailings.” Source: Jupiter Research Curious
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  • 22. Web Analytics and Email Uses click-stream data to: Measure performance of each link in email: • Click-through (No. and Pct) • No. Orders Generated/Link • Revenue Generated/Link • Conversion % Maximize email effectiveness: • Refine product layout to optimize ROI • Conduct in-depth A/B product testing • Drive traffic to web site • Determine best day to send email
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