E-marketing is a subset of e-business that leverages electronic mediums for marketing, allowing global reach and lower costs compared to traditional marketing. It includes interactive advertising and is facilitated by online channels, enhancing product choice and information availability. Despite its advantages, e-marketing faces limitations such as scams and lack of personal interaction, but it is expected to grow significantly in the coming years.

1. Emarketing
Submitted by : kawalpreet kaur
Submitted to : kapil sharma

2. INTRODUCTION
 E marketing or electronic marketing is a
subset of E-Business.
 It utilises electronic medium to perform
marketing activities.
 Distributing information with the help of
electronics via internet.
 Promoting an organisation via electronic medium

3. FEATURES OF E-MARKETING
 Internet marketing allows global marketing facility
 It is less expensive
 It makes marketing easier
 sell your products and services and encash your bills
from anywhere.
 It increases the choice of products, services and
sellers.
 Vast availability of information.

4. NATURE OF E-MARKETING
 Arrival of the internet
 Wide advertisement board .
 Internet marketing online business

5. HOW E-MARKETING IS BETTER
THAN
TRADITIONAL MARKETING
E-MARKETING
TRADITIONAL
MARKT.
 Interactive advertising
 Methods of digital marketing
is less expensive
 E-marketing is marketing to
consumers through online
channels like websites and
online banner advertisements.
 Contact from one side
 Traditional marketing
methods more expensive
 It refers to offline
marketing tactics such as
print advertisements,
television and radio ads,
direct mail and trade
show advertising.

8. TOP 10 ONLINE SITES IN INDIA
 Flipkart.com(1)
 Jabong.com(2)
 Myntra.com(3)
 Snapdeal.com(4)
 Amazon.in(5)
 Ebay.in(6)
 Naaptol.com(7)
 Yebhi.com(8)
 yepme.com(9)
 Infibeam.com(10)
 Homeshop18.com(11)
 And others are in race............

9. LIMITATIONS
 Out right scams
 The consumer is unable to physically feel or try
on the product
 Marketer will not be able to use the personal
touch factorhuman factor
 Technology
 Low connection speed
 complication

10. CONCLUSION & FUTURE SCOPE
 Online marketing, especially search engine
marketing will continue growing in double digits
in the next few years
 At the same time there are an increasing number
of households using the internet and search
engines

11. LINKS AND SOURCES
 WWW.GOOGLE.COM
 Article Source: http://EzineArticles.com/