This document is a research proposal submitted by Robin Christian to the Indukaka Ipcovala Institute of Management (I2IM) at Charotar University of Science and Technology (CHARUSAT) in Changa, India. The proposal focuses on researching e-marketing and how to attract people to online advertising in India. It discusses the objectives, problem statement, hypotheses, literature review, variables, and history of e-marketing. It also covers the merits and demerits of e-marketing as well as growth, development and costs of online advertising.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Unit 3:
Media planning: Developing Media plan, Problems encountered, Media Evaluation-
Print, Broadcast media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
With 6.1 billion mobile phone users worldwide, SMS marketing campaigns offer a fantastic way of engaging existing clients, attracting new consumers, and retaining or upselling current customers. With SMS messaging providing an impressive 98 percent open rate compared to a 20 percent open rate with email messages, 90 percent of SMS are also read within three minutes of delivery.
Clearly, SMS marketing presents a huge opportunity for marketers by leveraging mobile marketing. Check out nine essentials to running a successful SMS marketing campaign.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.
A STUDY ON EFFECTIVE BRAND PROMOTIONAL STRATEGIES INFLUENCING CUSTOMERSIAEME Publication
The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions. There is a good response about the hoardings kept in the store and POP for the internal communications and promotions and through this research study, many of the customers have shown their neutral opinion about the contests/sweepstakes/games. One third of the respondents are respond ed that the paper advertisement helps them to know the offers of Max.
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Unit 3:
Media planning: Developing Media plan, Problems encountered, Media Evaluation-
Print, Broadcast media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
With 6.1 billion mobile phone users worldwide, SMS marketing campaigns offer a fantastic way of engaging existing clients, attracting new consumers, and retaining or upselling current customers. With SMS messaging providing an impressive 98 percent open rate compared to a 20 percent open rate with email messages, 90 percent of SMS are also read within three minutes of delivery.
Clearly, SMS marketing presents a huge opportunity for marketers by leveraging mobile marketing. Check out nine essentials to running a successful SMS marketing campaign.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.
A STUDY ON EFFECTIVE BRAND PROMOTIONAL STRATEGIES INFLUENCING CUSTOMERSIAEME Publication
The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions. There is a good response about the hoardings kept in the store and POP for the internal communications and promotions and through this research study, many of the customers have shown their neutral opinion about the contests/sweepstakes/games. One third of the respondents are respond ed that the paper advertisement helps them to know the offers of Max.
Choosing the appropriate marketing service is not easy. To run a successful business you must consider your goals first and leverage the right kind of marketing techniques to get leads or customers.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
Aditya Raj ntcc Research paper - for merge.docxAditya Raj
- Digital marketing is a term that means to market a product digitally. It can be social media marketing, Email marketing, Search engine optimization, Search engine marketing, What’s app marketing, etc. As the name of the topic is Perception of Consumers towards digital marketing it means how consumers perceive digital marketing as it depends on their mindset. It creates a negative impact on the minds of the consumer as well as it also creates a positive impact on the minds of the consumer. It is helpful for the marketer and many firms in many different ways as digital marketing helps organizations and business firms to scale their organization as well as business firms also. Components of digital marketing include Pay per click, Content marketing, Affiliate marketing, mobile marketing, marketing Search engine optimization, Search engine marketing, and google analytics also.
Key word – Digital Marketing
Digital marketing is that type of terminology which is generally confused with the terminology online marketing. Digital marketing is the technique of publicizing goods and a company that offers products and services on an online platform. In simple words, we can able to tell that digital marketing gets distinguished from traditional marketing because it indulges the utilization of online techniques and process that permits business and organization to keep an eye on the betterment of their marketing campaign in a frequent way to know properly whether it will work or not. The 21st century has already experienced an advancement in web presence in almost every company. An Email was the most commonly used and a long time ago the existing technology permits people to handle it more easily. Customer Relationship Management systems had been utilized in an area for a few years to handle the records. Few companies had already put their banners on their websites with the same thought for preferred promotion. Companies with positive thinking generally worked for their search engine strategy and some of them are working with their affiliates. This is online marketing so online marketing members or experts have already started to come forward. Digital Marketing is the most commonly utilized and its common form is the websites of the organization or the main centre of all its online functions. To get drive capable traffic for a website and to motivate the same customer, savvy marketers indulge in a mixture of content marketing, affiliate marketing, mobile marketing, email marketing, Search Engine marketing, advertising, etc.Gangeshwer’s (2013), this research paper focuses on useful information available for online shopping and influencing conditions for e-commerce. In the 21st century with the speedy growth in the utilization of the internet, an online platform is ready to perform a very crucial task in giving a fresh chance to both huge and compact organizations. And the hence online platform is fated to evolve in generating earnings through sales or geograph
Online marketing is a way of communicating with the customer that started with the advent of the Internet and today, along with other marketing methods.Like the other books in the "Smart Business" series, the subject of this book has been studied with a smart look and from different angles, then you can develop the best possible plan for yourself based on your circumstances. Firstly, the benefits of online presence are stated. Then, the process of online marketing program, including the structure of the program, its implementation methods, evaluation and modification are explained in detail.
This report provides in depth knowledge of current digital scenario in India. In the report I have taken instances from my Summer Internship at Paisabazaar.com
People's Awareness Towards Digital marketingArchish Kamli
The slide contains the information about Digital Marketing, various components of Digital Marketing, and the survey information, that how much people are aware of Digital Marketing. This information may help small businesses to start up their business online.
In this comprehensive eBook, we demystify the complex landscape of digital marketing and provide you with the tools and strategies you need to thrive in the digital age. Whether you're a seasoned marketer or just starting out, this resource is designed to empower you with the latest insights, techniques, and tactics to navigate the digital marketing landscape effectively.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
Digital Marketing 101; The ultimate playbook for online success .pdfRafia845461
In “Digital Marketing 101,” unlock the secrets to conquering the ever-evolving world of digital marketing. Whether you’re a seasoned marketer or just starting your journey, this comprehensive ebook will equip you with the tools, strategies, and insights needed to thrive in the digital landscape.
Inside, you’ll discover:
1. Proven Marketing Tactics: Learn how to craft compelling content, harness the power of SEO, and leverage social media to engage your audience and drive conversions.
2. Data-Driven Decisions: Dive deep into the world of analytics and uncover how to use data to make informed marketing decisions that yield impressive results.
3. Building Brand Authority: Establish your brand as a trusted industry leader through thought leadership, reputation management, and effective online branding strategies.
4. Paid Advertising Mastery: Explore the ins and outs of pay-per-click (PPC), display advertising, and affiliate marketing to maximize your ROI.
5. Mobile and E-commerce Strategies: Adapt to the mobile-first era and discover how to optimize your online store for seamless user experiences and increased sales.
6. Emerging Trends: Stay ahead of the curve with insights into the latest digital marketing trends, from AI-powered chatbots to immersive augmented reality campaigns.
With practical tips, case studies, and actionable advice, “Digital Domination” is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success in today’s digital age. Whether you’re looking to boost your business, expand your career, or simply stay up-to-date with the digital marketing landscape, this ebook is your roadmap to excellence. Get ready to dominate the digital realm!
✅ Understanding your target audience and developing a buyer persona to tailor your marketing efforts effectively
✅ Creating a website that is optimized for search engines and user experience
✅ Building a strong social media presence across various platforms
✅ Creating high-quality and engaging content
✅ Case studies and real-world examples of successful online marketing campaigns and strategies.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
1. A REPORT ON
RESEARCH PROPOSAL
For
E - MARKETING IN INDIA
Submitted to
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
CHANGA
Prepared by
ROBIN CHRISTIAN
ID No.: 11PGDM003
PGDM QUARTER-3
Under the Guidance of
DR.GOVIND DAVE
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOL (CHARUSAT)
AT. & PO. CHANGA – 388 421 TA: PETLAD DIST. ANAND, GUJARAT
2. Introduction to E-Marketing
E-Marketing is also known as Internet marketing & it is a component of electronic commerce. E-Marketing can
include information management, public relations, customer service, and sales. Electronic commerce and E-
Marketing have become popular as Internet access is becoming more widely available and used. Well over one
third of consumers who have Internet access in their homes report using the Internet to make purchases.1
My research proposal is on E-Marketing and its practical implementation of it in which I will try to find out why
the net era needs more innovation and how to get people attracted towards the net advertising.
For this I have selected and done research work on the net and finding solutions to the problem and for
future how it can be overcome. My research is totally based on pure research that is basic research.
In my research design I am trying to explain the study, which I use in my problem area of how to get people
attracted towards E-Marketing and the future of E-Marketing.
Check Out Some E-Commerce Ready Websites
International Websites
http://www.tigerdirect.com
http://www.deals2buys.com
http://www.ebuyer.com
http://www.ebay.com
http://www.bestbuyer.com
Local Websites
http://www.flipcart.com
http://www.homeshop18.com
http://www.naaptol.com
http://www.yebhi.com
http://www.futurebazaar.com
1
http://www.informiv.com/internet_marketing.html
3. Objective:
Strategies to develop E-Marketing
Problem statement:
Why people are not attracted towards E-Marketing.
E-Marketing Future.
Utilization of Resources.
Misuse.
Reasons:
Wastage of time in the peoples mind.
Wrong facts and Quality.
Late Delivery Time.
False Deductions.
Fewer features in the product.
Sometimes there is not proper feed back to the buyer and the amount has been deducted from his
account.
Fear of Hackers on the net.
LITERATURE REVIEW:
It illustrates the main objective of E-marking which is creating the exchanges that satisfy individual
and organizational needs. Moreover it is the official definition for E-marketing adopted by the E-Marketing
Association. Lots of young people like to buy the things on the Internet. Thus, it product a name called
Internet Marketing that it also referred to as I-marketing, online-marketing or e-marketing is the marketing
of products or services over the Internet.2
Firstly, traditional marketing is much more expensive than E-marketing. That is why most of young
people like to buy the purchase on the Internet. With E- marketing, they can have direct communication with
thousands upon thousands of customers and prospects world-wide from their desktop. It is very convenient
people to select purchases. However, if they choose traditional way that will waste long time to go each
shops. Sometimes, people want buy expensive purchases, it better to choose traditional market as they can
touch and try the purchases. New media turn our life. E-marketing changes our habit and also brings a new
way to sell the purchases. At the same time, it creates lots of jobs and decreases the rate of unemployed and
promotes the development of small companies. Nowadays, more and more people use blog, video, digital
picture to record their life. New media have become a very important in our life3.
A marketing campaign that is built on strategy and a deep knowledge of an audience, whilst firmly
keeping the marketing objectives in mind, can be extremely powerful. An marketing campaign that
effectively uses the internet as a platform, a jumping off' point to create value and relationships, and a means
to speak specifically to marketers' targets and create two-way value, is one that can succeed beyond many
marketers wildest expectations.4
2
http://www.researchandmarkets.com/research/8a8d54/how_to_harness_the
3
http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing
4
http://www.businesswire.com/news/home/20110720005794/en/Research-Markets-Harness-Power-Social-Media-Pharmaceutical
4. VARIABLES
Purpose
Target audience
Survey type and how respondents are recruited
Number of Responses
Survey Frequency
Survey Purpose: - A survey should have clear objectives; there must be a reason why they want to do it.
There could be more than one research objective in a survey, but they must be clearly stated, easily
understood, and consistent. From the objective flows everything else: the type of survey needed, the target
audience, and so on.
The Target Audience: - The objective should make it clear who they want to survey. They probably don't
want to invest time and effort understanding everything about everybody who visits their site. Their primary
interest will be about learning the right information about the visitor types that are of the most interest to
them, such as customers and subscribers.
Survey Type: - Having determined the survey's objectives and audience, you can better choose the type of
survey that will meet your needs. There are two main types of online surveys: pop-ups and site-based.
A pop-up survey (as the name implies) pops up in a window on your site. Generally, it must be short and
easy to answer. A site-based survey is potentially more extensive and people are directed to a separate part
of the site or another site altogether. Here are some key differences between the two types:
Number of Responses: - Another key consideration is the number of completed responses you need. This
can vary enormously with your type of work and the survey's target audience. For consumer analysis, you'd
ideally need about 400 respondents to do any meaningful analysis.
Survey Frequency: - The final consideration is how often you will run the survey. Many surveys are run
only once to get some insight into a particular issue, such as the effects of a new site design. But some
surveys, such as a customer satisfaction monitor, run more than once or continually.5
Hypothesis
Mass Communication Equals Better Marketing because it gives the chance for the people to look for
what they are demanding.
E-Marketing Today with the concept of globalization is expanding businesses through effective
techniques.
Search Engine Optimization relevant information should be given on the net for products to satisfy
customers and potential users.
Search Engine marketing could give marketers access to large number of consumers.6
Search for Marketing Perfection such tools are to be designed which represented the true picture and
association with customer objectives.
Textual Advertising should be compact and precise because too much information is difficult to
handle so graphical representation is essential.
Directories & Search Engines should be on the target of providing accurate information to the
required tasks.
Advertising causes costs because costs is an essential feature & should be look after before the
launch of anything.
Potential for deception according to understanding of others representation must be designed
according to their intellectual level.7
5
http://www.clickz.com/clickz/column/1693929/six-variables-online-surveys
6
http://www.searchmarketing-uk.com/Hypothesis.php
5. The Internet has emerged as an important medium for advertising, direct marketing, communication
and electronic commerce. Rapid expansion of the Internet user base and the unique advantages of Internet
Advertising have spurred businesses to devote larger portions of the marketing budgets to E-Marketing.8
Advertising on the Web is fundamentally different from advertising on other media. The ability to target and
interact with their customers on the web brings an entirely new edge to marketing. It is an attractive and
inexpensive advertising medium. Their company services or product is advertised, globally, 24 hours a day,
7 days a week, even on holidays and weekends. Internet Advertising is multi-layered. They can include
photographs, maps, list, financial information and graphs, brand advertising, as well as other product
information.
Electronic Advertising can be updated regularly. Their customers can make contact with they directly and
interactively.
In India the area of E-Marketing is not developed yet because there are not many organizations,
which are operating on the net. Managers still believe on the manual work but due to the investments in
India it is now emerging towards Internet and is starting to think about the advertising and promotion on the
net because the people living in India are now addicted towards net and have a much time for surfing.
Some new firms in the Market are adopting strategies that are good for them as well as for its
customers because they are totally customer-oriented and are focusing on Net Advertising that saves time
for the Managers to think and get results.
As we know that the net users of India have a great mind of Internet but still they think negative. I
am talking about Hackers, the individual, group or teams which work for their own benefits and cause
troubles to others. These try to find the password of the net users having master card and then shop with
those cards illegally.
If they are planning on using the Internet to sell their own products on-line, there is no need to do all of the
selling them self. Just like the major on-line retailers have created affiliate programs to increase their sales,
there is no reason that they cannot do the same with their products. Since they only need to pay their
affiliates when they generate sales, there are some real advantages to pursuing this course.
To create and affiliate network they must first determine how much money they can afford to give away on
each sale. The more popular affiliate programs have thousands of web sites that are members and generate
tremendous revenue. The more they are willing to pay their affiliates for each transaction, the more web
sites they will be able to ultimately attract to their affiliate program.
The key to being able to compete for market share in any retail venture they may operate on the Internet is
the ability to complete the sale on the spot. If they don't, someone else will. Almost all sales on the web are
completed using secure, on-line, credit card transactions. This is the preferred method of payment for both
buyers and sellers as the process is entirely automated and can be completed in less than two minutes.9
7
http://repository.upenn.edu/cgi/viewcontent.cgi?article=1026&context=marketing_papers&sei-
redir=1&referer=http%3A%2F%2Fwww.google.co.in%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3DHypothesis%2BOf%2Bmarketing%26source
%3Dweb%26cd%3D5%26ved%3D0CGoQFjAE%26url%3Dhttp%253A%252F%252Frepository.upenn.edu%252Fcgi%252Fviewcontent.cgi%
253Farticle%253D1026%2526context%253Dmarketing_papers%26ei%3D7dHLT4OpAczNrQf2-
NyqDg%26usg%3DAFQjCNEq4Wwelq45o6oUWrpXAUbIxxqHnA%26cad%3Drja#search=%22Hypothesis%20marketing%22
8
http://freebestads.com/advertising.php
9
http://www.virtuallyignorant.com/monetize.htm
6. History of e marketing
Internet Marketing today has become an integral part of people’s lives. When internet was first introduced
not a single business house recognized the huge potential it had in store as a marketing tool. As early as
1993 it was just a tool used for emailing & data transfer. The best of the business units had declared it unfit
for marketing purposes.
Then in 1995 Netscape the ISP went public and bought the online world into prominence by exploring its
commercial potential. The wide reach, cost effectiveness, capabilities to measure the spending and easy
accessibility made internet as the most feasible marketing tool.
The flood-gates opened after that:
Spending on Internet advertising in 1996 totaled $301 million in the U.S. While significant compared to the
zero dollars spent in 1994, the figure paled in comparison to the $175 billion spent on traditional advertising
as a whole that year. Online advertising grew to an industry worth nearly $1 billion in 1997.
In India, as reported by PWC, advertising industry recorded a growth of 22% over 2006 and thus contributed
an estimated Rs. 196 billion in 2007 as compared with Rs. 161 billion in 2006. In the years 2004-2007, the
advertising industry recorded a cumulative growth of 20% on an overall basis.
Though different segments of the industry grew at different rates, the highest growth was recorded by the
smallest segment in the industry- online advertising. This segment grew by 69% from the previous year,
albeit from a low base of Rs. 1.6 billion in 2006 to Rs. 2.7 billion in 2007. Its share in the overall advertising
pie grew to 1.4% in 2007, up from 1.0% in 2006. In the last four years 2004-2007, the segment recorded a
cumulative growth of 65% on an overall basis.
As broadband penetration increase in the Indian homes and also the mobile devices become more internets
friendly, web/wap publishing companies would develop more content on the Internet. This would make
online advertising more relevant, more creative and more informative.10
Merits and Demerits
Merits:
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user 11
Increased ability to measure and collect data
Opens the possibility to a market of one through personalization
Extremely low risk
Increased interactivity
Increased exposure of products and services
Boundless universal accessibility12
Demerits:
Security, privacy issues
Poor reach and lack of Intrusiveness
Measurement problems.
Audience characteristics.
Potential for deception.
Costs.
Limited production quality.
Dependability on technology
Maintenance costs due to a constantly evolving environment
10
http://mangonetwork.wordpress.com/2009/02/15/history-of-internet-marketing/
11
http://v2.epivietnam.com/knowledge.php?cat=12&s=12ma
12
http://www.studentwebstuff.com/mis/showthread.php?t=8648
7. Higher transparency of pricing and increased price competition
Worldwide competition through globalization.13
Growth and Development
In the early days, when static content was used over the internet, any hyperlink from one site to another
could be considered as an advertisement for the other site. Formally, Internet advertising began in 1994,
when the first commercially available web browser, Netscape Navigator 1.0, was released and the first ever
banner advertisements were sold. Since then, the E-Marketing industry has faced many obstacles in securing
a strong hold in today’s marketplace. The boost in advertising spending was led by a growing number of
corporation’s explosive growth of advertising impressions. Search engine technologies created the highest
level of buzz.14
Online advertisers are continuing to demand more powerful advertising models that better capture and
sustain user attention, like the emergence of real digital audio/visual approaching the standard-setting
slickness of television commercials. With online demographics becoming more diverse and targeting
becoming more precise, advertiser spending on the Web clearly moved out of its experimental stage during
the past year.
NOTE:
U.S. E-Marketing spending is currently around $12 billion but expected to go over $35 billion by 2006-
2007.
A BUSINESS LIMITATION
It's nice when they can open a business and attract new customers the next day. It's great when a web site
guarantees their profitability. But none of those things happen without good planning. Without a good plan,
and the proper execution, businesses die very quickly.
3-RULES TO ATTRACT NEW CUSTOMERS:
Let people know they exist:
Advertise herself if people don't know where they are and what they do, they can't buy from they.
Advertising greatly increases their chances of success.
Don't scare the customer:
Make the customer feel comfortable with their product or service. Provide an environment that they
will feel safe in. Make them feel good about spending their money. Don't scare the customer.
Look the part:
Businessmen wear suits. Policemen carry guns. They should effectively display their ability to attract
new customers. They can do the same when they look the part.
Advertising Cost
Getting their message out costs money, they have to spend money to make money. But if they plan to
advertise their business online, it also pays to know their options before they spend money to make money
online. This is a basic fact of business. E-Marketing is the one tool that they can use to attract new customers
with a tight budget. Targeted e-mail campaigns, banner advertising and newsletters can all be highly
effective ways to attract new customers. The key however is not in using them, but in using them correctly.
Give people reasons to buy online:
Good advertising techniques are useless without an effective message. An effective message gives people
reasons to spend their money with their business. An effective message attracts new customers.
Strategies to Enhance E-Marketing
13
http://www.wewanttraffic.com/ebusiness/emarketing/advantages.aspx
14
http://www.angelfire.com/cantina/group1/week9/week9.html
8. To help him start selling online, and to help him obtain the most from their advertising dollar, I researched
some of the more popular ways to advertise by soliciting the advice of advertising experts. Here's what we
found out about the following advertising options.
Online Publications
One way to do this is to advertise their business in an online publication, such as a newspaper or magazine,
just as they would in a paper publication.
Directories & Search Engines
If they own a gas station, motel, or restaurant near an interstate, they would probably advertise on a billboard
along the highway to alert motorists that their business is ahead and ready to take care of their needs. In the
same way, if they plan to advertise on the information superhighway, an obvious place to do so is at high-traffic
areas where they'll have the largest possible audience.
Banners Ads
If they spend much time on the Web, they've probably seen hundreds of banner ads. They come in different
sizes, but generally are rectangular- or button-shaped graphics with a few enticing words that invite the Web
user to "click here" for more information about a company or product. So popular are these ubiquitous ads
that Jupiter Communications reports that they currently comprise 80% of online ad placements.
Web Sites
Regarding Web sites, a small-business owner must answer two questions: should they have one, and if they
do, should they hire personnel to create and maintain it, or let an advertising agency or service bureau do
that?
As we already mentioned, it's not imperative that they have a Web site if they advertise on the Internet. If
they are interested in their product or services, many consumers will be satisfied reaching them over the
phone. But if they choose to have a site, they must have the power to handle questions and orders that will
come to online.
If they own a small business, it's more likely they'll turn to an ad agency to help create their site. An
advertising expert can help they decide which parts of the site need to be updated, and how frequently, and
which can remain static. An agency also can write press releases, News articles, and new product
announcements that should appear on their site.
Other Options
Some businesses like to use micro sites to do special, one-time promotions that they don't want
to tie in to their main site. A micro site is a Web page used for a specific, limited purpose, such as
announcing a special event or offer. There are various ways available to host a micro site, whether it is done
by their business or by an advertising firm. Another option is simply to link their Web site to any number of
national online malls. If they don't have an online store, they can set up one through a number of services. If
they want to take their business directly to their customers, try advertising with push technology. Using push
technology, programs such as PointCast deliver information automatically to a Web user's hard drive, where
he or she can call it up at his or her convenience. Another minor option is interstitials, or advertisements that
"pop up" on a user's screen. They appear between Web pages so they are not as intrusive as, say, a television
commercial.
9. Online advertising in Indian Scenario
Currently finance sector is most dominating sector in online advertising and accounted about 40% of
total online advertising in India
The survey estimated that the value of Internet Advertising has been double to Rs 450 crore in2007,
and will valued at Rs 2,250 crore by the end of 2010, and thus increasing 10 times from 2006. This means it
will overtake spends on radio, cinema and outdoor advertising in two years.
The report adds that of the Rs 210 crore was spent on Internet Advertising in 2006, display advertising
contributed Rs 117.6 crore, classified was Rs 50.4 crore and search was Rs 42 crore. It estimates classified
advertising to be the key driver of growth with a Rs 900 crore contribution (out of the total Rs 2,250 crore)
by 2009, followed by search’s Rs 742.5 crore, and display advertising bringing in Rs 607.5 crore.
This is by far the most optimistic estimate of online advertising in India made by any research
agency. The IAMAI estimated in 2006 that Internet Advertising would grow at 40 per cent and reach a value
of Rs 750 crore by 2010. The FICCI-PWC reported in March 2007 that puts the figure at Rs 950 crore.
Internet penetration in India is estimated to have grown at an average of 60 per cent between 2000 and 2006.
Yet, it is difficult to believe that online advertisers, a reluctant lot, will change their mind enough in
two years to multiply their spend by 10.15
QUESTIONNAIRE
This is a questionnaire as a part of an effort to gauge the E-Marketing in India. Your sincere and
honest cooperation is expected.
Name: __________________________________
Age: ___________________________________
Sex: ___________________________________
Qualification: ___________________________
Occupation: _____________________________
Address: _______________________________
_______________________________________
Email: ________________________________
1. How would you like to make a purchase, please give the ranking from 1(most favorable) to 5(least
favorable)
a) Directly from the shop
b) Through mail-order
c) Through net
d) Through phone
e) Any other (specify)______________
2. For how many hours on an average do you surf net in a week? _______
3. With the falling Internet prices from RS. 40 an hour to RS. 5 an hour how many hours will you surf net
in a week. ______
15
http://e-marketingindia.blogspot.in/
10. 4. For what purposes do you surf net:
a) E-mail/chat
b) Entertainment
c) Getting information
d) Downloading
e) Buying things
f) Any other (specify)
5. Have you ever used Internet for purchasing? Yes No
If No
6. Are you planning to make purchase on net in future.? Yes No
7. What kind of products would you like to buy on net? Please mention.
a) _________________
b) _________________
c) _________________
d) _________________
e) _________________
8. How often do you click on advertisement on sites?
a) 0 to 10% of the time.
b) 10 to 25% of the time.
c) 25 to 50% of the time.
d) 50 to 75% of the time.
e) 75 to 100% of the time.
9. Do you feel ads on net give more insights of product/service than other media? Yes No
10. Do you receive mail from business sites? Yes No
11. How often do you respond to it? Please mention the percentage. ______
12. Please mention what factors motivate you or stop you from making purchase on net.
a) Motivate you:
i. Convenience
ii. Secrecy
iii. Wide range of choices
iv. Saving of time
v. Any other (specify) _________________________
b) Stop you:
i. Security
ii. Late delivery
iii. Wrong delivery
11. iv. Lack of actually feeling the product
v. Any other (specify) _________________________
Thanks for sharing your valuable time for filling of our questionnaire.
References
(Source: Worldata, http://www.worldata.com/wdnet8/articles/the_history_of_Internet_Advertising.htm)
1. www.ciaadvertising.org
2. www.doubleclick.net
3. www.adage.com
4. www.banner-mania.com
5. www.searchenginewatch.com
6. www.googlee.com
7. www.scholar.google.com