The document outlines the program for a debate on the feasibility of using social media in engagement management. It discusses introducing and structuring the debate with ground rules and tips. The debate will have teams to argue for and against three propositions on social media using a preparation, debate, and reaction structure. A specialist view will also be provided to conclude the debate.

1. Social Media debate
EM-CoP
November 24, 2011

2. OBJECTIVE
In the debate we stimulate the participants to
think on the feasibility of social media in de
Engagement Management profession.
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3. PROGRAM
 18:40 Introduction Social Media
 18:55 Introduction Debat
• Ground rules
• Tips
• Selecting 2 teams (proposition, opposition)
 19:05 Proposition 1
 19:35 Proposition 2
 20:05 Proposition 3
 20:35 Conclusions and winner
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4. WHY A DEBATE?
A debate is a well prepared discussion based on strict
rules.
The objective is to convince the audience (jury) of your
position (pro or con) on the predefined proposition and use
therefore prepared arguments.
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5. GROUND RULES
 Use facts, arguments and examples
 Stay professional, don’t get personal
 Don’t interrupt your opponent
 The jury votes afterwards not during the debate.

6. TIPS
 Structure your arguments
• Tell the audience what you are going to tell them
• Tell the audience
• Tell the audience what you have told them
 Limit your argument to a minimum (for example 3). This will
make your proposition or opposition stronger.
 Prepare all together but select your best speaker to present

7. STRUCTURE PER PROPOSITION
 Preparation (10 min.)
 Debate
• Proposition (3 min.)
• Opposition (3 min.)
• Reaction on proposition (3 min.)
• Reaction on opposition (3 min.)
 Specialist view
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8. 1ST PROPOSITION
Social Media, eventually it will pass
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9. 2ND PROPOSITION
Engagament Managers can communicate
about their project on their personal profile.
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10. 3RD PROPOSITION
Social media is an indispensable of a PGP
and/or communication plan
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11. SPARE PROPOSITION
Usage of Yammer may be expected by
everyone within the organization.
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12. Contact
John May
Learning Strategy Consultant
+31 6 2030 1306
john.may@capgemini.com
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