This is a modified version of slides that I presented at 'Luxury circle' meeting organized by BlueBell Korea at Park Hyatt in Seoul. (Nov 22, 2012). Thanks for Daniel Mayran (CEO of BlueBell Korea) who organizes this meeting regularly as well as other participants.
Internet marketing company report kubs 2014 fallJanghyuk Lee
Internet marketing cases of Korea University Business School students who took my Internet marketing course, Fall 2014. (company, market scope, campaign name)
LG U+ (mobile telco), Korea: Follow me campaign
Delivery people (mobile app), Korea
Hyundai card, Korea
Save the children, Global: Most shocking second a day
Frit-o-lay, U.S.: Do us a flavor
Starbucks, U.S.: Tweet a coffee
Lego, Global: Build with a chrome
Pampers, Japan
Heineken, Global: Recruitment
Wet Seal, U.S.: Model search
a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Internet marketing campaign design & performance of small service companies: ...Janghyuk Lee
This is compilation of 10 internet marketing campaign designed and executed by student who took my internet marketing course at Korea University, 2015 Fall semester. All teams chose a small service provider in vicinity of Korea university campus in Seoul and set up a mobile web site to accommodate visitors as well they have user a social network service package 'Kloser' to foster the spread of buzz in combination with QR code and mobile coupons. This document includes the case small service business of cafe, fitness, hair salon, pub, etc.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
This is a modified version of slides that I presented at 'Luxury circle' meeting organized by BlueBell Korea at Park Hyatt in Seoul. (Nov 22, 2012). Thanks for Daniel Mayran (CEO of BlueBell Korea) who organizes this meeting regularly as well as other participants.
Internet marketing company report kubs 2014 fallJanghyuk Lee
Internet marketing cases of Korea University Business School students who took my Internet marketing course, Fall 2014. (company, market scope, campaign name)
LG U+ (mobile telco), Korea: Follow me campaign
Delivery people (mobile app), Korea
Hyundai card, Korea
Save the children, Global: Most shocking second a day
Frit-o-lay, U.S.: Do us a flavor
Starbucks, U.S.: Tweet a coffee
Lego, Global: Build with a chrome
Pampers, Japan
Heineken, Global: Recruitment
Wet Seal, U.S.: Model search
a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Internet marketing campaign design & performance of small service companies: ...Janghyuk Lee
This is compilation of 10 internet marketing campaign designed and executed by student who took my internet marketing course at Korea University, 2015 Fall semester. All teams chose a small service provider in vicinity of Korea university campus in Seoul and set up a mobile web site to accommodate visitors as well they have user a social network service package 'Kloser' to foster the spread of buzz in combination with QR code and mobile coupons. This document includes the case small service business of cafe, fitness, hair salon, pub, etc.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
Internet marketing company report KUBS 2016 Fall part 1Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
Internet marketing case 2014 Spring KUBSJanghyuk Lee
Chipotle, U.S.: Scarecrow campaign + App game
Yuhan-Kimberly, Korea: Huggies babbling translator
Addidas, Korea: Innovation Lab
Volvo Trucks, Global: Live Test
New York Rescue Mission, U.S.: Make them visible campaign
Mini, U.S.: Not normal campaign
Coca-Cola, U.S.: Share a coke campaign
This is the course syllabus of Internet marketing taught by professor Janghyuk Lee at Korea University business school . This course is designed for under graduate students (juniors and seniors). Further course contents will be uploaded later on.
Bryan Zhang / Insights from the latest Peer-to-Peer Lending ResearchJames by CrowdProcess
Bryan Zhang: Insights from the Latest P2P Lending Research
Keynote address by Bryan Zhang, of University of Cambridge, at LendIt Europe 2014. The title of this presentation is Insights from the Latest P2P Lending Research.
A video is the combination of both the Audio and Visual mediums. This is in itself revelatory of why other mediums like pictures and sound recordings are on a downfall. 100 million internet users watch a video every day.The Social Media platforms have given an unprecedented boost to many companies. They are quickly turning into the much favored medium for majority of advertisers/marketers and are already bringing a change in the perception of the marketing strategies. A staggering 70% of all global consumer traffic will be video-related in 2018. For this reason, these mediums give a fancy and attractive reach to the marketers.
Internet marketing company report KUBS 2016 Fall part 1Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Internet Marketing Company Report KUBS 2016 Fall part 2Janghyuk Lee
Part 1
Canon: Powershot G7X Mark II campaign (Korea)
Seoul Milk: I 100% campaign (Korea)
Kia Motors: Jo Saeho’s journey (Korea)
H&M: Balmain collabo (Global)
Always: Like a girl campaign (US)
Part 2
North Face: Extreme shopping campaign (Korea)
Cheetos: Museum campaign (US)
Budweiser: FriendsAreWaiting campaign (US)
Carlsberg: Man of the match campaign (EU)
Burger King: Whopper blackout campaign (France)
Internet marketing activities of major companies in Japan 2014. Line, Japan: O2O campaign with ZEON, American Express, U.S.: Small business Saturday, Disney, U.S.: My Disney Experience (off to on-line), Coca-cola, Japan: Coca Cola Park (social game site), Toyota, Japan, Harrier campaign, Virgin America, U.S.: On board safety campaign, Glico (confectionaeries), Japan: Job seeker cheer up campaign, Aeon (retailer), Japan: Totte campaign (shot image & get information) O2O, Wacom, Japan: 10,000 follower campaign
Internet marketing case 2014 Spring KUBSJanghyuk Lee
Chipotle, U.S.: Scarecrow campaign + App game
Yuhan-Kimberly, Korea: Huggies babbling translator
Addidas, Korea: Innovation Lab
Volvo Trucks, Global: Live Test
New York Rescue Mission, U.S.: Make them visible campaign
Mini, U.S.: Not normal campaign
Coca-Cola, U.S.: Share a coke campaign
This is the course syllabus of Internet marketing taught by professor Janghyuk Lee at Korea University business school . This course is designed for under graduate students (juniors and seniors). Further course contents will be uploaded later on.
Bryan Zhang / Insights from the latest Peer-to-Peer Lending ResearchJames by CrowdProcess
Bryan Zhang: Insights from the Latest P2P Lending Research
Keynote address by Bryan Zhang, of University of Cambridge, at LendIt Europe 2014. The title of this presentation is Insights from the Latest P2P Lending Research.
John Lewis Case Study
John Lewis has been with us for over 150 years, yet the last ten has seen its biggest transformation from Department store to omni channel retailer. Come and enjoy this case study and learn from their experience.
The presentation discusses the current Eight European Unicorns (i.e. private start-ups with a valuation of more than $1 billion). It provides information on what they do and their business model. These include Spotify, Delivery Hero, Powa, Adyen, Home24, Shazam, Farfetch and Funding Circle.
Mensen in het Silk Lab onderzoeken onder andere de volgende dilemma’s:
1. Uitdagingen in relaties
2. Stress over geld of werk
3. Zorgen over (mentale) gezondheid
4. Gevoel van Zelfvertrouwen
5. Helderheid over de bedoeling van je leven.
6. Verbintenis met de spirituele wereld
Deze gaan bijna altijd gepaard met een ervaring van onrust, stress, druk zijn en innerlijke verdeeldheid.
Het is meestal niet zo dat we deze dilemma’s niet onderzocht hebben in ons leven. Sommigen van ons weten er alles over, inclusief waar het vandaan komt. Maar dat geeft ons niet de ervaring van vrijheid, gemoedsrust en heelheid.
De dilemma’s lossen niet op.
Het Silk Lab geeft ruimte aan fenomenologisch onderzoek. Anders geformuleerd: het is een werkplaats waarin je je eigen waarneming onderzoekt. Het is ontworpen om je toegang te geven tot Vrij Zijn in elke situatie als je natuurlijke zelfexpressie.
Voor ons is dat de sleutel tot het Zijn van een leider.
In drie dagen 100% eigenaar voor alles wat er in jouw wereld aan het gebeuren is. Het verleden compleet, toegang tot alle manieren van Zijn.
Introduzione al web marketing: i concetti base, le analogie e differenze col marketing tradizionale, come pianificare una strategia di web marketing, quali sono le fasi strategiche e le attività operative.
Questa introduzione è stata tratta dal corso di web marketing che si è tenuto a Bologna dal 7 all'11 e dal 14 al 18 maggio 2012, organizzato da Studio Samo (www.studiosamo.it).
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
A Halloween-inspired discussion of the 10 scariest intranet mistakes and how to avoid them. Presented by Carmine Porco, Prescient's GM and VP of Client Deliverables and Chris Chambers, Prescient's VP of Client Development.
View the webinar video here: http://bit.ly/tuO5KU
Community Matters: Why Open Source Marketing Can Help Improve Your Product by...vvaswani
Explains the nature of open source communities and illustrates how community marketing can help increase product adoption, reduce sales costs and enhance the product development process.
Social support maturity means aiming for world-class performance—full social customer engagement and transformational social customer experiences. Get real-world examples from National Instruments.
The Digital 4 Ps of Marketing Campaigns Dave DrodgeDavid Drodge
ACE campaigns with the digital 4 Ps - Dave Drodge. New power in the digital age powers campaigns through peers, participating on platforms enhanced by performance to produce power.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Digital marketing trends 2012
1. 8th Advanced Computing Conference
Seoul, Sep 12
Lotte Hotel Jamsil
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https://www.facebook.com/events/486878934675027/
Digital Marketing Trends
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Janghyuk Lee
Associate Professor, Korea University Business School
http://biz.korea.ac.kr/professor/janglee
Twitter: janglee11