The document discusses the concept of efficient capital markets. It defines the different forms of market efficiency - weak, semi-strong, and strong - and examines the empirical evidence regarding whether markets exhibit these forms of efficiency. While some evidence supports semi-strong efficiency, behavioral challenges and limits to arbitrage suggest markets may not fully reflect all private information as required for strong form efficiency. The implications are that firms should expect to receive fair value for securities and cannot profit from fooling investors, while investors should only expect normal returns based on publicly available information.