1. Chick-fil-a
Christian Dean
4657 Ogletown Stanton Rd, Newark, DE 19713
Mission Statement:
“To glorify God by being a faithful steward of all that is entrusted to us and to have a positive
influence on all who come into contact with ​Chick​-​fil​-A”

2. Executive summary
Chick-Fil-A is a growing fast food restaurant that has the potential to become the national
symbol of peace and family oriented company. This marketing plan will embrace our mission
statement by correlating their mascot with an modern family relationship, through technology,
paper advertisement, and social media platforms.
Mission:
● Creating a positive stigma on all Chick-Fil-A around the world by using social media
platforms informational
● Collecting information and creating a data based on customers service and asking “why
would you come back” or “why wouldn't you come back”
● Making total of recurring customers more than 15 percent (national average)
● Advertising the chick-fil-a app to the fullest ability
● Opening the Gap of target age groups from 23-45 to 18-45 by advertising college games
and Chick-A-Family
● Promotion on the bypassing line, using the mobile app
● Fixing the traffic problem, using technology
Why I Chose this company?
The reason why I chose Chick-Fil-A as a company to work for is the fact thats its family
oriented and has the potential to become the symbol of a family based restaurant in the United
States. Chick-Fil-A also shows their stability over the years by expanding at rates of 15 percent
per year without debt and loans. Chick-Fil-A doesn't only have great customers service, but

3. shows respect for all races and cultures. That highlights the integrity of Chick-Fil-A, which is a
core value need for a successful company.
The mission of our advertisment
The mission of our advertisement is to make the customer feel like they are at home and
to make their orders as efficient as possible. Also to inform the customers about all the
accessories and app based technology that is available to the public for FREE. To burn the sigma
of the long lines and terrible traffic that some customers feel after making a purchase. (Google
Reviews)​. Chick-Fil-a’s biggest advertisement relationships is with the college sports events,
which if expanded on would help bring in consumers ages 18-21.
The target market
The target market is young adults that are ages 16- 21, that don't usually do not revisit
the store. Also using brand reinforcement to keep our customer base of women of ages 23-45 and
have children.
Marketing Strategy
Who are your customers?
The customers are the consumers who live in New Castle, Newark, and Newport area.
Convenience
The convenience that this would make is the customers wouldn't have to wait in line due
to the advertising of the app, which would create less traffic in the area. Also the customer would
know what they want already from the app menu and pricing. Allows us also to collect data on
the product that are selling the most.
Communication

4. Greeting the customers with a smile and handing out flyers with information about social
media accounts and latest events occurring but emphasizing on the app and how its efficient.
Making sure to notify every drive thru customer about the app because that's the main cause of
the congestive parking lot.
Product recognition
Chick-Fil-A has a very creative mascot structure that will be unique for its brand. This
makes customers want to come a store and learn more information on the masot. So why not
create an event called “Chick-A-Family” that will be broadcasted at schools and in-store about
how you can eat here and enjoy times with the family. From using the mascot and making a
family of mascots show up to the event.
Social Media
Social media will be broadcast through Tumblr, Facebook, Twitter, and Instagram. Also
using rating services to develop an effective way for the company to progress in customer
satisfaction. From updating social media accounts like their facebook page where all the post
advertise the food but not the convenience of the app. Also responding to negative comments
about their problem and creating a customer relationship. Developing a better twitter page that
doesn't have the companying following more people than their followers.
Marketing Ads
Ads will be developed by the needs of the company based on sales, demographics, and
customer service for the business period.
Target Corporations

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SWOT
Internal Factors Weaknesses Strengths
Management
Management doesn’t do
maintenance on social media
accounts.
Highly knowledgeable, creative and provides great
customer service
Offerings
Customers will come to buy the product because that's
the closest one in the area.
Marketing
Lack of enthusiasm and not
informal
The company has a great brand and has been building
faithful clientele for years.
Personnel
Not familiar with inside
operations
Great understanig of how the company can better
themselves in a whole by analyzing data given based on
articles and reviews.
Finance
Maybe be a restriction on the
advertising budget.
Sales revenue will continue to grow annually, a new
concept to the area creates major interest from the area.
Manufacturing
Consumers may want more
information on the products
calories and ex.
Most customers enjoy the food given and have no
complaints about the food itself.
R&D
Development of a data base
on customer's service
weakness not provided.
Working to provide the best advertisement and ensuring
customers of the best in quality of food and service.
External Factors Threats Opportunities

6. Consumer/Social
Social media has a great
impact on the business
revenue.
Consumers will come from all around the area to be
provided with the best food and service.
Competitive
their maybe be a better
company with better ratings
Branding is being advertised in a unique way, also some
of food is healthy.
Technological
The company does not
embrace the tools given.
To create a better foundation on their social media
platforms .
Economic
The company has many other
restaurants near it.
Chick-Fil-A can us competitors weaknesses against
them by advertising their strengths.
Legal/Regulatory