The document discusses the power and effectiveness of influencer marketing. It notes that while many companies understand the need for influencer marketing, they do not understand the complexity involved. The most effective influencer campaigns target a specific, relevant audience that influencers have a direct connection with. Choosing the wrong influencers or audiences can waste money. It's important to research demographics and develop detailed personas of target audiences. The document recommends working with an influencer marketing agency rather than doing it alone, as agencies provide services like campaign management, creative support, and analytics that improve results and ROI.
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Even though influencer marketing is widely acknowledged to be the most effective yet highly affordable form of advertising, the actual return on investment is still a looming question for marketers who haven't yet worked with influencers. In this white paper, you will learn about research data and case study examples that prove the ROI of influencer marketing.
New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Presentatie van Influo (Maarten Kesteloot), Marnix & Ally (An-Katrien Dullers en Yayzine! (Nathalie De Schepper) voor het Lab influencer marketing in Antwerpen
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing SuccessCarusele
You’re most likely here for one of two reasons:
1. You’ve finally decided it’s time to run an influencer marketing campaign, or
2. You’ve realized how difficult influencer marketing is and you’re looking for some pointers to improve your programs.
Whichever one you are, you’ve come to the right place. Developed from our experiences of running over 150 influencer marketing campaigns since launching in 2015, this checklist is designed to help ensure you can set up your own influencer marketing campaigns for success.
Download the full white paper here: https://carusele.com/white-paper-9-steps-influencer-marketing-checklist/
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Influencer Marketing: Why it is Key for the Growth of Small BusinessesNada Tadros
In this short deck, I walk through the basics of Influencer Marketing and why its important for small businesses to consider it a key part of their local marketing strategy.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Presentatie van Influo (Maarten Kesteloot), Marnix & Ally (An-Katrien Dullers en Yayzine! (Nathalie De Schepper) voor het Lab influencer marketing in Antwerpen
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Influencer Marketing Checklist: 9 Steps to Influencer Marketing SuccessCarusele
You’re most likely here for one of two reasons:
1. You’ve finally decided it’s time to run an influencer marketing campaign, or
2. You’ve realized how difficult influencer marketing is and you’re looking for some pointers to improve your programs.
Whichever one you are, you’ve come to the right place. Developed from our experiences of running over 150 influencer marketing campaigns since launching in 2015, this checklist is designed to help ensure you can set up your own influencer marketing campaigns for success.
Download the full white paper here: https://carusele.com/white-paper-9-steps-influencer-marketing-checklist/
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Influencer Marketing: Why it is Key for the Growth of Small BusinessesNada Tadros
In this short deck, I walk through the basics of Influencer Marketing and why its important for small businesses to consider it a key part of their local marketing strategy.
How to Audit Your Influencer Marketing AgencyThe Shelf
In this guide, we take you through 14 of the most common problems marketing teams face with launching and running effective influencer campaigns, tell you the 4 mistakes that are causing the problems, and show you how to fix them. Get the guide now.
Influencer marketing is a strategy used by brand to promote one of its goods or services online. Some influencer marketing alliances between brands and influencers are less formal then that; they only seek to increase brand recognition.
21 reasons you should use influencer marketing Naci Yilmaz
Influencer marketing is a topic that has become more popular in recent years. There has been a 465% increase in searches for the phrase
“influencer marketing” on Google alone since 2016.
In this presentation you will read 21 reasons why you as a marketer should start with influencer
marketing
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
Social Media Marketing and Influencer Marketing
are a few buzzwords that have taken the marketing
world by storm in recent years. It has increasingly
become one of the most popular trends in marketing.
In fact, influencer marketing is already worth as
much as $8 billion, and is steadily on track to gain an
additional $7 billion by 2022, making it a $15 billion
industry according to a study by Business Insider.
As more companies begin to understand and see the
potential for success with influencer marketing, we
are seeing a shift away from traditional marketing
strategies such as radio, print, and T.V. ads. Eighty
percent of companies that have already implemented
an influencer marketing program say it performs
as good as - if not better than - other marketing channels (Media Kix).
Ready to dive more into the world of influencer
marketing? This guide teaches the basics of influencer
marketing and will help you establish a social media
influencer marketing program of your own.
The Best Social Media Marketing Tools in 2022.pdfMary Gathege
Because the world is so fast-paced and exciting, social media takes a toll on everyone, and people have begun to use social media marketing tools to make their lives easier! Businesses have begun to sell their products online because they recognize that their potential customers have shifted their purchasing habits.
Instagram Influencer Marketing Strategies for Leveraging Nano and Micro-Influ...Sarah Boyer
In the dynamic world of digital marketing, Instagram stands out as a vibrant and influential platform, especially due to its visually engaging content. Influencer marketing on Instagram has evolved, bringing to the forefront the significance of nano and micro-influencers. These individuals, though they may have smaller followings compared to macro and mega influencers, offer unique advantages that can be pivotal for brands looking to enhance their presence and engagement on social media. This article delves into effective strategies for leveraging nano and micro-influencers on Instagram.
Your Path to YouTube Stardom Starts HereSocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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1. INFLUENCER
How to Effectively
Use the World's Most
Powerful Marketing Tool
instabrand.com
Influencer marketing is a constantly evolving
practice, that when done correctly, is the most
powerful form of advertising. Many companies
understand the need for influencer marketing, but don’t
understand the complexity behind the process, which could
end up costing them hundreds of thousands of dollars.
The most effective influencer
marketing campaigns are those
targeted at a specific audience that
influencers have a direct connection to.
The alternative equates to a shot in the dark.
Relevance is key when it comes to any kind of
marketing. The way to get relevant using influencer
marketing is to know exactly who you’re targeting.
What it is, how to do it, and why it’s forever
changing advertising as we know it.
2. Where
do they live?
How
old are they?
Male
or Female?
What kind of
personal interests
do they have?
Take a few moments to develop a detailed persona of the person you’re most interested in targeting.
3. Companies that don’t understand the importance
of demographic targeting are prone to waste money on
campaigns, reaching an audience that doesn’t resonate
with their product.
The kind of authentic, organic content that is produced
with effective influencer marketing is impossible to replicate
in traditional advertising spaces. All of those Coke
commercials with smiling people in straw hats and short
sleeve button down shirts are attempting to recreate
exactly what is done effortlessly when an influencer posts
your product.
68%
of B2C brands
‘mostly’ or ‘always’
ignore social
media brand
posts
The most significant difference between traditional
advertising and influencer marketing is the consumer’s
perception of who is talking to them. With traditional ads,
people feel skeptical because they know the message
is coming directly from the brand. They know they’re
being sold.
When the consumer sees a sponsored post on Instagram,
they are more receptive because they are familiar with
who’s posting it. There is an inherent trust because of the
interpersonal nature of the medium.
4. With attention being diverted from
traditional advertising spaces (TV,
Radio, Billboards) to posts on Instagram,
Snapchat, Vine, and increasingly
Periscope, brands are at risk of being
left behind if they don’t embrace this
new form of marketing.
Think about it- almost all the people who
watch TV have their programs recorded,
so they can skip through the commercials.
And when they can’t, guess where their
eyes go when it’s commercial time. That’s
right- their phones. It’s becoming clear
that the easiest and most direct channel
to send your brand’s
According to a report
done by Forrester.com,
“Mobile has bumped
TV as America’s First
screen. People with a
mobile device now spend
an average of 2 hours
and 57 minutes on them
each day, putting phones
ahead of TVs.
The End of TV Ads Dominance:
message to young eyes is social media.
In fact, in 2013, “For the first time,
marketers spent more to advertise on the
Internet (a total of $42.8 billion) than they
did for broadcast television. (MediaPost)”
In 1941, Bulova Watches ran the first
television advertisement ever. Despite
being a revolutionary idea at the time, TV
ads quickly became a social norm and
would dominate the advertising space
until recently. Now, fast-forward 58 years
to today where (albeit less and less)
advertising on Instagram is the
revolutionary way of advertising that TV
was when Bulova did their ad in 1941.
5. DAILY USERS
Twitter’s newly released Periscope
doesn’t offer force-fed ads just
yet. However, that hasn’t stopped
brands from searching for a way
to advertise on the live-stream
platform. Both Wendy’s and Nestlé
have begun to take advantage
of the app, enlisting influencers
to share their live stories
using their products.
(see above)
With the number of users growing over 25% per quarter, there is no mobile
marketing platform as powerful as Instagram.
Despite Instagram’s powerhouse position in the mobile media advertising space,
Snapchat has been making some innovative strides in their marketing viability.
The recently released 3V lets advertisers create content optimized for mobile
devices. 3V stands for Vertical Video Views: Mobile video that doesn’t force you
to either turn your phone on its side or suffer through video in a minimized box.
According to a survey done by comScore 71% of Snapchat’s users are between
17-30 years old. If you want to target the younger generations of the world,
Snapchat is the place to do it.
With more platforms optimizing for advertisement, the choice to avoid
influencer marketing altogether could be very costly for your brand.
6. 60M
PHOTOS
per day
75
million
DAILY USERS
2.5B
likes
clicked daily
300Musers around
the world
Demographic Composition % of Leading Social Networks
Source: comScore Media Metrix Multi-Platform, U.S, Age 18+, Dec 2014
16% 22% 19% 18% 15% 10%
14% 21% 22% 18% 16% 9%
19% 22% 21% 18% 13% 7%
23% 26% 19% 15% 12% 4%
28% 23% 17% 15% 10% 7%
45% 26% 13% 10% 6% 1%
AGE 18-24 25-34 35-44 45-54 55-64 65+
7. You sure can. This approach includes hiring your own team to research and reach out to influencers, hoping that
they will respond to your posts and promote your products. Choosing this approach, you gain by developing
real relationships with influencers. However, you sacrifice the opportunity to access the analytic platforms of top
influencer marketing agencies. This means less relevance, less control of what the influencer posts, and ultimately,
less return on your investment.
Other issues include price per post fluctuations that can be difficult to manage when working with a small pool of
influencers. From 2014-2015 our average price per post doubled. In addition to rising costs, tracking things like
cost per engagement is difficult with larger scale campaigns. Finally, managing a 500-post campaign can get very
messy on an excel spreadsheet.
Can you do it yourself?
9. Creative Department: Our creative department focuses on the aesthetic strategy
of your campaign. They work diligently on crafting a brand message that fits the
look of the influencer’s content. They work with influencers to create an image that
shows how your product fulfills consumer needs. It can be as simple as casting
Influencers who can integrate the product/brand into their lifestyle, or as complex
as triggering emotional responses using psychological cues.
Campaign Management: Most influencer marketing agencies have a
department dedicated to guiding you through the campaign, making sure
it runs as smoothly as possible.
When you sign up for a campaign at InstaBrand, you’ll be assigned to one of
our account managers who will be your point of contact throughout the process.
It is their responsibility to make sure the content being created holds true to your
brand’s message and the influencer’s natural aesthetic. They provide you with
daily & weekly updates on your campaign, so that you can retarget in real time.
Consider them your bridge to the influencers.
10. Analytics: In this day and age, analytics are one of the most important aspects of
any endeavor. They allow you to track the effectiveness of your time and effort.
Attempting any kind of marketing campaign without proper analytics will lead to
wasted dollars and a lack of future direction. InstaBrand differs from its competitors
in that we have our own, built-from-scratch analytics platform that you get access
to when you sign up for a campaign. Track follower growth, followers by location,
engagement, and who is seeing your posts so that you know where your message
resonates the most. You’ll know how to prioritize your marketing efforts in the future
on top of what you gain from the campaign itself.
11. Overall, our biggest concern is matching you with the right influencers, guiding you
through a smooth and seamless marketing campaign so you not only grow your follower
base and awareness, but also understand how to more effectively connect with those
consumers in the future. You can absolutely recruit influencers on your own, but at a
heavy cost in time and effort. Influencer Marketing is quickly becoming the most powerful
way to advertise, and now is the time to take advantage.
12. 1
Coffee, Patrick. “STUDY: 68% of Social Media Users Ignore the Brands They Follow.” Adweek. Adweed, 26 Feb.
2014. Web. 24 July 2015. <http%3A%2F%2Fwww.adweek.com%2Fprnewser%2Fstudy-68-of-social-users-ignore-
the-brands-they-like%2F87264%3Fred%3Dpr>.
2
Jennings, Rebecca, Christine S. Overby, and Alice Bresciani. “Reaching Young Consumers With Social Media –
A Social Computing Report.” Forrester.com. Forrester Research Inc., 24 Apr. 2008. Web. 22 July 2015.
3
Sullivan, Laurie. “Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV.” Mediapost.com. Media
Post Communications, 10 Mar. 2014. Web. 23 July 2015.
4
Kafka, Peter. “Here’s the Chart That Explains Why Media Companies Are Obsessed With Snapchat.” Recode.net.
Vox Media, Inc., 26 Mar. 2015. Web. 22 July 2015.
5
Johnson, Lauren. “Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream.” AdWeek.com.
Adweek, 19 June 2015. Web. 22 July 2015.
6
Johnson, Lauren. “Wendy’s Enlists YouTube Stars Rhett & Link to Put a Twist on Livestreaming Will It Work like
Meerkat and Periscope?” Adweek.com. Adweek, 18 June 2015. Web. 18 July 2015.
instabrand.com