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Digital Marketing
By Amanda Parker
Digital Marketing is
advertising and
endorsing using
digital websites
(social media, search
engines, email, apps)
Problems that may occur
● Not knowing your target market - It is important to know your audience to keep
up to date with trends.
● Not engaging with customers - Positive and negative feedback is valuable! You
can show your customers you care by engaging with them.
● No marketing strategy- Being consistent is key! Start by posting on certain
days around certain times.
Types of Digital
Marketing
● Paid Search
● Search Engine Optimization
(SEO)
● Content Marketing
● Social Media
● Email Marketing
● Mobile Marketing
Paid Search & SEO
1. PPC (pay per click) usually show up
at the top or to the side of the
webpage and are tailored to appear
based on certain terms of your target
audience.
2. Paid Search can be extremely
effective and boost web traffic by
allowing more people to see your ad.
3. SEO is a technique that makes your
page appear based on keywords and
will drive people to your site.
Content & Social Media
Content marketing is used to inspire and educate
your audience
Most content marketers have a big following of
consumers that trust the marketer and rely on
their opinion
Social media marketing is marketing on social
website that help engage with your audience and
share your content on
Consumer to consumer to share your content
among different platforms that will increase
business
Email and Mobile Marketing
Messages and ads sent directly to consumers with
information fit for the target audience
Emails are important to have relevant
information with clear images that catch the eye.
Mobile marketing can be SMS, MMS and in-app
marketing.
Almost every consumer has a smartphone with
them at all times. Having an app allows
consumers access at any time.
The statistics
60% of people with smartphones contact businesses directly through social media.
50% of people shop in-app or through web-based sites rather than in store
70% of marketers are investing in content marketing
75% of marketers use their reports to show how campaigns are directly impacting
revenue
Conclusion
Overall, digital marketing is increasing more and more each year. The demographic
is becoming more broad among all different age groups. Marketing online is
something that will benefit all business types for a cheap and effective way.
Works Cited
HubSpot. 2020 Marketing Statistics, Trends & Data - The Ultimate List of
Digital Marketing Stats, 2020, www.hubspot.com/marketing-statistics.

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Point of view

  • 2. Digital Marketing is advertising and endorsing using digital websites (social media, search engines, email, apps)
  • 3. Problems that may occur ● Not knowing your target market - It is important to know your audience to keep up to date with trends. ● Not engaging with customers - Positive and negative feedback is valuable! You can show your customers you care by engaging with them. ● No marketing strategy- Being consistent is key! Start by posting on certain days around certain times.
  • 4. Types of Digital Marketing ● Paid Search ● Search Engine Optimization (SEO) ● Content Marketing ● Social Media ● Email Marketing ● Mobile Marketing
  • 5. Paid Search & SEO 1. PPC (pay per click) usually show up at the top or to the side of the webpage and are tailored to appear based on certain terms of your target audience. 2. Paid Search can be extremely effective and boost web traffic by allowing more people to see your ad. 3. SEO is a technique that makes your page appear based on keywords and will drive people to your site.
  • 6. Content & Social Media Content marketing is used to inspire and educate your audience Most content marketers have a big following of consumers that trust the marketer and rely on their opinion Social media marketing is marketing on social website that help engage with your audience and share your content on Consumer to consumer to share your content among different platforms that will increase business
  • 7. Email and Mobile Marketing Messages and ads sent directly to consumers with information fit for the target audience Emails are important to have relevant information with clear images that catch the eye. Mobile marketing can be SMS, MMS and in-app marketing. Almost every consumer has a smartphone with them at all times. Having an app allows consumers access at any time.
  • 8. The statistics 60% of people with smartphones contact businesses directly through social media. 50% of people shop in-app or through web-based sites rather than in store 70% of marketers are investing in content marketing 75% of marketers use their reports to show how campaigns are directly impacting revenue
  • 9. Conclusion Overall, digital marketing is increasing more and more each year. The demographic is becoming more broad among all different age groups. Marketing online is something that will benefit all business types for a cheap and effective way.
  • 10. Works Cited HubSpot. 2020 Marketing Statistics, Trends & Data - The Ultimate List of Digital Marketing Stats, 2020, www.hubspot.com/marketing-statistics.