5. Campaign
Objectives
Objective Goal KPI KPI Target Segmented
KPI
Increase
Brand
Awareness
Promote the
brand and its
mobile grooming
services
Gain exposure on
social media
No. of
views
No. of
followers
-
3,111
followers/annually
Instagram/
Facebook/
Google Ads/
Flyers
Encourage
Repeat
Purchases
Retain loyal
customers
Increase word of
mouth
Percentage
of repeated
customers
144
customers/annually
(10% monthly)
Instagram/
Facebook/
Emails
“Good content isn’t about good storytelling. It’s about telling
a true story well.” Ann Handley
6. The Company’s
Campaign Slogan:
You Call, We Come
Brand Theme:
• Premium
• Quality
• Mobility
Message Strategy:
• Convenience
• Organic Products
• Hygienic
Product Benefits:
Time Saving
Pet Health
Message
Strategy &
Brand Theme
“Nobody reads ads. People read what interests them.
Sometimes, it’s an ad.” – Howard Gossage
8. Customer
Persona
Sara Yusuf
Age: 35
Nationality: Non-
Bahraini
Residence Location:
Northern Governorate
Pet Ownership:
Pet Type: Dog
Grooming Frequency: 2
Months
Price willing to pay: 20.5 BD
Relationship with pet:
- Companionship
- Unconditional Love
Activities:
- Plays indoors with pet
- Takes pet for a walk
Challenges:
- Sara faces difficulties in finding professional
and experienced groomers
- Dog parks to walk and play with her pet
Sources of
Information:
- Facebook
- Instagram
- Website
Preferences:
- Organic products
- Groomer is
experienced
- Customer Reviews
- Watch his pet get
groomed
Digital Behavior:
- Pet grooming
services
- Pet shops in Bahrain
- Pet wash
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