The document discusses launching a platform called StyleX that recommends the "missing piece" item needed to complete an outfit based on a user's existing wardrobe and other factors. It would provide personalized outfit inspiration using image recognition technology, fashion blogger expertise, and machine learning from user data. This would help users shop their closets more efficiently and save money. Key aspects of the proposed business model include partnering with retailers and bloggers, using social media marketing, and generating revenue from brokerage fees on sales completed through the platform.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
Marketing proposal for the launch of a new energy drink - Activade Pure. Application of knowledge and practical tools to develop an effective integrated marketing strategy to drive awareness, brand loyalty, and sales.
The Squarelle Tonacity Digital Marketing Plan displays the integration of Squared Online course learnings around multi-channel strategies in the digital world. Squarelle Tonacity is premium brand Hair Colouring product.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
Marketing proposal for the launch of a new energy drink - Activade Pure. Application of knowledge and practical tools to develop an effective integrated marketing strategy to drive awareness, brand loyalty, and sales.
The Squarelle Tonacity Digital Marketing Plan displays the integration of Squared Online course learnings around multi-channel strategies in the digital world. Squarelle Tonacity is premium brand Hair Colouring product.
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
How to Leverage Google Analytics for Digital Marketing SuccessDerek Edmond
Ways marketers can use Google Analytics to measure performance and track marketing campaigns. In addition, this presentation reviews 5 key analytics functions designed to make a marketers job more efficient and effective.
Owing to the current online marketing scenarios, Fashion Marketplace is the most dominant element of the E-Commerce industry. It also lays a tough competition for other online businesses.
Nevertheless, this industry is at its threshold. The reason being, because now and again it assesses what actually customers are looking for and likewise keeps up with the tactics to meet their requirements.
Trends + Trendsetters: The Best in Fashion Content MarketingNewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the fashion industry.
Interested in learning more? We'd love to hear from you! Feel free to reach out at strategy@newscred.com.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
2. On one hand, the women's
clothing online retail market
in the UK was growing.
On the other, customers were
becoming more and more
sophisticated. They wanted to shop
wisely and maximize their current
wardrobe.
While most of our competitors
focused on convincing customers to
shop more, we created our StyleX
Platform to inspire them to find that
MISSING PIECE to perfectly
complement their current look.
SUMMARY
3. Market
opportunity:
Online clothing market is worth
£10bn, with 79% growth expected
in the next 5 years.
Verdict Retail, 2015
1)
SOPHISTICATED SHOPPING:
• Capsule wardrobe
• Reuse and recycle vs. throwing away
70% of consumers want more
PERSONALIZED SHOPPING
experiences
(AgileOne 2014)
2)
3)
4. Style
Seekers
Women (18-30, medium
income):
ü Followers of fashion blogs
and Instagram feeds.
ü Social Shoppers: they trust
influencers and their peers
for inspiration and know-
how
CUSTOMER PROFILES
15% of young
women ages 15-25
strongly agree that
they “spend time to
keep up with the
latest fashion trends,”
or that “wearing the
latest clothing is
very important”.
(Waipoint Partners on
Millenials, 2015)
5. Reformed
Shopaholics
Women (20-35, mid to high
income), refined personal
style:
ü starting to apply rules to
their shopping habits
ü thinking of ways to
organize their closet
ü keeping only the things
they’d actually wear
CUSTOMER PROFILES
Consumers
aren't spending
big budgets on
clothes anymore,
buying instead
big-ticket items,
like cars, boats,
and swimming
pools.
(Thomas Reuters,
2016)
6. Our VP:
THE MISSING
PIECE
Get inspired by style experts in
finding that missing item to
perfectly complement your
current look and make the best
with what you have,
using our revolutionary StyleX
Technology.
Attract
bloggers as
the experts by
enabling them
to monetize
their passion
for fashion.
7. 1. COMPLETE PROFILE (OPTIONAL) +
2. UPLOAD PHOTO OF WARDROBE
ITEMS OR BROWSE BY KEYWORD
USER EXPERIENCE
3. RECEIVE MATCHING LOOKS FROM
THE STYLE EXPERT, DEPENDING ON THE
CHECKED CRITERIA: OCCASION,
WEATHER.
4. REVIEW PRODUCT, COMMENTS &
SHARES
5. CLICK TO BUY THE MISSING PIECE
6. RECEIVE ITEM
INPUTOUTPUTORDER
Benefits:
ü Personalized inspiration
ü Save money & time
Features:
ü Personalized content
based on user data and
other variables
ü Image recognition (of
user photos)
ü Machine learning
ü Simple click to buy
8. STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• COMMUNITY OF EXPERTS
• PERSONALIZED EXPERIENCE, due to data
learning from their own clothes, location &
weather.
• Relevant to ALL PRICE POINTS
• FREE TO USE & ACCESSIBLE TO ALL
• SOCIAL elements
• IMAGE RECOGNITION technology
• Move into MASS MARKET & luxury.
• IN THE MOMENT solution
• SOCIAL: maximizing social shopping
• COST-SAVING: help people make the
most of what they have.
• COMPETITORS only enable customers to
SHOP MORE
• No user base to start with.
• UNKNOWN brand
• DEPENDANT on third parties
(bloggers, retail partners)
COMPETITIVE ADVANTAGE: First to market with a service that recommends a MISSING PIECE to
complete the users look, based on their EXISTING wardrobe, personalized through machine learning,
fashion bloggers data, geo - location & weather.
• COMPETITORS could develop
something similar
• The need for a starting user base to
drive the data technology
• Developing and evolving technology
9. MARKETING CHANNELS:
• Promoted posts
• Mobile ads
• YouTube tutorials –
bloggers
• Contextualized
ads. Ex: Instagram
ads showing the
look for the best
Instagram photo
• missingpiece.com
• Facebook page
• Instagram account
• YouTube account
hosting the
bloggers videos
• Blog reviews
• Contests on blogs/ Facebook recommending
users the missing items.
• Contest on Instagram asking people to post
their existing look under the #missingpiece
• Facebook groups, message boards, forums
• Loyalty program for referred users, growing
the users base through their social network
PAID
OWNED
EARNED
BLOGGERS AND SOCIAL:
People trust influencers and
their peers for inspiration
PARTNER WITH RETAIL
BRANDS:
People are loyal to certain
brand names
THINK VISUAL:
People choose
visual platforms
when it comes to
inspiration for their
look
EDUCATE:
Learning to style
means understanding
the ground rules and
applying them to
their needs
10. Sales
Channels
missingpiece.com
Responsive website
Customers place the order through
mobile or desktop
Easy UX: customer can use mobile
camera to take pictures and
upload their wardrobe to The
Missing Piece
80% of our
target
customers finish
their buying
process on
desktop
(Consumer Barometer)
12. REVENUE MODEL (UK): BROKERAGE
Monthly forecast
Unique monthly visits*
Total Unique visits of target
market*
Customers %
Total Potential Customers
Transaction per customer
Total transactions per month
Average basket value**
Total sales £’s per month
Brokerage % of sales
Brokerage £’s per month
YEAR 1 YEAR 2 YEAR 3
10% 15% 20%
247,900 371,850 495,800
1% 3% 5%
2,479 11,156 24,790
3 3 3
7,437 33,467 74,370
£35.00 £40.00 £45.00
£260,295 £1,338,661 £3,346,652
10% 10% 10%
£26,030 £133,866 £334,665
*% of Style seekers & Reformed shopaholics = cca 30% of total 18-35 YO female population (Consumer Barometer) in the UK.
**Assumptions are based on Asos figures from their 6 months results to end of Feb 2016 and have been amended to fit our business model, all
are estimates.
13. P&L
Total revenue
Total Cost of sale*
Total Admin Expenses
Net Yearly Income
YEAR 1 YEAR 2 YEAR 3
£3,123,542 £16,063,929 £40,159,822
£2,904,001 £14,923,390 £37,286,164
£179,427 £367,079 £660,599
£40,114 £773,459 £2,213,060
*including transaction fees & cost of product from retailers
14. POTENTIAL DIMENSIONS TO SCALE:
INCREASE USE OF
SOCIAL
Facebook inspires fashion decisions in
at least one product category for 72%
of social shoppers and 56% of
fashionistas, Netbase
NEW MARKETS:
MALE, YOUNG
PROFFESSIONALS
Men’s wear now contributes
£12.9bn to the UK economy, and
65% of men shopping is now online,
Online Fashion, How to sell to men.
OFFLINE
53% in the UK receive their
product in store.
Google Consumer Barometer
GLOBAL
US apparel market is expected to
grow from USD 225 billion in 2012
to USD 285 billion in 2025;
The Statistics Portal
INCREASE
BLOGGER
PARTNERS
EXPANDING
PRODUCT RANGE
15. TEAM ROUK
Emily Do Gavin
Thomas
Monica
Radulescu
Romi
Bobkova
Patricia
Decourt