In today's competitive B2B2C landscape, it's all about first impressions. Here are our best practices to help you ace the aisle every time.

1. Ace the Aisle
FOUR BEST PRACTICES TO STAND OUT

2. So, how can brands that sell in Big Box stores ensure they’re
standing out?
Here are our tips:
77 77 percent of consumers
have used their smartphones
while shopping in-store

3. Don’t Dwell on Things You Can’t Control
You Can’t Control: You Can Control:
Product placement
Your competitor’s offerings
Competitors launching
new products
Customer experience
Packaging
Brand messaging
Price

4. 59%
of consumers would prefer to
buy new products from
brands they trust, so ensure
you’re building trust from the
very beginning.

5. Make the Product the Hero
Up to 70% of purchasing
decisions are made in the
aisle, so clear and concise
messaging is a must.

6. Know your Customers Target Your Messaging
Survey current customers
Create focus groups
Tap into social media
Gather customer data
Stick to a brand voice that
will appeal to your
customers
Use feedback to improve
packaging

7. Engage With Customers Early & Often
You Are Here
Before they even purchase your
product, your future customers should
know that you’ll be with them in every
step of their journey with your brand.
Use your in-store displays and product
packaging to quickly lay out some of
your brand promises.

8. 97% of consumers say customer
service is important in their brand
choice, so make sure your in-store
messaging clearly promotes an
easy support option to ease their
mind and compel them to buy.

9. 4 Take Advantage of Mobile Behaviors
82% of smartphone users consult
their mobile device while in a
store, which means providing a
mobile experience that will
compel them to buy is a must.

10. Your mobile experience is
an extension of your
product. Don’t let it be an
afterthought!
Remember:Tips for In-Store Mobile:
Provide engaging content
that will compel them to
buy
Ditch the download and
make it cloud-based

11. While the retail environment and consumer behavior trends are
dynamic, the best practices discussed are great ways to ensure
your brand stands out from the competition in the aisle.
8 Influence of Packaging on Consumer Buying Behavior, LabelValue.
9 If the Consumer Isn’t Happy with Packaging, Nobody is Happy, Brand Packaging, April 2013.
10 Global State of Multichannel Customer Service Report, Microsoft, 2015.
11 2014 Mobile Behavior Report, Salesforce, 2014.
12 Micro-Moments: Your Guide to Winning the Shift to Mobile, Google, April 2015.
13 Local Consumer Review Survey 2016, Bright Local, 2016.
14 More Than 90% Of Consumers Use Smartphones While Shopping In Stores, Retail Touch Point, 2015.
15 Local Consumer Review Survey, Bright Local, 2016.
1 What to Do When There Are Too Many Product Choices on the Store Shelves?, Consumer Reports, January 2014.
2 New Research Sheds Light on Daily Ad Exposures, SJ Insights, September 2014.
3 The Value of Customer Experience, Quantified, Harvard Business Review, August 2014.
4 Mobile Maturity Model: 2016 US Retail, DMI, 2016.
5 They Say They Want A Revolution: Total Retail 2016, PricewaterhouseCoopers, February 2016.
6 The Impact of Brand on a Consumer Purchase Decision, MarTech, September 2015.
7 How Product Packaging Affects Buying Decisions, MarketingProfs, September 2014.
For more information on how you can use mobile to stand out in the
aisle, visit lumavate.com