Target aims to strengthen its brand loyalty through an integrated marketing campaign utilizing various social media platforms, email marketing, mobile app enhancements, and online advertising. The campaign focuses on establishing personal connections with customers through each channel. Target will develop customer personas, conduct market research, and measure success based on increased social media followers, email subscribers, and app users. The budget allocates funds quarterly across Facebook, Instagram, Twitter, email, and other tactics. The overarching goal is for Target to become customers' preferred shopping destination through a consistent branded experience across all touchpoints.

1. By: Jade Hoang

2. Facebook
Incorporate content marketing to establish a personable ration with
followers.
Use Facebook as an unique platform to offer costumer service.
Instagram
 Maintain efforts in keeping a strong Instagram presences
Expand audience to male, by promoting products for males and
sharing content that males would be interested in.
Twitter
 User Twitter as a platform to create a community outreach.
Connect with people on a town-to-town base to create an idea of each
Target being customized to suite the local community

3. Target’s Women clothing catalogue Update to a more appeal catalogue
 Create a blog like catalogue, to
attract more shoppers.
 Target offers high fashion and trendy
options for both women and men, but
the dull grey background doesn’t
highlight the products well.
 The bright red ”choose option”
button, distracts online shoppers
from the product itself.
 Only the apparel portion of the
website should be modified.

4.  Utilize online advertising heavily during the holiday months.
During the holidays, consumers will be looking for specific
products. It is essential that Target does extensive market
research on the trending products that holiday season and be
sure to include the product name and descriptions into the
Google Adwords.
This will help consumers narrow down the search, and will
have a higher percentage of complete purchases because of
Target’s strong brand familiarity

5.  A newer concept that will be beneficial to the company
 Inbound marketing will turn ordinary consumers into loyal ones, it
developed personable relationships with the consumers.
 Create personas to better understand the target audience, both women
and men
 Email:
 An efficient and easy way to connect with consumers.
 Keep loyal costumers updated with the newest promotions and
products.
 Important to understand consumer behavior, and when excessive
promotion emails gets directly stored in the spam fi

6. Female Persona
 A mother with young children.
 Likes to stay trendy and fashionable
within a reasonable budget.
 Contributes to the majority of the
household purchasing.
 A busy women that appreciates only
needing to go to one store to
complete the shopping list.
Male Persona
 A young man that has recently
graduated and living on his own.
 Likes to stay trendy and fashionable
within a budget.
 Doesn’t enjoy shopping at multiple
places, and prefers only going to one
store.

7. Targets mobile app is an essential feature to the brand.
The app is easily accessible and appealing to the eye.
NO changes should be made at this time, but Target should
continue to update the app to enhance user’s experience
It offers features that enhances in-store purchasing
A scanning option to find quicker details and promotions of
different products
An option to create a shopping list/registry/ and more

8. Campaign will be active during quarter 1,2, and 3.
Quarter 4 will be the time review the campaign and the
results.
It will be measured by the social interactions between
Target and the followers, email subscribers, and app users.
Success will be measured by the amount of increase
followers and app users.

9. The chart breaks
down the campaign
budget quarterly and
between each
marketing platform

10. The power of this campaign is to build a strong
brand loyalty
Implementing each tactic, will ensure that Target
is the go-to place for all product needs
This will potential make Target a stronger
competitor in the market share and drive product
purchases