A Digital Marketing Case Study of IT corporation PATEO (based in Shanghai), exploring the market for smart automobiles and the emergence of AI in the automobile industry.
Case studies of social media marketing for Imorphosis Software Solution Pvt. Ltd. iMorphosis is one of the best IT company in Kolkata.
Follow our Website & Social Media Pages:
Our website: http://imorphosis.com/
Our Facebook Page: https://www.facebook.com/imorphosis
Our Google + Page: https://plus.google.com/+Imorphosis
Our Twiter Page: https://twitter.com/imorphosis
Social media and customer support - Moses GomesMoses Gomes
Understand how customer support has changed from just a phone call on a toll-free number to publishing and ranting problems online. The new-age customer support is about engaging with customers where they are present, like on Twitter or Facebook or on blogs, and drive them to a personalized conversation. It's high time the customer support industry also understands and learns social media.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Toshiba: Leading Innovation - 2016 Digital Marketing StrategyJames Sullivan
This is my suggestions for Toshiba so that they can improve upon their current digital marketing strategies and bring more people to their social platforms and website.
Case studies of social media marketing for Imorphosis Software Solution Pvt. Ltd. iMorphosis is one of the best IT company in Kolkata.
Follow our Website & Social Media Pages:
Our website: http://imorphosis.com/
Our Facebook Page: https://www.facebook.com/imorphosis
Our Google + Page: https://plus.google.com/+Imorphosis
Our Twiter Page: https://twitter.com/imorphosis
Social media and customer support - Moses GomesMoses Gomes
Understand how customer support has changed from just a phone call on a toll-free number to publishing and ranting problems online. The new-age customer support is about engaging with customers where they are present, like on Twitter or Facebook or on blogs, and drive them to a personalized conversation. It's high time the customer support industry also understands and learns social media.
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
This documents is to demonstrate my basic understanding and knowledge on Digital Marketing and Campaign Management.
However an new learned can refer to this document to understand the preliminary knowledge on
Digital marketing and Campaign Management.
Most of the contents in this document are written from my practical knowledge gain by working on these domain and few has been adapted and taken from various sources whose reference has been given to the next page.
Regard,
Sowmak Bardhan
Toshiba: Leading Innovation - 2016 Digital Marketing StrategyJames Sullivan
This is my suggestions for Toshiba so that they can improve upon their current digital marketing strategies and bring more people to their social platforms and website.
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Understanding your target market is the most essential point on successful digital campaign. No one understands Indonesian digital market than us. Evello has the most comprehensive digital monitoring platform which enables us to gain in-depth information regarding Indonesian digital landscape, trends, behavior and preferences.
This comprehensive data enables us to provide you the best strategy and scenario in conducting your digital marketing campaign successfuly.
Contact us for detail information and explore the posibility to win your digital warfare with Evello.
www.evello.co.id
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Digital marketing basics and Introduction to Programmatic adsRakshith R Srivatsa
A detailed PPT on basic concepts of Digital Marketing which includes SEO, PPC, Social Media Marketing and other concepts along with an Introduction to Programmatic Buying which includes India Centric Case studies.
Understanding your target market is the most essential point on successful digital campaign. No one understands Indonesian digital market than us. Evello has the most comprehensive digital monitoring platform which enables us to gain in-depth information regarding Indonesian digital landscape, trends, behavior and preferences.
This comprehensive data enables us to provide you the best strategy and scenario in conducting your digital marketing campaign successfuly.
Contact us for detail information and explore the posibility to win your digital warfare with Evello.
www.evello.co.id
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
Here’s a our case study of marketing of Innovative Educational products .Business leads were generated by renowned companies in India. Website came in ranking for 268 keywords.
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Business To Business Buying And Selling Management Powerpoint Presentation Sl...SlideTeam
Widen your trade domain by utilizing these Business To Business Buying And Selling Management PowerPoint Presentation Slides. Employ our omnichannel marketing PPT templates to form a business plan focused on worldwide trends. Showcase the company’s organizational structure and business infrastructure through our electronic commerce PPT visuals. Take the assistance of these market strategy PPT layouts to identify the right target market and audience to generate as well as nurture the leads. Display the process of supply chain management by implementing our innovatively crafted PowerPoint presentation. Utilize this e-business PowerPoint visual to illustrate the strategies on customer relationship management. The additional slides provided at the end of this strategic management PPT presentation allow you to add suitable and apt PPT layouts with the proper column, pie, area, and line charts. Optimize your trading and branding globally with the help of our e-environment PowerPoint visual. Download this complete PPT deck and make this e-business PPT slideshow your source to highlight the importance of business-to-business commerce for your company. https://bit.ly/3tMRFC6
Learn about the 10-Step Strategic Account Alignment Process:
- See the 10-step account planning and implementation process using real-world examples
- Focus on 3 of the biggest challenges facing strategic account management programs
- Learn the unique approach that Global Partners uses for the account planning and management process
The Future of Contact Centers Artificial IntelligenceJim Iyoob
It is not possible to have your company everywhere all the time, right? But today’s customers want it fast, they want it good and they want it their way. Your customer will leave you if it’s not their way; you can expect up to 95% of them to tell their friends, family and co-workers about their bad experience. Matt Rocco and I have put in a lot of work together to write “The Future of Contact Centers”.
Becoming a Product Entrepreneur by Zalando Sr PMProduct School
Main Takeaways:
-Research-driven action - The importance of listening to the customers
-Finding your USP - What can you do better than the competitors?
-Launch fast & keep improving - Reduce the time to get customer feedback.
Similar to PATEO - Automobile Artificial Intelligence (AI) in China, a Digital Marketing Case Study (20)
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. Agenda
Situation analysis
PATEO intro and
strategy
Market climate
Industry inauguration
challenges
Analysis from a
marketing perspective
Becoming a Market
Oriented Firm
Educating the Market
Strategy Challenges Recommendations
3. Agenda
Situation analysis
PATEO intro and
strategy
Market climate
Industry inauguration
challenges
Analysis from a
marketing perspective
Becoming a Market
Oriented Firm
Educating the Market
Strategy Challenges Recommendations
4. Current Situation
1. Market climate
2. Consumer and businesses needs guidance
“We’re moving from being just a hardware
provider to being a hardware, software, and
experiences provider,”
- Don Butler, head of Connected Vehicle and
Services for Ford Motor Company
6. What have we used to
control our devices?
Then
Keyboard and mouse
Now
Screen and touch
Conversation
7. Intelligent conversation needs…
Hear Clearly
Background noise control, testing
in various environments, hot-
words etc.
Understand Deeply
The most important step for
instigating intelligent
conversation, requiring vast
amounts of data and advanced
technology
Meet Needs
Provide accurate and thorough
information and service
10. The past 10 years have seen U.S. consumer desktop PC sales
fall by nearly 50%
Automobiles
PC and
laptops
Smartphones
and tablets
Once leading the way, Dell, Hewlett-Packard and Microsoft now
face a new world order led by Apple, Google, Samsung and
even Amazon.
11. Automobiles
PC and
laptops
Smartphones
and tablets
The Currently there are more mobile phones in
the world than people
The idea of being ‘unplugged’ for longer than it
takes to buy a coffee is anathema to the worlds
population
Connectivity is now seen as an essential need,
akin to water
12. Automobiles
PC and
laptops
Smartphones
and tablets
Pateo = The Next Step
The average American spends 280 hours per year behind the wheel
There are over 279 million cars on the road in China, and over
253 million in the US in 2015
13. Making the dream a reality
Customers
Lifestyle related services,
internet, new experiences,
connectivity, safety, user-
friendliness etc.
Governments
Autonomy, safety and new
energy development
15. Agenda
Situation analysis
PATEO intro and
strategy
Market climate
Industry inauguration
challenges
Analysis from a
marketing perspective
Becoming a Market
Oriented Firm
Educating the Market
Strategy Challenges Recommendations
17. 5 Main Challenges
Automotive companies can’t benefit from telematics users
User experience is no where near the standard
of smart phones
Safety whilst driving is a major concern for drivers and
the government, and therefore for Pateo
People don’t yet perceive it as a lifestyle necessity
18. Challenge 1
People don’t yet perceive it as a lifestyle necessity
“Why do I need to wait
until I get into my car to
book a flight?”
Current
customers
“I can’t bear to be
completely unconnected
while I’m in my car!”
Ideal
customers
19. Challenge 2
User experience is no where near the standard of current
smart phones, therefore automotive companies can’t
benefit from its telematics users
20. Challenge 2
User experience is no where near the standard of current
smart phones, therefore automotive companies can’t
benefit from its telematics users
21. Challenge 2
User experience is no where near the standard of current
smart phones, therefore automotive companies can’t
benefit from its telematics users
Benefits
Costs
=
Creating superior value for end users
and B2B customers
22. Challenge 2
User experience is no where near the standard of current
smart phones, therefore automotive companies can’t
benefit from its telematics users
Benefits
Product
• Features
• Performance
• Reliability
• Packaging
• Design
Support services
• Training
• Maintenance
• Information
• Management
• Client support
Relationship
management
• Competency
• Courtesy
• Reliability
• Responsiven
ess
• Communicati
on
Image
• Company
reputation
• Brand
reputation
• Atmosphere
Etc.
23. Challenge 2
User experience is no where near the standard of current
smart phones, therefore automotive companies can’t
benefit from its telematics users
Costs
Search costs
• Product
availability
• Relationship
management
• Competence
• Responsiven
ess
• Credibility
Acquisition costs
• Price level
• Timing
• Fulfilment
process
• Incentives
Financing costs
• Processing
and
administrative
• Flexibility
• Security
Maintenance
• Complexity
• Reliability
• Availability
• Repair costs
• Relationship
management
• Systems
management
Etc.
24. Challenge 2
AI era has only just begun
De = Energized differentiation
R = Relevance
E = Esteem
K = Knowledge
25. Challenge 2
AI era has only just begun
Energized
Differentiation
Relevance>
Esteem
Knowledge>
Brand has captured attention and now
has the power to build relevance
Brand is better liked than known, desire
to find out more
27. Challenge 3
Safety whilst driving is a major concern for all parties
Credibility
And more…
Reviews
Reliability
Reputation
Trustworthiness
Sound familiar?
29. Agenda
Situation analysis
PATEO intro and
strategy
Market climate
Industry inauguration
challenges
Analysis from a
marketing perspective
Becoming a Market
Oriented Firm
Educating the Market
Strategy Challenges Recommendations
32. What is Market Orientation?
Discover what customers/clients need and cater products to them
Distribution of market intelligence throughout company
Responsiveness to market intelligence
33. Discover Distribute Respond
Current and future
end user needs
Current and future
B2B customer needs
Competition
Collaborators
Clarifying overall
objectives
Communication of
marketing intelligence
Cross department
Honoring promises
Respect
Collaboration
Business culture
values
Overarching Strategy
34. B2B Wechat and Networking
1. Wechat Statistics
2. Methods
3. Creating great content
4. Key Takeaways
35. Wechat Statistics
Wechat is the most
popular social network
in China, it dominates
the country’s
communicationsWechat combines the
best of Facebook,
Twitter and WhatsApp
into one mobile app
Can scan and pay at
stores, order movie
tickets, follow their
favorite brands and
accounts etc.
Users can share
messages with friends,
post updates, photos
and videos for their
fans
36. Wechat Statistics
Increasingly, touchpoints between companies and B2B
customers are extending beyond person to person
User engagement becomes more and more difficult
Wechat is best as a loyalty part of the customer
journey and not great for brand awareness
However, there are methods to maximize the platform
that would give the company the most exposure
37.
38. Methods
• Influential
businessmen
• Leveraging their
personal brand equity
• People who have a lot
of followers
• Can spread the
message
KOLs
Key opinion leaders
• Can be shared and
passed on
• Informative, engaging,
moving
• Make them smile,
laugh, feel happy, sad
etc.
• Video, pic, infographic,
text, stories
• Great content will be
shared if its targeted at
the right people
Great Content
Layout and Visual
Elements
• Mobile platform only
• Optimize content
accordingly
• Videos under 3
minutes long
• Text that doesn’t take
more than 10 minutes
to read
• Font is readable.
Preview Everything!
Anything you post on your
Wechat is equivalent to
anything that leaves your
office, and therefore
contributes to your
company’s reputation.
39. Methods
• Influential businessmen
• Leveraging their personal
brand equity
• People who have a lot of
followers
• Can spread the message
KOLs
Key opinion leaders
• Can be shared and
passed on
• Informative, engaging,
moving
• Make them smile, laugh,
feel happy, sad etc.
• Video, pic, infographic,
text, stories
• Great content will be
shared if its targeted at
the right people
Great Content
Layout and Visual
Elements
• Mobile platform only
• Optimize content
accordingly
• Videos under 3 minutes
long
• Text that doesn’t take
more than 10 minutes to
read
• Font is readable.
Preview Everything!
Anything you post on your
Wechat is equivalent to
anything that leaves your
office, and therefore
contributes to your company’s
reputation.
Key Takeaway
1 post of high quality original content per week is better than
many posts of mediocre content.
Especially for B2B inaugural businesses such as Pateo
40. Product is King
Content is King
Key Takeaway
1 post of high quality original content per week is better than
many posts of mediocre content.
Especially for B2B inaugural businesses such as Pateo
41. Creating Great Content
Service Accounts Subscription Accounts
Account is displayed on the main
page alongside other chats
Advanced features such as interactive
menus
4 posts per month, may include
multiple messages in one post
No spam
Straight to their personal feed
More interactive
Pros
Cons
Less frequent content has be to very
good to stand out
1 message per day
Housed under the subscription tab,
users must actively check for content
Pros
Can connect with followers everyday
Cons
Too much noise, crowded
Content hungry
Takes users an extra step to get to the
content
43. Creating Great Content
Service Accounts Subscription Accounts
Account is displayed on the
main page alongside other chats
Advanced features such as interactive
menus
4 posts per month, may include
multiple messages in one post
No spam
Straight to their personal feed
Very high quality
Pros
Cons
Less frequent content has be to very
good to stand out
1 message per day
Housed under the subscription tab,
users must actively check for content
Pros
Can connect with followers everyday
Cons
Too much noise, crowded
Content hungry
Takes users an extra step to get to the
content
44. Consistent and clear company and brand message
Helps clients see your progress and relate to your vision
Creates precedent for future business and developmental conduct
Simple, but Powerful
Increased user engagement and B2B touchpoints
Entrepreneur + capital = products + customers = business
=
Educate end users, paving the way to the future
- Steve Tobak
Today's aim is to analyze Pateo’s overall marketing strategy and identify relevant challenges then subsequently provide recommendations
Beginning with Stategy
What is our current situation
Conversation, the most natural form of human interaction and communication. A new era of voice control, deep comprehension and discourse. The future of artificial intelligence, create intelligence household items
Intelligent conversation needs 3 things before it can be fully realized and sophisticated.
1. Hear Clearly
2. Understand deeply
3. Meet Needs
What is Pateo? Pateo is the future
Continual upgrades to processing systems
Development in new areas, action to innovation
What are the key devices that have facilitated end to end communication throughout recent history? What are the hubs we devote our time to in order to communicate?
The three main hubs are smartphones and tablets, PC and laptops, and automobiles.
How have they changed over time? How have these observations affected Pateo?
Here are some relevant facts and insightful trend information
The first commercial computer UNIVAC I was released in 1951, and since then human connectivity has changed in more ways than we can fathom.
Yet...
Smart phones began with the revolutionary iPhone in 2007, introducing to the world the wonders of the information era and touch screen user interface.
Our path to an intelligent, conversation dictated AI future means catering to both sides of the same coin.
Consumers, which include both B2B customers and end users, as well as governments who play an important role in the development of technology.
Seamlessly integrating all of the above into a smart, in car telematics system that will offer lifestyle related services.
Including in car music, payment, shopping (all made possible with in car internet)
Creating new experiences on new platforms
Keeping drivers connected safely through easy to use interface and Intelligent conversation
With limited existing research and capacity to conduct market research, my conclusions have been drawn from market observations and observed trends in consumer’s reviews of the product (word of mouth only)
Currently, people who can whole heartedly call themselves a car telematics user are very minimal. These are the people who would
buy a specific car model based on the fact that it has a a intelligent device installed
Know and frequently use all the services in the in car device
Why is this the case? How come the market is not responsive to the emergence of AI or excited by the prospect of a future with intelligent, talking cars?
Here are a summary of common reasons, which we will subsequently go more in depth into.
If customer think that they are able to do all of this on the phone, the mentality is “why do I have to wait until I get into my car before I book my flight?”
The specific challenge exists in that the Mentality of people are very engrained, they have not experienced artificially intelligent conversation and its unique benefits.
A man who existed before airplanes were invented couldn’t have possibly dreamed of the benefits of time, convenience, trade and economic growth until the airplane was trialed and put into use.
Similarly, would have thought of a touch screen phone, where you can just.. Scroll?
Equally, who would have thought of a car which you can just talk to?
The technology is here, but not yet sophisticated. Which brings us to our next point.
Why would automotive companies (our B2B customers/clients) spend a large amount of their resources on a product that currently has a very small segment? This is the size of our segment at the moment.
Why? Current systems have slow response time, awkward UX designs compared to current designs in our other smart devices such as the iPhone. Resulting in a segment that is small, narrow-minded and limited to what they can currently see.
This is what we want our segment to look like.
How do we make this a reality?
By increasing the benefits and reducing the costs to both B2B customers and end users.
Creating superior value for both parties
Benefits can be simply described as all tangible and intangible benefits B2B customers and end users can gain from the product, this includes....
Similarly with costs, are all tangible and intangible things B2B customers and end users can lose at the expense of the product. This includes ....
Of course all businesses are striving to create value, differentiate themselves.
Value needs to be created for not only B2B customers for PATEO, but core value must be created for end users at the same time.
However our end users (our market segment) don’t yet understand the difference between a smart phone and a smart telematics car system.
Why and how do we change this? We can answer this question through a deeper analysis into how the product (and the brand that represents it) is perceived through the eyes of our end users. Using the BAV (brand asset evaluator).
Pateo is in the region of New (as the AI industry is just coming about) or perhaps curiosity.
1. Energised differentiation (DE) Is the basis for consumer choice, the essence of the brand and the source of margin and pricing power. It is an attraction to something different, something intriguing, a look, an attitude, a behavior - something that makes a person want to know more.
2. Relevance
Drives usage and is the measure of what is personally appropriate to consumers
3. Esteem
Is the consumer respect, regard, reputation and is the fulfilment of the brand’s promise. How well a brand fulfils its implied or overtly stated consumer promise.
4. Knowledge
Is the culmination of brand building efforts and is the outcome of brand development, through a consumer’s intimate relationship with the brand
With this, a brand must be careful to go only the correct path, as there are two possible paths.
New – Curiosity – Leadership/mass market
Or
New – Fatigued
From the previous slides we have come to the conclusion that end users don’t yet perceive in car smart devices as a necessity, therefore not particularly relevant to their lives. However, if the brand has the innovation, intrigue and differentiating qualities which AI innately possesses when carried out sophisticatedly, Pateo as a brand has a powerful opportunity to capture the attention of customers and subsequently, build relevance.
At the moment, esteem and knowledge of Pateo is comparatively low with esteem being higher than knowledge, the next logical step if the brand is better liked than known is to sate user’s desire of wanting to know more.
The Chinese government in cooperation with many universities such as the esteemed Beijing Institute of Technology have been tirelessly researching in the area of automobile safety and self-driving cars.
Pateo is doing the same. Drivers have conversations in cars. With fellow passengers as well as on calls. Pateo is designing a seamlessly integrated and intelligent system that would be easy to use, with intelligent conversation at heart, so that safety is requirement and shouldn’t be a further concern once the technology is sophisticated. With and without auto-driving cars being commercialized, the answer for safe in car systems evidently lies in AI.
Similarly, Pateo's motto is "Product is King"
Then where lies the problem? To answer this question we must ask ourselves, how can a company guarantee safety? How can we change the perception of the people who will eventually purchase these cars from the automotive companies?
By creating superior value for BOTH
B2B customers and end users
The end desired result is the WHY. What do we want?
We want to increase user engagement = educating our consumers. And we want increase B2B customer touchpoints = more business, more revenue etc.
With recommendations, we will be expanding on the point of HOW in order to achieve WHY.
The challenge of being a part of the inauguration of an industry is not only creating value for the segment, but also creating a segment. This calls for the need for two sides of action in our solution.
Market orientation and creation of value for customers and thus clients
Educating the market
Keeping in mind the market includes B2B customers and end users
Treating this as an overview of company and brand goals and helping us understand the perspective that needs to be adopted to become a market oriented firm.
This is the overarching strategy, and after this we will go in depth in talking about key tactics to make this realize this strategy.
Gathering market intelligence
This stage is the R&D process that involves getting to know your customers and clients. What type of people they are, what they want, how much do you know about your competition, and making the effort to understand them.
2) Distribution and coordination of the market intelligence across all business functions
This stage is essentially spreading the message across the firm.
This process will clarify overall objectives of one or more departments and communicate a holistic objective, making all employees aware of the goal and company orientation, a stage that should not be undermined.
3) Response to the market intelligence
For a holistic, cooperative response across multiple departments within an IT/AI firm is difficult but essential.
Requires a strong basis in the firm’s cultural values, including honoring promises, respect, collaboration. This culture is important as it affects the business's B2B customers, with the ability to honor promises and collaborate as an important factor in the company and brand's reputation.
Now that we've discussed the overarching, umbrella strategy, it's time to talk about the tactics that will step by step guide the business closer to success.
The main focus in today's slides will be B2B networking through the giant platform of Wechat.
We'll we breaking down the tactics within Wechat and show you how to reap all the benefits by optimizing your use of the platform.
This is an infographic released by Tencent Pinguin research 2016 report. The largest active group in the Wechat user base is the corporate sector comprising of 40.4% of the total user base. All of your B2B customers, the educated professionals with mobile phones, are using this platform to communicate with each other.
With touchpoints moving beyond the realm of person to person, firms are frantically looking for ways to keep customers interested, therefore their turning to online methods.
With the current noise in the system, grabbing people’s attention online is hard.
Wechat is best as a loyalty part of the customer journey and not great for brand awareness, however there are methods
Sourced from Adsmith
According to research by Adsmith, four key factors must be satisfied to optimize the presence of your business on Wechat
KOLs
Great Content
Layout and Visual Elements
Preview everything!
According to research by Adsmith, four key factors must be satisfied to optimize the presence of your business on Wechat
KOLs
Great Content
Layout and Visual Elements
Preview everything!
So what is our key takeaway?
The Pateo business motto has always been product is king. This is the core value creating secret in the industry of AI and tech.
Then it follows that if Product is King, in marketing showcasing our product is the most important.
How do we create and showcase great content?
Businesses can set up two different types of official accounts in Wechat. The process verifies your brand as an official account through Tencent.
If it’s important to have presence, then its equally important to be discoverable and recognisable. Now that Wechat operates as a search engine for content, Search engine optimisation is more important than ever
If product is king and content is king, then high quality, less frequent content displayed on the main page is the best option.
Externally, a consistent and clear company and brand message, to help clients understand who you are, where you’re going and what you stand for.
Helps clients see your progress and improvement, relate to your vision and affirm your efforts. Eg. Apple raises awareness of the launches of new innovation like IOS 7, IOS 11 etc. Defined progression increments.
Internally, creates precedent for future actions. Related future programs can refer to the successes and failures of preceding related programs and therefore accumulate essential experience and learning.
Creating a new segment is difficult, but powerful and rewarding. Educating users, taking a page out of the B2C workbook, can reap immeasurable benefits to the inauguration of the field of artificial intelligence. Ultimately, we sell to the end user.