5-Hour Energy aims to target busy adults aged 20-35 by promoting their product as a convenient source of energy compared to coffee. Their goals are to appeal to more people, continue celebrity endorsements, and get coffee drinkers to switch. A proposed campaign called "Busiest Life" would use a mobile app and social media to find the consumer with the busiest lifestyle and give them a lifetime supply of 5-Hour Energy. The key is boosting interaction through location-based check-ins and competitions to better engage the target audience.
Explore the marketing 4.0 with just 3 slides.Naomasa WARAGAI
Summary of the book of Digital Marketing, Marketing 4.0 by Philip Kotler. To make it easy to grab the overview of the marketing, the summary is provided with a few slides.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Explore the marketing 4.0 with just 3 slides.Naomasa WARAGAI
Summary of the book of Digital Marketing, Marketing 4.0 by Philip Kotler. To make it easy to grab the overview of the marketing, the summary is provided with a few slides.
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
What a Media Planner needs to know
Situation Analysis
Marketing Strategy Plan
Competitive Media Expenditure Analysis
Analysing the Data
International Competitive Analysis
Managing Media Planning and Buying
Sources of Marketing Data
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Media Campaign for my Advanced Advertising Media Class. Short description: As the innovator of the energy shot category, 5 Hour Energy was looking to expand its presence among current users and individuals who drink coffee and energy drinks. To accomplish the goal a mix of traditional media was used to generate increased usage, brand loyalty and demand by targeting individuals who are moderate to heavy users of coffee and energy drinks. In addition to delivering 5 Hour Energy’s messages on a national basis, carefully selected DMA’s were used as a complement to drive sales and ensure a strong brand presence among consumers who are likely to use such a product.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
What a Media Planner needs to know
Situation Analysis
Marketing Strategy Plan
Competitive Media Expenditure Analysis
Analysing the Data
International Competitive Analysis
Managing Media Planning and Buying
Sources of Marketing Data
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Media Campaign for my Advanced Advertising Media Class. Short description: As the innovator of the energy shot category, 5 Hour Energy was looking to expand its presence among current users and individuals who drink coffee and energy drinks. To accomplish the goal a mix of traditional media was used to generate increased usage, brand loyalty and demand by targeting individuals who are moderate to heavy users of coffee and energy drinks. In addition to delivering 5 Hour Energy’s messages on a national basis, carefully selected DMA’s were used as a complement to drive sales and ensure a strong brand presence among consumers who are likely to use such a product.
Marketing Monster Energy Drink Presentationjderemo
How to effectively market Monster Energy drink by following their mission of using little to no mass marketing. From my Marketing Communications class at Indiana University.
The consumer research proposal to introduce a new energy drink to the market was the final assignment for the Marketing 554/Consumer Behavior course during the MBA (marketing concentration) program.
The Assignment: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company.
Your client, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new high sugar, high caffeine energy drink.
You must develop marketing strategies to attract 18 to 25-year-old customers. Push it to the Limit Energy Drink has a $25 million advertising budget for the new product.
Please visit my blog at www.stephenzoeller.com
Follow me on twitter @stepzoellermktg
Pinterest @stephenzoeller
We’ve created a new approach that is proven to convert customers through social media content. In this presentation, we’ll cover what the customer journey looks like today and how social media has impacted it. We’ll share quick lessons learned about how to convert customers using the right mix of content and paid media targeting, and we’ll share real business stats from one of our clients.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges and opportuntities as well as best practice examples and tips on how to position this channel in the digital mix.
Finally recommendations on how does success look like and measurement advice.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
The strategy I chose was a project that my team and I presented to the leaders of Clorox while I was a student at the University of Arkansas. We had the opportunity to create a campaign, formulate insights, and create a strategy on how to best market RenewLife Probiotics at Walmart to its consumers.
Maximizing Impact: The Art of Integrating Organic Reach and Paid Social Media...Mark John Broadstock
Learn the art of integrating organic reach and paid social media strategies for maximum impact. Insights from renowned digital marketing specialist Mark John Broadstock provide essential guidance in this dynamic landscape.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. 5-HOUR ENERGY
Target Audience:
Hard-working, on the go adults
Age-range between 20-35
Take advantage of younger adults who have become
accustomed to energy drinks as a posed to coffee
Sell convenience of product
Utilize comparability to the leading Premium coffee
3. CHALLENGES/GOALS
Appeal to a larger audience Continue Advertising with
celebrity endorsements
Show how easy 5-Hour
Energy can be worked into Incorporate everyday
any schedule people into commercials to
become more relatable
Convert coffee-drinkers
into 5-Hour Energy-users. INTERACT with target
audience on a deeper level
4. QUICK ENERGY
The theme of this
campaign is all about Quick
Energy
5-Hour Energy needs to
take advantage of the
convenience of their
product, and how it can be
incorporated into any
lifestyle
5. SOCIAL MEDIA &
APPLICATIONS
5-Hour Energy is already doing a
great job of keeping up with
consumers through Social Media.
However, I feel that they can take
their relationship with their
customers to a new level by
promoting more interaction through
social media.
I propose they start a campaign
targeting those with the “Busiest
Life” utilizing their talent with social
media and incorporating a Mobile
Application
6. DO YOU HAVE THE
BUSIEST LIFE?
Utilize Social Media and Mobile Applications to boost interaction with their audience by starting
the “Busiest Life” campaign
Participants would use the location-based service in the Mobile App to ‘Check-In’ to events that
make their lives busy and show how 5-Hour Energy gets them through their day
For example, a CEO of a company may ‘Check-In; to the office on an early morning or during
a mid-afternoon meeting, or a stay-at-home mom could ‘Check-In’ to her daughter’s ballet
rehearsal and again for her son’s soccer game.
The campaign would run for one year, and try to find the 5-Hour Energy consumer with the
Busiest Life.
The winner would receive a lifetime supply of 5-Hour Energy and the lead in a 5-Hour Energy
commercial.
7. KEY COMPONENTS
Social Media:
As I mentioned, 5-Hour Energy is already excelling with their use of social
media. They need to continue updating statuses regularly and involving
consumers with new products, deals, and company information.
Promote interaction and encourage feedback
Mobile Applications
Make application user-friendly, and available on many different phones and
tablets
Team up with location-based service, such as Foursquare to encourage
participation in the “Busiest Life” campaign
8. METRICS OF SUCCESS
My strategy can be measured in multiple ways:
First, we can see if more interactional statuses and tweets
lead to more responses and feedback from fans
Second, we can see how many people choose to take part
in the “Busiest Life” campaign. Who is choosing to
participate and how often are they checking in?
Last, we can use the features of Google analytics to track
the effectiveness of online advertisements and traffic to
webpages
9. BUDGET
5-Hour Energy is already working with a $60 Million advertising budget
Google Adwords: $10 Million
Social Media: $30 Million
Mobile Applications/Location-Based Services: $20 Million
The budget should really orient toward interaction with their target audience
This includes continuing marketing through Social Media and
concentrating on a new mobile strategy in relation to location-
based services and the “Busiest Life” campaign
10. SUMMARY
5-Hour Energy needs to sell their ability
to give consumers quick and convenient
energy
Each product is comparable to premium
coffee, without the price and hassle
Interaction with social media followers
and other target audiences is KEY. The
more comfortable the audience is with
giving feedback and participating in
competitions, such as the “Busiest Life”
campaign, the more likely they are to
turn to 5-Hour Energy in their daily
routine
