The business
model is YOU!

Business Model You! @ The Hub
Bucharest, December 2nd 2013
HOW MY BUSINESS
MODEL STARTED…
I WAS THINKING…
AND I HAD AN IDEA
BUT I HAD NO MONEY
SO WHAT YOU DO?
DESIGNING BETTER BUSINESSES
LET’S CHANGE THE
BUSINESS MODEL OF
THE PUBLISHING
INDUSTRY!
In November 2008 we started an
online platform
Every participant paid 24 USD
$24.
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$243.
+ 800.000 books
♯ + 26 translations
DESIGNING BETTER BUSINESSES
AND NOW I AM
DOING BETTER…
SO TODAY…
IT IS ALL ABOUT
YOU!
NOW I WOULD LIKE
TO SHOW YOU THE
LATEST INSIGHTS
AND HELP YOU WITH
YOUR BUSINESS
MODEL
WHAT WE
LEARNED…
IS ABOUT
NEW TOOLS
NEW SKILLS
NEW MINDSET
WHY?
TODAY…
…WE SEE FORCES
WE HAVEN’T SEEN
BEFORE…
…WE CALL THEM
NEW RULES
OF THE BUSINESS
GAME.
SUSTAINABILITY
CREDIT CRISIS
PEOPLE LOOSE JOBS
NEW GROWTH
NEW GENERATIONS

generation	
  y	
  
EVERYTHING ONLINE
THE SPEED IS INCREASING…
IMAGINE
This is Vlad

DESIGNING BETTER BUSINESSES
Yes, I am
happy!

DESIGNING BETTER BUSINESSES
On Monday…

DESIGNING BETTER BUSINESSES
Tuesday…

DESIGNING BETTER BUSINESSES
Wednesday…

DESIGNING BETTER BUSINESSES
Thursday…

DESIGNING BETTER BUSINESSES
HIS COMPANY IS
WORKING ON A NEW
BUSINESS MODEL
WHAT ABOUT HIS MODEL?
LET’S WORK ON YOUR
MODEL TODAY!
THE PERSONAL
BUSINESS
MODEL
CANVAS
LEARN HOW TO USE
THE CANVAS
WHAT DOES YOUR
MODEL LOOK LIKE?
LOOK CAREFUL AT
THE ORDER…
KEY RESOURCES

WHO YOU ARE &
WHAT YOU HAVE
KEY ACTIVITIES

WHAT YOU DO…
CUSTOMERS

WHO YOU HELP
VALUE PROVIDED

HOW YOU HELP
NOW WE ARE
GETTING THERE…
CHANNELS

HOW THEY KNOW
YOU & HOW YOU
DELIVER
RELATIONSHIPS

HOW YOU INTERACT
KEY PARTNERS

WHO HELPS YOU!
REVENUE &
BENEFITS

WHAT YOU GET
COSTS

WHAT YOU GIVE
SO LET’S FILL OUT
YOUR CANVAS!
TAKE 20 MIN.
EXPLAIN TO YOUR
NEIGHBOR
CHECK OUT
MAARTENS’ MODEL
REFLECT
REVISIT YOUR LIFE
DIRECTION
BEWARE OF YOUR
DIFFERENT ROLES…
AN EXAMPLE BY
KRISTIINA SMIGUN
SHE ALSO HAS A
ROLE AS A MOTHER
IDENTIFY YOUR
PURPOSE
COVER STORY YOU!
MA

NE N
GAZI

AME

URE/
PICT NT
E
MOM

PICTURE/
MOMENT

PICTURE/
MOMENT

PICTURE/
MOMENT

PICTURE/
MOMENT

PICTURE/
MOMENT
LET’S LOOK AT
MATTO
REVISE
RE-INVENT
YOURSELF!
SEE HOW JET
CHANGED HER
MODEL…
REDRAW YOUR
BUSINESS MODEL!
ASK YOURSELVES
THE FOLLOWING
TRIGGER QUESTIONS
ARE YOU
INTERESTED IN
YOUR WORK?
ARE YOU NOT USING
A SKILL RIGHT NOW?
DO YOU HAVE
FRIENDS WITH
BENEFITS?
DO YOU ENJOY YOUR
CUSTOMERS?
HOW CAN YOU
DOUBLE YOUR
INCOME?
WHAT IF YOU HAVE
ONLY 4 HOURS A
WEEK?
CROSS OUT WHAT
YOU DON’T LIKE TO
DO!
WHAT SKILLS
HAVEN’T YOU USED
FOR 10 YEARS…
TO WHOM COULD
YOU OUTSOURCE
YOUR WORK?
(COULD BE NEW HUB OFFERING)
HOW CAN YOU GET
REVENUE FROM A
RESOURCE?
THINK OF 5 NEW
CUSTOMER
SEGMENTS TO USE
YOUR RESOURCES
RE-INVENTION
INSPIRATION
“I	
  just	
  want	
  to	
  sing	
  and	
  
perform.”	
  
Crowd-­‐funding	
  paves	
  
the	
  way	
  for	
  the	
  
independent	
  artist	
  	
  
€	
  40.000	
  
11	
  days	
  
€	
  24.000	
  

promotion	
  
THE BUSINESS
MODEL OF HIND…
The Business Model of Hind
PARTNER
NETWORK
Musicians &
Songwriters

KEY
ACTIVITIES
Songwriting

OFFER

CUSTOMER
RELATIONSHIPS

Singing &
performing

Producers

(Social)
media

Music

CD production
& distribution

Promotion

Artwork &
Studios

KEY
RESOURCES

Management

The Brand
Hind

CUSTOMER
SEGMENTS

Tech & tour
team
Band

Music archive

Music fans

Videos
(performance)

Concerts

Brand
experience

DISTRIBUTION
CHANNELS
Radio/TV

Online
platforms

Hind.com

Events

COST STRUCTURE
Investment
concerts,
transportation

REVENUE STREAMS
IT, website
and marketing

Salaries

Merchandisin
g

Concerts
Music sales
WHAT IS HER NEXT
MODEL?
A NEW BOYFRIEND
HOW TO INNOVATE
YOUR MODEL?
WHAT NOW?
ACT
LEARN TO MAKE IT
ALL HAPPEN!
HOW DO YOU TELL A
STORY?
DESIGNING BETTER BUSINESSES
DESIGNING BETTER BUSINESSES
DESIGNING BETTER BUSINESSES
SO, LET’S DO IT!
www.businessmodelyou.com
DESIGNING BETTER BUSINESSES
LET’S CONNECT
@PATRICKPIJL
@BusModInc #BMGEN
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The Business Model is You!