Learning Today, an educational software company, increased its organic traffic and referrals twofold with HubSpot. The company has boosted its online presence with the help of HubSpot's blogging platform and mix of marketing analytics.

1. Learning Today!
Case study!

2. Learning Today!
KEY
RESULTS
• Doubled organic traffic and
referrals in six months
• Generated over 850 leads in
six months
• Attracted blog readership of
23,765 and over 760 blog
subscribers
ABOUT:
Learning
Today
is
an
Internet-­‐based
reading
and
math
program
offering
educational
software
for
at-­‐risk
students.

3. Learning Today!
Challenge:
Reaching Target Audience
Before HubSpot, Learning Today faced a challenge that many businesses share—
how to effectively reach its target audience. Pitching a product to an industry of
14,000 national school districts, after all, is not easy. “We have gone to
tradeshows over the years, tried all sorts of marketing methods and opportunities
and, quite frankly, have not done very well in that area,” said the company’s CEO,
Dale Baker.
Solution:
Enhanced Blogging and Tracking Tools
On the content development side, the HubSpot software provided Learning Today
with an easy-to-optimize blogging platform. The company increased its blog
readership to over 20,000 people, directly reaching its target audience.

4. Learning Today!
Solution:
Integrated Tracking Tools &
Automated Lead Nurturing
Learning Today’s other favorite software piece is HubSpot’s mix of marketing
analytics. They use the Sources tool to keep track of different marketing channels
and measure the company’s progress based on multiple traffic streams, including
organic traffic, referrals and social media.
Learning Today also uses HubSpot’s lead nurturing tool to send customized emails
to new leads and facilitate the job of its sales team. As a result of following up with a
select group of leads, the site’s conversion rates have significantly increased.

5. Learning Today!
Results:
Doubled Organic Traffic in Past 6 Months
Learning Today has achieved tremendous progress in attracting new traffic. Organic
traffic alone has doubled in the past six months from 14,765 visits in September to
28,980 in February.

6. Learning Today!
Results:
More Than Doubled Referrals in Past 6 Months
The company also harnessed the benefits of increased referrals. They grew from
11,054 in September to over 28,440 in February.

7. Learning Today!
Results:
Boosted Customer Engagement on Social Media
Social media has become another growing marketing channel for the educational software
company. In the past six months, Learning Today has attracted over 2,000 leads from Twitter
only.

8. Learning Today!
Results:
Expanded Blog Readership and Subscribers
Learning Today has been successful in attracting qualified leads. According to Dale, the
company site now generates 5-10 leads per day. This is a result of constant blogging and
customer engagement. In the past 30 days alone, the company’s blog posts have
generated over 40 comments.

9. More about Learning Today:!
www.LearningToday.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!