This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This best practice guide provides strategies for using Facebook effectively as a marketing tool. It outlines five guiding principles for an authentic social media presence: having a social strategy, authentic brand voice, interactive content, nurturing relationships, and continuous learning. The guide then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining customer insights. Helpful resources are also mentioned.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster various objectives like awareness, preference, traffic, loyalty. For each objective, it lists introductory and advanced tools on Facebook and provides steps to achieve the objective. The overall guide provides a framework to integrate Facebook authentically into a marketer's broader strategy and campaigns.
This document provides best practices for using Facebook for marketing. It outlines guiding principles such as having a social strategy, authentic brand voice, and interactive content. It also details how Facebook can be used to foster various objectives like awareness, traffic, loyalty, and insights. Recommendations include using social plugins, ads, pages and engaging content to build relationships and amplify word of mouth.
Objectives of the Best Practice Guide:
- Connect high level narrative with simple tactical recommendations for how to use Facebook to drive business objectives
- Help marketers to think strategically about Facebook as a key component of their marketing and business strategy
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
Best practice guide_042811_1b0/barobax bahaltanhaHadi Salahi
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This best practice guide provides strategies for using Facebook effectively as a marketing tool. It outlines five guiding principles for an authentic social media presence: having a social strategy, authentic brand voice, interactive content, nurturing relationships, and continuous learning. The guide then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining customer insights. Helpful resources are also mentioned.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster various objectives like awareness, preference, traffic, loyalty. For each objective, it lists introductory and advanced tools on Facebook and provides steps to achieve the objective. The overall guide provides a framework to integrate Facebook authentically into a marketer's broader strategy and campaigns.
This document provides best practices for using Facebook for marketing. It outlines guiding principles such as having a social strategy, authentic brand voice, and interactive content. It also details how Facebook can be used to foster various objectives like awareness, traffic, loyalty, and insights. Recommendations include using social plugins, ads, pages and engaging content to build relationships and amplify word of mouth.
Objectives of the Best Practice Guide:
- Connect high level narrative with simple tactical recommendations for how to use Facebook to drive business objectives
- Help marketers to think strategically about Facebook as a key component of their marketing and business strategy
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
Best practice guide_042811_1b0/barobax bahaltanhaHadi Salahi
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
Best Practice Guide for Marketing on FacebookBrandignity
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
Best Practice Guide Marketing on FacebookAlice Gram
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics discussed include using pages, ads, social plugins, questions, events, and analytics to engage customers and meet business objectives on the platform.
This best practice guide provides strategies for using Facebook to meet marketing objectives. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurturing relationships and keep learning. The guide then details how Facebook can be used to foster innovation, generate awareness, drive preference, increase traffic/sales, build loyalty and amplify word-of-mouth marketing. It recommends integrating Facebook into the broader marketing strategy to engage customers and gain insights.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics discussed include using pages, ads, social plugins, questions, events, the graph API and apps on Facebook. The guide provides examples and steps to achieve each objective.
This best practice guide provides strategies for using Facebook to meet marketing objectives. It outlines five guiding principles for an effective Facebook strategy, including making interactions social, authentic, and interactive. The guide also details how Facebook can be used to foster innovation, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Helpful resources are also referenced.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a social strategy, creating an authentic brand voice, making content interactive, nurturing relationships, and continuously learning. It then discusses how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for each objective.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a strategy that is social by design, creating an authentic brand voice, making content interactive, nurturing relationships, and keeping learning. It also details how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for campaigns and tools to utilize for each objective.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
More Related Content
Similar to Official Facebook Marketing Best Practices Guide
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
Best Practice Guide for Marketing on FacebookBrandignity
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
Best Practice Guide Marketing on FacebookAlice Gram
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics discussed include using pages, ads, social plugins, questions, events, and analytics to engage customers and meet business objectives on the platform.
This best practice guide provides strategies for using Facebook to meet marketing objectives. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurturing relationships and keep learning. The guide then details how Facebook can be used to foster innovation, generate awareness, drive preference, increase traffic/sales, build loyalty and amplify word-of-mouth marketing. It recommends integrating Facebook into the broader marketing strategy to engage customers and gain insights.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics discussed include using pages, ads, social plugins, questions, events, the graph API and apps on Facebook. The guide provides examples and steps to achieve each objective.
This best practice guide provides strategies for using Facebook to meet marketing objectives. It outlines five guiding principles for an effective Facebook strategy, including making interactions social, authentic, and interactive. The guide also details how Facebook can be used to foster innovation, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Helpful resources are also referenced.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy: make it social, authentic, interactive, nurture relationships, and keep learning. It then details how to use Facebook to foster product development, generate awareness, drive preference, increase traffic/sales, build loyalty, amplify word-of-mouth, and gain insights. Specific tactics recommended include using Facebook ads, pages, events, plugins, questions and the graph API to engage customers and achieve marketing objectives.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a social strategy, creating an authentic brand voice, making content interactive, nurturing relationships, and continuously learning. It then discusses how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for each objective.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a strategy that is social by design, creating an authentic brand voice, making content interactive, nurturing relationships, and keeping learning. It also details how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for campaigns and tools to utilize for each objective.
How can Facebook meet business as well as social interaction needs? Originally intended for the construction industry, most of the points in this presentation apply to other business sectors.
Similar to Official Facebook Marketing Best Practices Guide (13)
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
2. Introduction
The Facebook ecosystem
Five guiding principles
· Build a strategy that is social by design
· Create an authentic brand voice
· Make it interactive
· Nurture your relationships
· Keep learning
Facebook by objective
· Foster product development and innovation
· Generate awareness
· Drive preference and differentiation
· Increase traffic and sales
· Build loyalty and deepen relationships
· Amplify recommendation and word of mouth
· Gain insights
Helpful Resources
2
3. Best Practice Guide
Introduction
At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one
another as well as with the businesses, brands and institutions
they care about, both on Facebook and across the web.
Facebook allows marketers to stay connected with people
throughout their day whether they are on their computers or
mobile devices, at home or at work, watching TV or shopping
with friends. This allows businesses to create rich social
experiences, build lasting relationships and amplify the most
powerful type of marketing – word of mouth.
Connecting with people is just the beginning. In the pages
that follow, you will find best practices for reaching your
businesses objectives on Facebook.
3
4. Best Practice Guide
The Facebook ecosystem
1 Build 3 Amplify
The first step is building your presence with a Facebook Every time someone interacts with your business, that action
Page. Pages allow you to create an identity for your business in gets published into the News Feed, creating word of mouth.
the social graph - the map of the connections among These organic stories are extremely effective at getting
people and the things they care about. If you others to engage and take action, and can be
have physical store locations, link your Page IN
SI shared with a much larger number of potential
with a Place. 1 BUILD G
and current customers by using
HT
S
Facebook Ads and Sponsored
You can use Social Plugins, the Stories. Facebook Ads include the names
Graph API and Apps on Facebook of friends who have already connected to
to create social experiences involving your business. Sponsored Stories enable
your products and online properties you to increase the distribution of News
2E
3
that are engaging and personalized. Feed stories about your business.
NG
AM
AG
PL
FY
E
2 Engage Together, these tools give you the
TS
I
GH I
NS
Creating these Facebook touch points I effectiveness of earned media, at the
allows you to start building your fan base scale and predictability of paid media. Every
and engaging with your customers. campaign you run has a lasting impact via the
Facebook Like Ads are the quickest way to relationships you build along the way. This is the new
acquire fans. Publishing and engaging in conversations word of mouth and research has shown it’s twice as effective
with your fans will allow you to deepen relationships and gain at driving results.
valuable insights.
4
5. Best Practice Guide
Five guiding principles
1
• Social should be baked into everything you do, • Facebook should be integrated with your
Build a strategy that not added at the end of a campaign or done on broader marketing efforts and part of how you
is social by design the side reach your business objectives
2
Create an authentic • People on Facebook are clear and open about
who they are - be the same by providing
• Facebook is an ideal place to bring your brand
personality to life through an authentic and
brand voice straightforward information about your business consistent voice
3
• People spend time on Facebook communicating • Think about the aspects of your brand that are
Make it interactive and sharing with others, so always engage in inherently social and create content that people
two-way conversations will be excited to pass along
4
• Just like in the real world, building relationships • Keep content fresh and easy to consume, use
Nurture your with people on Facebook takes time and ads to stay in touch, and reward people for their
relationships requires a long-term investment loyalty through Deals and promotions
5
• Facebook allows you to get feedback from • Use reporting tools to learn about your fans
Keep learning people in real time, giving you the ability to and the content and products they find most
iterate on the fly interesting
5
6. Best Practice Guide
Facebook by Objective
Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and word of mouth
Gain insights
6
7. Best Practice Guide > Facebook by Objective
Foster product development
and innovation By combining OnStar’s virtual
advisor in-car telematics
service with Facebook’s
Graph’s API at the end of 2010,
Facebook allows you to learn about your target audience and to understand their interests and General Motors was the first
generate awareness
car manufacturer to offer
friends. For this reason, Facebook can be used to generate new product ideas and innovations. Our drivers the opportunity to
post and listen to audio status
platform tools allow you to build entirely new social product experiences like an online store that updates from the car through
a simple push of a button.
displays only your friends’ favorite products, or a car in which you can access your News Feed. You Chevrolet promoted the
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals innovative service in its “Best
can also enlist your Facebook community to help crowd-source your next product idea. First Date” 2011 Super Bowl
television commercial. OnStar
product development & innovation is rolling out the product by
Introductory tools Advanced tools inviting customers to sign up
for the public beta test of the
service on its Facebook Page.
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
drive preference and differentiation
5 steps to foster product development and innovation
1 2 3 4 5
RBS Insurance enlisted its
Run a creative Drive awareness of and Identify and refine your Build a social product Be present and active Facebook community to
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
campaign to solicit participation in the target audience with experience by using on your Facebook Page determine the features that
input for your campaign by promoting Campaign Reporting the Graph API and throughout the product should be included in a new
increase traffic and sales
iPhone app for its Direct Line
new product it across your marketing and Page Insights Social Plugins development cycle insurance product. It drove
a. Run a contest or event to channels a. Optimize your Facebook a. Enable people to like a. Use publishing and people to a custom application
on its Facebook Page, where it
gather input on Facebook a. Run a Facebook Ads campaigns by testing individual products and Facebook Questions to could present new concepts to
by building an application campaign that includes which audiences are more content across the web get feedback, iterate and existing and new customers.
to gather submissions Stories
Facebook Ads Sponsored Sponsored Stories for Places
Pages
responsive to different Graph API with the Graph API
Events Premium
generate future product
Apps on Facebook Deals
The result was over 600 unique
App Used creative Sampling Ads and marketing ideas comments on app features
b. Have the community vote b. Use Social Plugins and product names.
and provide incentives for
build loyalty and deepen relationships
b. Promote the campaign b. Use this information to like the Activity Feed,
participation in your other marketing direct future marketing Recommendations,
channels such as TV, email, efforts Comments and Live Stream
print or on your website to make experiences off of
Facebook social
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook
amplify recommendation and word of mouth
7
8. Best Practice Guide > Facebook by Objective
Generate awareness
Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate To build brand awareness of
its relatively new Green Works
awareness of your Page, latest product, or current marketing effort. To do this, you can leverage cleaning products line, Clorox
ran a Facebook Ads campaign
Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. to grow its fan base and drive
traffic to its website. The ads
These products offer the benefits of earned at the scale and predictability of paid. That’s because they offered coupons and allowed
people to vote on “Green
are shown with stories about friends who have already engaged with your business on Facebook. This Heroes” in their community.
The effort resulted in about
is the new word of mouth and it’s twice as effective at driving awareness. 30,000 fans on the Green Works
Page and a 12 percent increase
in awareness of the Green
Works brand, according to a
generate awareness Nielsen study.
Introductory tools Advanced tools
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals
product development & innovation
5 steps to generate awareness
1 2 3 4 5
In the Spring of 2010, Mars
Create a Facebook Integrate Social Plugins Post interesting content Run Sponsored Stories Use Facebook’s unique Chocolate North America
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
Ads campaign that and the Graph API, such with clear calls to to promote people’s reach and targeting launched M&M’S Pretzel.
encourages people to as the Like Button, action that encourage actions from the capabilities to optimize Mars used Facebook to seed
drive preference and differentiation awareness and demand
take an action that will into your website and interaction and sharing News Feed to the right and iterate on your for the new product by
be seen by their friends mobile experiences a. Applications on Facebook column of their friends’ campaigns developing a custom Facebook
screen application called the M&M’s
a. Keep ad destinations a. This allows the actions can be used to build viral a. Try different targeting Pretzel Vending Machine. The
on Facebook people take off of Facebook awareness campaigns a. Sponsored Stories for App techniques: Likes and application enabled 40,000 of
to show up in the News Feed b. Promoteon Facebook or Interests, Friends of the brands fans to get a free
b. Encourage liking to buildAds
Pages Facebook Questions Social Plugins Apps launches Graph API Used allow you to amplify
and be amplified through Connections and standard sample delivered to them
promotions with Deals or every time someone
connections and make and allowed them to invite
Sponsored Stories interacts with your app demographic
future campaigns more
increase traffic and sales Events on Facebook two friends to also receive a
effective b. To maximize message recall, free sample. As a result, Mars
b. Sponsored Stories for Page
distributed 120,000 samples to
Posts can be used test different creative for its customers within 48 hours.
c. Keep text simple, highlight
to ensure your fans see each target group
special offers, tell users
your posts
what to expect, have a
strongAds to action
Facebook call Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Sampling Ads
build loyalty and deepen relationships
8
9. Best Practice Guide > Facebook by Objective
Drive preference and differentiation
generate awareness
Facebook is a great place to build preference and differentiation for your brand over competitors. In an effort to reinvigorate its
brand among the 18- to 34-year-
SponsoredFacebook, people discover your brand through trustedSocial Plugins
On Stories Facebook Ads Pages Places Events referrals from API
Graph their friends. Then drive
Apps on Facebook Deals old audience, Shane Company
launched a Facebook campaign
preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch to re-engage with them and
become more relevant. It
product development & innovation
point that you can leverage to bring your brand to life for your customers in real time. used Premium Poll Ads to
invite people to nominate
their favorite diamond shapes
and vote for their favorite
marriage proposal scenario.
Shane also invited fans to tell
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins their own stories on its Page.
This stimulated discussion
drive preference and differentiation and interaction between the
Introductory tools Advanced tools audience and the brand in a fun
way that reinforced the brand
as “your friend in the diamond
business.” Over 20,000 people
responded to the polling Ads,
reinvigorating the brand.
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
increase traffic and sales
5 steps to drive preference and differentiation
1 2 3 4 5
Understand what Define the gap between Launch an integrated Think about how to Check in with
Facebook Ads Sponsored Stories
people currently think your Pages Places
current perception brand-building
Events Graph API integrate Premium
Facebook into on Facebook customers to
Sampling Ads
Apps your Deals
of your business and and your brand’s campaign to drive your products, website understand what
build loyalty and deepen relationships
why they think it is desired perception or preference and or mobile apps to make is resonating and When adidas Originals
launched its global, cross-
unique and relevant point of differentiation differentiation them more personal whether you have
media campaign in early
a. Listen to what people are a. Create a campaign that and unique been successful 2010, the leading apparel
and footwear brand decided
saying about your business supports your desired a. Use the Graph API to enable a. Monitor your Wall and
to use its Facebook Page as
on your Page and use perception across your people to shop based on use Page Insights to see a home base from which it
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook
Questions to survey them typical channels (TV, print, what their friends like what’s working could display and distribute
radio, Facebook, etc.) all of its exciting new audio-
b. Use Page Insights to
amplify recommendation and word of mouth
b. Use Social Plugins to create b. Run a Nielsen Brand Effects visual content and product
understand what they are b. Create Facebook Ads and a social experience for study (where available) information. By creating highly
interested in Sponsored Stories with people engaging with to ask questions or run relevant content, the company
Friends of Connections built a community of advocates
your brand polls to understand how
who supported the brand and
targeting to show people perceptions changed
c. Use Apps on Facebook to has seen a steady increase in
how their friends have post-campaign Originals store traffic.
bring your brand to life on Apps on Facebook
Sponsored Stories Facebook Ads Pages Events already interacted with Social Plugins
Deals Graph API
your Page c. Use your own brand
your brand
tracking measurement tools
gain insights
9
10. Best Practice Guide > Facebook by Objective
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals
Increase traffic and sales
product development & innovation
Facebook turns purchasing into a social decision by enabling people to show what they like and have In the summer of 2010, Levi
Strauss & Co. began a cross-
purchased, both online and in the physical world. On Facebook, you Apps on Facebook
Pages Facebook Ads Sponsored Stories Questions Events Graph API
can create viral promotional
Social Plugins
media campaign to launch its
Fall 2010 Workwear Collection.
events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action As part of the campaign, a 40
percent-off offer on Facebook
drive preference and differentiation
gets shared with all of their friends. This combination of word of mouth and your ability to deepen for one Work Wear item drove
a two-fold increase in traffic to
engagement with your customers at the point of purchase (either on your website or in store) is levi’s.com within 15 minutes of
being posted on the Facebook
incredibly powerful at driving traffic and sales. Page. For an in-store discount
offer, Levi’s clocked about 400
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API interactions with an Event Ad,
but it got 1,600 people showing
increase traffic and sales
up in its stores with RSVPs,
Introductory tools Advanced tools showing there was a four-times
viral multiplier of what the
brand was able to do with its
ad spend.
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Sampling Ads
build loyalty and deepen relationships
5 steps to increase traffic and sales
1 2 3 4 5
Alamo Drafthouse Cinema
Decide on a sales goal Run a creative Create a social Drive people to point Drive people to point created a Deal that incentivized
and the promotionalStories
Pages Sponsored Facebook Ads
campaign to share Questions
that experience at the pointon Facebook purchase online
Social Plugins Apps
of of purchase off-line its customers to check in on
activities that will help promotion through of purchase their mobile device, while at
a. Use Facebook Ads with a. Make sure your Page the cinema, to receive a free
amplifyyou get there
recommendation and word of mouth Facebook Ads and Page a. Use the Graph API to allow offers that take people to is connected to a pint glass and the chance to
publishing people to like specific the point of purchase – be geographic Place see a free movie screening.
transparent that clicking Every time someone checked
a. Consider using an products b. Use Deals and Premium in, that story got published to
application or exclusive tab the ad will take you off all of his or her friends, creating
b. Integrate post purchase Event Ads to drive people
to create a promotion that Facebook a powerful word-of-mouth
sharing so that once a user in store
Sponsored Stories Facebook Ads requires people to like your
Pages Events Deals Social Plugins Graph API Apps on Facebook effect. The offer successfully
has checked out, they have b. Every time someone drove people into the cinema,
c. Run Sponsored Stories for
Page or share the content the option to publish to likes a product on your with over 5,100 people
Place Check-ins to amplify
gain insights
b. Use Sponsored Stories their Wall website, boost the story checking in. Through this
word of mouth Deal, the company distributed
to ensure the friends of with Sponsored Stories for
c. Create Deals to drive people nearly 10,000 pint glasses and
someone who interacts Domains
in store and have them saw a much higher level of
with your campaign, see check in so the action gets engagement on its Page.
that action published back to their
Pages Questions Campaign Reporting Page Insights friends on Facebook
Apps Brand Effects and
Chatter Studies
API data can
be integrated
(not widely available) with internal
measurement systems
10
11. Best Practice Guide > Facebook by Objective
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
Build loyalty and deepen relationships
drive preference and differentiation
Facebook is fundamentally about relationships. The people who like your Page are saying that they Sephora uses the publishing
feature on its Facebook
want a relationship with you. ThisSocial Plugins
Pages Facebook Ads Questions
connection allows you Graph API
Apps on Facebook
to build and deepen relationships with your Page extensively to foster
conversations with its clients.
most loyal customers and allows them to spread the word about your brand to their friends. Because The company has created
an Offers tab on its Page
increase traffic and sales
of the information people share about themselves on Facebook, you can create highly custom and where fans get information
on special deals. Sephora
personalized experiences to drive engagement and loyalty over time. uses the Graph API on its site
to allow customers to like
and recommend individual
products to their friends.
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals Sephora has created a highly
Sampling Ads engaged community that
discusses and shares products
Introductory tools
build loyalty and deepen relationships Advanced tools
on its own.
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook
5 steps to build loyalty and deepen relationships
amplify recommendation and word of mouth
1 2 3 4 5
Since research showed that
Remind people that you Develop an authentic Ask questions, listen Use the Graph API and Let your fans know many of its customers were
are on Facebook and Ads
Sponsored Stories Facebook
personality and voice
Pages Events
and be responsive, Social PluginsSocial Plugins to createApps on Facebook are special and
Deals Graph API
they already on Facebook, Sub-Zero
there to communicate take part in a two-way more personalized reward them for their and Wolf Appliance, decided
a. Create a publishing calendar to establish a brand presence
with them
gain insights
conversation and relevant online relationship with a Facebook Page. There,
b. Post stories that people care
a. Promote your Facebook a. Use Facebook Questions to experiences to build a. Thank them for their people can read content on
about, ask questions and kitchen designs, recipes and
Page in offline marketing drive engagement and learn loyalty engagement
encourage participation related topics. The company
collateral has created an ecosystem
c. Publish in the early b. Appoint someone on your b. Run Deals and special
of customers and prospects,
b. Integrate Facebook into morning or late evening team to monitor your Page promotions to your kitchen designers and Sub-Zero
your website with Graph
Pages Questions Campaign Reporting Page Insights daily Apps on Facebook with Brand Effects and
and interact API data can Facebook community and Wolf dealers who are all
Chatter Studies be integrated
API to make sure your people in an authentic(not widely available)
way with internal participating in discussions and
measurement systems c. Provide them with exclusive sharing content on its Page.
customers are part of your
information, updates, and
Facebook community
events
c. Use Facebook Ads
and Sponsored Stories
to stay top of mind
11
12. Best Practice Guide > Facebook by Objective
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
Amplify recommendation
increase traffic and sales
and word of mouth Silly Bandz wanted to attain
1 million fans and to allow its
customers to interact with
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals its products. In order to do
Everything you do on Facebook is viral because all actions are published Ads Sampling
into the News Feed and are this, it used a combination of
build loyalty and deepen relationships
Facebook Ads and integrated
lasting. People expect to discover things on Facebook through their friends. Rather than thinking the Graph API into its website
with product Like Buttons.
of driving recommendation as an independent objective, sharing should be built into all of your Every time someone clicked on
one of the ads or liked one of its
Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of products, a story was published
back to all of his or her friends,
mouth andSponsored Stories
Pages recommendation.
Facebook Ads Questions Social Plugins Apps on Facebook creating a powerful viral effect.
As a result, Silly Bandz was
able to surpass its 1 million fan
amplifyIntroductoryand word of mouth
recommendation tools Advanced tools goal and learned a lot about
the products its consumers are
most excited about.
Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook
5 steps to amplify recommendation and word of mouth
gain insights
1 2 3 4 5
Healthy Choice wanted to
Encourage people Create great content Integrate Social Plugins Use Facebook Ads and Learn and iterate
grow its Facebook community
to like your Page that encourages sharing and the Graph API Sponsored Stories to a. Use Page Insights to and get more people to try its
Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can
a. This opens the and keep it fresh with the Like ButtonChatter Studies create word of mouth
be integrated
determine the content frozen foods. It launched an
(not widely available) with internal
innovative progressive coupon
communication a. Post video content to on all of your online at scale
measurement systems
people are most excited campaign. The value of the
channels between you and stimulate sharing properties and at any a. These products allow you to about engaging with discount increased with the
your customers point of purchase show your brand’s message and sharing number of people who liked
b. Use a publishing calendar Healthy Choice’s Facebook Page
b. It also creates an a. This creates more to your target audience with b. Use Campaign Reporting
that includes exciting and signed up for the coupon,
association between opportunities for actions stories about their friends to determine what type of creating a viral multiplier
product announcements
your brand and that that will be published who have already engaged creative and targeting gives effect. By incentivizing people
and promotions
with your business to share the offer Healthy
individual into the News Feed and you the best results
c. Be active in two-way Choice was able to get almost
content that can be used 60,000 people to connect to its
conversations in Sponsored Stories Facebook Page – a 900 percent
increase over its original fan
base, and was able to distribute
50,000 coupons.
12
13. Best Practice Guide > Facebook by Objective
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Gain insights
Sampling Ads
build loyalty and deepen relationships
Facebook allows you to learn about your customers both by observing their actions and by engaging 1-800-Flowers.com uses the
Graph API to integrate the Like
with them Sponsored Stories It isFacebook Ads place to learn who your customers are and what they think about
Pages
directly. a great Questions Social Plugins Apps on Facebook
Button throughout products
on its website. It has used the
you. Facebook makes it easy to incorporate your customers into your product development cycle popularity of items to make
merchandising and product
amplify recommendation and word of mouth
and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used development decisions. In
addition, the company is
actively, these insights can help improve your business by helping you stay aligned with the people frequently asking its Facebook
community what it would
you serve. like to see from the brand and
using ad optimization models
to determine the best creative,
Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook
targeting and mix of Facebook
Ads and Sponsored Stories for
Introductory tools
gain insights
Advanced tools the brand.
Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can
Chatter Studies be integrated
(not widely available) with internal
5 steps to gain insights measurement systems
1 2 3 4 5
In March 2010, VisitBritain,
Use Campaign Reports Learn from Learn from the two- Learn by integrating Use advanced began a Facebook Ads
for your advertising Page Insights way conversations that Facebook login and campaign metrics campaign to raise brand
campaigns and occur on your Page API with your online awareness and attract
a. See the demographic a. When you run large potential visitors to the UK. The
Sponsored Stories breakdown of who is a. Watch, listen and respond measurement tools advertising campaigns, campaign drove customers to
a. By testing different interacting with your when you use Facebook a. Track individual behavior, use Nielsen Brand the Love UK Facebook group
Page and what they are Effects studies (where on VisitBritain’s Facebook
targeting options, you Questions, Apps on engagement and Page, where it posts something
can learn more about interested in Facebook or publish purchasing available) to track related to the UK to discuss
your audience the effectiveness of every day. It has learned
your campaign on brand about its customers, as well
building objectives as generated a groundswell of
opinion and debate about the
UK. Unlike billboards where you
have no idea whether people
like them or not, VisitBritain
appreciates the fact that
without a massive spend, it
can write a post and know
within 10 minutes whether it is
resonating with people or not.
13
14. Best Practice Guide
Helpful Facebook Resources
About Facebook Pages Developer & Platform Resources
Facebook Stats www.facebook.com/press/info.php?statistics Create a Page www.facebook.com/pages/create.php General Resources www.developers.facebook.com
Press Room www.facebook.com/press.php Pages Page www.facebook.com/FacebookPages Examples of Site Integrations
developers.facebook.com/showcase/
Pages Best Practices
Helpful Facebook Destinations www.facebook.com/FacebookPages?v=app_7146470109 Facebook Platform Page www.facebook.com/platform
Most Popular Facebook Pages pagedata.insidefacebook.com/ Developer Blog developers.facebook.com/blog/
Facebook www.facebook.com/facebook
Vertical Directory of Pages www.facebook.com/pages/ Facebook Application Directory
Marketing Solutions www.facebook.com/marketing www.facebook.com/apps/directory.php
Alphabetical Directory of Pages
Facebook Studio www.facebook-studio.com www.facebook.com/directory/pages Social Plugins developers.facebook.com/plugins
Facebook Ads www.facebook.com/facebookads FAQ for Facebook Pages Graph API developers.facebook.com/docs/reference/api/
Facebook Pages www.facebook.com/facebookpages https://www.facebook.com/help/?topic=pages
Open Graph developers.facebook.com/docs/opengraph/
Facebook Platform www.facebook.com/platform Terms and Guidelines www.facebook.com/terms_pages.php
Authentication developers.facebook.com/docs/authentication/
Applications on Facebook Usernames for Facebook Pages www.facebook.com/username
Post Purchase Sharing
www.facebook.com/applicationsonfacebook
Usernames for Facebook Pages FAQ developers.facebook.com/docs/reference/dialogs/
Facebook Live www.facebook.com/FacebookLive https://www.facebook.com/help/?page=900
Facebook Credits developers.facebook.com/credits/
Webinar Center Reporting IP Infringement on Pages
SDKs and Tools developers.facebook.com/docs/sdks/
www.facebook.com/adsmarketing/index.php?sk=webinarcenter www.facebook.com/copyright.php
Developer Roadmap developers.facebook.com/roadmap
Popular Facebook Blogs General Legal and Permissions Live Status of Platform developers.facebook.com/live_status
The Facebook Blog (official blog) www.blog.facebook.com/ Facebook Brand Permissions Developer Discussion Forum forum.developers.facebook.net/
www.facebook.com/brandpermissions Developer’s Policy Wiki developers.facebook.com/policy/
Inside Facebook www.insidefacebook.com/
Promotions Guidelines Permissions
All Facebook www.allfacebook.com/ www.facebook.com/promotions_guidelines.php developers.facebook.com/docs/authentication/permissions
Statement of Rights and Responsibilities
Advertising & Sponsored Stories www.facebook.com/terms.php
Local
Create Facebook Ads www.facebook.com/ads/create/ Copyright Infringement
www.facebook.com/legal/copyright.php?howto_report Places Information www.facebook.com/places
Guide to Facebook Ads www.facebook.com/adsmarketing/
Facebook Places Page www.facebook.com/facebookplaces
Ads Page www.facebook.com/FacebookAds Recommended Facebook Providers Facebook Places Help Center
Sponsored Stories www.facebook.com/sponsoredstories www.facebook.com/help/?topic=places
Preferred Developer Program
External Ad Policy guidelines developers.facebook.com/preferreddevelopers Find Deals on Facebook www.facebook.com/deals
www.facebook.com/ad_guidelines.php
Ads API Tool Providers Deals Info for businesses
Help Center for Ads www.facebook.com/adshelp developers.facebook.com/adsapivendors www.facebook.com/deals#!/deals/business
Deals Help Center www.facebook.com/help/?page=18844
14