JSH&A’s social strategy for the newly launched Reddi-wip Facebook page successfully brought to life the brand’s “share joy” message via sharable content and interactive promotions that drove fan growth and engagement.
Group Mad Social Media Credentials 06032015Carina Ong
GROUP MAD is a group of branding and leadership development consultancies that delivers strategic thinking and practical solutions that work. We build great brands by coaching the people behind them through a proven process.
Our passion and expertise lie in connecting, collaborating and nurturing leaders whether they are from Start-ups, SMEs or Multinationals. Our branding work spans across Corporate Branding, Product Branding, Employer Branding as well as training and coaching in the area of innovation and performance.
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
Group Mad Social Media Credentials 06032015Carina Ong
GROUP MAD is a group of branding and leadership development consultancies that delivers strategic thinking and practical solutions that work. We build great brands by coaching the people behind them through a proven process.
Our passion and expertise lie in connecting, collaborating and nurturing leaders whether they are from Start-ups, SMEs or Multinationals. Our branding work spans across Corporate Branding, Product Branding, Employer Branding as well as training and coaching in the area of innovation and performance.
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Social Media Case Studies by The Creative Exchange | Updated May 2016
Our clients consist of local businesses and influencers who need social media strategies to strengthen their marketing initiatives.
Education Software Doubles Organic Traffic & Referrals in 6 Months with HubSpotHubSpot
Learning Today, an educational software company, increased its organic traffic and referrals twofold with HubSpot. The company has boosted its online presence with the help of HubSpot's blogging platform and mix of marketing analytics.
Best Social Media Marketing Services in Hyderabad - Elevate your social media presence with DigitalZap's premier Social Media Marketing Services in Hyderabad.
Social Media reFresh: Helping Brands Refocus Their Social EffortsJSH&A Communications
Does your brand or organization have a social media presence, but lacks a social media strategy? See how JSH&A's Social Media reFresh offering can help you refocus your social media marketing efforts in order to support your marketing goals.
CASE STUDY: SKIL Tools Celebrates 75th Anniversary of Iconic SKILSAWJSH&A Communications
It takes a special product to stand the test of time, and no other tool has done that quite as well as ‘The Saw That Built America’ – the Worm Drive SKILSAW. SKIL Tools celebrated its iconic tool in a big way for the 75th anniversary by partnering with Paul Jr. Designs from the hit reality show American Chopper, to build and tour two custom choppers that honored the anniversary and a special limited-edition SKILSAW. JSH&A developed a strategic media relations program that kept the tool relevant throughout the year.
More Related Content
Similar to CASE STUDY: Reddi-wip Whips Up Fan Reach and Engagement
We are a passionate digital marketing agency that serves local and international companies with a comprehensive digital branding and marketing solution through:
Integrated digital campaign and strategy
Website / microsite development
Web-based technology development
Mobile apps development
E-commerce development
Content development
Social media maintenance
Social media marketing (Facebook ads, Instagram ads, Twitter ads)
Google search marketing (SEM)
Google display network marketing (GDN)
Youtube video development and video ads
Influencers / buzzers management
Creative design and idea development
Social Media Case Studies by The Creative Exchange | Updated May 2016
Our clients consist of local businesses and influencers who need social media strategies to strengthen their marketing initiatives.
Education Software Doubles Organic Traffic & Referrals in 6 Months with HubSpotHubSpot
Learning Today, an educational software company, increased its organic traffic and referrals twofold with HubSpot. The company has boosted its online presence with the help of HubSpot's blogging platform and mix of marketing analytics.
Best Social Media Marketing Services in Hyderabad - Elevate your social media presence with DigitalZap's premier Social Media Marketing Services in Hyderabad.
Social Media reFresh: Helping Brands Refocus Their Social EffortsJSH&A Communications
Does your brand or organization have a social media presence, but lacks a social media strategy? See how JSH&A's Social Media reFresh offering can help you refocus your social media marketing efforts in order to support your marketing goals.
CASE STUDY: SKIL Tools Celebrates 75th Anniversary of Iconic SKILSAWJSH&A Communications
It takes a special product to stand the test of time, and no other tool has done that quite as well as ‘The Saw That Built America’ – the Worm Drive SKILSAW. SKIL Tools celebrated its iconic tool in a big way for the 75th anniversary by partnering with Paul Jr. Designs from the hit reality show American Chopper, to build and tour two custom choppers that honored the anniversary and a special limited-edition SKILSAW. JSH&A developed a strategic media relations program that kept the tool relevant throughout the year.
JSH&A helped Hershey's educate moms about the all the fun ways to enjoy S'mores with their families via a custom multi-year experience at the BlogHer conference.
JSH&A helped Beam Inc. further raise awareness and drive trial of the brand’s award-winning whisk(e)y portfolio by hosting a series of Great Whisk(e)y Debate events in key U.S. markets. The events, created by JSH&A president Jim Kokoris and celebrating 15 years, reached more than 1,200 key sales associates and whiskey loyalists in 2013.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
CASE STUDY: Reddi-wip Whips Up Fan Reach and Engagement
1. JSH&A whips up reach and engagement
for Reddi-wip Facebook page
Job to be Done: Drive community growth and
engagement on the new Reddi-wip Facebook page, while
bringing to life the brand’s “Spontaneous Moments of Joy”
message.
Strategic Approach: A multi-pronged approach
successfully spread the joy of Reddi-wip among fans:
o Acquisition: A timely, berry-themed like-gated
promotion increased fanbase by 115%; paid support
for both planned and opportunistic content ensured
increased reach.
o Engagement: Mix of branded and unbranded content
capitalized on real-time moments , resulting in above
average engagement for a ConAgra brand page.
Outcomes:
o 342% increase in page “likes” from June-Dec. 2013
o Average post engagement was consistently 250%
above average post engagement for CAG brands
o Average daily engaged page users of 1,200+
Editor's Notes
Percent fan increase from before berry promo to after. Berry Keeper promotion was most active between 7/1/13 – 7/12/13. On 7/1/13 our total fan base was 48,744. On 7/12/13 our total fan base was 105,031. This is a fan increase of 115%Average ConAgra post engagement (RW and other brands) – The CAG benchmark is 1.44% Used FB Insights Data 7/2/13-12/31/13(instead of BlueVision)Images:Talk Like a Pirate DayRoyal BabyFrozen snowflakesCommunity Growth35k at the beginning of FY’14 (June 2013)Berry Keeper promotion drove exponential fan growthLike-gated, tabJSH&A team creates all content, images and calendars (Gena occasionally contributes a post also)