1. The document describes a Facebook advertising campaign with the goal of encouraging potential students to download a free ebook about a digital marketing program. The campaign targeted users aged 18-35 in the US, India, Bangladesh, Egypt and Pakistan who were interested in digital marketing or higher education. 2. The campaign had a budget of $125 and ran ads for 5 days. Key metrics included numbers of downloads, email addresses collected, likes, shares and clicks. 3. According to the results, the campaign reached 123,136 people and obtained 546 ebook downloads, meeting the goal of gathering contact information. Future campaigns could improve ad content, demographics targeting, and use of images.

1. Run a Facebook Campaign –
Campaign Evaluation
Project 3

2. Campaign Approach
´ I’m selecting my target audience by,
1. Location – I have chosen US, India, Bangladesh, Egypt and Pakistan
because these five countries have got the largest user base of Facebook.
So that my as will have a vast reach. among users,
2. Age group – 18 – 35, I have chosen this age group because most of the
users on this age category will be looking to start up their carrier after
leaving school, working and trying to lead their career with digital
marketing and also users who are really looking forward to start up their
own business.
3. Interest and behavior – within the age limit I will target on users who are
interested in digital marketing and people who wants to do their higher
studies.

3. ´ Budget for the campaign – as per the project guideline I have set the
budget of $125.00 USD
´ Campaign schedule – I have scheduled the campaign for 5 days
´ Campaign content – I have selected a text line to grab the attention of
target audience. I made sure the text line is simple and clear to the
audience. The images I have selected talks about what product I’m trying
to market.

4. Background & Demographics
1. MALE
2. 24 YEARS
3. BACHELOR DEGREE
4. WORKS IN IT INDUSTRY
5. $50000 PER ANNUM
MUAAZ
Needs
1. IDENTIFY MY ABILITIES AND
SKILLS
2. CREATING NEW JOB
OPPERTUNITIES
3. WORKING ON REAL TIME
PROJECTS.
Hobbies
1. GAMING
2. BLOGGING
3. SWIMMING
4. MUSIC
Goals
1. TO BE AN EXPERT IN
MARKETING
2. TO START MY OWN
BUSINESS
Barriers
1. TIME RESTRICTIONS
2. LACK OF
CLASSROOM
INTERACTION
Target Persona

5. Marketing Objective
´ To grab all the potential candidates for the digital marketing nanodegree
program and encourage them to download our free ebook and gather
200 email ID’s within the budget of $125 in five days time.

6. KPI
´ Number of likes and shares
´ Number of downloads
´ Number of email address collected
´ Number of clicks

7. Campaign Summary

8. Campaign Summary
1. Location – I selected US, India, Bangladesh, Egypt and Pakistan because these
five countries have got the largest user base of Facebook. So that my as will
have a vast reach. among users,
2. Age group – 18 – 35, I have chosen this age group because most of the users on
this age category will be looking to start up their carrier after leaving school,
working and trying to lead their career with digital marketing and also users who
are really looking forward to start up their own business.
3. Interest and behavior – within the age limit I will target on users who are
interested in digital marketing and people who wants to do their higher studies.
´ When creating the Ad copy I have added a brief text to grab my targeted
audience. This text is very important because this is what audience see before
clicking the link. Not only that and also the image should give the message
what I’m trying to market about.

9. Ad Images 01

10. Key Results
Campaign Results Reach Cost Amount spent
Ad 01 141 48,384 $0.27 $38.63
Ad 02 292 69,280 $0.21 $61.50
Ad 03 113 21,888 $0.22 $24.87
Overall 546 123,136 $0.23 $125.00

11. Campaign Evaluation
´ My target on this ad campaign was to grab potential candidates for dmnd
program. Ad campaign have reached 123,136 and it includes 546 ebook
downloads.
´ On my next ad campaign if I get an additional budget, based on my
previous experience I will make some changes on ,
´ Ad content
´ Demographics
´ Interest and behavior
´ Attractive and attention seeking images
´ Extend my campaign time frame

12. Appendix
Screenshots for reference

13. Campaign Results : Performance

14. Campaign Results : Demographics

15. Campaign Results : Placement

16. Ad set data : Performance

17. Ad set data : Delivery

18. Ad set data : Engagement