How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Marketing Planning: How HubSpot Generates 25,000 Leads Per MonthHubSpot
Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
How to Automate B2B Lead Generation. Describes two types of lead generation - Inbound Lead Generation and Outbound Lead Generation. Identifies tools you can use to automate lead generation - from pay-per-click ads to marketing automation systems.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Marketing Planning: How HubSpot Generates 25,000 Leads Per MonthHubSpot
Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
How to Automate B2B Lead Generation. Describes two types of lead generation - Inbound Lead Generation and Outbound Lead Generation. Identifies tools you can use to automate lead generation - from pay-per-click ads to marketing automation systems.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
We specialize in identifying, nurturing and qualifying B2B leads for high-tech companies wishing to expand into international markets and rapidly increase overseas sales.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
The social indicators of inbound marketing successDistilled
Marketing Director at Hubspot, who will be sharing with us 'The Story of Content & Context'. We all know that the most difficult part of marketing today is being able to reach the right audience with the right message at the right time. How do we ensure our communication stands out for the people we need to reach? Well, this presentation will give some examples of how inbound marketing can attract the right audience and, using context, turn that traffic into something valuable.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Livigno è una delle capitali dello sci di fondo, sia per gli atleti che cercano l’allenamento in altura che per gli appassionati, che vogliono praticare lo sci nordico immersi in un ambiente alpino suggestivo come l’altopiano sul quale sorge la località dell’Alta Valtellina.
Sono 30 i km totali di piste che compongono l’anello dello sci di fondo, alcuni dei quali coperti da innevamento programmato per garantire l’apertura della stagione degli sci stretti già da novembre.
E per chi non scia, la pista ciclabile viene battuta per le passeggiate a piedi o con le ciaspole, per le attività di nordic walking e per le escursioni con le snow-bike o con i cavalli.
Livigno è una località active, che piace a chi cerca tante attività sportive da praticare. Lo testimoniano i molti eventi che vi si svolgono sia in inverno che in estate: Stralivigno, Free Heel Fest, Transalp, Fiat Nine Knights e ovviamente la Sgambeda, che come da tradizione ventennale, inaugura l’apertura della stagione turistica invernale oltre a essere da 10 anni la gara d’inizio del Circuito Fis Marathon Cup e dal
2010 anche del Circuito Euroloppet.
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
We specialize in identifying, nurturing and qualifying B2B leads for high-tech companies wishing to expand into international markets and rapidly increase overseas sales.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
The social indicators of inbound marketing successDistilled
Marketing Director at Hubspot, who will be sharing with us 'The Story of Content & Context'. We all know that the most difficult part of marketing today is being able to reach the right audience with the right message at the right time. How do we ensure our communication stands out for the people we need to reach? Well, this presentation will give some examples of how inbound marketing can attract the right audience and, using context, turn that traffic into something valuable.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Livigno è una delle capitali dello sci di fondo, sia per gli atleti che cercano l’allenamento in altura che per gli appassionati, che vogliono praticare lo sci nordico immersi in un ambiente alpino suggestivo come l’altopiano sul quale sorge la località dell’Alta Valtellina.
Sono 30 i km totali di piste che compongono l’anello dello sci di fondo, alcuni dei quali coperti da innevamento programmato per garantire l’apertura della stagione degli sci stretti già da novembre.
E per chi non scia, la pista ciclabile viene battuta per le passeggiate a piedi o con le ciaspole, per le attività di nordic walking e per le escursioni con le snow-bike o con i cavalli.
Livigno è una località active, che piace a chi cerca tante attività sportive da praticare. Lo testimoniano i molti eventi che vi si svolgono sia in inverno che in estate: Stralivigno, Free Heel Fest, Transalp, Fiat Nine Knights e ovviamente la Sgambeda, che come da tradizione ventennale, inaugura l’apertura della stagione turistica invernale oltre a essere da 10 anni la gara d’inizio del Circuito Fis Marathon Cup e dal
2010 anche del Circuito Euroloppet.
Das dreitägige Festwochenende zur Feier der Städtepartnerschaft Offenburg-Olsztyn war eines der wichtigsten Event-Projekte von SpielPlanVier im Jahr 2011. Im Nachgang war die Agentur auch für die Konzeption und Herstellung einer 74-seitigen Dokumentation verantwortlich. www.spielplanvier.com
Controlling the Greenhouse Environment in Fairbanks, Alaska ~ University of Alaska
`
For more information, Please see websites below:
`
Organic Edible Schoolyards & Gardening with Children =
http://scribd.com/doc/239851214 ~
`
Double Food Production from your School Garden with Organic Tech =
http://scribd.com/doc/239851079 ~
`
Free School Gardening Art Posters =
http://scribd.com/doc/239851159 ~
`
Increase Food Production with Companion Planting in your School Garden =
http://scribd.com/doc/239851159 ~
`
Healthy Foods Dramatically Improves Student Academic Success =
http://scribd.com/doc/239851348 ~
`
City Chickens for your Organic School Garden =
http://scribd.com/doc/239850440 ~
`
Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica
http://scribd.com/doc/239850233
`
Simple Square Foot Gardening for Schools - Teacher Guide =
http://scribd.com/doc/239851110
EL proyecto Evoluticvos , es un proyecto de alta aplicabilidad en los centros educativos y que comprende el trabajo realizado por 4 centros del territorio nacional. El marco teórico, las actividades realizadas, la metodología utilizada... aparecen en sus páginas.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
Social media marketing services is the only way to become digitally viral into customer’s eye. It will give you the desired results if executed with right strategy. You must analyse the shortcomings of your social media marketing if the desired results are not getting delivered. The objective your digital marketing agency follow is to make your brand stand taller than your competitors.
Leveraging Inbound Marketing to Generate Traffic, Leads and SalesPeter Caputa
Explanation of the Inbound Marketing Methodology. The steps involved with turning site visitors into leads, target leads into clients, and turning clients into evangelists.
A Smarter Approach To Building And RemodelingWyatt Knight
For more information on how we can help you build and grow
a STRATEGICALLY DESIGNED BUSINESS that provides an experience your EMPLOYEES will embrace and your CUSTOMERS will love that you’ll be PROUD OF, every time.
Why and how marketing and advertising agencies should invest in inbound marketing to market their own agency as well as offering inbound marketing services to clients.
How to Be a Marketing Agency in a Smarketing WorldPeter Caputa
Advice from Mark Roberge, HubSpot's VP Sales, about how agencies should focus on needs of their clients' sales teams as well as marketing team's needs; should focus on a niche instead of being everything to everyone; should stop fitting into their clients budgets and pre-defined projects and selling and providing ROI through retainers.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5. Your Goals = Our Goals
From projects to retainers: eliminate cash flow variability
Larger and longer retainers: higher revenue per client
Build funnel of opportunities: sign up the right clients only
Repeatable sales process: no guessing. no waiting.
Repeatable delivery processes: enable you to control strategy and
outcomes.
Deliver unquestionable ROI: retention and referrals
Never ending upsell opportunities: retention and growth
6. AGENDA
1 What is Inbound?
2 Why Inbound?
3 Inbound and Agencies
4 Common Marketing Agency Challenges
5 HubSpot’s Agency Grader
6 Benchmarking Your Agency
7 Q&A
8. 86%
skip TV ads
THE OLD
MARKETING PLAYBOOK
BROKEN.
91%
unsubscribe
from email
200M
on the
Do Not Call list
44%
of direct mail is
never opened
IS
9. Inbound updates the playbook based
on the way people buy today.
Your
Content
Get Found Online:
• Website pages
• Blog articles
• Social media
messages
• All optimized to drive
qualified leads to your
site.
10. Inbound updates the playbook based
on the way people buy today.
Understand Your
Buyers:
• Personalize your
marketing
• Identify buyer needs
• Understand what
content pulls leads
through sales funnel
Get Found Online:
• Website pages
• Blog articles
• Social media
messages
• All optimized to drive
qualified leads to your
site.
11. The Inbound Marketing Methodology
Strangers
SEO Blog Sites Mobile Optimization
Visitors
Calls-to-Action Landing Page Optimization
Leads
Customers
Promoters
Social Media
Forms
Email Optimization
CRM Synch #
Lead Scoring
Sales Alerts
Personalized
Email + Web +
Social
Nurturing
Feedback Forms
Email + Web + Social
Engagement
ATTRACT
CONVERT
CLOSE
DELIGHT
13. A Few Statistics…
Inbound leads cost 60% less than outbound
leads
B2B companies that blog generate 67% more
leads per month than those that don’t
80% of business decision-makers prefer to get
company information in a series of articles versus
in an advertisement
Blogs give websites 434% more indexed pages
and 97% more indexed links
Sources:
http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic/
http://www.contentplus.co.uk/
http://www.searchenginejournal.com/
http://contentmarketinginstitute.com/what-is-content-marketing/
14. Average Customer ROI after using Software for 1 Year
Attracting Visitors
3.5x
Average Increase in
Monthly Website Visitors
Converting Leads
6.1x
Average Increase in
Monthly Leads
Closing Customers
69%
Report Growth
in Revenue
Source: MIT Sloan graduate student study available at HubSpot.com/ROI
15. HubSpot customers see early results grow over time
35
30
25
20
15
10
5
0
2.37x
6.12x
6 months 9 months 1 year 1.25 years 1.5 years 1.75 years 2 years
Source: MIT Sloan graduate student study available at HubSpot.com/ROI
32.94x
13.75x
Months after implementing HubSpot software
16. HubSpot's Salesforce Integration
Revitalizes Mimio's Marketing
HubSpot helps us to improve our entire lead process
from increasing acquisition, to enabling segmentation, to
sending them off to our sales organization in a more
qualified state than we were able to do before.
“
Dawn Augiar ”
Senior Manager of Digital Marketing
Mimio
40%
Amount they are
exceeding monthly
leads goals
70%
Increase in
year-over-year
web traffic
#1
Page rank of
target
keywords
Full story: www.hubspot.com/customers/mimio
17. AmeriFirst Brings Its Relationship
Based Strategy Online
“I love HubSpot software because the tools are in one
place. Instead of piecing it all together slowly with
multiple sources, I get to do it all with fewer people and
one platform."
“
Dan Moyle ”
Creative Director of Marketing
AmeriFirst Home Mortgage
Full story: www.hubspot.com/customers/amerifirst
3.8x
More monthly
website traffic
after 1 year
51.7x
More monthly
leads after 1 year
5%
Increase in sales
after 2 years
18. Thermo Fisher Scientific Generates 30% Of Its
Sales-Ready Leads With Inbound Marketing
The value in HubSpot is that you can do all of your work
within one dashboard. It’s really a one-stop shop. “
” Sonya Pelia
Social Media & SEM MarCom Specialist
Thermo Fisher Scientific
Full story: www.hubspot.com/customers/thermo-fisher-scientific
30%
Of sales-ready
leads generated
on their website
182%
Increase in organic
website visitors
within 8 months
154%
Increase in Twitter
following within 8
months
20. THE MARKETING
AGENCY MODEL
BROKEN.
Agencies are having trouble
growing because they’re struggling
with…
1. Moving upstream to sell larger clients
1. Building a recurring revenue model
1. Establishing client retention
WHY?
No defined services offering
Still selling project work
Not developing a services
model that fosters retention &
upsell opportunities
IS
21. But The Inbound Model Can Help Fix it…
INSTEAD OF
STRUGGLING WITH…
No defined services offering
Still selling project work
Not developing a services
model that fosters retention
INBOUND ENABLES
YOU TO…
1. Develop a higher-priced services
offering
1. Sell retainer work recurring revenue
1. Deliver ROI through ongoing services.
Always be proposing new tactics,
campaigns and projects.
22. Impulse Creative Scales Business
and Increases Retainer Client
Revenue 6X with HubSpot
Partnership
6X
Increase in
retainer client
revenue in 2
years
5.3X
Increase in
monthly leads
year-over-year
HubSpot has not only allowed our agency to embrace the
inbound experience, but it has also opened up our agency to
being able to transform the way we report progress to our
clients. Not only are we generating amazing results, we get to
show it to our clients every day through the simple reporting.
“
” Remington Begg
Principal, Owner
Impulse Creative
3X
increase in
revenue in
2 years
Full story:
www.hubspot.com/customers/impulse_creative
23.
24.
25. Paul Roetzer’s Books
Read this one for yourself: Buy this for your prospective
(and existing) clients:
26. Drew Himel, PCR Agency, WSI Franchise. $450k to $1.2M in 1
yr.
44. You Must Create Content WITH & FOR Clients
http://www.square2marketing.com/blog/content-marketing-use-the-hub-and-spoke-system-for-content-strategy
Let’s look at where we are right now. And then talk about how to differentiate in the future.
As inbound agencies and HubSpot partners, this is the strategy that most of you have followed.
You’ve standardized the packaging and pricing of your services.
… into retainers. You’ve largely walked away from project only clients.
With these retainer services, you deliver ROI. You grow your clients traffic, leads and sales.
Not only do your clients get a clear ROI, your agency has benefited as well…
You increased the amt of revenue you get per client.
You’ve improved your cash flow.
Your increased prices and consistent cash flow have allowed you to invest in your business. Invest in your marketing and sales, growing and developing your people.
However, there is one major problem. You’ve followed the same playbook as atleast 1500 other agencies. In a year, there will be 3k other agencies. There’s also plenty of non-HS agencies that do these things too.
What will it take to be successful going forward?
(PAUSE)
Think about your last 5 deals. Did you have any competition?
How many have you competed against someone else in this room?
How many of you could have any client you wanted? Tomorrow. Call them up and sign em up.
No. You probably can’t.
Why not?
Why? Because – to your prospect – you look similar as other firms.
You’re not the ONLY ONE who could possibly serve them better than anyone else.
The key to winning in the future will be having unique expertise – that noone else has.
Together, we have the potential to really really really drive results for your clients, yourselves and HubSpot… if you all commit to being different from each other, different from any other agency out there.
Change this next line to something like “About 9 months ago, I started speaking with agencies who have specialized… I heard over and over again.”
I know that many of you are already doing this. I have a few examples I’ll share. In these examples, I’ll show you how specialized agencies have improved close rates, achieve higher prices and margins and faster growth.
Introduce David
Hopefully, they will inspire you to be 1 of a kind.
Mimio was using multiple platforms for their marketing strategy. They tried unsuccessfully for over a year to integrate their Salesforce CRM with their other marketing tools, an effort that drained developer resources better spent on their actual product.
Mimio designs and develops educational technology hardware and software for elementary, high school, and university classrooms.
AmeriFirst Home Mortgage had a traditional marketing strategy that revolved around direct mail and a few phonebook ads. They knew they were leaving money on the table because they didn't have a strong online strategy and weren’t measuring their marketing results. They were looking for a way to complement their relationship-based way of doing business with an online presence, along with tools to track results.
AmeriFirst Home Mortgage is a community mortgage banker with 30 years in the business. First time homebuyers are their specialty. From conventional loans to government-backed programs, they are committed to finding the right mortgage for any homebuyer.
Due to the complexity of their product offerings, Thermo Fisher Scientific has a long sales cycle in which customers do extensive research before purchasing lab equipment. The marketing team within the Chromatography division was looking for a ways to influence the sales cycle by leading the scientific conversation, improving brand recognition, and converting more leads online.
Thermo Fisher Scientific is a leader in the worldwide separations industry with customers in the environmental testing, food safety testing, pharmaceutical and biopharmaceutical, biotech, hospital, research and government regulatory agency labs.
YouEarnedIt is a flexible employee engagement software platform to recognize people, foster happiness at work, and reward employees for being great. As a rapidly growing start-up, they looked to HubSpot to help provide the guidance, training and tools needed to build awareness, drive more traffic to their website and build a lead generation machine.
So, the world has changed. Inbound is more effective than ever. You have an amazing opportunity to create campaigns and projects that will really drive client success.