Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating and sharing optimized content to attract qualified visitors to the website, then converting them into leads and nurturing them through the enrollment process. HubSpot is an all-in-one inbound marketing platform that provides tools to attract visitors, convert leads, close students, and analyze marketing ROI. It offers software, training, and services to help organizations implement inbound marketing.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
Using Lead Intelligence to Close More SalesVbout.com
Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report:
Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others
Or maybe you are using lead intelligence but not seeing significant benefits or increased sales? Learn in this slideshare how to mine your data to understand and nurture your leads with the right content and too
DO YOU KNOW THE IMPACT OF USING AUTOMATION WITH YOUR EMAIL CAMPAIGNS?
Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about:
"85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up to 451% increase in qualified leads."
Watch our Webcast to learn the best ways to execute automated email campaigns from the marketing automation experts at Vbout.com. The right tools and tactics will help you amplify your lead generation and grow your business.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
Using Lead Intelligence to Close More SalesVbout.com
Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report:
Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others
Or maybe you are using lead intelligence but not seeing significant benefits or increased sales? Learn in this slideshare how to mine your data to understand and nurture your leads with the right content and too
DO YOU KNOW THE IMPACT OF USING AUTOMATION WITH YOUR EMAIL CAMPAIGNS?
Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about:
"85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up to 451% increase in qualified leads."
Watch our Webcast to learn the best ways to execute automated email campaigns from the marketing automation experts at Vbout.com. The right tools and tactics will help you amplify your lead generation and grow your business.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
A brilliant file shared by Serena Mc Crossan of Learning Pool: LinkedIn - A Quick Start Guide for Beginners
This ebook has been written to provide a quick start guide for those who are new to LinkedIn and who would like to be a part of a professional network. This guide will take you through;
A bit about LinkedIn
How to set up and optimise your professional LinkedIn profile
How to add connections
How to join groups
How to search for people,companies and jobs
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
Before making decisions on which media strategy you should take, you need to first think about what is driving your web traffic, what media is bringing you action, and what media is helping you brand. This presentation gives examples about earned media and paid media, and how universities and institutions could better spend their budget in recruiting students using different media strategy.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
A brilliant file shared by Serena Mc Crossan of Learning Pool: LinkedIn - A Quick Start Guide for Beginners
This ebook has been written to provide a quick start guide for those who are new to LinkedIn and who would like to be a part of a professional network. This guide will take you through;
A bit about LinkedIn
How to set up and optimise your professional LinkedIn profile
How to add connections
How to join groups
How to search for people,companies and jobs
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
Before making decisions on which media strategy you should take, you need to first think about what is driving your web traffic, what media is bringing you action, and what media is helping you brand. This presentation gives examples about earned media and paid media, and how universities and institutions could better spend their budget in recruiting students using different media strategy.
Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
This presentation is presented by Marjorie Nieuwenhuis, talking about why we want international students, economic difficulty or more multi-cultural and diverse environment, and how to market American colleges to international students and their parents with American features.
LinkedIn is a powerful source of information on college and university alumni. This case study pulls on publicly available information on the international network of SUNY Stonybrook alumni. We did not collaborate with SUNY to collect or present this data.
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
Fantastic insight into how your peers are succeeding (or not) with their use of digital marketing (email and social media campaigns) and travel as their primary recruiting tools. We presented our mystery shopper results along with the University of Cincinnati, University of Otago Language Centre and Thompson Rivers University
Northeastern University is one of the most successful universities in recruiting international students in recent years. In this presentation, Ben talked about how NEU identified their problems in recruiting international students, and used surveys, focus groups and interviews to conduct market research.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
De-mystify the confusing pros and cons of CRMs to be one step closer to selecting and implementing a CRM that works for you. Session participants will receive a CRM decision-making worksheet. Presented with Montana State University.
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
Language schools are a valuable element of campus internationalization efforts and student recruitment initiatives. Our AIEA session offers perspective on how to align global marketing plans with language program recruiting efforts.
Storytelling is a powerful tool to help you engage with your audience. What's the strategy and tactics behind it? Let's find out from Paul Jensen's presentation.
What are the tools and best practices to help you build an effective international recruitment strategy in different countries? Download our regional analysis to get deeper insights in each country.
Are you confident in your institution’s strategy for international recruitment in the upcoming (and uncertain) years? Don’t sit back passively and take a “time will tell” approach. We want you to be prepared and informed so you can implement a plan based on research and best practices.
Intead's 2nd webinar on how to market universities to the world in light of the U.S. presidential election results (a bit more perspective than we had even 2 weeks ago).
Digital marketing approaches for China and other international student recruiting regions. How data and digital tools can help you plan effective global marketing activities.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
Online education via MOOCs and other online platforms has increasing global reach. Intead reviews the facts and compares a selected number of platforms including edX, Coursera, Lynda,etc
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
3. AGENDA
1. What Is Inbound Marketing?
2. Inbound for Higher Education
3. What Is HubSpot?
4. Why Inbound Marketing with HubSpot?
5. Software & Services
7. Interruptive Calls
Cold Emails (SPAM)
Interruptive Ads
Marketer - Centric
SEO
Blogging
Attraction
Customer - Centric
INBOUNDTRADITIONAL
vs.
8. Inbound updates the playbook based on
the way students make decisions today
Your
Content!
Get Found Online:
• Website pages
• Blog articles
• Social media messages
• All optimized to drive
qualified leads to your
site.
9. Understand Your
Prospects:
• Personalize your
marketing
• Identify student needs
• Understand what
content pulls leads
through enrollment
funnel
Inbound updates the playbook based on
the way students make decisions today.
Get Found Online:
• Website pages
• Blog articles
• Social media messages
• All optimized to drive
qualified leads to your
site.
11. Students are no different
of prospective students view
college website via mobile
devices
of students find college
websites to be a reliable
sources of information
of students used social
media when deciding to
where to enroll
Inbound Marketing practices
produce
more inquires than
traditional outbound
practices.
12. The game has changed…have you?
Groups that blog 15
times or more per month
get 5 times more web
traffic
73% of people prefer to
get information about an
organization from articles
versus ads!
1 in every 5 minutes
spent online is spent on a
social networking site
15. Create and share optimized
content to attract quality
inbound visitors to your
website.
Prospects
Step 1: Create Content to Generate Inbound Leads
Groups that blog 15
times or more per
month get 5 times
more web traffic
73% of people prefer
to get information
about an organization
from articles versus
ads!
16. Step 2: Convert Website Traffic
Create and share optimized
content to attract quality
inbound visitors to your
website.
Gate marketing assets
behind a landing page
form to generate leads.
Inquires
Prospects
17. Step 2: Convert Website Traffic
“apply now is not good enough”
18. Step 2: Convert Website Traffic
provide conversion points for students who are still researching programs
19. Step 3: Drive Students to Landing Pages
Catch Students earlier in the process and grow a database of prospective students
21. Step 4: Nurture Through the Enrollment Process
Create and share optimized
content to attract quality
inbound visitors to your
website.
Gate marketing assets
behind a landing page
form to generate leads.
Nurture them with
personalized, multi-
channel marketing
automation.
Inquires
Prospects
Students
22. Step 4: Nurture Through Enrollment Process
Convert Visitor
to a Lead
Learn about
Programs
Student
Success Stories
Info on Campus
Visit
Info on
Financial Aid
Push towards
“apply now”
Example Campaign
25. An inbound marketing software platform with
all the tools you need in one place.
Strangers
Visitors
Inquiries
Applicants
Students
Social Media
Forms
Email Optimization
BlogSEO Sites Mobile Optimization
Calls-to-Action Landing Page Optimization
CRM Synch #
Lead Scoring
Sales Alerts
Personalized
Email + Web +
Social
Nurturing
Feedback Forms
Email + Web + Social
Engagement
ATTRACT
CONVERT
CLOSE
DELIGHT
27. Personalized multi-channel marketing with HubSpot.
Your Prospects...
• Indicate their industry
• Read blogs
• Click on your tweets
ContentContext
Your
Brand
Social Media
Website &
Landing
Pages
Blog
Email
Forms
Your Prospects Get...
• Content specific to
their industry
• Suggested content
based on what they’ve
read
• Targeted messaging
on social media
29. Analyze Your Marketing ROI
Understand which of your marketing activities are driving the best visitors, leads, and students to your
programs.
Students
• Keyword Rankings
• Page Views
• Blog Visits & Readership
• Competitive Analysis
• Social Media Reach
• Social Media Message
Analytics
• Highest lead generating
channels for
• Landing Pages
• Email
• Blogs
• Site Pages
• Contacts database size
• Number of sales qualified
leads
• Blog subscribers
Visitors Inquiries
• Sources ROI
• Number of customers
• Lifecycle summary
30. Attracting Quality Traffic
Average Customer ROI after using Software for 1 Year
3.5x
Average Increase in
Monthly Website Visitors
Converting Inquiries
6.1x
Average Increase in
Monthly Leads
Closing Students
69%
Report Growth
in Revenue
Source: MIT Sloan graduate student study available at HubSpot.com/ROI
31. HubSpot customers see early results grow over time
Source: MIT Sloan graduate student study available at HubSpot.com/ROI
0
5
10
15
20
25
30
35
6 months 9 months 1 year 1.25 years 1.5 years 1.75 years 2 years
2.37x
6.12x
32.94x
13.75x
Months after implementing HubSpot software
32. Customers Have Crowned HubSpot...
Marketing Automation Index
#1 in Customer Satisfaction
Marketing Automation Grid
#1 Overall Marketing Automation Platform
33. 3 48
317
1,150
3,855
5,961
9,500
11,000
2006 2007 2008 2009 2010 2011 2012 2013
Number of
HubSpot Customers
$32million in funding
Acquires Named #2 Fastest Growing
Software Company
HubSpot
Founded
HubSpot Raises 35 Million for
International Growth and M&A
Acquires
HubSpot launches
European Office
HubSpot’s Rapid Growth
35. Tools to Attract Visitors
& More...
Blogging
Easily create remarkable content that
will help your business get found.
Social Inbox
Publish and see Social Analytics across
Facebook, LinkedIn, Twitter and other
networks.
SEO
Improve your search rankings and
get found by quality leads.
36. Tools to Convert Leads
& More...
Calls-to-Action
Build beautiful buttons and
callouts to convert traffic to
leads in a snap
Landing Pages
Create more pages that
improve conversion rates
and generate leads.
Forms
Ask the right questions at
the right time to optimize
lead conversions.
Lead Management
Segment leads based on
their activity across your site
and other channels.
37. Tools to Close Students
& More...
Email
Personalize your emails
with any field from your
marketing database.
Marketing Automation
Use marketing automation to trigger
timed follow up emails to your
contacts.
Analytics
See which traffic sources
are generating the most
leads, plus other insights.
Salesforce Sync
Use Salesforce data to
segment contacts,
personalize email, and more.
38. 8+ Live Training Sessions Daily
Our team of Inbound
Marketing Professors hold live
webinars, classes, and labs on
every part of your marketing
and sales funnel. Join the
team or watch the recordings
on your own time.
Monday Tuesday Wednesday Thursday Friday
COS Site Pages Content Creation Training Convert and
Close
Lab: Email Training: Workflows
Salesforce and Lead
Scoring
Site Pages Lab: Blogging Training: Attract -
Integration
Training: Creating A
Comprehensive
Sales
Training: Intro to
Workflows
Forms Training: Goal Setting Training: Buyer
Personas
Lab: Campaigns
Training: Ultimate
Sales and Marketing
Alignment
Live Lab: Keywords Training: Social
Monitoring
Lab: Landing Pages Training: Calls-to-
Action
+ 4 More + 4 More + 4 More + 4 More + 4 More
Example of weekly Schedule
39. Consulting and Services
HubSpot software introduction and implementation.
Goal planning and kickoff.
Standard technical set-up.
Lead tracking and CRM implementation.
Product training and strategy execution.
Consulting sessions designed around your goals.
May include topics from blogging and keyword
research to lead scoring to analytics and measurement.
Ongoing strategy and goal achievement.
Regular goal review and planning with your account manager.
Ongoing product updates, best practices, and education.
PHASE
ONE
PHASE
TWO
PHASE
THREE
40. Support
Unlimited phone and
email support for ALL
customers, for life
Search the Knowledge
Base for user guides and
help docs
Connect with other HubSpot
users through the HubSpot
Forums or User Groups
44. Tools to Attract Visitors
& More...
Blogging
Easily create remarkable content that
will help your business get found.
Social Inbox
Publish and see Social Analytics across
Facebook, LinkedIn, Twitter and other
networks.
SEO
Improve your search rankings and
get found by quality leads.
45. Keywords
Discover which keywords will bring the best organic traffic to your site and analyze your paid
search campaigns.
• Track which keywords drive
the best visitors & leads
• View difficulty, current rank
and search volume
• Get recommendations for
low-hanging fruit and long-
tail keywords
• Compare your rankings to
competitors
46. Create long-lasting marketing assets by publishing blog articles optimized to get found and
generate leads.
• Create content to
develop your thought
leadership and get found
online
• View detailed SEO
recommendations for
improving your content
as you type
• Automatically publish to
your social media
accounts
• Automatically optimized
for mobile devices with
responsive design
Blogging
47. Page Performance
View recommendations in key SEO areas for optimizing your pages and generating quality
inbound links.
• Crawl your pages for SEO on-
the-spot
• See detailed SEO reports for
each of your pages
• Receive specific
recommendations for
improving your pages
• View metrics on page views,
ranked keywords, inbound
links, clicks, and social media
48. Social Media Publishing
Publish and track messages across multiple platforms and accounts with suggested times
for increasing reach.
• Publish across multiple
accounts and social
media sites
• Bulk upload social
messages in advance
• Schedule multiple
posts at a time
• See suggested times
for increasing
engagement
• Shorten and track links
automatically
• View click and
engagement data for
your leads
49. Social Media Monitoring
Monitor the social activity of your leads and customers.
• Color-coded tweets
highlight the strangers,
leads, and customers in
your social media feed.
• Create monitoring
streams of targeted
contacts, such as a sales
reps list of leads or leads
who are unresponsive
over email
• View your history of
interactions
• Get more information
about who the person is
before responding
50. Tools to Convert Leads
& More...
Calls-to-Action
Build beautiful buttons and
callouts to convert traffic to
leads in a snap
Landing Pages
Create more pages that
improve conversion rates
and generate leads.
Forms
Ask the right questions at
the right time to optimize
lead conversions.
Lead Management
Segment leads based on
their activity across your site
and other channels.
51. • Build CTAs inside of
HubSpot without a designer,
or upload your own custom
images
• Attach CTAs to Campaigns
to see how they affect high-
level campaign goals.
• Display CTAs inside of any
HubSpot Blog, Landing
Page, Site Page, Email, or
attach to your existing
website.
Calls-to-Action
Build professional CTAs in minutes to convert your visitors into leads, complete with A/B
testing and personalized Smart CTAs.
52. Landing Pages
Capture inbound leads through your website with landing pages that are easy to customize,
A/B test, personalize, and track.
• Build optimized landing pages in minutes without a developer
• Choose from multiple, already-optimized templates, hire a HubSpot certified designer, or have
HubSpot match the look and feel of your existing site.
• Integrate with your CTAs, Contacts, Smart Content, and Social Media accounts easily
53. Forms
Collect valuable information on your leads for segmentation, personalization, and follow up
by your sales team. Increase conversions with Smart Fields and Progressive Profiling.
• Build optimized forms with
custom fields for collecting
data on your leads
• Hide fields if data has been
captured previously
• Use drag-and-drop progressive
profiling for increased
conversions
• Set new lead notifications and
sync data with your CRM
• Embed forms on any page
54. Landing Pages (Analytics)
• A/B test your Landing Pages and
track the results
• View detailed conversion and
source analytics for your Landing
Pages
• See which channels bring your
Landing Pages the most views,
leads, and customers
• See which pieces of content
bring in the most viewers, new
contacts and customers.
55. Tools to Close Students
& More...
Email
Personalize your emails
with any field from your
marketing database.
Marketing Automation
Use marketing automation to trigger
timed follow up emails to your
contacts.
Analytics
See which traffic sources
are generating the most
leads, plus other insights.
Salesforce Sync
Use Salesforce data to
segment contacts,
personalize email, and more.
56. Contacts Database
Manage all of your contacts and leads in one, centralized database complete with robust
profiles containing CRM data, website, email, and social media history and more.
• View a detailed
timeline of every
interaction a lead
has had with your
brand
• Sync this data with
your existing CRM
• Use this data to
segment,
personalize your
marketing, and
create lead scoring
57. List Management and Segmentation
Target your leads by segmenting based on information they’ve given you and how they’ve
engaged with you for truly personalized marketing.
• Segment on social
behaviors, site analytics,
and more
• Score leads off of the
same criteria
• Create static and
dynamic Smart Lists
• Choose which leads get
synced to Salesforce
• Segment your leads based on a contact’s demographic information from forms or
behavioral data from all of your marketing channels.
58. Email
Send personalized, beautiful emails that your prospects will look forward to receiving and
measure which messages are most effective.
• A/B test elements to optimize open and click-through rates
• Personalize your message, sender, and subject lines
• Preview in other email client inboxes
• Choose from a variety of pre-tested, mobile optimized templates
59. Email Analytics
See how many new leads and customers your emails generated, along with high-level open
and click through rates.
• Find out who engaged with
your email, and save lists for
further nurturing.
• See analytics for individual
link clicks within an email.
60. Lead Nurturing/Marketing Automation
Trigger email messages and activities within your contact records, CRM or other 3rd party
software to automate your marketing strategies.
• Trigger emails, change any
contact property, and segment
your database all through
automation
• Move leads easily in and out
of campaigns as they achieve
certain goals or take certain
actions
• View detailed engagement
data for each step of your
campaign
61. Analyze Your Marketing ROI
Understand which of your marketing activities are driving the best visitors, leads, and students to your
programs.
Students
• Keyword Rankings
• Page Views
• Blog Visits & Readership
• Competitive Analysis
• Social Media Reach
• Social Media Message
Analytics
• Highest lead generating
channels for
• Landing Pages
• Email
• Blogs
• Site Pages
• Contacts database size
• Number of sales qualified
leads
• Blog subscribers
Visitors Inquiries
• Sources ROI
• Number of customers
• Lifecycle summary
62. Sources
Analyze which of your marketing activities are driving the highest ROI in terms of visits,
leads, and enrollment.
• Track how your
marketing is performing
in terms of visitors,
leads & students
• Measure the ROI of your
marketing campaigns
• Drill into detailed
reports on your
performance
• Compare the
effectiveness of your
marketing channels
63. Competitors
Compare how your marketing performance stacks up to your competitors’ on key metrics
over time.
• Track and compare your progress against your competitors
• View detailed Marketing Grader reports to measure your marketing
• Track your progress over time across key metrics
• Drill-down into what’s causing fluctuations in marketing performance
64. Contacts Reporting
Create customized reports on your contacts database on your entire funnel. Slice and dice
your segments to gain key insights on your contacts database.
• Create custom reports on
any list to report on your
contacts database
• Measure the results of your
marketing by different
segments
• Slice and dice your data to
uncover the key information
you need to improve your
marketing