SlideShare a Scribd company logo
E-Comm Analytics Demo*
1
*Based on test data
Magnolia’s New Website
A New Process Is Born Too!
3
The Front-end Process Steps
• Supported by Magento E-Commerce App
4
The planned Front-end Process (“Sunny Day”)
5
Track Actual User’s Actions (With Heap )
6
Define Significant Actions
7
Uncover Users Drop-Off
8
Export Event Data From Heap for Further Analysis
9
Discover Users Path Flow (With Disco)
10
Before Clustering – High Variance
Reduce Process Variance
11
Mapping Events to E-Comm Categories
Re Import - After Mapping Process Events
12
The Simplified Purchasing Process Model
13
Discover & Analyze Abandoned Carts
14
Challenge Ahead
15
View All Sessions per User
• Joining all sessions of a user to have a full picture of his
activities
• Path analysis can be performed for multiple users at the same
time
16
Using QlikView for Multi-Channel Sales
• Linking purchases from the web & branches by E-Mail
• Locating registered club members in ERP
• Purchases in the local branch are displayed
17
The Back-end Process Steps
• Steps which are supported by other systems (ERP, CRM…)
• Relevant documents are created in ERP (e.g., Client Order,
Move Docs, Shipping labels)
• A document status & timestamp can be used for tracking the
process
18
Build the Actual Full Process Flow
19
Front-end Monitoring & Analytics
Example Solutions
20
Events Analysis with QlikView
Magento’s Built-In Dashboard
22
Shoppimon: Define & Monitor Shopping Scenarios
23
Google Analytics: Site Performance Dashboard
24
WunderdataBI for Magento
25
Special Thanks..
• Heap Analytics – capturing events & generating reports
• json-csv – converting events from JSON to CSV files
• Fluxicon – discovering patterns of user path flow
• Wunderdata - out of the box E-Comm solutions
• Shoppimon – website monitoring & alerts
• QlikView – Integrate & process data, build consolidated dashboard
26
These companies enable free programs and offer great support!
Contact Details
For further info please contact:
Dafna Levy
Email: dafnal@nool.co.il
Phone: +972 (0)54-6881739
NooL

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