This document outlines three main categories of e-commerce business models: B2C (business to consumer), C2C (consumer to consumer), and B2B (business to business). It then describes the typical process of a B2C transaction, from a consumer searching online and selecting a product, to placing an order, entering payment and shipping details, and receiving the purchased item. The document provides examples of different B2C, C2C and B2B models and discusses how e-commerce has evolved from early static websites to more advanced transactional and integrated online business models.