Ecommerce School: Roger Lopez on How to Select an Ecommerce Platform
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On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners choose the right ecommerce platform.
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Ecommerce School: Roger Lopez on How to Select an Ecommerce Platform
- 1. How To Pick An Ecommerce Platform Roger Lopez Head of Marketing & Digital Twitter @inemode Domyownpestcontrol.com
- 2. Part 1 – The Ecommerce Universe Slide 2
- 3. Types of Ecommerce Platforms • SaaS/Hosted • Multi-Tenant (Yahoo, ProStores, Amazon Webstores) • Silo (Miva Merchant, Pinnacle Cart) • Distributed/Downloaded • Open Source (OS Commerce, ZenCart, Magento) • SMB (WordPress Carts) • Enterprise (Oracle ATG, IBM WebSphere) Slide 3
- 4. Cost of Development • Small/Home Business Software as a Service • Do It Yourself Template Driven – 40 to 80 Hours • Do It For You Template Driven - $500 - $2,500 • Open Source • Do It Yourself Template Driven - $100 - $500 and 100 – 500 Hours • Do It For You Template Driven - $5,000 - $10,000 • Enterprise • Licensing Begins Around $20,000/year • Total Packages $50,000 - $2,000,000 Slide 4
- 7. Most Expensive Site Of All Time Slide 7
- 8. Cost to Operate (Beware of Hidden Costs) • Hosting • Flat Monthly Fee ($30 - $500) • Percentage of Sales (.5 – 30%) • PCI/Regulatory • Merchant Banks PCI Fees • Automation/Maintenance • How Much Human Time Does It Actually Take? Slide 8
- 9. Part 2 – Your Business Needs Slide 9
- 10. What Are You Selling Online? • Digital Goods • Downloadable Software • Music • Video Content • Games • Physical Goods • Are you shipping directly? • Are you using a fulfillment center? Slide 10
- 11. Fulfillment • Shipping Fees/Logistics • What Will It Cost To Pick/Pack/Ship? • How Will You Charge Your Customer? • Secure Downloads • Preventing Piracy • Keeping Track Of Usage • Digital Rights Management Slide 11
- 12. Marketing – Does Your Product Need To Be “Discovered”? • Etsy • Online Communities • Groupon • eBay • Amazon Slide 12
- 14. How Will You Know You’re Succeeding? • Analytics • Google Analytics • KISS Metrics • Crazy Egg • Reporting • Platform Reporting • QuickBooks/Accounting System Slide 14
- 17. Part 3 – Aligning Your Needs With The Market Slide 17
- 18. What Do I Do Now? • Pick A Platform That Matches Your Needs • Calculate Total Cost Of Ownership • Understand Your Ongoing Maintenance/Development Costs • If You’re Small – Get Started Now Slide 18
- 19. completeness of functionality Ecommerce Marketplace Websphere ATG NetSuite MIVA MERCHANT Magento Volusion Shopify Yahoo Store Amazon Ebay Paypal pricing Slide 19
- 20. Questions Contact Roger: roger@lopezaguirre.com Twitter: @inemode www.linkedin.com/in/iamroger Web: www.domyownpestcontrol.com