The presentation was prepared for a keynote which I was honored to give at the TAProViz Process Visualization workshop at BPM 2014 conference. TAPROVIZ'14 was the 3rd International Workshop on Theory and Applications of Process Visualization , organized by Ross Brown, Simone Kriglstein and Stefanie Rinderle-Ma. The workshop took place at the 12th Business Process Management (BPM) in Eindhoven University of Technology (TU/e) during the second week of September (7-9-2014 until 12-9-2014).