The document discusses how images, characters, and fonts are used consistently across a music artist's main product and ancillary texts like advertisements and packaging to effectively tie them together. Key images from the music video are reused with minor edits on the advertisement to clearly link them while maintaining a vintage aesthetic. Recurring themes of a young boy aging and his relationship with a girl are depicted through similar character images and settings across the texts to provide thematic consistency and memorability. Fonts are also repeated to reinforce the connection between all materials promoting the artist and their work.