The document discusses the roles each student played in creating various media products for a group project. It includes summaries of how their music video, magazine cover, and DVD cover challenge conventions of typical R&B media. The students explain how the combination of these products is effective by linking themes, narratives, and visual elements between them to tell an overall story.
The document discusses the roles each student played in creating a music video project. Mudhiah's roles included music genre research, DVD cover research, planning group roles, creating a flat plan for the DVD cover, planning props, dress code and settings, video comparisons, audience feedback research, photography annotations, print screen annotations for the DVD cover, filming the music video, and editing the music video. The document also includes responses from the students discussing how their project challenges conventions of typical music videos and how they used new media technologies.
The group created a music video, DVD cover, and magazine article to promote an R&B song. They received feedback from audiences aged 13-21. The feedback showed that the video successfully challenged conventions of the genre. Viewers liked the narrative storyline. Areas for improvement included special effects. Younger audiences under 13 may not relate to the themes. The group learned they could have better tailored the content to their target age range and incorporated audience suggestions.
How effective is the combination of your main product and ancillary textsguest9d277b
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
Coca Cola uses branding in their summer beach-themed advertisements to establish a fun, youthful image and sell their product to young people. Tinie Tempah has also effectively used branding through his signature glasses and unique font to become famous in Britain over the last two years. For their music video project, the student aimed to create a brand image for a grime artist that stood out from others in the genre through the use of the color pink and a neon glowing heart symbol incorporated across the video and other promotional materials.
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
2) how effective is your combination of your main product and ancillary tasks Hanna Craig
The document discusses the effectiveness of combining the author's main music product with ancillary tasks like a promotional poster and digipak. Key points:
- The poster uses shocking insults to catch viewers' eyes and promote deeper meaning, linking to the music video's narrative. Color schemes are consistent across products.
- While the reduced fame of student work lessens promotional impact, deeper meaning appeals to audiences who interpret media. Offline promotion remains important.
- Links are created across products through use of the same insults, fonts, and colors to represent the song's message of overcoming insecurities. However, different visuals on each product encourage audience engagement.
- Varying brightness
This document summarizes the process of creating a music video for an A2 media production project. The group conducted audience research through questionnaires to understand preferences. They found audiences prefer a story over pure action. Focus groups provided specific ideas that were incorporated into the video. The group chose an indie rock genre and analyzed the lyrics of "All I Wanted" by Paramore. Storyboards helped plan shots and angles. Locations and styling were chosen to reflect the genre. Feedback will be used to evaluate how the video uses or challenges conventions.
The document discusses the roles each student played in creating a music video project. Mudhiah's roles included music genre research, DVD cover research, planning group roles, creating a flat plan for the DVD cover, planning props, dress code and settings, video comparisons, audience feedback research, photography annotations, print screen annotations for the DVD cover, filming the music video, and editing the music video. The document also includes responses from the students discussing how their project challenges conventions of typical music videos and how they used new media technologies.
The group created a music video, DVD cover, and magazine article to promote an R&B song. They received feedback from audiences aged 13-21. The feedback showed that the video successfully challenged conventions of the genre. Viewers liked the narrative storyline. Areas for improvement included special effects. Younger audiences under 13 may not relate to the themes. The group learned they could have better tailored the content to their target age range and incorporated audience suggestions.
How effective is the combination of your main product and ancillary textsguest9d277b
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
The document evaluates the effectiveness of a music video and two promotional items. The music video portrays the friendship of two women overcoming challenges. A digipak and advert were created to promote the video. Both promotional items feature the central image from the video shoot to maintain focus on the characters. Color, fonts, and visual effects like color splashes are carried through each item to keep the theme consistent. The logo also ties the projects together by representing the characters' personalities through their lipstick colors and branding them as "BB", a reference to being blonde.
Coca Cola uses branding in their summer beach-themed advertisements to establish a fun, youthful image and sell their product to young people. Tinie Tempah has also effectively used branding through his signature glasses and unique font to become famous in Britain over the last two years. For their music video project, the student aimed to create a brand image for a grime artist that stood out from others in the genre through the use of the color pink and a neon glowing heart symbol incorporated across the video and other promotional materials.
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
2) how effective is your combination of your main product and ancillary tasks Hanna Craig
The document discusses the effectiveness of combining the author's main music product with ancillary tasks like a promotional poster and digipak. Key points:
- The poster uses shocking insults to catch viewers' eyes and promote deeper meaning, linking to the music video's narrative. Color schemes are consistent across products.
- While the reduced fame of student work lessens promotional impact, deeper meaning appeals to audiences who interpret media. Offline promotion remains important.
- Links are created across products through use of the same insults, fonts, and colors to represent the song's message of overcoming insecurities. However, different visuals on each product encourage audience engagement.
- Varying brightness
This document summarizes the process of creating a music video for an A2 media production project. The group conducted audience research through questionnaires to understand preferences. They found audiences prefer a story over pure action. Focus groups provided specific ideas that were incorporated into the video. The group chose an indie rock genre and analyzed the lyrics of "All I Wanted" by Paramore. Storyboards helped plan shots and angles. Locations and styling were chosen to reflect the genre. Feedback will be used to evaluate how the video uses or challenges conventions.
The music video uses, develops, and challenges conventions of real music videos. It is based on a cover of "Toxic" by Yael Naim that portrays more emotion than the original. The video emphasizes the depressive lyrics through close-ups of the actor's expressions. It tells a story of being trapped in a toxic love through a narrative set entirely in a bedroom. The video challenges conventions by being entirely black and white to draw attention to the actor's face, and develops conventions through its editing that connects to the song. The digipak includes images of the artist as most do, with a striking front cover photo and credits. The inside contains more photos of the artist to surprise viewers. The magazine ad keeps elements
Shamayla Hussain worked in a group to create a music video about teenage relationships. Her main roles included filming, makeup/costumes, designing the CD cover, and taking photographs. The video appeals to teenagers as it depicts the difficulties of relationships and heartbreak during that age. The group chose a pop genre for the song and video. Conventions like colored lights, roses, and typical characters were included while also adding innovations like a guitar to keep it interesting. Branding focused on creating a girly, elegant logo. Feedback from the target teenage audience was positive and will be considered for future improvements. Photoshop and other technologies helped advance Shamayla's skills in creating the final products.
The combination of the website and magazine advert were effective ancillary productions that promoted the music video. The website and magazine advert featured similar costumes, colors, and scenes from the music video to clearly link the productions together and create a cohesive brand. This synergy across platforms allows the target audience of young teens to easily identify all of the media as being connected to the same music product. Including the website URL in the magazine advert also directly drove traffic between the two ancillary productions.
Evaluation 2 how effective is the combination of your main (1)Joehardyofficial
This document discusses the importance of synergy between different media forms used to promote a single media product. It notes that when promotional materials like posters, album covers, etc. reinforce and link to the main product, it helps form a stronger brand identity that audiences can associate with. The document then provides examples from a specific music video, album, and digital pack (digipak) to illustrate how similar conventions, themes, imagery and styles were used across formats to portray the artist's narrative and message in a coherent way.
This document provides guidance for a case study assignment on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, sales, and branding. It prompts the student to analyze how these purposes are achieved through specific video examples and how an artist's label can influence their video's production. Task 2 focuses on the styles, techniques and conventions used in music videos. Task 3 involves analyzing at least three music videos in depth considering Tasks 1 and 2. The document advises including images and links to support analysis points.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos in terms of entertainment, sales, branding and representing artists. Task 2 covers common styles, techniques and conventions used in music videos, such as camerawork, editing, and technical developments. Task 3 involves analyzing at least three music videos considering what was discussed in the first two tasks. The document also provides assessment criteria and tips for completing the case study.
This document provides guidance for a case study assignment on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks. Task 1 addresses the purposes of music videos in terms of entertainment, sales, branding and employing strategies. It discusses how major labels have more resources than independent labels. Task 1 also explores using music videos to convey social/political messages and promote other media through synergy. The document provides tips for completing the case study assignment.
The document summarizes the design choices for a digipak, magazine advertisement, and music video created to promote an album. Key points:
- The digipak uses a simple black and white design with one photo to create synergy between the products and music video's alternative theme.
- The magazine ad follows conventions like central photo and reviews but challenges norms with limited text. It uses the same font and photo as the digipak.
- The music video includes conventions like lip syncing and camera eye contact but also challenges conventions through techniques like overlaying text on the artist's face.
- Synergy is created between the products through matching color schemes, fonts, images and tying into the
This document discusses conventions of the pop music genre and how the media product uses and develops these conventions. It provides examples of conventions from music videos by artists like Rita Ora, Dua Lipa, Taylor Swift, and Miley Cyrus. The media product uses conventions like frequent costume changes, focusing the camera on the artist, inclusion of intimate scenes, use of white backgrounds and colors, hand gestures, and close-up shots. It also discusses developing conventions from album covers by Rihanna and Christina Aguilera. The only convention it challenges is inclusion of a story in the music video.
Evaluation 2 how effective is the combination of your main (1)Joehardyofficial
The document discusses the importance of creating synergy between a main media product and ancillary promotional materials like posters, album covers, and digital packs. It notes that when these various products link to each other and reinforce common ideas, they form a symbiotic relationship that strengthens the artist's brand identity. Consistency in branding, themes, and genre conventions across products helps deliver a clearer message to the intended audience. The document analyzes how the music video, album cover, and digital pack for one artist's song effectively created synergy through mirrored ideas, imagery, and stylistic elements.
What have I learned from my audience feedback?Dora Martynyuk
The document discusses collecting feedback from a focus group about a music campaign. The group used two methods: handwritten notes and video recording. They received feedback from 15 people aged 16-18, their target audience. The video recording provided more qualitative data to understand the feedback. The group members took notes during the session and wrote them out fully later. They analyzed the feedback using various media theories to improve their campaign.
The document discusses how effective the combination of a film's main products (trailer, poster, magazine cover) is at establishing a strong brand identity. It analyzes the student's film marketing campaign, noting how a consistent red color scheme and inclusion of a red cup across all products helps create recognition and links between them. While the font and taglines are not entirely consistent, the campaign utilizes other visual and narrative elements like characters and themes to tie the products together. Research on other films' campaigns informed the student's efforts to similarly employ shared visuals, colors, and messaging to effectively build an identifiable brand.
The use of digital technology in the websiteDora Martynyuk
The document summarizes the technology used in creating a website for a pop star named Cheri. It discusses the pre-production, production, and post-production processes. In pre-production, Google was used for research and a camera and lighting were used to take photos. In production, social media accounts were created on Instagram and Snapchat and fonts were selected using Dafont. In post-production, Giphy was used to create gifs from video clips and Wix was used to build the actual website featuring photos, videos, and information about Cheri's music and tour dates.
The document discusses how a media product for a band called Area 11 meets conventions of the genre while also challenging conventions. The advertisement uses shadowed text and a mysterious background image that reflects the band's alternative rock genre and narrative. The music video tells a chilling story through its woodland setting rather than using typical urban settings, and syncs the narrative to the song lyrics. The digipak follows a standard 6-panel design but uses consistent visuals and colors from the music video and advertisement to present a cohesive product that informs audiences while developing interest.
How effective is the combination of your mainsophiejvbell
The document discusses the concept behind the creator's music video, poster, and digipak for a folk band. The main concept is the theme of love and happiness shown through a young couple. This theme is carried through each product using the same couple from the music video. The products are also linked through consistent color palettes and design elements like butterflies to represent the themes. The goal is to create a cohesive marketing campaign that audiences can easily recognize across the different promotional materials.
In what ways does your media product use, develop and challenge conventions o...sophiejvbell
The document discusses how the media product challenges and develops conventions of real media products in the folk/indie music genre.
Specifically, the music video takes influence from indie films by focusing on young, carefree couples in love through use of mise-en-scene, costumes, and characterization. However, it challenges conventions by showing a lesbian couple's love equally rather than solely for male pleasure.
The digipak incorporates nostalgic Polaroid photos rather than plain images, and challenges conventions by emphasizing the image over text. However, it still includes necessary information like the track list and copyright to maintain professionalism.
Overall, the product aims to challenge stereotypes while developing conventions like social media
The document discusses the effectiveness of combining a music video with ancillary texts (a digipak and magazine advert) for the band Milburn. The creator tried to establish a retro, pop art brand identity across the materials by coloring in parts of the images and using bright lighting in the video. Key themes like a mysterious identity and isolated field location were maintained across products to link them together. While the creator believes they established a clear brand, they note ways it could have been strengthened, such as using consistent imagery and bold, capitalized text throughout.
The media products for the film Soft Focus effectively create a consistent brand identity. They represent the same teen drama genre through images of the young protagonist Lucy. Key elements like the color purple and camera prop link the teaser trailer, poster, and magazine cover while suggesting the narrative of Lucy dealing with OCD. Each product prominently features Lucy to familiarize audiences with the central character. The products together appeal to the target young adult audience who may relate to Lucy as an outsider.
The combination of the main product and two ancillary texts is effective because they are consistently linked through theme, design, target audience, and realism. The video, digipak, and advert portray the duo as fun, adventurous friends through their changing outfits, locations, and natural video effects. Bright colors and a paint splash theme throughout tie the products together and target a young audience. Care was taken to represent the characters authentically and keep the deep house music genre.
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
This document summarizes an evaluation of a media product created by the author. It discusses how the product used and developed conventions of real media products in its music video, album cover, and narrative. Audience feedback helped guide improvements. New media technologies supported research, planning, construction, and evaluation. The combination of the main product and ancillary texts like the album cover and poster were effective due to their synergy and common themes of empowering women.
The document provides an evaluation of a media product created by the author. It answers questions about how the product uses or challenges conventions of real media products, how effective the combination of the main product and supporting materials are, what was learned from audience feedback, and how new media technologies were used. The evaluation finds that the product effectively uses conventions of female R&B videos while also challenging some conventions. Audience feedback helped determine which design was most appealing and showed the video was successful. New media technologies supported all stages of production.
The music video uses, develops, and challenges conventions of real music videos. It is based on a cover of "Toxic" by Yael Naim that portrays more emotion than the original. The video emphasizes the depressive lyrics through close-ups of the actor's expressions. It tells a story of being trapped in a toxic love through a narrative set entirely in a bedroom. The video challenges conventions by being entirely black and white to draw attention to the actor's face, and develops conventions through its editing that connects to the song. The digipak includes images of the artist as most do, with a striking front cover photo and credits. The inside contains more photos of the artist to surprise viewers. The magazine ad keeps elements
Shamayla Hussain worked in a group to create a music video about teenage relationships. Her main roles included filming, makeup/costumes, designing the CD cover, and taking photographs. The video appeals to teenagers as it depicts the difficulties of relationships and heartbreak during that age. The group chose a pop genre for the song and video. Conventions like colored lights, roses, and typical characters were included while also adding innovations like a guitar to keep it interesting. Branding focused on creating a girly, elegant logo. Feedback from the target teenage audience was positive and will be considered for future improvements. Photoshop and other technologies helped advance Shamayla's skills in creating the final products.
The combination of the website and magazine advert were effective ancillary productions that promoted the music video. The website and magazine advert featured similar costumes, colors, and scenes from the music video to clearly link the productions together and create a cohesive brand. This synergy across platforms allows the target audience of young teens to easily identify all of the media as being connected to the same music product. Including the website URL in the magazine advert also directly drove traffic between the two ancillary productions.
Evaluation 2 how effective is the combination of your main (1)Joehardyofficial
This document discusses the importance of synergy between different media forms used to promote a single media product. It notes that when promotional materials like posters, album covers, etc. reinforce and link to the main product, it helps form a stronger brand identity that audiences can associate with. The document then provides examples from a specific music video, album, and digital pack (digipak) to illustrate how similar conventions, themes, imagery and styles were used across formats to portray the artist's narrative and message in a coherent way.
This document provides guidance for a case study assignment on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, sales, and branding. It prompts the student to analyze how these purposes are achieved through specific video examples and how an artist's label can influence their video's production. Task 2 focuses on the styles, techniques and conventions used in music videos. Task 3 involves analyzing at least three music videos in depth considering Tasks 1 and 2. The document advises including images and links to support analysis points.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos in terms of entertainment, sales, branding and representing artists. Task 2 covers common styles, techniques and conventions used in music videos, such as camerawork, editing, and technical developments. Task 3 involves analyzing at least three music videos considering what was discussed in the first two tasks. The document also provides assessment criteria and tips for completing the case study.
This document provides guidance for a case study assignment on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks. Task 1 addresses the purposes of music videos in terms of entertainment, sales, branding and employing strategies. It discusses how major labels have more resources than independent labels. Task 1 also explores using music videos to convey social/political messages and promote other media through synergy. The document provides tips for completing the case study assignment.
The document summarizes the design choices for a digipak, magazine advertisement, and music video created to promote an album. Key points:
- The digipak uses a simple black and white design with one photo to create synergy between the products and music video's alternative theme.
- The magazine ad follows conventions like central photo and reviews but challenges norms with limited text. It uses the same font and photo as the digipak.
- The music video includes conventions like lip syncing and camera eye contact but also challenges conventions through techniques like overlaying text on the artist's face.
- Synergy is created between the products through matching color schemes, fonts, images and tying into the
This document discusses conventions of the pop music genre and how the media product uses and develops these conventions. It provides examples of conventions from music videos by artists like Rita Ora, Dua Lipa, Taylor Swift, and Miley Cyrus. The media product uses conventions like frequent costume changes, focusing the camera on the artist, inclusion of intimate scenes, use of white backgrounds and colors, hand gestures, and close-up shots. It also discusses developing conventions from album covers by Rihanna and Christina Aguilera. The only convention it challenges is inclusion of a story in the music video.
Evaluation 2 how effective is the combination of your main (1)Joehardyofficial
The document discusses the importance of creating synergy between a main media product and ancillary promotional materials like posters, album covers, and digital packs. It notes that when these various products link to each other and reinforce common ideas, they form a symbiotic relationship that strengthens the artist's brand identity. Consistency in branding, themes, and genre conventions across products helps deliver a clearer message to the intended audience. The document analyzes how the music video, album cover, and digital pack for one artist's song effectively created synergy through mirrored ideas, imagery, and stylistic elements.
What have I learned from my audience feedback?Dora Martynyuk
The document discusses collecting feedback from a focus group about a music campaign. The group used two methods: handwritten notes and video recording. They received feedback from 15 people aged 16-18, their target audience. The video recording provided more qualitative data to understand the feedback. The group members took notes during the session and wrote them out fully later. They analyzed the feedback using various media theories to improve their campaign.
The document discusses how effective the combination of a film's main products (trailer, poster, magazine cover) is at establishing a strong brand identity. It analyzes the student's film marketing campaign, noting how a consistent red color scheme and inclusion of a red cup across all products helps create recognition and links between them. While the font and taglines are not entirely consistent, the campaign utilizes other visual and narrative elements like characters and themes to tie the products together. Research on other films' campaigns informed the student's efforts to similarly employ shared visuals, colors, and messaging to effectively build an identifiable brand.
The use of digital technology in the websiteDora Martynyuk
The document summarizes the technology used in creating a website for a pop star named Cheri. It discusses the pre-production, production, and post-production processes. In pre-production, Google was used for research and a camera and lighting were used to take photos. In production, social media accounts were created on Instagram and Snapchat and fonts were selected using Dafont. In post-production, Giphy was used to create gifs from video clips and Wix was used to build the actual website featuring photos, videos, and information about Cheri's music and tour dates.
The document discusses how a media product for a band called Area 11 meets conventions of the genre while also challenging conventions. The advertisement uses shadowed text and a mysterious background image that reflects the band's alternative rock genre and narrative. The music video tells a chilling story through its woodland setting rather than using typical urban settings, and syncs the narrative to the song lyrics. The digipak follows a standard 6-panel design but uses consistent visuals and colors from the music video and advertisement to present a cohesive product that informs audiences while developing interest.
How effective is the combination of your mainsophiejvbell
The document discusses the concept behind the creator's music video, poster, and digipak for a folk band. The main concept is the theme of love and happiness shown through a young couple. This theme is carried through each product using the same couple from the music video. The products are also linked through consistent color palettes and design elements like butterflies to represent the themes. The goal is to create a cohesive marketing campaign that audiences can easily recognize across the different promotional materials.
In what ways does your media product use, develop and challenge conventions o...sophiejvbell
The document discusses how the media product challenges and develops conventions of real media products in the folk/indie music genre.
Specifically, the music video takes influence from indie films by focusing on young, carefree couples in love through use of mise-en-scene, costumes, and characterization. However, it challenges conventions by showing a lesbian couple's love equally rather than solely for male pleasure.
The digipak incorporates nostalgic Polaroid photos rather than plain images, and challenges conventions by emphasizing the image over text. However, it still includes necessary information like the track list and copyright to maintain professionalism.
Overall, the product aims to challenge stereotypes while developing conventions like social media
The document discusses the effectiveness of combining a music video with ancillary texts (a digipak and magazine advert) for the band Milburn. The creator tried to establish a retro, pop art brand identity across the materials by coloring in parts of the images and using bright lighting in the video. Key themes like a mysterious identity and isolated field location were maintained across products to link them together. While the creator believes they established a clear brand, they note ways it could have been strengthened, such as using consistent imagery and bold, capitalized text throughout.
The media products for the film Soft Focus effectively create a consistent brand identity. They represent the same teen drama genre through images of the young protagonist Lucy. Key elements like the color purple and camera prop link the teaser trailer, poster, and magazine cover while suggesting the narrative of Lucy dealing with OCD. Each product prominently features Lucy to familiarize audiences with the central character. The products together appeal to the target young adult audience who may relate to Lucy as an outsider.
The combination of the main product and two ancillary texts is effective because they are consistently linked through theme, design, target audience, and realism. The video, digipak, and advert portray the duo as fun, adventurous friends through their changing outfits, locations, and natural video effects. Bright colors and a paint splash theme throughout tie the products together and target a young audience. Care was taken to represent the characters authentically and keep the deep house music genre.
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
This document summarizes an evaluation of a media product created by the author. It discusses how the product used and developed conventions of real media products in its music video, album cover, and narrative. Audience feedback helped guide improvements. New media technologies supported research, planning, construction, and evaluation. The combination of the main product and ancillary texts like the album cover and poster were effective due to their synergy and common themes of empowering women.
The document provides an evaluation of a media product created by the author. It answers questions about how the product uses or challenges conventions of real media products, how effective the combination of the main product and supporting materials are, what was learned from audience feedback, and how new media technologies were used. The evaluation finds that the product effectively uses conventions of female R&B videos while also challenging some conventions. Audience feedback helped determine which design was most appealing and showed the video was successful. New media technologies supported all stages of production.
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
The ancillary products for the artist's music video effectively complement each other through consistent themes, tones, imagery, and style. Black and white was used throughout to create a dark, somber tone that matched the themes of loss and depression. Formal language and a mysterious feel were also maintained across all pieces. The poster prominently displayed the key details to effectively promote the single's release date. Overall, the ancillary products work cohesively as a package to advertise and market the artist's music.
The document provides an evaluation of a media production called "Rum and Redbull", which is a dancehall music video. It discusses how the production uses and develops conventions of real music videos. It effectively combines the main video with ancillary texts like a digipak and magazine advertisement. Audience feedback was positive about the ancillary texts but noted the narrative in the video was confusing. New media technologies played an important role in the research, planning, production and evaluation stages of the project.
The ancillary products effectively complement the music video through consistent themes, tone, and imagery. Black and white was used throughout to create a dark, somber feel. Formal language and the same font create cohesion. Mysterious elements in the video are reflected in the products. The poster prominently displays key release details to promote the single. Radio promotion and posters in indie areas would suit the theme.
Our music video, Rum and Redbull, follows conventions of concept-driven music videos by focusing on the song lyrics rather than narrative. It features scenes of characters getting drunk at a party and on the street. While the editing and camerawork are conventional, atypically it does not feature professional dancers and instead uses everyday people. Audience feedback praised the ancillary texts but found the narrative confusing; simplifying it was suggested. New media like YouTube, smartphones, and editing software like Final Cut Pro and Photoshop supported research, planning, production and evaluation.
Our production, Rum and Redbull, is a dancehall music video that follows conventions of concept-driven music videos while also challenging some conventions. It focuses on everyday people partying rather than professional dancers. Audience feedback was generally positive but identified areas for improvement, particularly in simplifying the narrative. Research and planning made effective use of online resources like search directories and YouTube. New media technologies like digital camcorders, editing software, Photoshop, and online platforms supported different stages of production and evaluation.
The document discusses how the student's music video project uses, develops, and challenges conventions of real music videos. It follows conventions like including live band performances and members as characters, as well as using dark colors. However, it also challenges conventions by not showing all band members together due to space limitations, and using bright paint splatter colors in some shots. The video uses camera techniques, editing, effects and a nonlinear narrative to both adhere to and experiment with conventions of the alternative rock/pop genre. Overall, the project strives to balance conventions with some unconventional elements to engage audiences.
The music video challenges some conventions of music videos but also uses several conventions:
- It tells a narrative story rather than showing a performance, though it uses point-of-view shots like music videos.
- The visuals have a loose relationship to the lyrics, showing some literal interpretations but focusing more on reflecting the song's tone.
- It includes intertextual references to Shrek to enhance the humor.
- It employs techniques like match cuts, split screens, and rhythmic editing associated with music videos.
The digipak challenges some conventions like numbering tracks but maintains others like listing the artist and title on the cover and including interior artwork and images. Overall, it aims to maintain
The document provides details about how the media product uses and develops conventions of real music videos. It discusses using a narrative and performance style to portray emotion throughout a song. It describes combining these styles to illustrate the storyline while depicting emotion. The video links the story to lyrical content about intense love overcoming obstacles. Specific techniques like lighting, editing, camera angles are discussed in detail to motivate creative choices and connect to conventions.
The document discusses the evaluation of a media portfolio that includes a music video and print work for an R&B artist. It summarizes how the media product uses conventions of real music videos, such as a focus on style over substance and portraying the artist as a sex symbol. While mostly sticking to conventions, it also challenges some, like setting the video in a woodland rather than beach setting. The print work also follows conventions like using the artist's image but experiments with colors and effects. Feedback showed the music video successfully portrayed the emotions of the slow song through its editing, shots and setting.
The document discusses strategies for promoting a music single and ancillary products. It analyzes how the music video portrays themes of love, anger, and dominance. Print products like the CD case were designed to have consistent red and white coloring to match the music video and represent the "hot" nature of the artist. Clothing from the music video was also featured on the CD cover to better link all promotional materials and drive interest in the single. Expanding distribution online through YouTube and streaming was identified as an opportunity to grow the fan base.
The document discusses how a media product develops and challenges conventions of the house music genre. It analyzes factors like location, costumes, lighting and narrative style. The music video was shot in a forest instead of typical locations. Costumes were casual instead of revealing. Natural lighting was used to seem genuine. The narrative focused on character emotions and a story instead of just being a performance. Overall, the goal was to intrigue audiences by developing some conventions but also challenging expectations for house music videos.
1) The document discusses the design choices made for the promotional materials for a new album, including the font, layout, color scheme, and photography.
2) A focus group was used to choose the font Microsoft Yi Baiti for the materials to match the style of previous Rihanna works.
3) Vulnerability was chosen as a theme to connect the promotional music video and print materials, shown through poses and black and white filters.
The student conducted research online to plan a music video for their media studies project. They searched for unsigned artists on websites like YouTube to find suitable music. Planning was done on Facebook to coordinate with others and on Celtex for scriptwriting and storyboarding. The music video conformed to genre conventions seen in research but challenged the typical depiction of women as weak by having an empowering ending. The packaging and poster used consistent colors and themes. Audience feedback provided constructive criticism to improve the project.
This document discusses the branding elements used across a music artist's main products and ancillary texts. Key elements of the branding included using a black hoodie costume, dark and neutral colors, locations like alleys and nightclubs that fit the social realism genre, and visual effects like solarization and black and white to create mystery and establish the narrative. The branding remained consistent throughout the music video, magazine ad, album cover, and back cover to effectively portray the artist's identity and genre.
Our media product is a dancehall music video that follows conventions of the genre but also challenges them in some ways. We received positive feedback on our ancillary texts but mixed feedback on the music video, with some finding the storyline confusing. Audience research helped us target 13-25 year olds but some felt we could have simplified the narrative. New media technologies helped with research, production and evaluation.
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
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How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
2. My roles I did in the group were: Music Genre Research DVD Cover Research The Plan for the Group Roles Flat Plan for DVD Cover Props, Dress Code and Settings Plan Video Comparison Audience Feedback for Music Video Research Photography Annotations Print Screen Annotations for DVD Cover DVD Cover Filming Of Music Video Editing Of Music Video Blogging Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /
3. My roles I did in the group were: Music Genre Research DVD Cover Research The Plan for the Group Roles Magazine Cover Photography, Casting, Editing of the pictures Print Screen Annotations for Magazine Cover Audience Feedback For Music Video Filming Of Music Video Editing Of Music Video Hannabella 8111 http://hannabella7.blogspot.com/
4. Zoya Butt 8020 http://zoyaholytrcbham.blogspot.com/ My roles I did in the group were: Flat Plan for Magazine Promotion Screenshots For Magazine Promotion
5. Question 1: In what ways does your short media film use, develop or challenge forms of real media products? In our Music Video We show the female walking away from the male which brings out a negative aspect of this video also creates a hostile and tense atmosphere. This challenges the modern music video in the industry as the video we have planned on purpose challenges the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline. Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of the real world. I think this is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video shows that how loves will not always last. We also show the transition from picture to moving image. This is part of the narrative which can be emphasised by the flashbacks. I think using the transition from still image to moving images creates the connection from present to past. This can be indicates through the colour changes from colour to black and white. Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /
6. In our music video we include includes two characters a females and male. These characters are the only characters we have used in the video so the attention in centralised around them. The focus will be on them and there relationship which is the main intension. We have made sure that the female does not over power the male as we want the audience to establish who the main star is. The audience can relate more towards two characters more than if there were 10 people in the video. This is important for the audience to engage with the characters in order for them to relate to them within their own life. We did not use varies locations or settings as it was not part of our planning. We only used a part and green screen which was used for the parts which were mimed. Within the camera we used mainly mid shots which the artist can use non verbal communication to interact with the audience. In the editing we used flashback to create a narrative and a concept for the audience to relate to. Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /
7. Question 1: I feel that our magazines and DVD covers and also in some aspects our video, challenge normal codes and conventions of r&b genres, because of the colours used, black, white and we used a lot of dark lighting to represent the contrast between past and present and also the feelings and emotions displayed in the video, since it’s more of a narrative video, whereas other R&B videos more or less use things like, dancing, the main artist being the centre of attention, more or less showing a ideal lifestyle, but our video however challenges that and shows a realistic lifestyle rather that an ideal. Hannabella 8111 http://hannabella7.blogspot.com/
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9. Question 2: How effective is the combination of you amin product and subsidery text? Our DVD and Magazine advert is effective as they link with our music video. The relation between past and present is obvious as we used the image of the female in black and white transparent which links to our video with the flashbacks. This outlines to the audience the storyline. Our DVD cover contradicts stereotypical RnB DVD colour as we have used black and more darker colours to reflect the mood of the singer which is pain and the feeling of hurt. Also Instead of everything being centralised around the main artist we have instead included the female actress to add mystery so the audience is intrigued to know the story being this. We have edited the picture to make the girl fade out almost like a ghost this effect is not used allot on Music DVD’s also it would be seen as not eye catching but I feel it adds to the mystery and it is more meaningful. Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /
10. Similarly we have linked these element onto the Magazine advert. But we have purposely made our Magazine contract with a real media product as to appeal to a broader audience we have to appeal to people showing something different which I think there would be a gap it the market for. EXAMPLE: There is a female star centralised on the page she seems to dominate the advert She looks perfect and glamorous something to be admired. Although this is appealing to the audience we want them to see a more unperfected image were by it co-notates negativity more and about how harsh life can be sometimes. The font does not over power the female star but is noticeable against the black background. The words are direct and seem personal to how ever is reading it. We wanted to have the same impact on the audience so they can relate and link our title “all or nothing” to their life. The details of the release date are in smaller text but still noticeable we have done this with our media product as we do not want the reader to feel forced into buying the DVD but still in a way be persuaded through our concept. Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /
11. http:// mudhiahholytrcbham.blogspot.com / EXAMPLE: Mudhiah 8082 The image is of and woman who dominates the page. The lighting is high key to create as positive mood which may contrast with our promotional poster. As we use low key lighting to reflect the mood of the song and how the singer is feeling. Also this poster reflect a perfect image which is not achievable in reality. However our poster symbolises reality and not is not all about a desirable image it is more about the concept of a relationship which does not always last The positive mood is emphasise by the bright colours used on the title. Which seems to be often in a music promotion poster. We have used contrasting colour which are not bright but still eye catching as they contrast (the combination of dark and light-black, white and grey). There is not a visual image of the actual album included which may be a negative as the audience will not know what they are looking for if they want to buy the album. We have included the cover of the DVD cover in a 3d style which will appeal more to the audience as they know what they will be buying before hand.
12. EXAMPLE: Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com / Again this shows a poster dominated by one person who a male and looks very masculine. The Lighting is again high key. Similarly to our poster and many more the artist is making non verbal communication which attracts the audience more. The banner across the poster contains the single name and release date. The single is can “ u remind me” which makes it seem like it is personal to however is reading it. The CD cover is established here we can see the poster has the same theme which links between the CD cover and poster.. We had this effect in our poster as we had similar themes as we wanted the two products to link The artist name is establishes straight away and the fact that it is a new single. We have also made this clear in our poster but instead more with the songs name and the artist. I feel this is important in order for the audience to be informed.
13. Question 2 I feel that our DVD cover/magazine article are effective along side our main video, this is because we used the same theme through all three, with the past and present references, the use of black and white to show this, as black and white is usually used in posters/music videos/film to show a ‘flashback’ or a memory, so when we used black and white in certain parts of our work we’re showing a memory, a flashback from the main protagonists point of view, the lead singer. Hannabella 8111 http://hannabella7.blogspot.com/
17. Question 4 How did you use new media technologies in the construction and research, planning and evaluation stages? I used many technologies during making my media product: In Design Photoshop Digital Camera/Video Tripod Green Screen Apple Macs This technologies helped us achieve a more professional media product which therefore held us portray our message to the audience. Mudhiah 8082 The Use of Digital Camera For our DVD Cover and Magazine advert which helped us achieve a professional image http:// mudhiahholytrcbham.blogspot.com /
18. Research & Planning During the planning our group used the internet to research different genres and other music video to develop our ideas. We also used Digital cameras to take pictures of our Planning which included the storyboards and the further planning into what we needed for our music video. Subsidiary Task We used various Technologies to create our DVD Cover and Magazine promotion poster. DVD - Photoshop In Design Digital Camera Magazine Promotion Poster- Photoshop In Design Digital Camera Main Task Digital camera/video Green Screen Sony Vegas Software Apple Macs Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /
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20. Question 3 What have you learned from your audience feedback? I have learned many things from our audience feedback which helped us realised what specific this the audience wanted which help us realise on improvement we could make, but also established goals we have achieved to appeal to the audience. Linking with our questionnaire we can visual see the overall answer of the audience. We have recognised many things: Q1: I feel the response from the audience was positive as out main aim was to challenge the typical codes and conventions of a typical R&B video. Q2: Most People Liked the narrative which we wanted to appeal to the audience so they can relate to it more rather then seeing and unachievable image or a story which does not fit into reality Q3: We as a group agree with the audience feedback we could have improved on the special effect but we feel the main thing was to get the message of the narrative across about relationships and being heart broken. Q4: We agree with the majority of the audience feedback as we think people younger than 13 would not relate to the narrative which is the main aim of what we are trying to do. Audience Feedback...... Mudhiah 8082 http:// mudhiahholytrcbham.blogspot.com /