Media Evaluation, Question 1
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The document discusses how Amy Edmonds applied Goodwin's principles of matching visuals, music, and lyrics in her music video for Two Door Cinema Club. Key elements that were precisely edited to match the music included scenes in the video as well as motifs like a red heart balloon and clown. Intertextual references to the TV show Skins were also included in the narrative concept and editing style of the music video. Consistent use of color, typography, and layout across the music video, website, and album packaging helped to establish a visual identity and brand for the artist.
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Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Evaluation 1
This music video for Tom Odell's "Can't Pretend" uses narrative to tell the story of a man struggling with depression and paralysis who finds purpose through wheelchair basketball. It draws inspiration from the 2012 Paralympics and the film Coach Carter to showcase the sport. Scenes alternate between depicting the character's loneliness and struggles with lighting and camerawork, and fast-paced gameplay sequences set to the beat of the song. The video aims to promote inclusion and inspire viewers by showing the character undergo a transformation as he finds new confidence and community through basketball.
Evaluation A2
The document discusses creating a music video for the song "We No Speak Americano" along with additional promotional materials. It describes choosing the song because it was popular at the time and they enjoyed it. The video aims to represent characteristics of pop music videos through its relationship between the music and visuals while maintaining a concept-based, loosely narrative style focused on two teenage boys visiting landmarks in Windsor. Additional materials like a CD cover and magazine ad were created to promote the project using motifs of happiness, holidays, and Britain represented through images of the boys and Windsor Castle.
Abielle Media Evaluation
The document discusses conventions of EDM and pop music videos and how the student's media product challenges and combines these conventions. Specifically:
1) EDM videos are typically more narrative-driven while pop videos emphasize performance and focus on love/relationships. The student's video tells a story relative to the song's lyrics (EDM convention) about a relationship (pop convention).
2) Scenes with flashing colors were included to relate to times/emotions, drawing from EDM video conventions. Dancing was omitted to connect audiences emotionally rather than through performance.
3) The student's video develops real media conventions by combining EDM and pop genres through its story, visuals, and appeal to audiences.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
Focus group analysis
The focus group provided feedback on the music video storyline and song choice. They felt the EDM song did not fit well with the narrative-based video. However, the group wanted to continue with the song "Where are U Now" to link the video to the lyrics. They received positive feedback that the target audience was familiar with the song. Suggestions like filming on streets and sharing the video on social media instead of just YouTube were noted. The focus group found the original narrative about the symbolic meaning of colors to be complex, so the story was simplified to be about two friends splitting up due to one moving away.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
Recommended
Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Evaluation 1
This music video for Tom Odell's "Can't Pretend" uses narrative to tell the story of a man struggling with depression and paralysis who finds purpose through wheelchair basketball. It draws inspiration from the 2012 Paralympics and the film Coach Carter to showcase the sport. Scenes alternate between depicting the character's loneliness and struggles with lighting and camerawork, and fast-paced gameplay sequences set to the beat of the song. The video aims to promote inclusion and inspire viewers by showing the character undergo a transformation as he finds new confidence and community through basketball.
Evaluation A2
The document discusses creating a music video for the song "We No Speak Americano" along with additional promotional materials. It describes choosing the song because it was popular at the time and they enjoyed it. The video aims to represent characteristics of pop music videos through its relationship between the music and visuals while maintaining a concept-based, loosely narrative style focused on two teenage boys visiting landmarks in Windsor. Additional materials like a CD cover and magazine ad were created to promote the project using motifs of happiness, holidays, and Britain represented through images of the boys and Windsor Castle.
Abielle Media Evaluation
The document discusses conventions of EDM and pop music videos and how the student's media product challenges and combines these conventions. Specifically:
1) EDM videos are typically more narrative-driven while pop videos emphasize performance and focus on love/relationships. The student's video tells a story relative to the song's lyrics (EDM convention) about a relationship (pop convention).
2) Scenes with flashing colors were included to relate to times/emotions, drawing from EDM video conventions. Dancing was omitted to connect audiences emotionally rather than through performance.
3) The student's video develops real media conventions by combining EDM and pop genres through its story, visuals, and appeal to audiences.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
BlueSkyStudios Pitch
The group chose the song "Not With Haste" by Mumford and Sons for their music video because it has a good musical progression that matches a storyline and shows varied pacing. The style of the video will be an emotional narrative that shows an old man looking through a photo album of memories of his last Christmas with his wife, who has since passed away. Flashbacks will show the man and his wife together during Christmas in the past. The visual style was influenced by the opening of the Pixar film "Up" and will feature fading the wife in and out of shots. For their ancillary tasks, the group will create a digipack and website, using consistent colors and fonts to create synergy across the projects
Focus group analysis
The focus group provided feedback on the music video storyline and song choice. They felt the EDM song did not fit well with the narrative-based video. However, the group wanted to continue with the song "Where are U Now" to link the video to the lyrics. They received positive feedback that the target audience was familiar with the song. Suggestions like filming on streets and sharing the video on social media instead of just YouTube were noted. The focus group found the original narrative about the symbolic meaning of colors to be complex, so the story was simplified to be about two friends splitting up due to one moving away.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
Feedback from our target audience
The document provides feedback from the target audience of 16-30 year olds on a student-created EDM music video. The summary is:
The target audience responded positively to the variety of camera shots but felt more could have been done. They also noted some shakiness that image stabilization could have helped. While they felt there was too much narrative, they understood its purpose in conveying the song's concept. Their feedback led to animated elements being added to make the video feel less serious and more fun like typical EDM videos. Overall, the audience found the editing and lip syncing to be well done once changes based on their feedback were made.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Media: Evaluation question 1
The document discusses how the student's music video conforms to conventions of real music videos. It illustrates the lyrics visually through images that match the descriptive lyrics. It also uses techniques like fast cuts and shaky camera during musical climaxes to match the music's pace. Color filters are applied to signify changes in the music. Voyeurism is heavily used by peering into private spaces like through windows and over shoulders. Intertextual references to games and albums are also included in the album packaging design.
Chanel hwk
The document analyzes the mise-en-scene and camera work in Ellie Goulding's music video for "Goodness Gracious." It discusses several examples of mise-en-scene, including the outdoor setting by a pool that establishes the fun, upbeat tone, Ellie's sequined coat as she drives to emphasize her fashionable image, and a party scene that portrays socializing. Camera work is also examined, such as over-the-shoulder shots that involve the audience and focus on Ellie's face to highlight her performance and emotion. Tight frames that fill the frame with activity are said to make the video look professional and match the song's beat.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
Evaluation - Question 1
The document discusses how a media product develops and challenges conventions of the house music genre. It analyzes factors like location, costumes, lighting and narrative style. The music video was shot in a forest instead of typical locations. Costumes were casual instead of revealing. Natural lighting was used to seem genuine. The narrative focused on character emotions and a story instead of just being a performance. Overall, the goal was to intrigue audiences by developing some conventions but also challenging expectations for house music videos.
Evaluation question 1
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
Natasha queestion 2
The music video uses natural lighting and weather effects to enhance the artist's emotions and match the lyrics. Still images from the music video are used on the CD packaging and advert to familiarize audiences.
The CD packaging, advert, and music video all use a consistent black, white, and yellow color scheme. A location shot is used for the advert rather than a studio shot to link it to the CD packaging. Positive reviews from music magazines are included.
Fonts, symbols, and layouts are kept consistent across the CD packaging and advert to clearly associate all the products with the artist. Social media and online promotion would be used to advertise and interact with fans if operating in the real world.
Ellie andrew goodwins theory
The document discusses several perspectives on the purpose of music videos. Andrew Goodwin's perspective is that music videos are primarily a promotional form rather than an artistic commodity meant for simple enjoyment. However, some music videos can also tell stories or be considered artistic works. The document then analyzes several music videos and discusses whether they aim to promote artists, songs, or other products versus telling a story or being considered a creative work for viewer enjoyment.
Evaluation Q2
Here is my answer to the second evalutation question, 'How effective is the combination of your main product and ancillary tasks?', hope you enjoy!
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Finished media evaluation
The document summarizes a student's media evaluation project creating promotional materials for an indie rock band called Two Door Cinema Club. The student created a music video, album cover, and website that developed conventions of those genres and maintained a consistent brand identity across materials. Feedback from audiences was generally positive and helped the student improve the promotional campaign.
in what ways have you used, develop and challenge forms and conventions of re...
The document discusses how the media product uses, develops, and challenges conventions of the romantic comedy genre. It analyzes how the opening scene uses conventions like location (a park date) and camera techniques (panning shots). It also discusses how the product develops conventions like using bold, bright title designs. The document aims to ensure the media product captures elements found in similar films like Clueless and Easy A to adhere to genre expectations.
Work together q
The document discusses how different media relating to a music video, such as a digipak and magazine advert, can be designed to effectively link together. It describes how the designer returned to the filming location of the music video to take pictures of the singer in costume for the digipak and advert. This creates a link between the natural environments shown in the background of the music video and digipak. Using consistent visual elements, like shots of the singer and trees from the location, helps connect the pieces and allows the audience to relate them together.
Q1 1
Our music video uses conventions of real music videos by illustrating the song lyrics visually and matching shots to the music. Binary oppositions of light/dark and ugly/beautiful represent the main character's inner turmoil. Shots alternate between composed and messy appearances. The video also features locations mentioned in the lyrics like a tennis court. Overall the video draws inspiration from real artists like Lorde to develop the style and image of our fictional artist Dakota.
Evaluation activity 2
This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.
Q1 pp finalmost
The document summarizes how the media product conforms to conventions of singer-songwriter Lucy Rose's typical style and genre. It analyzes similarities between the created media product's album cover, music video, and narrative portrayal of the artist to Lucy Rose's actual works. Specifically, it notes conventions like natural backgrounds, intimate portraits of the artist that don't overly sexualize, a melancholy tone, and visuals that connect to lyrics. Overall, the document shows how the media product constructs Lucy Rose as an authentic indie folk artist through adherence to common conventions of her genre.
My media evaluation
Eleanor Dawson evaluated her media project which included a music video for the band Two Door Cinema Club, a digital album cover, and a website. She summarized how each component used, developed or challenged conventions of real media products and genres. Feedback from audiences was generally positive and noted elements like the house colors, story, and editing being effective. New media technologies used included movie editing software, desktop publishing, blogs, and website design software.
Media evaluation question 1
The media production was a music video for the song "Sorry" by Justin Bieber along with a CD cover and webpage.
The music video used fast cuts and editing to match the upbeat nature of the song and provide an enjoyable narrative for audiences without needing much explanation.
The light narrative involved two characters falling out over ideas for the video but later apologizing and reconciling. Character roles followed common types like protagonists and sidekicks.
Mise en scene and special effects like green screen were chosen to add humor and show this was not a serious music video. While following conventions like behind-the-scenes photos, the production did not mention its company or fully use eye-catching colors found on
Sistemas expertos
El documento habla sobre la inteligencia artificial y sus campos de estudio. Discuten que la inteligencia artificial se enfoca en entender la inteligencia y que computadoras con inteligencia humana tendrían un gran impacto. También cubre temas como las redes neuronales artificiales que imitan el cerebro, y los sistemas expertos que pueden resolver problemas usando grandes bases de reglas.
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Feedback from our target audience
The document provides feedback from the target audience of 16-30 year olds on a student-created EDM music video. The summary is:
The target audience responded positively to the variety of camera shots but felt more could have been done. They also noted some shakiness that image stabilization could have helped. While they felt there was too much narrative, they understood its purpose in conveying the song's concept. Their feedback led to animated elements being added to make the video feel less serious and more fun like typical EDM videos. Overall, the audience found the editing and lip syncing to be well done once changes based on their feedback were made.
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Media: Evaluation question 1
The document discusses how the student's music video conforms to conventions of real music videos. It illustrates the lyrics visually through images that match the descriptive lyrics. It also uses techniques like fast cuts and shaky camera during musical climaxes to match the music's pace. Color filters are applied to signify changes in the music. Voyeurism is heavily used by peering into private spaces like through windows and over shoulders. Intertextual references to games and albums are also included in the album packaging design.
Chanel hwk
The document analyzes the mise-en-scene and camera work in Ellie Goulding's music video for "Goodness Gracious." It discusses several examples of mise-en-scene, including the outdoor setting by a pool that establishes the fun, upbeat tone, Ellie's sequined coat as she drives to emphasize her fashionable image, and a party scene that portrays socializing. Camera work is also examined, such as over-the-shoulder shots that involve the audience and focus on Ellie's face to highlight her performance and emotion. Tight frames that fill the frame with activity are said to make the video look professional and match the song's beat.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
Evaluation - Question 1
The document discusses how a media product develops and challenges conventions of the house music genre. It analyzes factors like location, costumes, lighting and narrative style. The music video was shot in a forest instead of typical locations. Costumes were casual instead of revealing. Natural lighting was used to seem genuine. The narrative focused on character emotions and a story instead of just being a performance. Overall, the goal was to intrigue audiences by developing some conventions but also challenging expectations for house music videos.
Evaluation question 1
The music video sticks closely to conventions of real music videos by using the lyrics to shape the storyline and protagonist. It focuses on a homeless prostitute through close-up shots capturing her emotions. Settings and costumes portray typical media representations. However, it also challenges conventions by not including the artist or lip syncing, and using an uncommon point of view shot to develop hope and connection with the audience. While most music videos clearly identify side characters, this video enhances mystery by keeping other characters ambiguous.
Natasha queestion 2
The music video uses natural lighting and weather effects to enhance the artist's emotions and match the lyrics. Still images from the music video are used on the CD packaging and advert to familiarize audiences.
The CD packaging, advert, and music video all use a consistent black, white, and yellow color scheme. A location shot is used for the advert rather than a studio shot to link it to the CD packaging. Positive reviews from music magazines are included.
Fonts, symbols, and layouts are kept consistent across the CD packaging and advert to clearly associate all the products with the artist. Social media and online promotion would be used to advertise and interact with fans if operating in the real world.
Ellie andrew goodwins theory
The document discusses several perspectives on the purpose of music videos. Andrew Goodwin's perspective is that music videos are primarily a promotional form rather than an artistic commodity meant for simple enjoyment. However, some music videos can also tell stories or be considered artistic works. The document then analyzes several music videos and discusses whether they aim to promote artists, songs, or other products versus telling a story or being considered a creative work for viewer enjoyment.
Evaluation Q2
Here is my answer to the second evalutation question, 'How effective is the combination of your main product and ancillary tasks?', hope you enjoy!
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Finished media evaluation
The document summarizes a student's media evaluation project creating promotional materials for an indie rock band called Two Door Cinema Club. The student created a music video, album cover, and website that developed conventions of those genres and maintained a consistent brand identity across materials. Feedback from audiences was generally positive and helped the student improve the promotional campaign.
in what ways have you used, develop and challenge forms and conventions of re...
The document discusses how the media product uses, develops, and challenges conventions of the romantic comedy genre. It analyzes how the opening scene uses conventions like location (a park date) and camera techniques (panning shots). It also discusses how the product develops conventions like using bold, bright title designs. The document aims to ensure the media product captures elements found in similar films like Clueless and Easy A to adhere to genre expectations.
Work together q
The document discusses how different media relating to a music video, such as a digipak and magazine advert, can be designed to effectively link together. It describes how the designer returned to the filming location of the music video to take pictures of the singer in costume for the digipak and advert. This creates a link between the natural environments shown in the background of the music video and digipak. Using consistent visual elements, like shots of the singer and trees from the location, helps connect the pieces and allows the audience to relate them together.
Q1 1
Our music video uses conventions of real music videos by illustrating the song lyrics visually and matching shots to the music. Binary oppositions of light/dark and ugly/beautiful represent the main character's inner turmoil. Shots alternate between composed and messy appearances. The video also features locations mentioned in the lyrics like a tennis court. Overall the video draws inspiration from real artists like Lorde to develop the style and image of our fictional artist Dakota.
Evaluation activity 2
This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.
Q1 pp finalmost
The document summarizes how the media product conforms to conventions of singer-songwriter Lucy Rose's typical style and genre. It analyzes similarities between the created media product's album cover, music video, and narrative portrayal of the artist to Lucy Rose's actual works. Specifically, it notes conventions like natural backgrounds, intimate portraits of the artist that don't overly sexualize, a melancholy tone, and visuals that connect to lyrics. Overall, the document shows how the media product constructs Lucy Rose as an authentic indie folk artist through adherence to common conventions of her genre.
My media evaluation
Eleanor Dawson evaluated her media project which included a music video for the band Two Door Cinema Club, a digital album cover, and a website. She summarized how each component used, developed or challenged conventions of real media products and genres. Feedback from audiences was generally positive and noted elements like the house colors, story, and editing being effective. New media technologies used included movie editing software, desktop publishing, blogs, and website design software.
Media evaluation question 1
The media production was a music video for the song "Sorry" by Justin Bieber along with a CD cover and webpage.
The music video used fast cuts and editing to match the upbeat nature of the song and provide an enjoyable narrative for audiences without needing much explanation.
The light narrative involved two characters falling out over ideas for the video but later apologizing and reconciling. Character roles followed common types like protagonists and sidekicks.
Mise en scene and special effects like green screen were chosen to add humor and show this was not a serious music video. While following conventions like behind-the-scenes photos, the production did not mention its company or fully use eye-catching colors found on
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Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
in what ways have you used, develop and challenge forms and conventions of re...
in what ways have you used, develop and challenge forms and conventions of re...
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Similar to Media Evaluation, Question 1
Evalutation media
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
Ev 1
The music video challenges some conventions of music videos but also uses several conventions:
- It tells a narrative story rather than showing a performance, though it uses point-of-view shots like music videos.
- The visuals have a loose relationship to the lyrics, showing some literal interpretations but focusing more on reflecting the song's tone.
- It includes intertextual references to Shrek to enhance the humor.
- It employs techniques like match cuts, split screens, and rhythmic editing associated with music videos.
The digipak challenges some conventions like numbering tracks but maintains others like listing the artist and title on the cover and including interior artwork and images. Overall, it aims to maintain
Media Evaluation
The document describes a music video created by the student to promote their band "Kinky Crystals". The video challenges some conventions of pop music videos by using surreal costumes, props, and disjunctive editing rather than a narrative. However, it keeps elements common to the genre like dance performances, close-ups, and thought beats matching the music. The accompanying digipak and poster complement the video's themes through similar color schemes, imagery, and references to lyrics/scenes to create a cohesive brand identity.
Final evaluation music video
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
Evalutation
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
Evaluation task 1 (mahdi maah)
The document discusses how the media product challenges conventions of real Hip Hop and R&B music videos. It portrays the female lead in a non-sexual way, unlike typical videos which use the "male gaze". It also shows the male lead in a vulnerable state through lighting and camera angles, breaking from conventions of displaying arrogance. Overall, the video challenges stereotypes while still developing themes seen in inspirational works like Drake's "Find Your Love".
Media question 1
1. The media product challenges conventions of music videos by using a fully narrative-based story rather than performance clips, as filming the artist was not possible.
2. It develops conventions by linking scenes in the video to lyrics in the song through close visual and audio synchronization.
3. The product also uses conventions like voyeurism and developing a consistent visual style and branding across all parts of the project to tie it together cohesively.
Media question 1
The document discusses conventions used and challenged in a music video for an indie rock song. It used a narrative-based storytelling approach throughout instead of only during the chorus, as is conventional. Close-ups of the character were used to convey emotion and engage viewers, rather than close-ups of the artist. Voyeurism and the recurring diary image also linked the visuals to the lyrics and story being told. A consistent visual style and branding was developed across the music video and other promotional materials using similar fonts, colors, and imagery.
Media presentation
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
Evaluation Question 1
The summary provides an overview of the document which discusses how a music video was created to accompany a song. It follows conventions of the genre by telling the song's narrative through visuals, using techniques like lip syncing, location shots, and editing to match the music. Branding elements like the artist's image and logo were also developed to market the music professionally.
Evaluation
This document discusses how a music video project followed and challenged conventions of the Adult Contemporary Pop genre. It followed conventions like close/mid shots of the artist, costumes showing latest fashion trends, and locations in luxurious settings. However, it challenged conventions by using dull lighting to show emotions, locations like schools instead of clubs, and representing struggles rather than partying. The goal was to represent the social issue of a judgmental society and how it affects people, targeting teenagers struggling with this issue.
Bekis Slides Evaulation
The document discusses the conventions used and broken in the production of an alternative hip hop music video. Conventions followed include urban settings like a pub and Chinese takeaway, and editing cuts that match the rhythm of the music. Conventions broken include using a teddy bear to show emotion and locations like a park and living room that are not typically urban. Location, sound, editing, mise-en-scene, the single cover, and poster are also discussed in terms of how they do or do not follow genre conventions.
Evaluation
The document discusses the conventions used and broken in the production of an alternative hip hop music video. Conventions followed include urban settings like a pub and Chinese takeaway, and editing cuts that match the rhythm of the music. Conventions broken include using a teddy bear to show emotion and locations like a park and living room that are not typically urban. Location, sound, editing, mise-en-scene, the single cover, and poster are also discussed in terms of how they do or do not follow genre conventions.
Evaluation Question 1: In What way does your media product use, develop or ch...
The document discusses a music video project. It describes the plot of the video, which involves a man whose drink is spiked at a party and who experiences hallucinations as a result. It discusses the use of various techniques - camera shots, editing, effects, props - to develop the narrative and engage the audience. It also analyzes how the project aligns with and develops upon conventions of music video and film genres.
Evaluation q1
The music video uses, develops, and challenges conventions of the indie genre in the following ways:
1) It tells a linear narrative of a deteriorating relationship through flashbacks and memories, a common indie convention.
2) It features numerous shots of the artist to create intimacy and familiarity with the audience, another key indie convention.
3) It was filmed on location at natural areas like forests and beaches that symbolize raw emotion, a typical location for indie videos.
4) The costumes reference past youth subcultures and are worn by other indie artists to develop the artist's brand and connect with fans.
5) The characters are depicted naturalistically to convey real emotion and allow audiences
Question 4 transcript
The document summarizes the process of creating promotional materials for an indie music project, including a music video, webpage, and digipak. It discusses following conventions of the indie genre to appeal to the target demographic, while also breaking some conventions to distinguish the project. Specific conventions that were followed include using close-ups of the artist, natural lighting, costumes representing moods, and relating the video narrative to the song lyrics. Camera techniques like dissolves and juxtapositioning shots were used to transition between scenes and time periods. Overall, the goal was to balance following genre conventions with originality to attract audiences.
G324 evaluation
The document discusses a music video project and how it uses, develops, and challenges conventions of real music videos and their ancillary texts. Specifically:
- The music video follows conventions like cutting between the song storyline and artist lip syncing, while also developing conventions like references to voyeurism.
- The digipak and magazine ad help brand the project by maintaining elements like colors and mood from the music video, while also differentiating the ancillary texts from each other.
- Conventions from both music videos and their additional materials are adopted, developed, and sometimes challenged through elements like the use of visual effects and distorted imagery.
Evaluation ppt
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
Evaluation media
The group conducted research on the indie rock genre to understand its characteristics and culture. They explored various features to evoke the unique style while following conventions. Though conforming to indie rock, they considered unique ways to end the music video with a rural crow shot symbolizing hope. Feedback noted the main character was unclear, so shots of others were removed and close-ups added to clarify the narrative. Throughout all stages, various media technologies like smartphones, cameras, and software were used for planning, filming, editing, and presenting the final music video and ancillary tasks.
Evaluation part 1
This document evaluates the student's media product and ancillary texts. It summarizes that the student's music video challenges conventions by being set in a relatable everyday environment rather than flashy Hollywood settings. It also has a continuous storyline and comedy genre like popular music videos. The ancillary texts, like the CD cover, match conventions seen in artists like Katy Perry to seem modern. The evaluation finds the ancillary texts help prepare the student for their music video by learning Photoshop skills and music industry structure.
Similar to Media Evaluation, Question 1 (20)
Evaluation Question 1: In What way does your media product use, develop or ch...
Evaluation Question 1: In What way does your media product use, develop or ch...
Media Evaluation, Question 1
- 1. Amy Edmonds
- 4. I have used star image motifs throughout my media products which is a typical convention used by record labels due to the demands they face using the star’s image to brand the music. My star image motifs are a red heart balloon and a clown dressed in red. Heart Balloon Music video Website homepage Digi-pack front cover We chose the balloon, which features heavily throughout our music video, website and digi-pack, to relate to the narrative concept of a love story, and symbolizes the hope the main character has for “getting the girl”. Clown We chose to use the clown, who is a major part of our music video, to signify a visual manifestation of the main character’s feelings, for example when he gets rejected by his love interested, his pain is reflected in the clown. The clown also adds a humorous, quirky element to an otherwise common situation. Here is a freeze-frame of our music video, after another rejection from the girl the man is feeling sad which is reflected by the clown. The heart balloon in this particular shot adds a sense of irony to the situation.
- 5. There is a frequent reference to voyeurism in my video, seen when the main character tries to connect with the girl he likes via webcam and she rejects him. We see the girls reaction from the guys point of view as you watch the girl on screen, with a smaller box in the corner of the guys’ reaction. We feel this was a successful way of demonstrating Goodwin’s theory of voyeurism, not only because it depicts the notion of looking, but also it relates to our target audience of young adults and teenagers as they fully integrate technology into their way of life which is what we see the characters doing here. I have developed a visual style and brand identity through the matching of house colours and typography across my three products. The main font we chose for the logo of “Two Door Cinema Club” was from the website www.cooltext.com as we wanted something different from the standard applications such as “Word”. This is the font we decided on to appear on our website and front cover of our digi-pack. We feel this font is simple yet quirky, reflecting the band’s individual identity and therefore reinforcing the genre of the artist. The font appears on both ancillary tasks to tie them together and provide consistency for the audience. This is also what we did with our house colours – blue , red and white – which can be seen on all of our products to maintain the same level of consistency. We chose these colours to reflect the fun, happy and energetic nature of our artist.
- 6. I have included intertextuality references to film my music video, as the narrative concept featured is similar to that of one you would see in a film or television programme, such as the popular teen TV programme Skins. One of the storylines in Skins shows the main character Tony trying everything he can think of to get a particular girl, Michelle. This storyline is mirrored in our music video and we’ve chosen this particular , common storyline of “boy gets girl” as it is proven popular within or target audience of teens and young adults. Tony and Michelle’s romance in “Skins” was inspiration for our narrative concept. Some of the editing I’ve used includes fast cut montage effects, which is typical of the music video genre . It also fitted in well with our music video when the pace became faster , relating back to the visuals matching the music idea. This is an example of when we used fast cut montage effects, we cut between these shots quickly to match the pace of the music as it sped up.
- 7. The conventions I followed to create the digi-pack and website were: - The house colours and typography , mentioned previously to provide consistency - Many other conventions such as the layout. Text either side of the page so the audience can clearly see our star image motif in the middle. Largest font at the top to highlight the importance of the band on the page and grab the audiences attention. Image motif central to the page to draw the audiences attention to it We’ve included hyperlinks to connect the user outside of the webpage and to other areas of the site. Links to other pages under the header to follow the audience’s eye line down the page. In red to stand out against the background. Minimal additions to the bottom of the screen so the audience can still see the background clearly.