The combination of the music video, magazine, and Digi pack were effective because they maintained continuity and consistency across elements. Specifically: - The main artist wore a red dress in all pieces, linking her look. - Images in the Digi pack and magazine represented different aspects of the artist shown in the music video to maintain her varied image. - Font, color scheme, and the artist's consistent hairstyle were carried over to connect the pieces visually and tonally. - Research of other artists informed design conventions used to ensure the pieces fit within the genre.

1. 2. How effective is the
combination of your main
product and ancillary texts?
Nabila Naznin 4156

2. I think our music video, magazine Digi pack work really well together. Firstly, the colours
match very well. We had a continuity of red throughout our Digi pack as she was wearing a
red dress in the music video. She is wearing the same red dress from the music video in all
the images used for the Digi pack and magazine allowing for a link between the three. We
felt the red dress was almost iconic for her look.
Digi pack Magazine
Music video
The red dress is a key code for our artists in terms of the
media language communicating the main attributes we
wanted to encode in this character. It portrays her as feisty
and attractive which is the image we had aimed for in the
music video so we feel that by using this dress throughout
we have the continuity of that image.

3. It was really challenging trying to connect a
video/ moving image, which had a lot of
scenes and locations and acting in it, with
still image print tasks. The print tasks had to
communicate something about the artist in a
still image.
To try and overcome this we tried to think
very carefully about our selection and variety
of images within the print tasks.

4. For the digi pack we picked out three different images to represent her different characteristics for e.g. a serious
look for our front panel and a fun look with balloons for our inside panel as there were balloons in our music
video. Our research tells us artists commonly do this. The images we chose represented the different looks she
had in the music video because we didn’t want to define her as one thing and our video had already conveyed so
many different aspects of her image that we wanted to maintain that.
In our music video we showed her to be fun, feisty, sexy etc. so she attracts both men and women. The Digi pack
and magazine advert was an opportunity to further promote her image that is why we went for voyeurism. From
this we made her appear more seductive in our prink task.
Here she is pointing at the
camera indirectly to the boy as
the lyrics say ‘you dirty, dirty
little liar’. Here we are showing
her as serious and tough. This
is why we chose a serious pose
for the front as it links to the
image we are showing here.
The balloon feature in our music
video as it shows her to be fun
and bubbly. This is why we
included a shot of her playing
with the balloons on our inside
panel as it connects directly to the
music video and ties in the studio
scene with the print
Digi pack (front)
- Serious look:
seductive so both
men and women
find her attractive
Music video
Digi pack (inside)
- balloons: connotations
of happy, enjoyable
character, young. This fits
well with our young
audience.
Music video

5. As the Digi pack and magazine advert was an
opportunity to further promote her image
every decision we made we tried to link back
to her image. This is why the font we chose
appeared more sophisticated and bold as it
mirrors her image. We felt this linked very will
with our artist image in the music video as
she is shown to be very bold and tough but
elegant too at the same time. We used the
same font for our magazine. This feature
allowed us to link our Digi pack and magazine
with our music video very well and I feel it
works really well.
Colour scheme- Beige and neutral look
The colour scheme we had was a very natural look. For
the magazine and digi pack the background is beige as
it allows her red dress to stand out more. In the music
video she is signing in front of a plain white
background which is why we kept our colours very
simple. We wanted all the focus to be on the dress in
all the images which is why I feel the colour scheme is
very effective. The colour scheme allows to connect all
our texts together making it look as a whole.
Font

6. Consistent hairstyle throughout
In all the images her hair is consistent throughout this is because she had the same
hair style in the music video. Her hair is red, long and down. We felt this feature
allowed our artist to stand out and be unique. When researching into current pop
artist, they all had different features which made them unique and iconic for their
look. With this we chose our artist’s hair to be that unique feature. By having her hair
in the same style in all the images and music video allowed us to further connect all
three texts together effectively.

7. Researching on real digi packs and magazine
Researching on current digi packs allowed me to take inspirations and
looks at layout so it can guide me. The digi packs I looked at varied from
Selena Gomez to Cher Lloyd – well known names in the industry. I looked
at digi packs that belonged to the same genre as it will contain certain
conventions that I will need to include.
I picked out common features from all the
front covers which are close ups, serious
face and bold make up. With this I was
able to construct my digi pack accordingly
to my research so that it fits well with the
pop genre.

8. The magazine advert had to represent/ convey all her
characteristics in one single image. I found this very hard as for the
Digi pack we chose three different images to represent three
different sides to our artist however for the advert we could only
include one. Selecting the image was challenging but I feel happy
with our final choice.
What was challenging?
We also included a copy of
the front cover for the Digi
pack to give an alternative
image within the magazine
advert.
I think we have very successfully linked all three
tasks, they very clearly connect and the style
and image across all three is consistent while
still allowing each piece to have its own
positives.