This document provides evaluation questions and instructions for Kate Horn's A2 coursework on creating a media product. It includes four evaluation questions to answer, using a combination of formats like PowerPoints, press articles, word documents, and video. For the first question, Kate is asked to take nine frames from her video and explain how they fit the brief in 2-3 sentences each. She is also asked to take screen grabs from other music videos and provide a similar analysis of how those nine frames meet the brief. The brief focuses on shots that link to lyrics/music, represent the artist, illustrate genre, include intertextual references, demonstrate camera/lighting/mise-en-scene use, and show influences from other music

1. Kate Horn
A2 Coursework Evaluation Questions
There are four evaluation questions to answer and you can use a combination of powerpoints,
press, word documents and video to help them. Any questions answered using video format must
be individually completed.
1. In what ways does your media product use, develop or challenge forms and conventions of real
media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and
evaluation stages?
Evaluation Question 1.
1. In what ways does your media product use, develop or challenge forms and conventions of real
media products?
Take nine frames from your video and put them in a grid. The nine frames need to represent the
following features of your music video (see individual titles).
-For each of these nine shots, write a couple of sentences explaining how they fit the brief here.
Try to describe how meaning have been created through these.
1. A shot that shows a link between lyrics and/or music and visuals
‘And be the water and test my cold, and if I never let you go’. Here you can see a shot of the
mature male character, reaching out for some water, which links to the lyrics about water. This is
quite a dramatic shot, perhaps quite a contemplating shot where the character is thinking more
deeply about something. It’s one of the more serious shots of the lot, whereas the majority of shots
are more fun and light-hearted.
2. A shot that typifies the way a record company would want their artist to be represented
I think this shot does represent the artist quite well, it makes him quite relatable to so many people.
I think shows that he is fun, quite easy going and most of all relatable. Here you can see the male
character looking at the female, whilst she is all smily. I think it just shows quite an innocent image.
3. A shot that illustrates how your video uses music genre

2. Kate Horn
This shot shows the guy helping the girl throw a bowling ball, as if he’s teaching her how to play. I
think this shows it’s a relationship romantic style video, following conventions, and that the song is
quite slow paced and more sensual.
4. A shot that shows an intertextual reference (an image we have seen in another text already - a
film, tv show or other music video, for example)
Here within this sequence of shots, the older boy throws a ball, which is then followed by the young
boy throwing a ball in exactly the same position. The continuity and match is scene through many
other music videos.
5. A shot that demonstrates your use of camera
The use of camera is one of the nicest out of the video in my opinion, it pans across the river so
nicely, and shows how calm the setting is, which is quite nicely juxtaposed against some of our
busier shots.
6. A shot that demonstrates your lighting
The lighting in this shot was deliberate, you can only really see the outline of the characters, the
main light source is through the fire, and that reflects off them. I suppose this was to represent the
different emotions relationships can go through. Behind all of these scenes it does represent
different stages they go through, for example the bowling bit shows how fun it can be, when
walking upon the ‘skittle’ shaped objects in picture 2, the female stepping up and down shows that
relationship have hurdles you just need the support (male character holding her hand) to get
through it, and then the river scene - it’s a lot more calm and chilled. The water could represent a
time of reflection, hence why they both walk past it, and then both stand on a bridge - and look
over together. The bridge could also represent them overcoming problems too. We tried to include
hidden meanings within this, because the audience of Jack Garett’s music is a lot of teenagers
therefore making this relationship relatable was a good shout.
7. A shot that demonstrates your use of mise-en-scene
This is a shot of the young boy, toasting a marshmallow. The clothing within all our scenes was
very natural, it was everyday clothing. The majority of props also were just ones that were do with
the scene, for example bowling balls in the alley, or within the fire scene - marshmallows and
sticks. We didn’t have anything to extravagant as we wanted it to be relatable and very realistic.
8/9. Two shots which you feel demonstrate something which shows you have watched other music
videos
Shot no.8 shows is the ending shot, and shows the couple leaving the bowling alley hand in hand,
which is a very conventional shot - we wanted to include conventions to show that this is a music
video about boy hood and the stages through a boys life - but also this about a boys relationship
between him and the girl.
Shot no.9 is a shot of them picking a ball together, it’s quite a familiar shot - a typical conventional
shot of the couple together.
Next, take screen grabs from other music videos and construct a second nine frame grid
which you use in parallel to your one. There must be at least three music videos which you
have grabbed from.
Then - again must for each of the nine frames, write a couple of sentences about how they
meet the brief.
1. A shot that shows a link between lyrics and/or music and visuals
Here this shot is of two twins embracing, ‘love never felt so good’. Having twins makes this image
more powerful as it shows their connection and love between the two of them. You can see how
much it means to them to be together.
2. A shot that typifies the way a record company would want their artist to be represented

3. Kate Horn
Here it shows Ollie being a relationship kind of man, taking his girl on picnics - and showing he is a
stereotypical good boyfriend. This presents him as a loving, kind man - who his fans, especially
girls would want him to be like.
3. A shot that illustrates how your video uses music genre
Here is Justin singing to the camera, which is a performance element - making the video fit into the
pop area. This adds to his genre, as the background is grey and it’s quite a classic modern look.
4. A shot that shows an intertextual reference (an image we have seen in another text already - a
film, tv show or other music video, for example)
This is an image of Michael Jackson dancing one of his most famous dances, this links to him
being a figure of the industry, and he was very famous for these moves. So including this,
especially in this tribute music video makes it more memorable - and his fans will pick up on the
foreshadowing of him doing this dance moves, followed by modern day dancers trying to
reciprocate them.
5. A shot that demonstrates your use of camera
This shot represents the use of camera within this music video, and as it shows they used a variety
of angles. For example shot 7 is from the same piece, therefore you can see that they used wide
shots, long shots, and close-up shots, in order to provide a variation. Doing a shot such as this
provides you with a feeling of nostalgia, and creates an ambience within the music video, as she
runs quite slow and peacefully.
6. A shot that demonstrates your lighting
Here the lighting is quite moody and dramatic - which links to the performance element, as he is
trying to create a serious emotion here. Having it dark, and a spot light on the character - highlights
his emotion, along with the name of the song and artist in the background.

4. Kate Horn
7. A shot that demonstrates your use of mise-en-scene
This shots shows a group of dancers all wearing sort of 90s clothing which I think really represents
the artist, it shows how fun loving and energetic they all are.
8/9. Two shots which you feel demonstrate something which shows you have watched other music
videos
Here are two shots showing the artist dressing up as a child, and then in a similar outfit in the
future. I really like the use of foreshadowing here, as I think it’s really effective, and something I
think we did attempt to create ourselves in our music video. I think creates a nice strong link
between the characters, and especially here makes you feel more connected to the artist - as he’s
letting you into his past.