This document analyzes usage and citation patterns based on data from Elsevier publications on ScienceDirect. It includes journal-level data on downloads and citations from 2004-2010 for 1,800 journals. It also contains document-level data on downloads and citations for articles published in 62 ScienceDirect journals from 2008-2012. Additional data includes user sessions, institutions, countries, and terms. Charts show trends in downloads over time at the journal, article, disciplinary, and user levels. The conclusion discusses 10 factors that differentiate downloads and citations, such as different user and author populations, obsolescence functions, and sensitivity to manipulation.