Bauer media is a large UK-based media company founded in 1875 that publishes over 570 magazines and has 300 digital products and 50 radio and TV stations. It reaches 25 million consumers in the UK and operates in 20 countries. Some of its key magazine brands include Heat (celebrity news), Empire (film), Closer (TV and celebrity gossip), and Grazia (women's weekly magazine). Mojo is Bauer's music magazine that covers various genres but focuses on artists like The Smiths, Nirvana, Joy Division, and The Beatles. BBC Worldwide invests profits back into content creation and supports new writers. It publishes magazines on various topics like gardening, football, motoring, and music.

1. MAGAZINECOMPANIES

2. Bauer media is a UK entertainment network
which manages several brands. The business
was founded in Hamburg in 1875, and is
currently in its fifth generation of family
ownership. The Bauer media group operates
in the UK and in 19 other countries; Bauer
media has 11,000 employees worldwide.
Bauer build strong cultural connections,
drawing people together with the things they
really care about. It is one of the biggest
media companies in the world – it is Britain's
biggest magazine publisher, publishing more
than 570 magazines. It has 300 digital
products and 50 radio and TV stations.
In the UK Bauer media reaches 25 million
consumers.
Their brands:
Heat – celebrity interviews, fashion and gossip
Empire – monthly film magazine.
Closer – specialises in celebrity news, TV, and
gossip
Parkers – new, advice and car sales information.
Grazia – first women's weekly magazine.
TV Choice
KISS

3. This magazine is packed with encounters from some of the greatest musicians
of all time, both established and emerging. The publishers of this magazine
pride themselves on how they make the readers engage on the subject of
music. Mojo covers the best music from across all genres, such as: reggae,
soul, folk, rock, electronic and experimental. Mojo prefer to celebrate music that
is quality over popularity. It is also the worlds largest UK music magazine! Mojo
also have an online companion (Mojo4music.com) where new discoveries of
music, articles, and artists are published.

4. Similar to all other reggae associated
publications the traditional colours of red, green
and yellow are used. These colours are used
effectively because they link with the content
and the artist featuring inside the magazine. The
3 colours are used for both text and art. The
name of the magazine is printed twice on the
front cover both in bold font, this is a good use
of advertising. The main artist, Bob Marley is
covering half of the main title, giving the
impression that the artist is very important. The
design of the front cover is very basic and
consists of little text and images. The front
cover also presents dates, and a bold message
for a free gift. The camera angle is facing
directly on the artist, making it apparent that
they are the main focus of the magazine. The
artist is smiling, giving a happy and positive
vibe; this links to the meaning behind the genre
– reggae is about happiness and good vibes.
From analysing this magazine cover it seems
that their target audience is aimed at people
aged 30+, and both genders. The magazines
feature artists from all races and backgrounds,
meaning that it is targeted at all races. This
particular publication expresses their aim to be
a cultural magazine.

5. In comparison to the previous magazine the
colours used are very neutral and minimal,
consisting of blue, black and white – blue
dominating the cover. The features that are not
associated with the band on the cover are
advertised with brighter and more apparent
colours to stand out from the main attraction.
The artists are staring directly into the camera,
giving a direct address to the audience. Their
facial expressions are dull, this gives the
impression that their target audience would be
for and older age group, as if it was targeted at a
younger age the artists expressions and body
language would suggest a more friendly vibe. I
think this magazine is targeted at people within
the age range of 16+, and both genders. The
band are young males, which creates the idea of
young females having an interest in them. But
from aesthetics men would also be attracted to
this magazine.
Mojo covers all genres and artists, but focus on
some specific ones, for example:
• The smiths
• Nirvana
• Joy division
• The Beatles
• The libertines
The artists above all fall into the genre of Punk rock
and Indie. This shows that Mojo have narrowed
down their target audience by the use of publishing

6. The Heat magazine is another publication
of Bauer but different to the Mojo
magazine. The heat magazine publishes
stories about all the current celebrity
gossip, celebrity interviews, fashion and
music, but mainly focuses on celebrity
gossip. This particular front cover
features two main celebrities, then
several smalls stories around them. The
colours used are bright – appealing to the
audience. The main story is a “war”
between two celebrities. Fashion is also
featured on the front cover, showing
“Ladylike looks.” the use of having
famous celebrities modelling the clothes
is effective because it can be a selling
point.
The target audience for this
particular magazine is women aged
20+. The language used and the
content of the magazine that the
front cover advertises shows this.
Men wouldn’t particularly be
interested in this magazine as it is
about relationship dram from
celebrities and gossip – things
usually associated with women.
The words used also indicate a
specific audience, i.e. “Ladylike

7. BBC stands for British Broadcasting Corporation.
BBC Worldwide prides themselves on being committed to the highest standards of
ethics, honesty, openness and accountability. They partner is funding the BBC and
independent productions, they also nurture talent and support new writers entering the
industry. The BBC aim to maximise their profits by investing in, commercialising and
showcasing content, i.e. Magazines and music. In the past seven years they have
invested 1 billion into the creative segment.

8. This magazine cover is minimalistic, it
consists of 4 dominating colours:
white, black, grey and blue. In bold
there is a rhetorical question, directed
at the audience. The use of the
rhetorical question is effective because
it draws the reader in. Also the three
characters starring on the front page
are all stood similarly, giving the
impression that they all share the same
importance and authority. The big and
bold title of “TOP GEAR” is very clear
and stands out on the page, the use of
capital letters works well to catch the
attention of potential readers.
The target audience for this particular
magazine is different compared to the last
Mojo’s one I analysed because it is targeted
specifically at a particular gender. Men. Top
gear is a motor programme, more
associated with the interests of men than
women. The targeted age range is roughly
ages 16+, but this topic and show is
particularly popular with older men, aged
35+. This magazine shows no indication that
it is targeted at a t certain class as it simply
advertises a popular motor show and a sub
advertisement of drama between two of the
Beatles group members.

9. Gardening is one of the many topics that
BBC Worldwide publish. The magazine
advertises a freebee at the top of the
page with “FREE” in bold capitals to be
a selling point for the magazine. The
choices of words is also a selling point,
i.e. “website of the year.” the colour
green is use predominantly on the
cover; green links with the theme of
gardening as it is the most associated
colour with it. Other links to the
magazine are advertised on the cover,
they state the website that is run along
with the publishing of the magazine.
Small images are used to compliment
scattered texts on the cover that are tips
to the audience.
The target audience for this would be aimed
at middle-aged to elderly people aged 40+ as
gardening is not a popular hobby within
young people. The design of the cover also
implies that it is for an older age group. Both
men and women would be targeted to
purchase this magazine, but gardening is
more popular with women than it is with men.

10. Sport is another topic that BBC Worldwide
cover in their magazines. This match of the
day magazine features all the news about
anything football related. Above the title is
a banner reading “FREE” this is a selling
point as it draws the audience in to buy the
magazine to receive a free gift. This
advertisement is also featured further down
the front cover, emphasising it more.
Several images are used, and some to
replace letters in the text – football used to
replace the letter ‘o’. A section of it has a
rhetorical question, which makes the
audience want to buy it because it creates
suspense.
The target audience for this magazine
would be young people aged 10+. This
magazine is targeted more at young boys
rather than girls as football is a more
popular sport within boys, but is
appropriate for girls to read. The bright mix
of colours suggests a young age group is
targeted as it is aesthetically pleasing for
them and will catch their attention. The
front cover emphasises the “free” match
attack cards – young children collect these
as a hobby. The match of the day magazine
limits their audience through the main topic
of football and content of the magazine.
They focus on a specific age group with a
particular interest.