The magazine cover features a close-up shot of Justin Bieber smirking which takes up the entire front page. The large pink masthead stands out against the white background. The word "FREE" is emphasized in a different font to attract readers. Additional information is provided in a clear but smaller "Lure" text. A barcode displays the price and issue number following industry conventions. The visuals and text are designed to attract the target audience of teenage girls interested in music, fashion and celebrities.