The document provides information on magazine research and planning for different genres of music including rock, classical, pop, indie, metal and R&B. It discusses several major magazine publishers including Bauer Media Group, Hearst Magazines UK, and IPC Media. The second part of the document discusses cover designs and layouts for magazines like Kerrang and NME, focusing on visual elements that appeal to target audiences and grab readers' attention.

1. AS Media
Magazine Research&Planning

2.  Rock
 Classical
 Pop
 Indie
 Metal
 RnB

3.  Bauer-Bauer Media Group is a multinational media
company headquartered in Hamburg, Germany which
operates in 15 countries worldwide. Since the company
was founded in 1875
 National Magazine company (Hearst)- Hearst Magazines
UK is the trading name of National Magazine Company
Ltd, established in 1910 by William Randolph Hearst
 IPC Media- IPC Media (International Publishing
Corporation) owned by Time Inc, is a consumer magazine
as well as a digital publisher currently in the UK. Highly
successful with a large portfolio selling over 350 millions of
copies yearly.

4.  Bauer Media Group is a multinational media
company headquartered in Hamburg,
Germany which operates in 15 countries
worldwide. Since the company was founded
in 1875, it has been privately owned and
under management by the Bauer family. It
was formerly called Heinrich Bauer Verlag
KG, abbreviated to HBV and usually
shortened to H. Bauer.

5.  Hearst Magazines UK is the trading name of
National Magazine Company Ltd, established in
1910 by William Randolph Hearst and is a wholly
owned subsidiary of Hearst Corporation, one of
the largest diversified media companies. Its major
interests include magazine, newspaper and
business publishing, cable networks, television
and radio broadcasting, internet businesses, TV
production and distribution, newspaper features
distribution and real estate.

6. Indirect address
but still appeals to
audience by
looking into the
distance asking
for attention.
Target audience would
more than likely be
women and men from
the age of 16+, the
image would almost
appeal to girls the
whole teenage
heartthrob, good
looking and men would
aspire to be like him.
16+ would be most
interested in the rock
genre.
Date of sale
and price.
Plain background
makes the image
stand out
Masthead- covered
due to magazine
being recognisable
anywhere
Cover lines, lets the
reader know what’s
included in the
magazine
Feature
article

7. Top of the Pops
readership estimates
for survey ending June
2012
Reach:It was read by
161,000 adults.
Percentage reach:It
was read by 0.3% of
the adult population.
Pink, purple, yellow bright
girly colours.
Target audience is girls
as one of the taglines are
the wanted are ready to
date a fan.
Stereotypical.
Age aimed at is
probably 12+ due to the
13 year old pregnancy
story, warning teens the
things that can happen.What every
girl wants to
know
Date, issue number
and price of
magazine.
Secondary
Images
Cover line
Puff
(grabbing
audience)
Feature article

8. GQ magazine covers
contain a white
background so the main
image stands out
Model is giving
direct address,
appeals to the
audience. He
wants to be
noticed, get the
audiences
attention.
Name of magazine
is slightly covered
due to the
magazine being
popular and easily
recognisable to an
audience.
The magazine
appeals more to
a male as the
articles feature
facts are aimed
at men for
example “sharp
dressed man”,
“The man”.
Name dropping,
wants fans of
the two males to
buy this issue.
Shows what to
expect within the
magazine
contents

9. Direct address, getting
readers attention, much
more of a formal pose,
she’s more covered up
indicating the
magazine is more for
the older audience.
Masthead
The colours are quite
simple (red , white, black)
and quite grown up
showing the target
audience would range
from 25+. Younger people
wouldn’t really read this
magazine as celebrity
gossip isn't the
magazines importance
would appeal more to
musicians, singers etc.
Limited colours
Barcode, date
and price
Feature article

10. Font carried
on from
masthead.
Limited colours
or black, yellow
and white quite
unisex
Offers
available to the
reader-
subscriptions
Secondary images,
offers, appeals to
audience because
they are getting
free posters
Photo of the cover
stars or either the
feature article (band)
shows what the
magazine contains

11. Date of issue
Cover stars,
what page to
find there article.
Mast head
Quote from the
band featured in
the magazine
Review given of
the overall
magazine, what
people think etc
Contents of the
magazine and
where to find
certain articles
Stands out
to oasis
fans, offers
When magazine
is available,
where to find it.

12. Double page spread analysis
Name in smaller print
to the L on the right
side of the page, she’s
easily recognisable
everyone knows who
she is so no need to
use her stage name in
large writing over the
page.
Quite an intimate
image with direct
mode of address
could suggest the
interview is more
personal.
Magazines
logo/mark on
the double
page spread
Image would
appeal to men
as she's nude,
quite
provocative,
seducing the
reader simply by
images and eye
contact.

13. Pull out
quote
Brief overview of
what the article may
contain.
Secondary image,
Quote from singer
Very laid back pose, likes to drink hence the
pints, direct address, limited colours ( oranges,
brown, black , white)
The bands
name
Overview of the
band, what to
expect from their
new album, past
experiences.
Small print of
name could
indicate their a
easily recognisable
group.
Could be
suggesting the
band is on the
mend/ suffered
from a band break
up in the past,
could be reuniting
again or the male
in the image is
recovering from
injury's and he’s
back to join the
band- a little insider
what to expect in
article?

14. Interview layout, shows questions are being asked and
answered rather than a full page of news about the singer,
more personal readers gain the answers to unanswered
questions and find more out about the singer.
Direct address, much laid back,
seems quite smug.
Tattoo sleeves
create that
stereotypical
idea of a rock
musician, quite
rebellious.
Insight to what the article
features. ‘Davey Havok
talks style’
Quote from singer as title

15. As I wanted my genre of magazine to be classical rock the main idea for my cover image was to
create a rather laid back rock star but at the same time for her to come across quite innocent and less
out of control. I shot four images for my front cover, I felt 2 and 3 and would be more suitable for the
contents and that image 4 would be ideal for my double page spread and the articles contents. I felt
image 4 showed off how she really felt about life as a rock star and her almost taking a break from
showbiz. I chose image 1 as I felt the image showed what the magazine was about and created that
classic rock genre feel hence her holding the acoustic guitar, by not giving direct address she’s
showing that everything isn’t about her, reflecting almost on her life she hasn’t always had it easy.
3 4
21
Chosen
image

16.  Kerrang magazine-
 A simple colour scheme of black, white , yellow
and red have been used for this contents page
due to the brightness of the colours, grabbing
attention. Images of the magazines contents.
The word contents is in the same text as the
magazines masthead, but the colour yellow is
used with a black box around. The masthead
is printed on the contents but smaller. There
are page numbers on some of the images
indicating they are the must read article,
pages. The Kerrang text is carried on for the
‘THIS WEEK’ but the colour yellow is used
again. There are yellow headings with black
box backgrounds to separate the type of
content. There are smaller images used on the
contents, some of the images contain captions
and information underneath.

17.  I made the choice of
my article content to
contain something
the audience could
relate to, to be able
to think about the
things a singer has
to be put through
and what happens
through the process
of becoming
worldwide including
all the hate she may
get and what it was
like getting into the
music industry.

18.  I wanted my magazine to relate to the same
layout as NME as it is a popular rock
magazine, I felt it would appeal more to an
audience as people would be familiar with
layout and hopefully would make them what
to pick up my magazine and buy. I eventually
went for quite a plain layout with the cover
star standing out, secondary images on the
left, tagline and a mast head that would
appeal to the audience.

19. Choice of surroundings and poses