Jessica Sheridan Unit 13

Level 3 Cambridge Introductory
Diploma in Media
Unit 13:
Planning and Pitching
a Print based Media Product
Jess Sheridan - 1222
St. Andrew’s Catholic School –
64135

 The purpose of ‘We Love Pop’ is to ‘inform and educate’ (Katz)
the audience on Pop music and celebrities. The magazine
contains different articles on music artists and interviews.
The magazine coers pop artists such as Rihanna and Justin
Bieber. The magazine also gives fashion tips highlighted
through the verbal code “Bright's For Your Beachbag”.
PURPOSE AND MEANING

PURPOSE AND MEANING
We Love Pop is a new monthly
music magazine which
launched in September 2011.
Each issue contains 68 pages
and its target audience is
teenage girls aged between 13-
16 years old.
The masthead looks bold,
bright and quirky as it is
slanted and the black and
pink which stands out. Black
normally has quite negative
connotations, however here
it could simply be used to
make the masthead literally
“pop” out the page to a pass
along audience. The colour
pink in the heart is
aesthetically pleasing and
connotes that it’s a girls
magazine.
Cover lines including features
on fashion, beauty and also
about boys. There are
supplementary images used
which are crucial for this age
group as they are attracted to
an image led magazine.
The verbal code slogan “Don’t
bore us. Get to the Chorus” from
one of the cover lines connotes
to the target audience to be
exciting and have a lot of
energy, as well as how the
readers stereotypically have
very little patience.
We Love Pop is published by
Egmont UK and has circulation
figures of around 115,000. The
typical content of a We Love Pop
issue are articles on
artists/bands, interviews,
features on film, fashion,
technology, and beauty and
advertisements from companies
also aiming at the teen audience
such as Universal Music, Boohoo
and So Fragrances.

PURPOSE AND MEANING
Price £2.99 –
This reveals that the
magazine is affordable
for teenagers because
they get a little bit of
pocket money and then
can buy the magazine.
There are similarly males on the
cover for the young girls who find
these boys attractive and
appealing both in their musical
talents and appearance.
Features on fashion, film,
technology and beauty link to the
young female audience also
especially when at this age girls
are discovering who they are.
The font, like on cover is
basic and simple as the
music and other features can
do the talking. Similarly their
is an informal feel with the
way the editors note looks
written almost like an
autograph which can link
with how magazines have
close relationships with their
audience.
There is quite a busy layout which
is still smart and can reflect
perhaps how this issue is packed
full of amazing things to benefit
the target audience.

PURPOSE AND MEANING
slanted and the pink and
yellow are strong colours that
stand out.
The cover lines are smart and
goes in well with the magazine.
They are clear to read and the
ones that are highlighted such
as “X RATED” and “INSIDE”
really stand out for the
audience.
The Main Head line shows
clearly its about Rihanna and
shows she is the star appeal,
Richard dyer. Also the Main
Image is Rihanna which more
girls/boys will be interested in
because she is a pop star and a
singer!
This magazine establishes more
than just music on the front cover
and throughout the magazine
because it also has gossip in and
items which celebs wear so the
girls/boys would want to look more
like there favourite celeb and learn
more about them.
This magazine also the puff
promotion says it’s a new magazine
which will want the target audience
to buy it more for the latest gossip.

PUBLISHER
 Egmont UK Ltd is a top UK children’s publisher, including two
children’s book and one magazine division: Egmont Press,
which publishes Fiction, and Picture Books; Egmont
Publishing, which publishes Classic and Contemporary
Characters, Learning and Colour & Activity lists - Egmont
Magazines, which prints a variety of top value market- leading
children’s magazines. In 1998, 11 titles sold 2,441,163
copies a month
Slogan – The slogan is “Don’t bore us, Get to the chorus” which
connotes the magazine isn't going to be boring as they are stating
they do not want you to bore them. Furthermore, the slogan is
quite demanding highlighting the information will be top quality.
Moreover, the word ‘chorus’ connotes this is a music magazine as
you associate a ‘chorus’ with a song.
http://www.welovepopmag.co.uk/terms

MAGAZINE ONE
‘We Love Pop’ is edited by Malcolm Mackenzie, the former music editor of
Broadcast International’s invalid free newspaper thelondonpaper, and will
launch with a print run of 200,000.
“We think popular” is the slogan for Bauer, because it highlights that the
target audience are confident. The connotations are that they also refer
themselves to being ‘popular’ and that connotes authority.
The advertising campaign will contain point-of-sale activity with retailers
such as Tesco, Asda, Co-op, Sainsbury’s, Morrison's and WH Smith Travel,
advertising on London buses and digital activity on Stardoll, Sugarscape
and Vevo.com.
The digital campaign was invented by digital activity Hello World and the
outdoor ads were formed and bought in house.
•The magazine is owned by ABC
• Distributed in both shops and online
• Leading competitors include: Bliss, Top Of The Pops and Sugar
•The Brand identity of the magazine is a bright bold colours with a happy
vibe directed at female teens.
Source: http://www.welovepopmag.co.uk/

 ‘We Love Pop’ is a monthly music magazine which launched in
September 2011.
 It costs £3.99 - As the years went on the magazine got more
expensive. The first magazine was £1 then it went to £2.99
 It was launched by publishing group Egmont. This magazine
was launched by Egmont five years after the teen magazine
Smash Hits closed. The first issue sold 119,000 copies. This is
very impressive, and reflects the success of the magazine.
Also, this magazine is one of the magazines that have done
well in times when magazine sales are going down.
Social class mostly likely the ABC2 demographic (this is based
upon parental income and demographic) as young girls at this
age will likely have pocket money to spend.

FREQUENCY
http://www.welovepopmag.
co.uk/

 ‘We Love Pop’ is the magazine I have chosen for my first
magazine and its genre is pop as you can tell by the name.
 Genre - Furthermore you can tell the genre is pop because of
the colours on the magazine. The bright pink connotes the
magazine will primarily aimed for the female gender. Also
the bright pink heart appeals to a younger demographic. Also
the fact the magazine has used artists such as ‘Little Mix’
and ‘One Direction’ highlight the magazine’s genre is pop
because they produce ‘pop’ music and are common in the pop
genre especially appealing to young females.
 The first issue of the magazine is out on Wednesday (20 July)
with a cover price of £1 and its launch will be supported by a
marketing campaign, including point of sale, outdoor media
and digital.
 The magazine will target a core audience of 13-16 year olds.
With in-depth interviews with pop stars, behind-the-scenes
exclusives, photos and a "high-end cover gift“ designed to
appeal to a savvy teen audience.
GENRE
http://www.welovepopmag.co.uk/
http://www.mediaweek.co.uk/article/1089979/love-pop-teen-mag-posts-strong-first-edition-sales

 The pink colour connotes the stereotypical audience will be
female. The pink heart brand identity suggests girls remember
it by having a heart as the logo. The bright yellow colours on
the magazine connote to stand out and make the puff
promotion eye catching. ‘We Love Pop’ magazine has a very
busy front cover unlike some other magazines such as Q
magazine.
COLOUR SCHEME & HOUSE STYLE

 In this magazine it has interviews with people and how they got famous from the
beginning. This magazine also has games inside the magazine on some pages, to
keep the younger generation interested in the magazine. Also has gossip about the
celebrities and what they do for they're hobbies, so we know more about them. This
magazine also broadcasts clothes sites for the target readership of teenagers who
want to be looking like their favourite celebrity.
CONTENT

CONTENTS ANALYSIS
slanted and the black and
pink are strong colours that
stand out.
Black normally has quite
negative connotations
however here it could
simply be used to make the
masthead literally “pop”.
Similarly the neon pink has
connotations of happiness
and energy which sparks
from the colours used to
make it (red and white).
This could be a
representation of the
young teen audience.
Pink also has connotations
of heat which could link to
how the young female
audience find the cover
male “hot”.
Subheading and sub-lines –
The subheading is the
name of the story and the
sub-lines are underneath
and it is short sentence
about the story.
There is a direct eye contact
which pierces through to
the reader and create a real
intimate feel as its like the
celebs are looking at the
reader.
Images - The small
images anchor the
stories that are on the
contents page.

PRODUCTION PROCESS
On the next slide is the Production Process of the steps you have to
take when making a magazine. I did email Bauer to see if they
could give me an exact Production Plan however they did not get
back to me therefore I found a valid one off the internet.
http://hosbeg.com/the-magazine-production-process/

 Set a date for the magazine to be published.
 Manage a schedule for the magazine so there won’t be any
mistakes for the magazine to be published.
 Sub editing is to check all the spelling and format to make
sure it is suitable to be published and to make a lot of copies.
Also it is to keep their reputation good quality.
 The page layout is to check on the format of the pages to see
if everything is spaced out enough for people to read.
 Proof reading is re- reading everything to check spelling
mistakes and printing it out as one hard copy and seeing what
it will look like. Therefore you can correct anything then print
all the pages off.
 Publication and distribution- At this stage everything has been
proof read it can be printed and sent off to stores and been
made to sell to the public.
 http://hosbeg.com/the-magazine-production-process/
PRODUCTION PROCESS

PROOF OF DISTRIBUTION EMAIL
Leatherhead
I sent this email to the Bauer Media because then I know how they process their
magazines in the industry.

PROOF OF DISTRIBUTION EMAIL
I have forwarded my last
message I sent to Bauer
advertising company as I didn’t
get a response. So therefore I
sent another email to find out
the production process so that I
knew how to produce my
magazine like there's as they
are my inspiration.

FORMAT AND STYLE
The main image of both of these
magazines is a current, well
known female artist, which is
iconic because anyone who is
interested in this genre of music
will know who they are. In this
case they literally represent the
music.
The colour schemes for both
of these magazines are pinks
and purples, linking back
with the target audience of
females.
Front cover Freebees - Attract a
reader to buy the magazine as
stereotypical teen favourite
goodies are advertised.
House style- Bright primary
colours create a pop vibe
which stand out against each
other as they are opposed.
Crowed layout expresses how
much interesting things the
magazine includes. Bold
basic fonts are easy to read
and eye-catching.
The style of the
magazine is quite busy
compared to other
magazines.
The magazine is
published in A4 format.

FORMAT AND STYLE
The non-verbal code of the
main image of the first
contents page I have picked is
of male pop star Olly Murs, he
is an iconic image because
again for this genre of music
magazine, people will know
who he is.
Pop music Masthead
analysis Uneven framing
Medium angle shot makes
the female audience feel like
they’re right in front of a
famous attractive celebrity.
Medium close up shot shows
a very short distance
between the celebrity and
the audience. There is
selective focus within the
frame which gives the
audience a choice of what to
buy, view or enjoy.
Puff promotion - provides a
small amount of interesting
information about a certain
article therefore persuades
the reader to buy the
magazine and read it.
Barcode, price and issue
date-informs the customer
of vital information.

DOUBLE PAGE SPREAD ANALYSIS
Main image- The main image is a
motivated image of Meghan Trainor.
The pop artist is looking glamorous
posing.
Pull Quotes - Pull quotes
interest the reader as they
are quoted by Meghan
Trainer and supports what is
said in the article.
Format - The format of the double
page spread consists of a large
main image of the artist features
and text in columns on the right
hand side of the empty space of
the picture.
Fancy font established by loads of colours to
highlight it, house style colours are continued.
Often inclusive language used again to involve the
reader in the text.
Stand First – It briefly
summarizes what the
page is about in a
humorous way.
Star appeal
(Richard Dyer) –
Megan Trainor is a pop
singer who appeals to
a male audience as
she is attractive and
also a female
audience because she
produces good music
and is pretty and
fashionable.

The target audience is directed at females
aged 13-16 years old (Hartley). This age
range would stereotypically like music artists
such as One direction, Cher Lloyd, Tulisa from
N-Dubz and Rihanna as their type of music
(R&B/Pop) appeal to a younger audience.
Considering the price of the magazine is
£2.99 this is a great price for the target
audience as it is very affordable for this age
group.
TARGET AUDIENCE
http://www.welovepopmag.co.uk/search/Ri
hanna

TARGET AUDIENCE
According to Hartley We love pop would appeal to 13-15 year olds, female and male because he
looked at gender and age.
Also According to socio- economics needs graph the audience would fit in to the categories of D
and E because the age is 13-16 year olds therefore they wont have that much income and so they
will be highlighted as students and unemployed.
According to Katz the target audience would fit into the category ‘Diversion’. As they are able to
escape from everyday life stresses by reading magazine that will ‘inform and educate them.’ They
are learning new songs and new artists who come out in the magazine.
Maslow – According to Maslow the audience would be put in the category of “Social climbers”,
“survivors” and “Explorers”. The audience are ‘social climbers’ as they like the though of status
and having nice things, therefore they will like reading about celebrities who have this status and
‘star appeal’ (Richard Dyer). They would be survivors as they like the thought of knowing the
magazine will be released monthly with new information about the music industry. Lastly, they
would be explorers as they are driven by social change so reading this magazine they will be
updated with new information.
http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-magazine-
we-love-pop

There are a lot of females similar and just older ages used
other cover which can support that the audience is female as
the music stars are there to be admired and used for
aspiration from the young girls. There are similarly males on
the cover for Young girls who find these boys attractive and
appealing both in their musical talents and appearance.
Features on fashion and film, technology and beauty link to
the young female audience also especially when at this age
girls discover who they are!
TARGET AUDIENCE

The purpose of ‘Q’ magazine is to ‘inform and educate’ (Katz)
the reader on all different types of genres of music, this is
named as eclectic. Inside the magazine there are various
articles of music artists and interviews. ‘Q’s strapline is
“Discover Great Music”. The word ‘discover’ connotes the
audience are going to be loaded with different information and
will learn something new. The word ‘great’ highlights Q is not an
average magazine but a great one.
PURPOSE AND MEANING

PURPOSE AND MEANING
Magazine is just the letter Q, it
is in upper case font which
stands out and also the white
colouring of the font is layered
upon a prime red and this helps
it stand out too.
The headline Artic Monkeys is in
upper case and contrasts against
the simple background, also some
of the other musicians are behind
the lead singer.
The colours used are typical of
general rock magazines, with
red, black and white being the
main palette. However, blue is
also used in places to provide a
contrast with the red, and
perhaps to give the magazine a
possible ‘British’ feel.
The masthead is barefaced but
very simplistic. The font of the
masthead is very simple and
unique but shows effectiveness.
The colours used are white and
red which contrast against each
other. The red is very eye-
catching and will catch the
readers’ eyes easily. The fact
that the magazine is called’ Q’
shows simplistic and maturity
which suggests that there is a
older target audience.
Barcode: The barcode states
what issue the magazine and
gives the website and price of
the magazine.
Cover lines: The cover lines
are down the sides of the
magazine and state what
will be inside the magazine
to give the reader an insight
beforehand.

 Founders Mark Ellen and David Hepworth were dismayed by
the music press of the time, which they felt was ignoring a
generation of older music buyers who were buying CDs, then
still a new technology.
 Q was first published by the EMAP media group in October
1986, setting itself apart from much of the other music press
with monthly production and higher standards of photography
and printing.
 The magazine was sub-titled "The modern guide to music and
more".
 Originally it was to be called Cue, but the name was changed
so that it wouldn't be mistaken for a snooker magazine.
HISTORY OF Q MAGAZINE
http://www.qthemusic.com

 Bauer Media Group is a European-based media company,
headquartered in Hamburg, Germany that manages a portfolio
of more than 600 magazines, over 400 digital products and
50 radio and TV stations around the world. The portfolio
includes print shops, postal, distribution and marketing
services. Bauer Media Group has a workforce of approximately
11,000 employees in 70 countries.
 “We think popular” is the slogan for Bauer, because it
highlights that the target audience are confident. The
connotations are that they also refer themselves to being
‘popular’ and that connotes authority.
 Bauer also publishes magazines such as KERRANG! Which is
also another successful magazine.
PUBLISHER

RETAIL OUTLETS
http://www.mysupermarket.co.uk/asda-
compare-
prices/Newsagent/Q_Magazine.html
These are the shops that sell Q magazine,
The shops that sell Q are; Tesco, Sainsbury’s
and Morrison's. ASDA has sold out of copies
of Q magazine.

 Date of publication – The first thing to do is to set up a date of
publication.
 Managing the schedule – This is a really important step that you should
not take for granted when it comes to the production of a magazine .
 Editorial and budgetary decision – The next step that is taken during the
production process of a magazine is the editorial decision.
 Content Acquisition – The most important step because without content we
can’t have the magazine in the first place. Content therefore is the main
piece.
 Sub-editing – This focuses on one major thing, which is quality control. •
Page Layout – In big publications, there is a special team responsible for
page layouts called the layout staff.
 Proofreading – Once the above stage has been completed, the next stage
is the proofreading.
 File emailed to printer – After the proofreading stage, the desktop
publishing file of the entire magazine is sent to the printer whose job will
be to print the magazine.
 Distribution – The printing company, having finished with the printing of
the magazines, will package them neatly and send them to a warehouse.
PRODUCTION PROCESS
http://hosbeg.com/the-magazine-
production-process/

GENRE
Q magazine does not really have a genre of music as it
has a wide range of genres meaning it is eclectic. Its
main interest is new releases and upcoming artists
they also base on interviews. There target audience is
round 16 plus. Q has been published monthly since
1986 by Bauer Media Group. Q magazine from 1986 Q
magazine from 2009.
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&
cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews
%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-
album-with-q-
3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e
0Y36SuqnA&ust=1443194326638520

 In the magazine it holds a range of different
artistes and interviews with people. Also it has
facts about how people started off with there
music and became famous.
 It also has information and facts about the Q
magazine awards and how to vote for it and win
tickets.
 The magazine also has biography’s of famous
people and interesting information about them
and what they’ve done to get themselves where
they are now.
CONTENT

CONTENTS PAGE ANALYSIS
Heading- which highlights what
type of page it is to the reader,
it’s the contents page so it will
have all the page numbers and
say what every page will be.
This page also says when songs
are released e.g. monthly.
Image – Main image reveals
that Adele is in the magazine
and might have a interview
about her or one of her songs
has been released.
Columns – The columns make the
page and the writing look neat and
organised and also makes it clear
to read what is going on.
Date – The date is on this page
to tell everyone how new the
songs that have come out and
if there's an interview how
dated that is, so everyone is
kept up to date.
There is a review at the
bottom and it lists new
albums, music videos, how to
buy, live music & where? And
also music books. They have
put this there so no one has
any questions and doesn't’t
need to search anything up
on Google because its all in
the magazine.
Subheading and sub
lines – the subheading
is the bold writing and
underneath is the sub
line which is a short
sentence summarising
the story.

 The target audience will be for young adults aged 16-35+ because they’re
more young singers in the magazine and young people are mostly
interested in singers/bands their age. Also the target audience is people
who are into music and love reading about it and listening to it.
 According to Hartley my magazine would appeal to 16-35 year olds,
female and male because he looked at gender and age.
Also according to socio- economics needs graph the audience would fit in
to the categories of C1, C2, D and E because the age is 16-35 year olds
therefore they wont have that much income and so they will be highlighted
as students and unemployed.
According to Katz the target audience would fit into the category
‘Diversion’. As they are able to escape from everyday life stresses by
reading magazine that will ‘inform and educate them.’
Maslow – “Social climbers” and “survivors” – According to Maslow they
like expensive things the target audience would fit into the category social
climbers and they will like the celebrities and ‘star appeal’ (Richard Dyer)
inside the magazine . The survivors want to know and like the routine of
the magazine being produced monthly with new information about the
music industry.
‘
TARGET AUDIENCE

 Q magazine is an eclectic music magazine. - It is published
monthly in the UK. It's publishing company is Bauer Consumer
Media.
 The picture shown conveys that it is a popular magazine for
people who like music and music fans but wouldn’t be as
popular for other people.
FREQUENCY
Competitors – NME,
KERRANG!

 The house style is quite masculine as the
colours used are red and white. The colours are
steadily used throughout the page and link in
well with each other.
 The font's used are very simple, ‘signifying’ (De
Saussure) the simplicity of the whole magazine
easy for the audience to read and take in.
 The colour red stands out to the audience
especially ‘pass along audiences’. The magazine
will catch their eye on the shop shelf.
 The magazines format is A4 size - 8.27 × 11.69
inches.
 The main headline denotes the verbal code “Ed
Sheeran” who connotes “star appeal” (Richard
Dyer) he is a well known pop-star and will
appeal to a wide range of audiences.
FORMAT & STYLE

 In LO1 I am talking about the target audience and the price of
Q magazine and We Love Pop magazine. Also the colour
scheme and the house style. Q magazine will be my magazine
of inspiration and it will help me make and plan my own
magazine in the next units.
CONCLUSION

 I chose these pictures for my mood board because they are
singers and rappers that are in teenagers magazines. This is
important because the audience can personally identity (Katz)
with my magazine more and it would interest them by
attracting them by the pictures.
 For example, Ed Sheeran is a pop singer and teenagers mostly
listen to pop music, like on Capital and Kiss FM.
CONCLUSION TO MY MOOD BOARD

 I have placed these images on my mood board because the
audience will be able to Personally identity (Katz) with the
singers/rappers.
 The genre for Artic Monkeys is indie rock, therefore I have
chosen to put this in my mood board because I have a range
of genres, like R&B, Rock and Bass.
CONCLUSION TO MY MOOD BOARD

Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and
will be in the form of a front cover and a double page spread.
Working Title:
My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title
straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read
because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed
at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of
dark green.
Genre:
My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music,
R&B and Hip, Hop music.
Content:
‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also
feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or
perhaps not signed at all.

Style or Approach:
The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because it’s my magazine of inspiration.
The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience.
I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to
sort and make everything up clearly.
Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools
because then I can add my text it easily.
Audience:
PRICE; £2.99
The audience are male and female. They are 15-25 in general although some might be older and a few younger.
Music is a big part of their life and they will base most of their activities and their style around this music.
Length:
• What will the size of the magazine be (A3, A4) and why
I intend to make 16 pages including the front and back cover. It will be A4 in size.

Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop
articles on the front cover.
Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people
entertained and focused on the magazine.
Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop
magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I
liked and wanted on my magazine and I have changed it around as well.
Content – My magazine will be full of images and games for the young teens to play and not get bored with
it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more
teens will buy it more and then make more of a profit by it.
Style or Approach - My magazine won’t be the same text all the way through. There will be some pages which
will be out going and bright to catch peoples eyes more.
Audience – My target audience will be girls 11- 17
Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be
bigger so the young girls can put them in their rooms.
Frequency - My magazine will be £2.70, and it will be a monthly magazine.

FRONT COVER INSPIRATION ANALYSIS
Magazine is just the letter Q, it
is in upper case font which
stands out and also the white
colouring of the font is layered
upon a prime red and this helps
it stand out too.
The writing ‘ Artic Monkeys is in
upper case and contrasts against
the simple background, also some
of the other musicians are behind
the lead singer.
The colours used are typical of
general rock magazines, with
red, black and white being the
main palette. However, blue is
also used in places to provide a
contrast with the red, and
perhaps to give the magazine a
possible ‘British’ feel.
The masthead is barefaced but very
simplistic. The font of the masthead
is very simple and unique but shows
effectiveness. The colours used are
white and red which contrast
against each other. The red is very
eye-catching and will catch the
readers’ eyes easily. The fact that
the magazine is called’ Q’ shows
simplistic and maturity which
suggests that there is a older target
audience.I'm going to repeat the colour
scheme and the house style
(Repeat,
Neale 1980) because I want my
magazine to be similar so it will
sell.

DPS INSPIRATION ANALYSIS
Stand First – this is a
short introduction to the
interview explaining what
it will be about.
Main headline – Is the
persons name who they
are interviewing. So it
makes it clear what the
page is about and who
the artist is.
Main images - The
main images convey
that that’s who is in
the interview and
that’s who they are
interviewing.
Steve Neale – 1980; “Genres are
instances of repetition and differences” –
I am going to repeat certain conventions
such as the stand first and drop capital.
The paragraph columns make the
page look neater and well set out.
Also it is easy it read.
The artist who is the
main feature is
someone who is
extremely well
known in the music
industry, the clothes
are smart
suggesting he
might be a bit indie
and might show it
through his music as
well.
The Header of this
double page spread is
neat and organised
also goes in with the
picture because he
looks smart.
Drop Capital – this letter is larger
than the others to entice the reader
in to reading the interview. It also
highlights where they should start
reading.

Generation
of Ideas
Colour
Schemes
Strapline
Names
Brand
Identity
ImagesFrequency
of Release
Target
Audience
Price
£2.70
I chose this price because its cheap
enough for students to buy it and also it
is a monthly magazine so it needs to be
quite expensive as it will be full of
information.
The colour scheme would be red, black and grey because its like my magazine of
inspiration which is Q. The colour red connotes energy and fire therefore it highlights my
magazine is going to be full of new music information and will always keep you up to date.
Furthermore, it is eye catching and stands out which is good for when it is distributed into
shops. I chose black because it is bold and easy for the audience to read.
1. Get to know the world
2. A lot can happen in a month
3. Expand your mind, explore the
world.
4. Live the interesting life.
5. No other gossip will do.
My target audience would
be teenagers aged 13-18.
I'm choosing this age
group because then relate
to everything and so can
they. It is directed towards
boys and girls because
then they aren’t restricted
to reading and listening to
the songs.
I’d ensure there is synergy with
my magazine through:
Facebook
•Twitter
•Instagram
•Internet
•Adverts
MIND MAP - JKZ
On the front cover it will share
information about interviews and what
pages they are on to read about it. Also
it will be the top 10 songs of the week;
and to say whether they are ready to
buy on iTunes yet.
It will be released every month
therefore there will be more pages
than a weekly magazine so there will
be more information. So there will be
more gossip for everyone to be
interested by. My magazine will
compete with other monthly
magazines such as Q and will have a
similar release pattern.

Generation
of Ideas
Colour
Schemes
Strapline
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
£2.99
I chose this price because its cheap
enough for students to buy it and also
it’s a monthly magazine so it’s a good
price for the magazine to make money
and for students to buy.
1. Get to know the world
2. A lot can happen in a month
3. Expand your mind, explore
the world.
4. Live the interesting life.
5. No other gossip will do.
My target audience would
be teenagers aged 13-15.
I'm choosing this age
group because then relate
to everything and so can
they. It is directed towards
boys and girls because
then they aren’t restricted
to reading and listening to
the songs.
I’d ensure there is
synergy with my
magazine through:
• Facebook
• Twitter
• Instagram
• Internet
• Adverts
MIND MAP - HA
On the front cover it will
share information about
interviews and what pages
they are on to read about it.
Also it will be the top 10
songs of the week; and to
say whether they are ready
to buy on iTunes yet.
It will be released every month
therefore there will be more
pages than a weekly magazine
so there will be more
information. So there will be
more gossip for everyone to be
interested by. My magazine will
compete with other monthly
magazines such as Q and will
have a similar release pattern.
The colour scheme would be black and
white and blue. Because the blue would
stand out with the white and black in the
background of things.

 HA
 JKZ
 Sound
 Audio
 MM ( music magazine)
 Generation music
 Serious sound
 Trap
 Base
Chosen names:
 HA - My magazine will be called HA because it stands for ‘High Audio’ as it relates
to music and the word ‘Audio’ connotes straight away to the audience that the
magazine will provide you with music information. The word ‘High’ connotes the
information will be top quality and up to date.
 JKZ - The name of my magazine is going to be called JKZ because its short for
‘jokes’ and my magazine will have a couple of jokes inside it to keep people
interested. Also it isn't a boring Logo so my target audience will be more interested
in it.
MASTHEAD NAMES IDEAS

GRAPHIC LAYOUT FRONT COVER 1ST IDEA
- JKZ
I have made a Graphic layout of my magazine to see if
everything would fit on the page and makes it easier for
me to see what needs changing and what doesn’t need
moving around on the page.
My magazine will be called JKZ because as the meaning of
it is supposed to be ‘jokes’ it could illustrate the genre is
entertaining and will be full of juicy gossip about the music
industry and the audience will not get bored of the music
and the information inside.
The coverlines are placed around my main image because
they aren't as important as the main image and they are
also in a small font so the reader will be intrigued by it and
want to see what it says.
Strapline – I’ve put the strapline under my masthead so
it will be the second thing people read to get to know my
magazine even better.
I have put the puff promotion here in red because red is a strong colour
and eye catching towards the audience. Therefore they will be able to see
what the magazine is promoting or win something.
The social media symbols are to highlight
where the magazine page on social
media E.g. Facebook and Twitter.

GRAPHIC LAYOUT – JKZ CONTINUED
The barcode has the issue number and the date which the magazine
comes out. This is to highlight to the reader how old the magazine is
and if it’s a new one of old one. The issue number is the number of
magazines have been brought out.
The main image is in the middle to reveal to the
reader who the magazine is about and also when
you look on a page you look in the middle which
also makes it stand out to the audience.
The headline is at the bottom underneath the picture
so its what people look at after they see the picture of
the artist. This is to show the reader who they are
reading about and gives more than just a picture.

DOUBLE PAGE SPREAD DESIGN - JKZ
I have put the photo credit to the side because its
not as important as the main image and it shows
who has taken the pictures in my magazine.
The main image is in the middle to reveal to the reader
who the magazine is about and also when you look on
a page you look in the middle which also makes it
stand out to the audience.
The social media symbols are to
highlight where the magazine
page on social media E.g.
Facebook and Twitter.
The page number is in the right hand corner because when
you turn a page you turn it with the right page so you will
see the page number.
My magazine will be called JKZ
because as the meaning of it is
supposed to be ‘jokes’ it could
illustrate the genre is entertaining
and will be full of juicy gossip about
the music industry and the audience
will not get bored of the music and
the information inside.

GRAPHIC LAYOUT SECOND IDEA - JKZ
Interview
Information
Information
Information
Image
Image
Image
Information
Headline

FRONT COVER IDEA - HA
I have made a Graphic layout of my magazine to see if everything would fit on
the page and makes it easier for me to see what needs changing and what
doesn't’t need moving around on the page. I have also found it easier with
this graphic layout because if I don’t like something I can easily change it
inside of rubbing it out or starting again on paper.
My magazine will be called HA because it stands for ‘High
Audio’ as it relates to music and the word ‘Audio’
connotes straight away to the audience that the
magazine will provide you with music information. The
word ‘High’ connotes the information will be top quality
and up to date.
I have put the puff promotion here in red because red is a strong
colour and eye catching towards the audience. Therefore they will
be able to see what the magazine is promoting or win something.
Strapline – I’ve put the strapline under my masthead
so it will be the second thing people read to get to
know my magazine even better.
The coverlines are placed around my main image
because they aren't as important as the main image
and they are also in a small font so the reader will
be intrigued by it and want to see what it says.
The social media symbols are to highlight where the
magazine page on social media E.g. Facebook and
Twitter.

FRONT COVER IDEA - HA
The barcode has the issue number and the date which
the magazine comes out. This is to highlight to the
reader how old the magazine is and if it’s a new one of
old one. The issue number is the number of magazines
have been brought out.
The main image is in the middle to reveal to the reader
who the magazine is about and also when you look on a
page you look in the middle which also makes it stand
out to the audience.
The headline is at the bottom underneath the picture so
its what people look at after they see the picture of the
artist. This is to show the reader who they are reading
about and gives more than just a picture.

DOUBLE PAGE SPREAD DESIGN - HA
My magazine will be called HA
because it stands for ‘High Audio’ as
it relates to music and the word
‘Audio’ connotes straight away to
the audience that the magazine will
provide you with music information.
The word ‘High’ connotes the
information will be top quality and
up to date.
I have put the photo credit to the side
because its not as important as the
main image and it shows who has
taken the pictures in my magazine.
The main image is in the middle to reveal to the
reader who the magazine is about and also when
you look on a page you look in the middle which
also makes it stand out to the audience.
The social media symbols are to
highlight where the magazine page on
social media E.g. Facebook and Twitter.
The page number is in the right hand
corner because when you turn a page
you turn it with the right page so you will
see the page number.

ANALYSE HAND DRAWN DRAFTS
I have put the strapline next to the front heading
because it will be the second thing people see
and then want them to read it even more. The
main image is put in the middle so people will
know what the magazine holds inside. Barcode is
there to show when the magazine comes out and
how much it is. The main image is in the middle
because in my magazine of inspiration the main
image is in the middle of the page.
‘Interview heading’ has been placed there to reveal what kind of
page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didn’t want to
know about it. Also has loads of bits of information doted around
the page and not bundled together, it is spaced out. I have put a
large image in the middle to show who the reader is about straight
away. The information is scattered around the page but also in
columns to still make it neat and tidy on the page.

ANALYSE HAND DRAWN DRAFTS
I used this layout because its not the same as Q magazine
and I wanted it to be a bit different. The ‘headline quote’ is
next to the picture so they look at the picture and then see
the headline after. The barcode and price has been put at
the left hand side at the bottom to not make it stand out
as much as the other bits on the page. Also it is there to
show the price and the date it is released.
On this page there are a lot of images around and bits of
information to show what the reader is reading about and not
getting bored. The ‘Headline quote’ is placed in a star to
make it stand out to the reader. I have placed the Puff
promotion in a star to make it stand out and noticeable.
Interview headline is at the top of the page to make it clear
what the page is about and what type of page it is.

HAND DRAWN DRAFTS - HA
I used this layout because its not the same as Q
magazine and I wanted it to be a bit different. I
put the puff promotion, cover lines, main
headline, main image, strapline, barcode, social
media on the front cover.
On the DPS I have put main image, interview,
main headline and photo credits.

MAGAZINE FONTS AND COLOUR
Front name Font preview Font usage
Myriad Pro MASTHEAD
Big, bold headline but
simple to catch other
peoples attention.
PT Serif
Caption
PUFF PROMOTION Funky but professional font
to make the stand out more
and eye catching.
PT Sans COVER LINES
Plain simple and directed
font. To come across being
serious and professional.
Myriad Pro
Strapline
Thick bold writing for it to
stand out and maybe be a
bright colour.
I wanted to keep my fonts for my magazine simple, these are the fonts I have tested
out for my magazine.

FINAL FONTS AND COLOUR
Font name Font preview Font usage
Myriad Pro
MASTHEAD
I chose this font because it’s a big, bold
headline but simple to catch other peoples
attention.The colour would be black or grey.
Adobe Fan Heiti Std B PUFF PROMOTION I chose this font as my final because it’s a funky
but professional font to make the stand out
more and eye catching. The puff promotion
might be a bright colour to make it stand out
like red because my colour scheme has red in it.
Adobe Hebrew COVER LINES This font is plain simple and directed font. This
font comes across as being serious and
professional.
Adobe Song Std L
Strapline
Thin writing for it to look small and neat and
maybe be a bright colour like red.

 The name of my magazine is going to be called JKZ because
its short for ‘jokes’ and my magazine will have a couple of
jokes inside it to keep people interested. Also it isn't a boring
Logo so my target audience will be more interested in it.
 My colour scheme will be Black, white and red. Because its
similar to my magazine of inspiration.
MAGAZINE MASTHEAD/LOGO

The house and style of my magazine will be modern and the colours will be
mainly red and black but will be putting some dark green as well around the
magazine. Also the backgrounds will be light grey on all the pages.
I choose these colours because
they all go together and suit the
age range of my magazine and
genre of it.
I will be keeping my masthead throughout my
Magazine as well as my house colours, this keeps it consistent so people will
notice it more.
Connotations behind these colors:
Red: Red symbolizes leadership within something, it also can show power,
and strength which links to my magazine’s strengths.
Black: Black symbolizes power which links to my magazine being powerful,
when competing against other magazines. It also shows elegance, as it is
seen as a classy color.
Grey: Grey is symbolized as being a formal color, which links to my magazine
as formal, could also mean gives off a professional look.
HOUSE STYLE OF THE MAGAZINE
-JKZ

SECOND HOUSE STYLE OF THE
MAGAZINE- HA
I used these colours for my second magazine
because they are similar to the ‘We Love Pop’ and
Q magazine I analyzed. That shows I have used
my magazine of inspiration for this magazine.
Colour Scheme will be Dark red, blue and black. I
chose the colour blue because today, blue is
embraced as the color of heaven and authority,
therefore the connation's of blue connote the
magazine will be superior in the market.
Blue: Blue symbolizes, confidence intelligence as
well as this the color blue is considered beneficial
to the mind and body.

INTERVIEW DRAFT PLANNING
In this lay out the text and images are spread out and have space. It has a clear heading that it is an interview and who about.
Also this page layout has two artistes on it being interviewed.
In this interview they are talking about two artists and has pictures to show clearly who they are talking about.

 I chose Fetty Wapp because all the teenage girls/boys listen
to him and he is in the age category, target audience and
genre of my magazine.
 Fetty Wapp is the star producers appeal (Richard Dyer)
because he’s always on Capital and Kiss FM which teenagers
listen to mostly everyday, so they know who he is.
 I also chose Fetty because he’s an easy person to interview
and he’s laid back person to talk to, and also is down with all
the trends so my target audience would relate to him a lot.
DRAFT INTERVIEW TO FETTY WAPP

 Fetty takes time out from making his third album to speak to JKZ about life inside and
outside of the music world.
 Glad I’m finally getting to interview you - you’re hard to track down these days! What have
you been upto then?
 (Laughs) Yeah I’ve been really busy Jess, this week in particular has been so busy man
considering I’m in the process of putting together my third album, which is gonna’ be dope!
Watch out, and listen out!
 We’re so excited to hear your new album! Any ideas on a name yet?
 I can’t actually tell you that right now, it is a secret (Laughs). But trust me it will be big as
after the third album I’m going to take some time out of writing music and have some chill
time.
 You can tease us like that Fetty. So outside of work considering you are going to be taking
some time out, what kind of music do you listen to? Do you listen to your own music?
 (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love
listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment
I’m such a Bieber fan. Did you watch him at the Brits? He was off the chain. Oh and Rihanna
and Drake with their song “Work”, it was sick! That type of music is more up my street!

Yeah we watched the Brits here at JKZ and you are right Bieber, Drake
and Rihanna was excellent. So what’s your life style out of work? What
are your hobbies?
I do love a good party with my homies usually at the weekend though as
I’m busy writing my music on the weekdays. I don’t really have any
hobbies to be honest, my life is all about music but I’m always attending
music festivals and gigs in London. I went and saw ‘Rocky N.T.I’ at a gig
a couple of days ago actually.
What are your favourite festivals to go to then Fetty?
I go to loads, mainly in the summer – if I’m not playing at them.
I went to ‘We Are Fest’ last summer in July it was dope y’all, definitely my
favourite summer festival. I’m going to be playing at ‘V Fest’ this year,
which I’m also super excited about!
We are so excited to see you at V Fest here at JKZ. How old were you
when you knew you wanted to produce music?
CONTINUED

CONTINUED
I was 15 when I knew I wanted to be in the music business. My dad was into music and would
always play it around me, so that helped me get into music and know about it more and know
about the instruments. I started rapping at school with a group of friends as a joke and then
they all told me I was good and should take it further.
What advice would you give to your fans if they wanted to become like you?
Be yourself and keep producing and never give up. The industry is really tough to get into so you
have to make your way up and make sacrifices to get there man.
Has it been a rough road for you then?
Yea it has been a rough road. My parent’s spilt up when I was 12. I mostly lived with my dad
when it happened because my mum was in and out of hospital because she had depression, and
because of that I focused more on music as it made me feel better about the situation.
Sorry to hear that Fetty, although its good to see your life back on track!
Thank you for taking the time to speak to us about your life outside the music industry hopefully
you’ll come back and speak to us soon.
E-Media sign off - e.g check out the full interview @www.fettywap/exclusive.com/

 My conclusion of my Q magazine is that it analysis's everything
about it like the genre, house style and I had to made a draw out
of my magazine of inspiration to help me make my own but not
exactly the same as Q magazine.
 Also I looked into the mind map and what ideas I can put on my
magazine e.g. cover head, puff promotion, what I will call my
magazine and the barcode etc.
 I also looked into a mood board for ideas of whom I would put in
my magazine.
 Overall it was easier to design everything this way to help me
know and find out what I wanted my magazine to be like and
what style of magazine I wanted.
 The conclusion for all this is the analyzing of the magazines and
then being able to make your own front cover by drawing drafts
of it so you can change what you’ve done wrong to improve.
CONCLUSION

SURVEY MONKEY
I got 11 responses of my survey monkey and this graph shows the type of responses
I got. All the questions reveal what type of things people are into and how much they
would be spending on their magazine.

MAGAZINE QUESTIONAIRE
This graph shows they’re more
female than males who filled
out this questionnaire and what
type of demographic is the
magazine designed for or who is
attracts.

This question reveals that there are
more old teenagers who filled this
out than older adults.
This could mean that the target
audience is for teenagers and young
adults.

This question has a variety of answers to
it so the genre could be anything which
that reader likes. This helps me with
making my magazine because then I can
relate the magazine to everyone.

On this question it highlights how
often people buy a magazine and
most of the people who answered it
said every month or never. This can
help me decide whether to produce
my magazine monthly or weekly and
looking at the results I need to make it
every month so it suits what people
want more.

In my survey monkey questionnaire
and it shows how much people would
spend on a magazine. Most people
said £1-2 which would more be for an
older magazine. And the more
expensive magazine like the £3-4
would be for a kids magazines
because they would have toys in them
so would be more expensive.

On this question on my questionnaire
I'm analyzing why you would buy a
magazine. Most people said for the
gossip and some people said general
information and pictures. This helps
me with making my magazine so I
know what to put on my magazine so
everyone will enjoy reading it.

This question on my questionnaire is
asking if you’d buy a magazine for the
gift. Most people said ‘yes’ this can
reveal they are not buying the
magazine for the information therefore
they might be putting it in the bin and
just having the toy. The rest of them
said ‘no’ which means they would want
to buy the magazine for the information
inside the magazine and not just the
toy. This also helps me with my
magazine by deciding whether to have
a gift in the magazine or not.

This question on my
questionnaire is asking if you
would subscribe to a magazine?
Most people said ‘no’ this
conveys how a magazine
subscription service may not be
as popular as buying it in the
store.

I gained feedback when I asked
people what their favorite artistes
were, the reason for doing this is to
know what type of artists and genre
of music I would include and will help
me with making my magazine.

MAGAZINE QUESTIONNAIRE
This question on my survey monkey
connotes why would you buy the
magazine? And most people said
for the gossip and for the pictures
this conveys due the my young
target audience they would prefer
more gossip and images, so when
creating my magazine I know not to
put loads of content inside it.

JKZ – HAND DRAWN DRAFTS
I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The
main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out
and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.
Strapline – My strapline is “….” I put the
strapline here so then the reader will see it
once they see my logo. This is relevant
because when they read my strapline they
will associate with the brand of my
magazine.
Cover lines – As the main story is at the
bottom I have decided to put the cover
lines above it to make them stand out to
the reader. Cover lines are stories which
are In the magazine.
House style – My house style
colours are red, white and black. I
choose these colours because they
all go together and suit the age
range of my magazine and genre
of it.
Barcode – On my barcode I will have the
issue date and price inside the barcode. The
issue will be number 1 because it will be a
brand new magazine. I will place the barcode
above the main story just like in my magazine
of inspiration Q
Puff promotion – Puff promotion
allows the audience to win
something. In my magazine thy are
able to win iTunes festival tickets.
Having a puff promotion is god
because the audience are more like
to buy the magazine if they want to
win something.
Masthead – the masthead is the title of
the magazine which is JKZ. My magazine
will be called JKZ because as the
meaning of it is supposed to be ‘jokes’ it
could illustrate the genre is entertaining
and will be full of juicy gossip about the
music industry and the audience will not
get bored of the music and the
information inside. The background will
be red and the writing will be white.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around
the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight
away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.
JKZ –HAND DRAWN DRAFTS
Pull quote from interview - I
have put the pull quote on my
page because it fills up empty
space on the page and also
when the reader sees it they
will want to read on and find
out what happens.
Main image – I put the main
image in the middle to make it
stand out also to show the
readers who's the main artist is.
Main story title –
compared to my other
ideas for the main title, I
wanted to make it
diagonal to make it
unique to the reader.
Stand first – The stand first is very important because it’s the first thing
people see as the topic. The text is also eye-catching for the reader so they
will see it first.

The house and style of my magazine will be modern and the colours will be
mainly red and black but will be putting some dark green as well around the
magazine. Also the backgrounds will be light grey on all the pages.
I choose these colours because
they all go together and suit the
age range of my magazine and
genre of it.
I will be keeping my masthead throughout my
Magazine as well as my house colours, this keeps it consistent so people will
notice it more.
Red: Red symbolizes leadership within something, it also can show power,
and strength which links to my magazine’s strengths.
Black: Black symbolizes power which links to my magazine being powerful,
when competing against other magazines. It also shows elegance, as it is
seen as a classy color.
Grey: Grey is symbolized as being a formal color, which links to my magazine
as formal, could also mean gives off a professional look.
LAYOUT/COLOUR SCHEME/HOUSE STYLE

SECOND HOUSE STYLE OF THE
MAGAZINE
I used these colours for my second magazine
because they are similar to the ‘We Love Pop’ and
Q magazine I analyzed. That shows I have used
my magazine of inspiration for this magazine.
Colour Scheme will be Dark red, blue and black. I
chose the colour blue because today, blue is
magazine will be superior in the market.
Blue: Blue symbolizes, confidence intelligence as
well as this the color blue is considered beneficial
to the mind and body.

 In my magazine I will be repeating, the house color scheme. I
will be doing this so that my magazine stays looking
professional and neat.
 I will also be keep the same the position of the logo on the
front cover, doing this means readers will know where to look
for my logo when it comes to purchasing my magazine again.
 I will include conventions such as the cover lines down the left
and right handside of my magazine.
 I will be adding in a puff promotion – selling something inside
my magazine.
STEVE NEALE (1980)

TESTS PHOTOS FRONT COVER
These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression,
her clothes are up to date in fashion it could also inspire people to dress like her.
Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on
Fetty Wapp which is a boy and would fit the stereotype of the genre.

PHOTOS (EXPLAINED)
 I choose these photos to use because Will is looking straight
at the camera which would catch the readers eye and get
them more engaged in the magazine. Also it looks like he is
looking at the reader.
 These are the magazines I’ve compared my images too
because they are both from Q which is my magazine of
inspiration.

PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE)
LAUNCH DATE: 1ST OCTOBER
Week beginning: Sunday 2nd September 2017
Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th
Decide the
deadline for the
release.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Decide on the
colour scheme and
what target
audience I will be
having.
Decide on the
colour scheme
and what target
audience I will be
having.
Complete by: Complete by:
10th September
Complete by:
2 days time
Complete by:
Next day
Complete by:
Today
n/a n/a
Week beginning: Monday 11th September 2017
Monday 11h Tuesday 12th Wednesday 13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th
Gather pictures
of the artists I
will be using and
choose what one
I want to
interview
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Make my double
page spread and
front cover plan
and put where the
headings and
cover lines and
main image will
be.
Make my double
page spread and
front cover plan
and put where
the headings and
cover lines and
main image will
be.
Complete by:
Tuesday 15th
September
Complete by:
Thursday 17th
September
Complete by:
Next day
Complete by:
Monday 21st
Complete by:
Monday 21st
n/a n/a

PRODUCTION PLAN (FOR YOUR CHOSEN
MAGAZINE) LAUNCH DATE:1ST OCTOBER.
Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
Take pictures of
my artists and
put it on a slide
of ‘Test
photography’.
Wrote my
interview and the
questions I will
ask Fetty Wap.
Wrote my
interview and the
questions I will
ask Fetty Wap.
started designing
my front cover
and uploading
what font I will be
using, and the
house style.
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
24th September
Complete by:
Next day
Complete by:
Next day
Complete by:
Monday 29th
n/a n/a
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 1st
October
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Create the double
page spread on
Photoshop.
Create the header
similar to my
magazine of
inspiration.
Create the
double page
spread on
Photoshop.
Create the
header similar to
my magazine of
inspiration.
My magazine
will be produced
by this point,
ready to be
distributed on
the 1st October.
Complete by:
30th
Complete by:
Thursday 2nd
Complete by:
Next day
Complete by:
Friday 3rd
Complete by:
Today
n/a n/a

My target audience
The target audience will be for young adults aged 16-35+
because they’re more young singers in the magazine and
young people are mostly interested in singers/bands their age.
Also the target audience is people who are into music and love
reading about it and listening to it.
 According to Hartley my magazine would appeal to 16 -35
year olds, female and male because he looked at gender and
age.
Also According to socio- economics needs graph the audience
would fit in to the categories of C1 , C2, D and E because the
age is 16-35 year olds therefore they wont have that much
income and so they will be highlighted as students and
unemployed.
According to Katz the target audience would fit into the
category ‘Diversion’. As they are able to escape from everyday
life stresses by reading magazine that will ‘inform and educate
them.’
Maslow – “social climbers” and “survivors” as they like nice
things and ‘star appeal’ (Richard Dyer). Survivors because they
like routine and the thought of knowing “JKZ” will be released
monthly with new information (social climbers).
Q’s target audience
Qs magazine is aged at adults ages 30+
 Would be based on the B and C2 demographics.
Hartley’s 7 Subjectivities this chart illustrates that the
percentage demographic of readers are male aged 20-50 years
old.
The theory Katz places more focus on the consumer, or
audience.

MY TARGET AUDIENCE

Style or Approach:
The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because it’s my magazine of inspiration.
The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience.
I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to
sort and make everything up clearly.
Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools
because then I can add my text it easily.
Audience:
PRICE; £2.99
The audience are male and female. They are 15-25 in general although some might be older and a few younger.
Music is a big part of their life and they will base most of their activities and their style around this music.
Length:
What will the size of the magazine be (A3, A4) and why
I intend to make 16 pages including the front and back cover. It will be A4 in size.

Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop articles on
the front cover.
Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people
entertained and focused on the magazine.
Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop
magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and
wanted on my magazine and I have changed it around as well.
Content – My magazine will be full of images and games for the young teens to play and not get bored with it and
a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it
more and then make more of a profit by it.
Style or Approach - My magazine won’t be the same text all the way through. There will be some pages which will be
out going and bright to catch peoples eyes more.
Audience – My target audience will be girls 11- 17
Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so
the young girls can put them in their rooms.
Frequency - My magazine will be £2.70, and it will be a monthly magazine.

 In my proposal I talk about my target audience and how much
my magazine will be also I talk about the colour scheme and
house style. I made a proposal before I started making my
magazine so I have ideas for my front cover and double page
spread.
CONCLUSION TO MY PROPOSALS

 This magazine would have to have something special about it
which attracts the reader more because it’s a competitive
business to get into with magazines and more people will be
against you for doing the same genre as you.
 To be ahead of the magazine market is to have a unique ideas
and a suitable magazine for your genre.
 Although by gaining a higher readership than the competitors is
by having a low price for your magazine so people would by the
cheapest one but still have good context inside and the same as
a expensive magazine.
 My magazine will be competing against ‘Q music magazine’ the
reason why It will be competing mainly against Q is because my
magazine has similarities to Qs, and in which I used for
inspiration.
MAGAZINE MARKET PLACE

 Firstly, I created a my front cover by using a template
which was called the international option.
 Then I used paint bucket and had a grey background
but then thought that was boring so I used the
gradient tool and made it fade out a bit to make it
more interesting.
 Next I inserted my logo for ‘JKZ’ onto my front cover
and edited it with the drop down shadow by using
blending options.
 Then I added the text ‘Fetty Wapp’ by using the text
tool to add the text in. Then I used the blending
options and made the text bolder and clearer.
 Next I added the picture of Will onto a separate
document and used the quick selection tool and
deleted the background of it so its just will, secondly
I used the ‘blending options’ and edited around the
edges of him to make them smoother.
STEP BY STEP TO MAKE MY FRONT
COVER

 I then selected the photo of Will and
dragged it onto my front cover template and
resized it to the size I wanted.
 Next I changed the colour of the ‘Fetty
Wapp’ to a light grey colour because I
couldn't’t see it with the bottom of the
picture also being a dark colour and wanted
it to stand out more.
 I then added the puf f promotion onto my
front cover; I made a small red circle using
the shape tool and then used the paint
bucket the make it red. Then I wanted it to
stand out more so I used the blending
options and made it have a little shadow on
it. Then I added some text on it and
advertised a festival in it too.
 Af ter that, I made a barcode; by doing this I
had to use the public drive videos and I got
a barcode and inserted it onto my magazine,
then I put the details of when my magazine
is released (monthly).
 Next I added some icons above it like
Facebook & Twitter to show where you can
promote it more. Also I put a Hash tag so
people can Hash tag the magazine more and
get more people involved with knowing about
it.
COVER

 Lastly, I Added who is featured in my magazine. By doing this
I used the Text tool and made some lines to out underneath as
it’s the same in my magazine of inspiration.
COVER

 Firstly, I opened my DPS template up and
changed the background to white using the
paint bucket tool. Then I added my ‘JKZ’ logo
by going to insert and added my JKZ logo as a
picture.
 Then I made two separate pictures and added
two versions of will to go at the top. I used the
quick selection tool and deleted the
background and then used ‘filters’ to make an
effect on will and I chose the cartoon one.
Then I made them face each other and made it
into one photo.
 After that I added in my interview with Fetty
wapp. And made columns for the writing to go,
also for it to look smart and organized.
 Next I made page numbers to go at the bottom
of the page. I used the text tool and made
little numbers and moved them where I
wanted then I also put my logo JKZ next to it
as it’s the same in my magazine of
inspiration.
 I then added a heading using the Text I found
on Da font and downloaded it to my text tool
and used it. I had to made it big enough to fill
half a page and stand out a lot.
STEP BY STEP TO MAKE MY DPS

MAGAZINE FLAT PLAN - JKZ
Contents
page Top 10
iTunes
playlist
Tour
information
Editors
note
Article
Advert
Reviews eg,
albums
Answers
JKZ

MAGAZINE FLAT PLAN - JKZ
Top 10
Music videos Article
Page
numbers/contents
Interview with
Ed Sheeran
My
DPS
Introducing new bands &
songs
Tour
information
on Adele
Images
JKZ

MAGAZINE FLAT PLAN – HA
HA
Free posterInterview with
Ed Sheeran
Article Images
Advert
Reviews eg,
albums
Advert
Article Images

MAGAZINE FLAT PLAN – HA
HA
back page
Barcode/c
ost
Tour
information
Tour
information
Advert
Reviews eg,
albums

 My magazine flat plan is useful because it enables me to see
what my magazine would look like in full and what will be
included inside the magazine. I can also see where my double
page spread will go.
MAGAZINE FLAT PLAN CONCLUSION

 My magazine will cost £2.99 because all teenagers in the age
range will be able to afford it. I have made sure I have made
the price cheaper than Q magazine as I think this will give the
magazine a good chance of selling against a popular
magazine like Q.
 I had to consider Hartley's 7 subjectivities and how age,
gender, class, self image , nationality, family and ethnicity
should be considered when looking at spending power.
SPENDING POWER
Source:
http://magazines.bauermediaadvertising.com/magazines/detail
/Q

 I chose Fetty Wapp because all the teenage girls/boys listen
to him and he is in the age category, target audience and
 Fetty Wapp is the star producers appeal (Richard Dyer)
because he’s always on Capital and Kiss FM which teenagers
listen to mostly everyday, so they know who he is.
 I also chose Fetty because he’s an easy person to interview
and he’s laid back person to talk to, and also is down with all
the trends so my target audience would relate to him a lot.
DRAFT INTERVIEW

 Fetty takes time out from making his third album to speak to us JKZ about life inside and outside of
the music world.
 Hello Fetty, glad I’m finally getting to interview you, how are you and what have you been doing this
week?
 Hi Jess, I am great thanks, hope all you lot are good at JKZ. This week has been so busy man
considering I am in the process of making my third album, which is going to be seriously good, watch
out, and listen out!
 Glad to hear it, we are so excited to hear your new album. What is your album going to be called?
 I can’t actually tell you that right now, it is a secret (laughs). But trust me it will be big as after the
third album I am going to take some time out of writing music and have some chill time.
 You can tease us like that Fetty. So outside of work considering you are going to be taking some time
out. What kind of music do you listen to? Do you listen to your own music?
 (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it
but obviously I listen to it everyday so it can get a bit repetitive. At the moment I am such a Bieber
fan. Did you watch him at the Brits? He was serious class. Oh and Rihanna and Drake with their song
“Work”, loved it! That type of music is more up my street!
 Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So
what’s your life style out of work? What are your hobbies?
 I do love a good party with my mates usually at the weekend though as I’m busy writing my music on
the weekdays. I don’t really have any hobbies to be honest, my life is all about music but I am always
attending music festivals and gigs especially in London. I went and saw ‘Rocky N.T.I’ at a gig a couple
of days ago actually.

 What are your favourite festivals to go to then Fetty?
 Oh I do love a festival! I go to loads, mainly in the summer – if I’m not playing in them. I went to ‘We Are Fest’ last
summer in July it was proper good, definitely my fav fest. I am going to be playing at ‘V Fest’ this year, which I am
also proper, excited about.
 We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music?
 I was 15 when I knew I wanted to be about music. My dad was into music and would always play it around me. So
that helped me get into music and know about it more and know about the instruments. I started rapping at school
with a group of friends as a joke and then they all told me I was good and should take it further.
 What advice would you give to your fans if they wanted to become like you?
 Be yourself and keep producing and never give up. The industry is really hard to get into so you have to make your
way up, because it’s all worth it when you put all the hard work in and it gets easier.
 You have lots of fans so that is some great advice. Who are your main fans out there? What age group?
 I love my fans and I thank every single one of them, I would not be anywhere without them so I am really greatful
for all their love and support and mainly for buying my albums. I would say my main fans are the ages of 16 -25 year
olds especially the younger ones because of my rapping and the words I use in my songs can be said as quite
street.
 Has it been a rough road for you then?
 Yea it has been a rough road. My parent’s spilt up when I was 15. I mostly lived with my dad when it happened
because my mum was in and out of hospital because she had depression, because of that I focused more on music
as it made me feel better about the situation.
 Sorry to hear that Fetty, although its good to see your life back on track! Thank you for taking the time to speak to
us about your life outside the music industry hopefully you’ll come back and speak to us soon.
CONTINUED

MAGAZINE FINAL FRONT COVER
My magazine will be called JKZ because as the meaning of
it is supposed to be ‘jokes’ it could illustrate the genre is
entertaining and will be full of juicy gossip about the music
industry and the audience will not get bored of the music
and the information inside.
The font style is ‘Myriad Pro’ with the font colour being white
with a red background similar to Q.
The competition in the market will be with Q, NME, XXL and
Kerrang! because they are magazine of a similar genre.
I am going to change a couple colours on my magazine from
my ‘Q’ inspiration magazine and I am going to repeat the
interview on another page of my magazine.
My colour scheme is Red, Black and Grey
Masthead – Is he same deign as Q’s masthead.
Cover lines- I put my cover lines in the same place as Q’s so
both magazines are similar.
Barcode - I placed the barcode in the same place as Q’s
magazine, which I am keeping the same.
The main image – the main image Is in the same place as
the one on Q’s magazine.

MAGAZINE FINAL DPS
On the double page spread the star
appeal (Richard Dyer) is Fetty Wapp.
He is appealing because he fits with
the eclectic genre of my magazine.
There is a whole interview of him
inside the life of the music industry
and outside. I have used the same
colour such as red and black similar to
the front cover to keep up with the
brand identity.

MAGAZINE FRONT COVER SECOND IDEA
My magazine will be called HA because it stands
for ‘High Audio’ as it relates to music and the
word ‘Audio’ connotes straight away to the
audience that the magazine will provide you with
music information. The word ‘High’ connotes the
information will be top quality and up to date.
I chose the colour blue because today, blue is
magazine will be superior in the market,
alongside other competitors such as Q, NME &
XXL.

MAGAZINE DPS SECOND IDEA
On the double page spread the
star appeal (Richard Dyer) is
Fetty Wapp. He is appealing
because he fits with the eclectic
I have used the same colour blue
as on my front cover to keep up
with the brand identity.

 In conclusion my magazine JKZ will feature Fetty Wapp on the
front cover and double page spread. I have made a few
changes compared to my plans as I feel the changes I have
made make my front cover and DPS look more professional
now I have finished I will be pitching my idea of JKZ and HA.
CONCLUSION

ENVIRONMENT OF PRESENTATION
This is the environment I have presented my
work to and the desks and computers is
where everyone was sitting to see my work
being presented. Also the projector was being
used to project my work onto the screen so its
big and clear for everyone to see. The clicker
was used to change slide easily and with no
fuss. Also it has a laser on the end of it so I
pointed out what was important in my
presentation.

EVIDENCE OF PITCH
Me presenting my pitch to everyone. Based on verbal feedback from
everyone I understood what I had to improve on my pitch.
Once I completed my pitch I was given a witness statement from the
head publisher which helped me also improve on my pitch.
A negative on the feedback that I got was that I needed to
add more detail to the slides I had done. By having this as
written feedback it means I can go back and check if I
have done everything correctly and not miss anything out.

 http://www.pcworld.co.uk/gbuk/computing/laptops-703-
c.html - Where I brought the laptop
 http://www.theconstructionindex.co.uk/company/Multifab-
Metals-Engineering-Ltd/22452
gclid=CI3I7Z_2zsoCFdS7GwodcggJyA - Where I found the
building I will be renting.
 http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/
1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2
/2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C3
3008988.htm - Where I found the chairs.
SOURCES FOR PRESENTATION

 PowerPoint
 Prezi – I Uploaded my PowerPoint to Prezi
 Work document – I had all my proposals on there. And my
production plan
 Internet – I had to search survey monkey up on there and
use N.craftswordpress for some useful help/tips.
 Public drive – I used the public drive to check my whiteness
statements and use it for example help.
 Paper & pens – I used paper and pens to draw my hand
drawn drafts out.
MATERIALS USED

Employees Salary per year
Graphic Designer £19,870
Editor £23,260
Production Editor £22,700
Editorial assistant £18,463
Reporter £21,134
Legal £20,000 - £30,000
Human resources £17,000
Publisher £50,000
TOTAL COST; £192,427

 HP Stream 11-r001na Laptop 32GB (Violet Purple)
 £159.00 x 10 = £1,590
 Office Space Rental in Guildford - GU1 - Serviced Offices
Guildford
 275 per month x 12 x 365 = £1204,500
Chair
 £19.99 x 10 = £190
Desks
£49.99 x 10 = £ 499.90
Total = £1,206,779

Pages Prices per page
Full page x 13 £1,155 = £15,015
Half Page x 2 £660 x 2 = £1,320
Total = £163,335
I've estimated that over the year this is how much I will gain from advertising

Feedback of Pitch – Witness Statement
These are the feedback
comments I got given back
when I finished my presentation.
This helps me know what I need
to re-do and what things I have
done well in.

FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
This graph shows there are
more female than males
agreeing to fill this
questionnaire out. This connotes
that female readers are more
likely to be concerned about the
content of a magazine than
male readers would be and that
also they are more likely to
except the content of the
magazine to be tailored to their
needs. This demographic is
something to consider when
producing my own magazine.

This question reveals that there are
more old teenagers who filled this
out than older adults.
This could mean that I am better
placed to target teenagers and
young adults as I myself fit in to that
demographic. This would mean that
my own interests are more likely to
mirror the interests of my potential
target audience as opposed to trying
to research and include the interests
of an older adult target audience.
QUESTIONAIRE

This question shows that the indie
genre seems to be mostly popular so
this would seem a good place to start
when deciding on the content of my
magazine.
However pop, rock and R&B are also
popular genres and perhaps more in
the media eye than indie music would
be as this tends to be less reported on
and more of a niche market.
QUESTIONAIRE

On this question it shows how often
people buy a magazine and most of
the people who answered it said
never. This reveals the level of
marketing I would need to consider
when launching a new music
magazine. This could mean offering a
free sample copy or download to
entice the potential audience to buy
my full priced and fully formed
magazine.
QUESTIONAIRE

I asked this question because
then I will know how much people
would want to spend on the
magazine. This will help me
decide on the price of my
magazine bearing in mind what
potential customers have said
they are prepared to pay. Over
pricing it might need to higher
profits but could also switch
buyers off from buying the
magazine in the first place.
QUESTIONAIRE

On this question on my questionnaire
I'm analyzing why you would buy a
magazine. Most people said for the
gossip and some people said general
information and pictures. This reveals
that an indie genre might not be the
best option as generally it is pop and
rock stars who create gossip and hype.
QUESTIONAIRE

This question on my questionnaire
is asking if you’d buy a magazine
for the free gift. Most people said
‘yes’ this could reveal they are not
buying the magazine for the
information therefore disposing of it
to just enjoy the freebie. Giveaways
are useful marketing tools but not
something a new to market
magazine would be able to sustain
for any length of time due to the
high cost no profit factor.
QUESTIONAIRE

This question on my
questionnaire is asking if you
would subscribe to a magazine?
Most people said ‘no’ this can
convey that most readers don’t
want to commit to paying for the
magazine in advance. This could
mean I will need to offer further
incentive in order to persuade
them to part with their money in
advance in receiving a copy
each month.
QUESTIONAIRE

This question is who are your
favourite music artists? I asked this
question because I wanted to know
who everyone's favourites are so I
can put them into my magazine and
then it would appeal to everyone.
Obviously I will now need to consider
popular artists within the chosen
genre of my magazine. This could
lead to needing to complete further
primary research with the intended
target audience.
QUESTIONAIRE

Production Plan- Launch Date:
One of my corrections was that I needed to add more detail to
my production plan, as well as this I needed to include the
launch date of my magazine so that the publishers knew when
my magazine was coming out, as well as doing this it gave me a
target in mind so that I knew how long to give myself, and my
employees to produce the magazine.
Spending Power Improvement:
The last area that needed to be added was added information
on the spending power of the readers for the magazine. I will be
able to find out what they are willing to pay for that magazine
by looking at their disposable income and their spending
demographic.
Pitch Improvements

 Here is evidence of me taking on board the improvements I
was given, one of them was the I didn’t include the ‘spending
power’ for my magazine.
 I have looked through the corrections, and made sure that I
have completed them, and here is evidence of that:
PITCH IMPROVEMENTS(CONTINUED).
Corrections
completed.

BEFORE
PITCH IMPROVEMENTS - CHANGES TO
FLAT PLAN
AFTER
My magazine flat plan was
only 32 pages before I made
the corrections which is only
for a weekly magazine
therefore I changed my
magazine flat plan by adding
more pages and now I have
64 pages.

WITNESS STATEMENT IMPROVEMENTS TO
THE MAGAZINE
On the witness statement I
was told my DPS was
incomplete and was lacking
in conventions such as the
Drop Capital. As you can see
by the screenshot I have
made this correction.
I then decided to
completely change the
layout as I realised I
forgot to add in a pull
quote. I though the
graphite background
was also more
stereotypical of the
genre.

TECHNOLOGICAL CONVERGENCE
ADVERTISING
To advertise my magazine I have made a Facebook
page. The reason I am using Facebook to advetise
my magazine is because the main target audience
for my magazine is students therefore they are
more likely to be using social media. This is an
example of ‘Below the line marketing’. Furthermore,
it is cheaper for the company to use Facebook as it
is free.

PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE)
LAUNCH DATE: 1ST OCTOBER
4 WEEKS
Week beginning: Sunday 2nd September 2017
Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th
Decide the
deadline for the
release.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Put down who's
going to be in the
magazine and
what topics ill put
inside of it.
Decide on the
colour scheme and
what target
audience I will be
having.
Decide on the
colour scheme
and what target
audience I will be
having.
10th September
Complete by:
2 days time
Complete by:
Next day
Complete by:
Today
n/a n/a
Monday 11h Tuesday 12th Wednesday 13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th
Gather pictures
of the artists I
will be using and
choose what one
I want to
interview
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Make my double
page spread and
front cover plan
and put where the
headings and
cover lines and
main image will
be.
Make my double
page spread and
front cover plan
and put where
the headings and
cover lines and
main image will
be.
Complete by:
Tuesday 15th
September
Complete by:
Thursday 17th
September
Complete by:
Next day
Complete by:
Monday 21st
Complete by:
Monday 21st
n/a n/a

PRODUCTION PLAN (FOR YOUR CHOSEN
MAGAZINE) LAUNCH DATE: 1ST OCTOBER
4 WEEKSWeek beginning: Monday 18th September 2017
Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
Take pictures of
my artists and
put it on a slide
of ‘Test
photography’.
Wrote my
interview and the
questions I will
ask Fetty Wap.
Wrote my
interview and the
questions I will
ask Fetty Wap.
started designing
my front cover
and uploading
what font I will be
using, and the
house style.
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
24th September
Complete by:
Next day
Complete by:
Next day
Complete by:
Monday 29th
n/a n/a
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 1st
October
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Insert my
interview and the
pictures (edit
them first) and
place the text in a
text box and then
add paragraph
layers.
Create the double
page spread on
Photoshop.
Create the header
similar to my
magazine of
inspiration.
Create the
double page
spread on
Photoshop.
Create the
header similar to
my magazine of
inspiration.
My magazine
will be produced
by this point,
ready to be
distributed on
the 1st October.
Complete by:
30th
Complete by:
Thursday 2nd
Complete by:
Next day
Complete by:
Friday 3rd
Complete by:
Today
n/a n/a

 My launch date is October 1st.
 I have some upcoming festivals in my magazine for V Festival
& wireless & reading. These festivals are in my magazine
because teenagers and young adults go to them so they can
relate and would enjoy reading the magazine more.
 My magazine will be released the first of every month for the
public to read. I like the idea of having the whole month to get
ready for the next issue. There are no dates that will be in
conflict with my release date for my magazine.
CALENDAR EVENTS

ETHICAL & LEGAL ISSUES
At its simplest, ethics is a system of moral principles. They
affect how people make decisions and lead their lives. Ethics is
concerned with what is good for individuals and society and is
also described as moral philosophy.
Media ethics is the subdivision of applied ethics dealing with
the specific ethical principles and standards of media,
including broadcast media, film, theatre, the arts, print media
and the internet. The field covers many varied and highly
controversial topics, ranging from war journalism to Benetton
advertising.

CONSENT FORM.
Here is my consent form,
which I only side emailed
this to the person I am
taking the photos of.
I did this for legal reasons.

RISK ASSESSMENT
• Making sure the area is safe to be taking pictures.
• Remove any wires so people wont trip over them and hurt themselves.
• Making sure the flash off before.

 When creating my DPS and Front cover, I made sure before putting any
images down, and when I wanted to resize them I made sure that I held
down shift this is so that the image didn’t pixelate or warp.
 I also made sure when positioning any images or text I used the ruler
tool, doing this made sure that all my images were in line with the text
so that it looked professional and neat.
 As well as this when choosing my house colors, I would save my colors
into the color swatch section, this is so that when I came back to
adding color it was the exact same color so that everything looks neat.
SOFTWARE RISK.

RISK ASSESSMENT- PHOTOS
Before taking my pictures of Will I had to ask him if he was
happy with it and also I checked the location to see if there was
any sharp edges if he hurt himself. This screen shot shows me
asking Will if its okay for me to take pictures of him.

ETHICAL & LEGAL ISSUES
Copy right issues – Copyright means you have to ask for permission to use their
work. This can be shown on a photo or written work. This means I will have copyright
on my work so then people will have to email me and ask for permission to use my
work.
© will be located above my barcode so when the readers are reading the price of
the magazine they will see that it has the copy right symbol on it.
Data protection act - Data protection act means setting up rules that people have to
follow by having Information Commissioner to enforce the rules.
Intellectual property - Intellectual property refers to creations of the mind, such as
inventions; literary and artistic works; designs; and symbols, names and images
used in commerce.
Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

 Clause 1 – Accuracy
 The press cannot publish any misleading pictures of
information, they must be accurate on everything they
do. For example, I must make sure I do not put an
inaccurate date. If I was inaccurate I would have to
really quickly publish an apology.
 Clause 12 – Discrimination
 The press must not publish anything prejudicial. For
example anything about someone's religion or race.
 https://www.ipso.co.uk/editors-code-of-practice/
EDITORS CODE OF PRACTICE

HOW IPSO WORKS
 Negotiating remedial action and amicable settlements for complainants;
 Issuing rulings on complaints;
 Using published rulings as a means of guiding newsroom practice across
the industry;
 Publicly censuring editors for breaches of the Code;
 Passing on pre-publication concerns to editors to prevent the Code being
breached;
 Passing on requests to editors that their journalists cease contacting
individuals, and so prevent media harassment;
 Issuing formal guidance, based on its interpretation of the Code, to the
industry on important issues;
 Instigating its own investigations under the Code in the public interest
where appropriate;
 Conducting training seminars for working journalists and editors;
 Liaising with other press councils internationally.
https://www.ipso.co.uk/IPSO/index.html

PRODUCTION LEGAL ISSUES
Copyright – copyright is a form of intellectual property, it
enables the creator of content the power to exclusive rights of
their work.
The right to privacy – people have the right to have their own
privacy. When publishing content about people we need to
make sure that we are not breaking any regulations. To make
sure this doesn't’t happen, you would have to ask people that
feature in the magazine will be asked for permission to use
their images and information.
Seditious and criminal libel – this is when information that is
considered offensive is written about the government, whereas
criminal libel is publishing information about someone or
something that can create a negative reputation for the
person.
Source: http://www.desktop-documentaries.com/copyright-issues.html

PRODUCTION ETHICAL ISSUES
Discrimination – the magazine has responsibly for all of its content to meet
the editors code of practice. Therefore no content should include prejudicial
content based on an individuals race, colour, religion, gender and sexual
orientation. This may only be mentioned if there is appropriate relevance to
the story.
Children – as children are considered vulnerable there are many limitations
to publishing content that specifically features them. Therefore it is
important to establish a contract of agreement that can be signed by child's
parent/guardian to enable us to publish content if entirely necessary.
Accuracy – content that is published must not be inaccurate, misleading or
distorted. This includes pictures, interviews and general information. Sourcing
of details also must be precise, therefore material published should be
definite fact and no rumors. If this ethical guideline is broken an official
apology to the person must be made from the magazine.
This is relevant to my magazine because accuracy includes pictures,
interviews and general information; which is like my magazine. Also sourcing
of the details must be true, so there will be no rumors going around that
aren't true.
Source: https://www.google.co.uk/?client=safari#q=Production+Ethical+issues&gfe_rd=cr

PRESS COMPLAINTS COMMISSION- I.P.S.O
The PCC used to be the body that regulated press complaints it
has now been superseded by IPSO. It used to be an independent
body which administers the system of self-regulation for the
press. It dealt with complaints, framed within the terms of the
Editors' Code of Practice, about the editorial content of
newspapers and magazines and the conduct of journalists. It
assisted individuals by representing their interests to editors in
advance of an article about them being published.
When making my magazine I will have to consider the editors
code, this is found on the press complaints commission website.

EXAMPLE COMPLAINT
TOM CRUISE SUES
BAUER –
In this screen shot Tom Cruise
sues Bauer for posting that he
abandoned his little girl.
Source: http://www.hollywoodreporter.com/thr-esq/tom-cruise-settles-50-
million-667313

COMPLAINT HANDLING
1. Submitting your complaint to IPSO
2. Initial assessment
3. Referral to the publication
4. The investigation
5. Adjudication by the Complaints Committee
6. Remedies
7. Anonymity and publication of decisions
8. Review
9. Confidentiality
10. Accommodating individuals with disabilities
11. Unacceptable behaviour by complainants and vexatious
complaints
12. Complaints about IPSO
https://www.ipso.co.uk/IPSO/index.html

PRESS COMPLAINTS COMMISSION
Areas t hat a re
h ighlighted with t he
Editors Code:
 Accuracy
Opportunity to reply
 Privacy
 H arassment
 Intrusion into grief
or shock
 Children/ Children
 in Sex Cases
 Hospitals
 Reporting of Crime
 Clandestine devices
and subterfuge
 Victims of sexual
assault
 Discrimination
 Financial
journalism
 Confidential
sources
 Witness payments
in criminal trials
 Payment to
criminals
Harassment – In this image the picture shows the ruling
appeared in a smaller font than the rest of the page, did
not make reference to the PCC in the headline, and had
been heavily edited, with around half of it not included.
This was unacceptable to the commission, prompting a
further critical adjudication which the magazine then
published prominently and in full.
Discrimination – In this screen shot its
discrimination women by their colour. The people
magazine was sued because they only featured
women who are white. Therefore this discriminates
against of a darker skin tone and it also shows
racism and sexism.

TRADEMARK OF THE MAGAZINE
This is how you register the trade mark of a magazine. This is
a step by step process. The reason why you might trade mark
is to protect the name of your magazine. Therefore I want to
protect JKZ magazine.

https://www.go
v.uk/how-to-
register-a-trade-
mark/apply

https://www.
gov.uk/how-
to-register-a-
trade-
mark/apply

COPYRIGHT AND ROYALTIES
 Copyright is one of the main types of intellectual property.
Others include designs, patents and trademarks. Intellectual
property allows a person to own things they create in the
same way as something physical can be owned. It is the right
to prevent others copying or reproducing someone's work .
 This is relevant to magazines because people might photocopy
a magazine or a book and give it out as their own copy.
 Many songwriters and composers ask The Guild of
International Songwriters & Composers questions relating to
the music industry, song writing, composing, lyric writing,
music publishing and about music publishers.

MAGAZINE FINAL DPS
On the double page spread the star
appeal (Richard Dyer) is Fetty
Wapp. He is appealing because he
fits with the eclectic genre of my
magazine.
There is a whole interview of him
inside the life of the music industry
and outside. I have used the same
colour such as red and black
similar to the front cover to keep up
with the brand identity.

FINAL FRONT COVER
I have changed the puff
promotion to make it
stand out more and
visible to the reader.
I have put a white outline
on the main headline
because you couldn’t see
it clearly without it. Also it
looks more professional
I have moved the
coverlines to the right
more so they didn’t
cover Will’s face and
then made him stand
out more.
Before
I have kept my logo the
same throughout my
magazine because when
pitching people preferred
this logo compared to my
other one.
I have changed the main
image because this
image fitted the genre to
my magazine more.

FINAL DPS COVER
I have changed the layout on my DPS to get all of the
interview to fit into the columns.
I have added
columns on my
DPS to make it
look professional
and neatly laid
out.
I have put the
interviewer in the
colour red to
make it look
separated with
Fetty’s answers.
I have produced
Will on the
other half of the
page to make
sure the
audience
knows he is the
star appeal.
I’ve placed the Facebook and twitter logo’s on
my DPS to tell the audience that there are
Facebook and twitter pages.

In my conclusion I have looked further into the feedback that I
got given once I had presented my pitch to the class. This
meant in depth analysing of the suggested improvements and
how they will affect the production of the magazine. My
improvements were to check through the work and check
spelling, and to see if I have finished everything and completed
it all to the best standard I could.
CONCLUSION

Jessica Sheridan Unit 13

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