The document analyzes the front cover of NME magazine. It discusses the various conventions used on the cover including the masthead, main image, pull quotes, and plugs. The main image is of the Arctic Monkeys to appeal to fans of that band. NME targets teenagers, especially boys, by focusing on current music artists as well as those from the past. The magazine aims to serve audiences interested in rock music.

2. Magazine Cover 1

3. Logo
Conventions
Main
Image
Price
Headline
Buzz
Words
Plug

4. Media Language
MastHead: The Masthear is conveniently placed in the left top hand corner. This is what the
audience recognises about the magazine, because it will be on every magazine that NME
produce. It is very large and bold and the red writing makes it stand out from the white
background.
Selling-Line: “New Musical express” this clarifies the magazines name and makes the
magazine recognisable to those who don’t recognise the masthead.
Pull Interview: This is used to interest the audience and suggests the full story is inside.
Coverlines: These are placed at the bottom of the page, underneath the main headline.
Main Image: The main image is in the centre of the page and is used to attract the audience.
If the main image is a picture of someone that the audience likes, it is going to make them
want to read it, which is why it stands out so much. This main image is of the Arctic
monkeys, therefore people who enjoy their music will be interested in readng this magazine.
Plug/buzz words: The plug/buzz word on this magazine is “PLUS+” it lets the audience realise
that there is more than just the normal soreis, there is extra features inside this copy of the
magazine.
Price/Barcode: The barcode follows the codes and conventions of all magazine front covers.
It is placed in the bottom right hand corner of the magazine.
Banner/Features: These are showing ‘Reading, Leeds’. It is also a special preview issue which
stands out and is in bold writing because the producers want the audience to see this.

5. Institution
IPC have three
publishing
divisions:
•IPC Connect
•IPC Inspire
•IPC Southbank
NME is published by IPC Media. NME is the longest published
and most respected music weekly in the world. IPS is the UK’s
leading consumer magazine publisher and IPC works in
partnership with its consumers, advertisers and business
partners, to deliver innovation and creativity. IPC has award
winning portfolio websites and they reach over 25 million users
each year.
Within IPC, there are three publishing divisions, these include:
•IPC Connect
•IPC Inspire
•IPC Southbank
NME is published by IPC inspire. IPC inspire has a wealth of
leisure brands, as well as lifestyle brands such as NME. NME is
a unique media platform as it reaches over 1 million music fans
every week. Every month NME celebrates all that is new and
old in rock and film.

6. Ideology
NME is a music magazine, also known an New Musical
Express.
The magazine is mainly a pop/rock magazine, which can
be recognised by just looking at the cover of one of the
NME magazines.
NME focuses on artists that were big in the past and
allows people to see to what extent there groups or artists
were actually successful in the past.
NME is now one of the world's biggest standalone music
site, with over 7 million users per month and up to 25
million per year.

7. Representation
The magazine front cover is represented as a rock
magazine and follows the codes and conventions of all
magazine covers.
The main image is the most important and stands out the
most and you can see that the main image is the main
focus of the page and is what attracts the audience to buy
it because if the image doesn’t attract them or it isn’t
someone they like then they aren’t going to be interested.
The arctic monkeys all have very serious faces.
This is also the only image on the front cover of the
magazine, which shows how important it is because you
normally expect there to be more than one image on the
cover.

8. Audience
NME’s main target audience is teenage boys. However, some teenage girls may be interested in the
magazine, depending on what genre of music appeals to them and what they are most interested in.
IPC, describes NME of having a male target audience. Another aspect of the magazine cover that makes
teenagers interested in the magazine is that it is mainly focused on today’s music.
Also, because they have artists and groups from the past in the magazine, will make people interested
because teenagers won’t really know much about groups and artists from the past and how successful
they were. The front cover also suggests that the magazine is aimed at most people who are really
interested in rock groups.
However, not all teenagers will enjoy reading this as they might not be interested in this music genre.
The IPC website states “NME.COM is the world's biggest standalone music site serving an intensely
engaged audience of 16-24 year-olds.”
(http://www.ipcmedia.com/nme)

9. Magazine Cover 2

10. Banner
Main
Image
Conventions
Kerrang
Logo
Secondary
Images
Headline
Buzz
Words
Barcode

11. Media Language
MastHead: The Masthead is conveniently placed in the left top hand corner. This is what the
audience recognises about the magazine, because it will be on every magazine that Kerrang
produce. It is very large and bold andgoes acrodd the whole width of the page and the font
of it represents a rock magazine.
Coverlines: These are placed at the bottom of the page, underneath the main headline.
Main Image: The main image is in the centre of the page and is used to attract the audience.
If the main image is a picture of someone that the audience likes, it is going to make them
want to read it, which is why it stands out so much. This main image is of theyou me at six ,
therefore people who enjoy their music will be interested in readng this magazine.
Plug/buzz words: The plug/buzz word on this magazine is :
•“PLUS+”
•FREE
it lets the audience realise that there is more than just the normal soreis, there is extra
features inside this copy of the magazine.
Price/Barcode: The barcode follows the codes and conventions of all magazine front covers.
It is placed in the bottom right hand corner of the magazine.
Banner/Features: This goes across the top of the page and goes along the top of the page.
Front page headline which goes across the full width of the page.

12. Institution
Bauer media group is Britain's largest privately owned publishing group. The Group is a worldwide media empire
and they offer over 300 magazines in 15 countries. Bauer Media is a multi-platform UK-based media Group which
consist of many companies collected around two main divisions , these are Magazines and Radio and they are
widely recognised innovators.
‘Kerrang!’ is published by bauer media group. Kerrang ensures that the bauer media group are making the
magazines to appeal to the spectrum of readers that read the magazine.
Bauer media group say “Each issue will include a balance of bands and scenes to guarantee that we’re providing
for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be
introduced to new music within our world.”
They always ensure that everything they produce is suitable for their target audience. They always focus on the
biggest things that are happening in the world each week.
Bauer Media currently spans over 80 influential brand names.

13. Ideology
Kerrang is a music magazine.
Everything Kerrang publish, they aim to make it suitable for
their target audience.
Their magazines are devoted to rock music. Which can be
recognised by just looking at the cover of one of the kerrang
magazines.
The text of the title is bold and very outgoing which
represents rock music and will help the audience to recognise
that it is a rock magazine.
All of the colours used are very dark (black, dark green)
colours and this is what Kerrangs message is, everything they
do they want it to be based on their target audience;
therefore, the theme of the magazine is going to have to
match their target audience.

14. Representation
The magazine front cover is represented as a rock magazine
and follows the codes and conventions of all magazine
covers.
The main image is the most important and stands out the
most and you can see that the main image is the main focus
of the page and is what attracts the audience to buy it
because if the image doesn’t attract them or it isn’t someone
they like then they aren’t going to be interested.
They have also used a popular well knows band on the front
of the magazine because they want it to stand out and
attract people, they want this to be the main focus of their
magazine.
You me at six are also wearing all black clothing which makes
them stand out from the rest of the page and they are
wearing the darkest colours so the focus is on them. What
they are wearing also fits in with the ‘rock’ magazine.
Also, the rest of the images on the page represent rock
because none on the people in them look very happy, they
are very serious, which is what most people are like when
they play rock music.

15. Audience
From looking at the front cover of the magazine, I can assume that the magazine I aimed at teenage boys who
are interested in rock music.
I can assume that this magazine has predominately male readers because of the text and colours used on the
front of the magazine, it is a very outgoing ‘in your face magazine’ they want to catch the reader’s attention.
From doing research about Kerrangs target audience, I found out that the target audience of Kerrang is:
•Male- 66.2%
•Female: 33.8%
•Target Age: Between 15-45
The age range of their target audience is very big compared to a lot of other magazines, as you can tell by
looking at their front cover, it isn’t just aimed at teenagers, it is also aimed at middle aged people, which is why
their mission is to ensure that their magazine suits their whole target audience and makes them want to read it.

16. Magazine Cover 3

17. Masthead
Conventions
Banner
Main
Image
Selling
Line
Cover
lines
Main Cover
lines
Pull
Quote
Barcode

18. Media Language
MastHead: The Masthear is conveniently placed in the left top hand corner. This is what the
audience recognises about the magazine, because it will be on every magazine that NME
produce. It is very large and bold and the red writing makes it stand out from the white
background.
Selling-Line: “New Musical express” this clarifies the magazines name and makes the
magazine recognisable to those who don’t recognise the masthead.
Main Pull Quote: “I was worried the monkeys would think that I’d had an affair” this is the
main pull quote of this magazine and it is a quote by a member of the arctic monkeys. This
suggests to the reader that the full story from that particular person is in the magazine and
makes them want to buy the magazine.
Pull Interview: This is used to interest the audience and suggests the full story is inside.
Coverlines: These are placed on the left hand side of the page, like a sidebar.
Main Image: The main image is in the centre of the page and is used to attract the audience.
If the main image is a picture of someone that the audience likes, it is going to make them
want to read it, which is why it stands out so much.
Plug: The plug is ‘Jack Whites shock new album’. It is placed under the masthead. This tells
the audience about a specific topic that may interest them in the magazine.
Price/Barcode: The barcode follows the codes and conventions of all magazine front covers.
It is placed in the bottom right hand corner of the magazine.
Banner: This is at the top of the page. It is the front page headline which goes across the full
width of the page.

19. Institution
Institutions: NME is published by IPC Media.
NME is the longest published and most respected music
weekly in the world. IPS is the UK’s leading consumer
magazine publisher and IPC works in partnership with its
consumers, advertisers and business partners, to deliver
innovation and creativity.
IPC has award winning portfolio websites and they reach over
25 million users each year.
Within IPC, there are three publishing divisions, these include:
•IPC Connect
•IPC Inspire
•IPC Southbank
NME is published by IPC inspire. IPC inspire has a wealth of
leisure brands, as well as lifestyle brands such as NME. NME is
a unique media platform as it reaches over 1 million music fans
every week.
Every month NME celebrates all that is new and old in rock
and film.

20. Ideology
NME is a music magazine, also known the New Musical Express.
The magazine is mainly a pop/rock magazine, which can be
recognised by just looking at the cover of one of the NME
magazines.
NME focuses on artists that were big in the past and allows
people to see to what extent there groups or artists were
actually successful in the past.
They have a mission to focus on the past and the present,
therefore, this opens up their product to a wider target
audience as they are offering it to more than one group of
people as not all people are interested in new and upcoming
artists and groups.
Everything that they can do, they do to focus on their target
audience. As you can tell from the cover of the magazine, the
arctic monkeys are not a new and upcoming group but they
will still appeal to people.

21. Representation
Every aspect on the front cover of this magazine represents it
as a music magazine. They have also used a popular well knows
band on the front of the magazine because they want it to
stand out and attract people, they want this to be the main
focus of their magazine.
You me at six are also wearing all black clothing which makes
them stand out from the rest of the page and they are wearing
the darkest colours so the focus is on them. What they are
wearing also fits in with the ‘rock’ magazine.
The colours on the front of the magazine also represent the
fact that it is a rock magazine, they have used:
•Red
•Black
•White
These are very outgoing, colours which will attract people’s
attention. The models in the main image are also wearing all
black which makes them stand out from the rest of the page
as they are up against a white/grey background and it makes
them the main focus of the page.

22. Audience
NME’s main target audience is teenage boys. However, some teenage girls may be interested in the magazine,
depending on what genre of music appeals to them and what they are most interested in.
IPC, describes NME of having a male target audience. Another aspect of the magazine cover that makes teenagers
interested in the magazine is that it is mainly focused on today’s music.
Also, because they have artists and groups from the past in the magazine, will make people interested because
teenagers won’t really know much about groups and artists from the past and how successful they were. The front
cover also suggests that the magazine is aimed at most people who are really interested in rock groups.
However, not all teenagers will enjoy reading this as they might not be interested in this music genre.
The IPC website states “NME.COM is the world's biggest standalone music site serving an intensely engaged
audience of 16-24 year-olds.” (http://www.ipcmedia.com/nme)