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DJ EJ fm 
By Dale, Jess B, Jess H & Emily
Name and Frequency 
Name 
‘DJ EJ’ came from the 
initials of our names, these 
being: Dale, Jess, Emily, 
Jess. This gives the radio 
station the image of the 
station as the theme is 
music which corresponds 
with ‘DJ’. 
Number for radio 
“98” because it is the year 
of birth for Dale,Jess B, 
Emily. 
The number “6” is the 
added birth date of all four 
of us. It came to “60” 
which we turned into “6” to 
create 98.6fm.
Audience 
Demographics 
Primary Audience is teenagers which makes it easier for us to relate to. 
Secondary Audience is ‘young adults’ for example; 20-40 year olds (middle 
aged) Due to some adults wanting to fit in with the generation and feel 
younger. Also they could enjoy some more modern genre. 
There is no specific gender as this radio station will broadcast for males and 
females and all sexualities. It is aimed towards working and middle class as 
the music will be suitable for their lifestyle more than it would for upper 
class. 
Geo-demographics 
This radio station is national as it will be accessible just around the UK.
Reasons & Influences for the station 
Our radio station is narrowcasting for a very particular and important interest 
for young people which is music. The segmentation of the station is going to 
be modern pop, R’n’B style. We chose to target a young audience 
(teenagers/young adults) because it is relevant to all of us, due to us being in 
our teens. The age range makes it easier to determine what music to include 
in the radio station due to the wide range of genres included in young 
people’s interests. 
We used Capital FM as our main influence for our station, although we have 
used other radio stations for other aspects of the radio, such as Kiss FM, 
Radio 1, Kerrang, etc. We used these specific radio stations because their 
main target audience is the younger generation, e.g teenagers and young 
adults.
Part 2
Roles 
Presenter- Dale 
Guest- Jess H 
Jingle- Em 
Researcher/Editor- Jess B
Guest Profile 
Name: Emma Johnson 
Age: 21 years old 
Gender: Female 
Genre of music: Pop/Rock 
Topic of interview: Releasing a new single and 
album
Equipment 
● Camera 
● Voice Recorder 
● Script
Outline Structure 
Jingle 
Guest Archive Clip 
Presenter 
Interview 
Presenter 
Jingle

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Dj ej fm

  • 1. DJ EJ fm By Dale, Jess B, Jess H & Emily
  • 2. Name and Frequency Name ‘DJ EJ’ came from the initials of our names, these being: Dale, Jess, Emily, Jess. This gives the radio station the image of the station as the theme is music which corresponds with ‘DJ’. Number for radio “98” because it is the year of birth for Dale,Jess B, Emily. The number “6” is the added birth date of all four of us. It came to “60” which we turned into “6” to create 98.6fm.
  • 3. Audience Demographics Primary Audience is teenagers which makes it easier for us to relate to. Secondary Audience is ‘young adults’ for example; 20-40 year olds (middle aged) Due to some adults wanting to fit in with the generation and feel younger. Also they could enjoy some more modern genre. There is no specific gender as this radio station will broadcast for males and females and all sexualities. It is aimed towards working and middle class as the music will be suitable for their lifestyle more than it would for upper class. Geo-demographics This radio station is national as it will be accessible just around the UK.
  • 4. Reasons & Influences for the station Our radio station is narrowcasting for a very particular and important interest for young people which is music. The segmentation of the station is going to be modern pop, R’n’B style. We chose to target a young audience (teenagers/young adults) because it is relevant to all of us, due to us being in our teens. The age range makes it easier to determine what music to include in the radio station due to the wide range of genres included in young people’s interests. We used Capital FM as our main influence for our station, although we have used other radio stations for other aspects of the radio, such as Kiss FM, Radio 1, Kerrang, etc. We used these specific radio stations because their main target audience is the younger generation, e.g teenagers and young adults.
  • 6. Roles Presenter- Dale Guest- Jess H Jingle- Em Researcher/Editor- Jess B
  • 7. Guest Profile Name: Emma Johnson Age: 21 years old Gender: Female Genre of music: Pop/Rock Topic of interview: Releasing a new single and album
  • 8. Equipment ● Camera ● Voice Recorder ● Script
  • 9. Outline Structure Jingle Guest Archive Clip Presenter Interview Presenter Jingle