The document discusses research done on the target demographics of the radio station Lincs FM in order to develop an authentic-sounding radio news bulletin for a class project. It outlines the demographics, socioeconomics, psychographics, and geodemographics of Lincs FM listeners, which include older adults aged 30-69 who are interested in local news and older music. It also discusses codes and conventions commonly found on Lincs FM like weather/traffic reports, music, jingles, interviews and vox pops. The student group developed their radio news bulletin using this research to mirror the style and target the same audience of Lincs FM.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
G321 Coursework Evaluation Question 1
By Lewis Jackson

2. Genre Research
We used an archive clip from BBC News covering an ebola crisis, we
used this clip as inspiration for our radio news bulletin. We found out what
we needed to, to make a successful radio bulletin. We wanted a news
bulletin similar to lincs fm so we researched the demographics,
geodemographics, psychographics and socio-economic graphics.
The archive clip can be found here:
http://www.bbc.co.uk/news/health-28105531

3. Demographics
The majority of lincs fm listeners are older people whose ages range from 30 -
69. The radio station targets both genders, all ethnicities mainly british white, all
religion but mainly christians are the most popular, british nationality and the
working class.
We used all these details and implemented them into our radio news bulletin.

4. Socio-economics &
Psychographics
● The target audience for lincs fm falls into the C2 social demographic.
● The psychographics for lincs fm is people who are interested in the local
news and older generation music.
We used this information to understand what our audience wanted to hear and
listen to.

5. Geodemographics
Lincs fm provides regional news for people which is the main reason why
people listen to it, the audience benefits listening to it so thats what the radio
station provides.
We used this information to provide something for our listeners in our radio
bulletin.

6. Codes and Conventions
Codes and conventions found in lincs fm were:
● weather and traffic reports
● music
● jingle
● interview
● vox pops
● ident
● voice

7. Radio News Bulletin
We developed our news bulletin to sound similar to lincs fm so we used all
the demographics, socio-economics, psychographics and geodemographics
we researched to make our news bulletin the best it could be. I’ve already
explained each category on previous slides.
When presenting the news bulletin we had michael in our group do the voice
commentary, he used a very similar tone to the archive clip which sounded
professional and positive. I was the reporter and ross was the interviewer.
We included a jingle which we used at the start of the opening commentary
to seem professional and show a change of scenes. Also we included a
background soundtrack to make the commentary seem more entertaining to
get the audiences attention. We included an interview and vox pops to find
out and ask the local area on what’s happening.