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THE MUSIC INDUSTRY INTRODUCTION CASE STUDY
- 1. THE MUSIC INDUSTRY INTRODUCTION CASE STUDY By Sophie Waters
- 2. TASK 1 - RESEARCH
- 3. BRYSON TILLER Name: Bryson Djuan Tiller Age: 24 (2nd October 1993) Genre of music they play: Contemporary R&B / Hip Hop / Songwriter / Rapper Image/style: Modern clothing: baggy t-shirt, jeans, cap, trainers and stylish watch
- 4. BRYSON TILLER Record label they are signed to: In May 2017, Tiller released his album, True To Self, which debuted at number one on the Billboard 200. How he was signed: In 2011, Tiller released the debut mixtape Killer Instinct to Vol.1 which included 21 songs. In 2015 Tiller started receiving internet attention from the music industry with his breakout single “Don’t”, which he released on his Sound Cloud page. In may 2016, Tiller made his US television debut, performing ‘Exchange’, on the Late Night with Seth Meyers show and more recently, in January 2017, Tiller announced that his second album will be titled True to Self. What they did before they were signed: Before fame, he worked a full-time job at Papa Johns, doing music part-time straight from his living room.
- 5. BRYSON TILLER Their target audience: Teenagers and people interested in hip hop and rap music Any awards or recognitions: Bryson tiller has been awarded many awards in his singing career. In 2016, Tiller was nominated ‘Favourite Soul/R&B Male Artist’ and given ‘Favourite Album and Song’ to ‘TRAPSOUL’ and ‘Don’t’. In 2016, Tiller won the ‘Best Male R&B/Pop Artist’ and ‘Best New Artist’ awards. In 2017, tiller also won ‘Best Bew R&B Artist’ and ‘Static Major Award’ in 2016. among many others, Tiller was nominated ‘Best Male Video’ for ‘Don’t’ and ‘Best Collaboration’ for ‘wild Thoughts’ with DJ Khaled and Rihanna.
- 6. TASK 2 – RECORD LABEL FACT FILE
- 7. TRUE TO SELF Who owns/runs the company RCA Records When were they started RCA Records were founded on Oct 1901 in United States What artists do they sign RCA Records sign many artists but the most well-known artists today are Alicia Keys, Becky G, Britney Spears, Chris Brown, G-Eazy, Kid Ink, Tom Odell, William Singe, WizKid and ZAYN.
- 8. TRUE TO SELF What genre of music do they focus on RCA Records has released multiple genres of music, including, pop, rock, hip hop, electronic, R&B, blues jazz, and country. Any interesting or relevant information The company’s name is derived from the initials of the label’s former parent company, the Radio Corporation of America. It is the second oldest recording company in US history, after sister label Columbia Records. RCA’s Canadian unit is Sony’s oldest label in Canada. It was one of only two Canadian record companies to survive the Great Depression. The headquarters of RCA Records is in New York City, NY and the founder of RCA Records are named Emil Berliner and Eldridge R. Johnson.
- 9. TASK 3 – JOB ROLES OF A RECORD LABEL REPORT
- 10. JOB ROLES CEO/President/Owner of a Record Label CEOs manage their companies with a mix of business skills and skills particular to the music industry. The CEO determines the general direction of the marketing, the music distribution and other matters. The CEO must also master basics like improving financial performance and communicating with board members. Vice President Rather than just one single vice president, most record labels have several. There are different vice presidents for each department at the record label who manage daily oversight of their departments. Depending on the size of the label, there may be up to 10 or more vice presidents for a single record label. Examples of departments that have vice presidents include business affair, legal, art, A&R, pub licit, marketing and sales, each of these has a different function that works to build the label.
- 11. JOB ROLES Business Affairs/Accounting This department deals with the business side of things. It takes care of bookkeeping, payroll and general finances. Legal This department is responsible for all the contracts that are made between the company and the artist, as well as contracts between the record label and other companies. Any legal issues that arise (such as lawsuits between an artist and the company) go through this department.
- 12. JOB ROLES A&R (artists and repertoire) The A&R Department is the department that discovers and signs new talent and prepares budgets for signed artists. A&R coordinators search for artists by attending music festivals, watching unsigned bands perform in clubs, reviewing demos and following the buzz in the music world. Once artists are signed, A&R helps them to find producers, a recording studio and session musicians and helps with song selection. The business end of the signed artist’ relationship with the label is also handled by the A&R department in partnership with the label’s label and financial departments. Artist development This department is responsible for planning the careers of the artists who are signed to the record label. It promotes and publicizes the artists over the course of their career.
- 13. JOB ROLES Marketing This department creates the overall marketing plan for every album that the record company will release. It helps coordinate the plans of the promotion, sales and publicity departments. Online/New Media This department is in charge of dealing with the newer aspects of the music business, including producing and promoting music videos for the artist. In addition, this department is often responsible for helping an artist create a presence on the Internet. It deals with the new technologies in which artists can stream music and music videos through the Internet.
- 14. JOB ROLES Publicity This group is responsible for getting the word out about a new or established artist. It arranges for articles to be written in newspapers and magazines. They also deal with radio and television coverage of an artist. Many artists also have their own independent publicists who help coordinate publicity with this department as well. Promotions This department's main purpose is to make sure that an artist is being played on the radio. It must get an artist's new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other departments are communicating about the best way to sell the artist to the public.
- 15. JOB ROLES Art Department The art development is in charge of working with artists and A&R to design album covers, insert art, posters, advertising and any other design work needed in the marketing and promotion of the products. Sales This department oversees the retail aspect of the record business. It works with the record store chains and other music stores to get new albums onto retailers' shelves. The sales department often coordinates these efforts with the promotion and publicity departments.