This document provides information about an upcoming young soul band called 3 Spirits. It introduces the three band members - Audrey the lead singer from Zimbabwe, Keith the drummer from Liverpool, and Kaleb the pianist. It outlines their backgrounds and musical experiences. It then discusses the band's upcoming album including track listings and artwork. Marketing strategies are proposed that include music videos, advertising, merchandise, launch parties, and touring plans over 5 years to build their fanbase in the UK, Europe and USA. Cost projections are provided for these marketing activities.

1. THE MILLENNIALS
M A R K E T I N G A G E N C Y

2. ABOUT US
"Being Millennials ourselves has enabled us to
witness the revolutionary advancement
of technology first hand, it is through this
experience that we offer a Marketing agency that
is able to adhere to the ever changing social
trends yet also maintaining an unwavering level
of professionalism." - Safia, Agency Structure.
Essentially we represent a group of young people
who critically understand the value of relationship
marketing and use our expertise gained from being
millennials to produce on trend content.

3. A G E N C Y R O L E S A N D
R E S P O N S I B I L I T I E S
Jack and Alex are responsible creative artworks
and ideas including album covers and graphic
design.
Chido is responsible for in-depth market research
and creation of the Marketing strategy.
Safia is responsible for collating and managing
all agencies, making sure all work is consistent with
the brand.
Sophie is responsible for research into Social
Media and the creative directing of content

4. P R O B L E M S
IN THE MUSIC INDUSTRY
# 1
LACK OF DIVERSITY
# 2
LIMITED GENRES
# 3
LACK OF
REPRESENTATION

5. S O L U T I O N
FOR THE MUSIC INDUSTRY

6. 3 Spirits
3 Spirits is an upcoming young Soul Band inspired by family, friends, church and
positivity.- This trio's beguiling mixture of Soul, Jazz and Gospel is due create a new
wave of excitement that has never been witnessed before.
Since their first meeting at a Youth Conference, all three members of 3 Spirits were
inseparable not only as a result of their ever-growing friendship but their intense
passion for music, it was through this friendship that 3 Spirits was created, with the
intention to inspire, encourage and spread positivity.

7. LEAD SINGER
Audrey Chamunorwa was born in Harare,
Zimbabwe 1998, being the first born her childhood
was filled with fun and love, surrounded by her
family. It was during her childhood that her
passion for music developed, realising her singing
capabilities through the help of her singer Aunt
and musical Father.
From the age of 7 Audrey joined the Church choir
and actively participated in Church activities
involving music, enabling her to not only develop
her voice but also build her passion for singing. In
2011 she migrated to England with her Brother
and Father, despite leaving her family and
hometown this did not dampen her enthusiasm
and thirst to pursue music.

8. DRUMMER
Born in Liverpool, Keith Brown's desire to play
musical instruments erupted from an early age,
with the ability to play the Piano, Saxophone and
Guitar he is a musical prodigy to say the least.
Despite an array of musical talents, his preferred
instrument is the Drums. Whether casually playing
this instrument for his fellow students or
participating in Musical theatre productions
Keith’s passion has been evident throughout his
life.
Whilst currently at University and balancing work,
Keith still finds the time to engross himself in
is love for music; spending time travelling with the
band across the UK.

9. PIANIST
Kaleb Smith's love for the Piano started
at the tender age of 4 when he
received the instrument for Christmas.
Since then his love for the Piano has
blossomed in multiple ways; after joining
his local church Kaleb began to play the
Piano for the choir as well as theatre
productions at his school.
He is inspired by a fusion on new and
old artists from the likes of Sam Smith
and Luther Vandross.

10. 1. Essence
2. Never failing God
3.Appreciate
4. Zen
5. Inner Peace
6 .Sound of home
7. Life
8 .Promises
9. Guidance
10.Follow me
11. Father
12. Reach
13. Betrayed
14. Heavens
15. Starlight
ESSENCE

11. 1.Flame
2. Ignite
3. Ardour
4. Shine in me
5. Glow
6.Burn
7.Smoulder
8. Illuminate
9. Following the light
10.Keep going
11. Heaven sent
12.Wings
13.Dream Catcher
GLOW

12. 1. Family
2. We are one
3. The Journey
4.Shining light
5. Unity
6. Empower
7. Inspiration
8. Contentment
9. Drift away
10. Let the light in
11. Echo
12. Seven Days
13. Refuge
14. His hands
UNITY
UNITY//
3 Spirits

13. 1. Shimmer
2. Helping hand
3. Aura
4. Gleam
5. Luminosity
6. Aspire
7. Radiance
8. Messiah
9. Don’t be scared
10. Drift away
11. Ego
12. Heart
13. Honour
14. Just Breath
15. Entity
RADIANCE

14. 1. Overshadow
2. Explosive
3. Transcendence
4. Discover
5. Divine
6. Beyond
7. Moving on
8. Liberty
9. Our House
10. Through Blood
11. My People
12. Devoted
13. Sentiment
14. Sight
15. Belief
TRANSCENDENCE

15. STORY BOARD
Medium wide shot – warm,
soft colours for dream like
appearance Holiday scene of
family on the beach Parents
playfully swinging their five
year old son.
Medium close up – slightly
stronger saturation, but
keeping warm temperature of
colours Five year old son is
now twenty one and
graduating from university
Big close up shot – strong
saturation Father hands over
graduation gift The present
remains a mystery until the
end of the video
Medium wide shot – Cooler
temperature of colours,
crisper finish Lead character is
seen answering phone calls in
an office, smartly dressed
Wide shot – Bright, pastel
colours Lead character kisses his
bride in front of clapping family
and friends
Big close up shot – Slightly
over exposed and warm for
dreamlike appearence
Intimate scene between lead
with his new born son

16. Big Close up – High exposure
and saturation Shot of son
fiddling with his inherited gift
– a pocket watch passed
down from his grandfather
Close up – warm tones, high
exposure, strong saturation
Shot of young son opening
the same box that lead
received at his graduation
Family photographs framed on
wall, including photo of recently
deceased grandparents
Wide shot – Strong contrast,
weaker saturation Still shot of
two new headstones, same
surnames
Close up – cooler tones, low
exposure Lead answering a
phone call and clearly receiving
upsetting news
Wide shot –strong saturation
Lead character having a picnic
with his young family

17. TV ADVERT
PRE ORDER
NOW
Title of new album on animated
background
Some shots taken from new single ‘Appreciate’ music video Image of Album cover
Another shot of band taken
from music video
Shot introducing band
ESSENCE

18. BAND MERCHANDISE
Hoodies £6.20 production cost
T-shirts £1.42 production cost
Bags £2.55 production cost

19. TARGET MARKET
Primary Target
Over 30's - This conclusion was reached over the basis
that sixty-one percent of people who buy music are
aged 36 and older (MusicWatch 2014)
Identify spiritual and non-secular
All ethnics
All genders
Secondary Target
Young/Teens

20. MARKETING
STRATEGY
Distribution
Unique selling point
Pricing and Positioning
Offers
Marketing Materials
Promotional Strategy
Online Marketing

21. ARTICLES AND INTERVIEWS
Magazine appearances in Essence and
Q as well as a Radio Interview on BBC
Radio 1 Live Lounge- Many of the artists
that appear on this Radio show are
alternative artists and thus this fits
perfectly with 3 Spirits brand.

22. SOCIAL MEDIA

24. UK LAUNCH PARTY
Rainbow Venues, Rooftop Bar Activities- Raffle, VIP Tickets giveaway for last tour
date which will be drawn after the music has been launched and played
DJ to create a good atmosphere with the bands music played along with a bar
serving homemade cocktails named after songs
Invitations- Local newspapers as well as Radio stations, magazines as well as local
bloggers and youtubers
Giveaway of free merchandise for something to takeaway from the event Balloon
release with the band and guests from the rooftop terrace

25. USA LAUCH PARTY
Space Ibiza New York
Activities- Raffle, VIP Tickets giveaway for last tour date which will be drawn
after the music has been launched and played
DJ to create a good atmosphere with the bands music played along with a
bar serving homemade cocktails named after songs
Invitations- Local newspapers as well as Radio stations, magazines as well as
local bloggers and youtubers
Giveaway of free merchandise for something to takeaway from the event

26. 5 YEAR PLAN
Year 1
In the first year we will hold 8 appearances in
cities that are and well easily accessible to
many people and generate interest and create
a fanbase.
In the second year a UK Tour will be held in the
major cities- based on the fanbase generated in the
first year this should be a reasonable turn out.
Year 2

27. Year 3-5
Years 3-5 will consist of a European and USA Tour, in which 3 Spirits will
perform in the major cities- based on the tours from the second and third
years there will be a big enough fanbase in different European countries
as well as those in the US in order to hold successful tours.

28. COSTINGS
Financial projection. According to Ecgprod an average 10 hour shoot could cost £49,500.
However, if we manage to partner up with brands such as famebit which generate
income for small artist through sponsored videos. According to Fame bit our artist could
bring around £100,00 income from the music video. In addition to this, there are other
cost such as the launch parties which are expected to cost around 13,000. TV
advertising: £2,000,000 budget
Online and Social media advertising (daily budget has to be set) £5,000,000- 5 year
budget. These sights gives you control over your advertising costs.There's no minimum
amount that you have to spend. Instead, you set an average daily budget and choose how
you'll spend your money.
1. AD words- £650,500
2. Facebook- £350,000
5. Twitter- £200,000
Other forms of advertising
1. Billboards - £11,000
• Average cost of Billboard is £200 per week for a standard 48 sheet billboard.
2. Press
• Essence magazine- £126,100
• Q magazine- £60,000
Recording the albums-£ 500,000 for each album

29. THANK YOU
ANY QUESTIONS?