Soft Grunge Radio is an alternative rock radio station aimed at 14-30 year olds. The station plays a variety of rock and metal genres from bands like City and Colour to Woe is Me. It holds competitions to engage listeners and win prizes. The target listener is described as aged 18, living on the south coast, wearing brands like Vans, enjoying extreme sports, concerts, films like Lord of the Rings, and hanging out with friends. The station meets these interests through its playlists, competitions, and advertisements.

1. BY JESS BONE AND ETHAN K-D
SOFT GRUNGE RADIO

2. Soft Grunge Radio is:
A specialist alternative radio station that is aimed at 14 - 30 year old's both
male and female.
We are a station that plays music mainly in the Rock/Metal genre.
Varies between acoustic and heavy from bands such as City and Colour to
Woe is me.
We hold competitions to win gig tickets, albums, posters, festival
tickets, meeting a musician/band.
We have young presenters to enforce a youthful and energetic feel to the
station and to relate to our target audience more.
INTRODUCTION

3. TARGET LISTENERS
The average profile of a Soft Grunge Radio listener:
- Aged 18
- Lives on the South Coast
- Wears brands such as Vans and Converse
- Loves extreme and street sports like skating and skydiving
- Goes to many music concerts and festivals to alternative music
- Eats fast food at places like Mc Donalds
- Enjoys current films like fantasy films e.g. Lord Of The Rings
- Watches comedy shows like ‘How I Met Your Mother’
- Regularly drinks spirits like Disaronno
- Spends most of their time hanging out with friends
- Plays Xbox games like ‘Call of Duty’

4. MEETING LISTENER’S NEEDS
Example of our target listener’s interests
We meet these interests via our
playlists, competitions and adverts.

5. As we’ve previously stated, our playlists contain a range of genres but mainly of
the alternative style genres. Mainly using heavy rock/metal but also softer
alternative artists to spread our genre range.
Here is a list of the music that we used in our podcast that did not infringe
copyright laws.
Diablo Swing Orchestra - Heroins
Arcade Fire - Suburban War
Krebs - Celebration
Mutilation Rites - Goliath
Star Seed - Exodus Journey
We use quite a lot of unsigned artists in our playlists to help promote smaller
bands, because our audience loves the smaller bands as well and because it’s a lot
cheaper
PLAYLIST EXPLANATION

6. Our main competitions are:
Kerrang Radio -
As their playlists are very similar to ours and have the same
target listeners.
Capital FM –
As their station is listened to audiences in the same area and
target age.
Radio 1 –
As their target listeners are of the same age, slightly similar
playlists and already a very large station.
COMPETITION OVERVIEW

7. SPEECH CONTENT EXAMPLE

8. GOOD EDITING EXAMPLE

9. KEEPING LISTENERED TUNED IN
EXAMPLE