The document reviews 3 radio stations as potential partners to promote a documentary aimed at teenagers dealing with stress: 1. Capital radio - Targets both males and females relatively equally (57% female, 43% male). Their audience may be too old but they have a large social media following. They are solely UK-based. 2. Heart radio - Has a slightly more male-skewed audience but still reaches a large majority of both groups. Their target age may be too old at 42%. Images on their site only feature white people. 3. BBC 1Xtra - Aims to showcase a wide range of music and artists from different backgrounds. While targeting all ethnic groups, its age target is unclear

1. RADIO STATION
RESEARCH.
ELLIE, MIA AND RACHEL

2. STATION ONE: CAPITAL
About the station:
The Capital radio network was
established in 2011 however there
first station Capital London (The
name Capital is a reference to
London being the Capital city of
Britain) first went on air in 1973.
Audience Gender
According to research
conducted by capital
marketing team there
audience is 57% British
females and 43%
British males. This Fits
out target audience as
we want to target both
males and females, this
station will allow us to
do this as they appeal
to both genders
relatively equally.

3. STATION ONE: CAPITAL
Our target age range fits in to their listener age range, however we are in the lower end of there target
Audience figures. This may or may not be
problem as one one hand we will not be
reaching just our audience, however this
may lead to more adults exploring the
issues and could ultimately lead to
changes in the school system, or the
media that aim to reduce the amount of
teenage stress.
A good way to see if they are infect popular with
our young target audience is to look at there social
media following as young people makeup the
majority users of most social media sites.

4. STATION ONE CAPITAL
We can tell that this station
will fit with our target
audience, as there slogan is
the UK’s number One hit
music station. And they are
solely uk based.

5. STATION ONE CAPITAL
• Ethnicity:
• Although the station did not specify an
ethnicity one the site we can pressure that
even though Pop music (the genre they play
the most) may appeal to may ethnic groups in
the uk it will be primarily targeted at white
British citizens. We can assume this as the only
picture on there websites features a white
female and male Who seems to fit in all of
there other target audience requirements.
However they have tried to be inclusive by
featuring a black British female in the
background.

6. STATION TWO HEART
The station made it‘s first
boardcast in1994. It was the
3rd independent biritish
station ever. Heart plays a
verity of both new and old
music of all genres.

7. STATION TWO HEART
• Gender:
• according to the heart
website: “9.6 million
listeners tune in to Heart
each week. Our listeners
are from a variety of
backgrounds, including
wives, husbands, parents
and professionals.”
These statists unlike
capitals has a slightly
more imbalanced male to
female audience ratio
however this ration would
not mean that we are
targeting the one gender
significantly more than
the other as they still
reach a large majority of
both groups.

8. STATION TWO HEART
• Age: according to the websites statistic
This age range maybe to old for us however the
fact this makes up 42 percent means our
audience could made up the rest of there
audience.

9. STATION TWO HEART
• It is an elusively
British station
so it does meet
our audiences
needs in that
respect.

10. • Much like capital, heart’s
audience statistics, do not
specific a ethnic group. So
again we will make to make
presumptions based on the
images they used. The main
image on the website featured
3 white females. This may
make them unsuitable for us,
as we are targeting all ethnic
groups in Britain.
STATION TWO HEART

11. STATION THREE BBC 1XTRA
The station made its first board cast
on the 16th of August 2002. The
station is broadcast from the same
station as BBC radio one its sister
station and the Asian radio network.
The station was set up to bring in a
younger audience and to show case
a wider rang of music and artists
from different backgrounds.
One benefit of using this station as BBC is a conglomerate in the UK, they will be
sure to get our Documentary Publicized, However they may not allow us to
Advertise with them if we are not showing our documentary on their channel.

12. STATION THREE BBC 1XTRA
• Despite the BBC television and radio, being traditional aimed at white, upper
class, British males, there is evidence that this particular station, is aimed at wider
rang of cultures e.g.: they play hip hop, Bhangra and Reggae
• “Typical music includes largely British, North American, Caribbean and African hip
hop, grime, bassline, garage, dubstep, drum and bass, UK funky, house, dancehall,
soca, reggae, gospel music, bhangra, soul, and R&B”

13. • It is unclear if the station will meet our age requirements as although they do
specify an age group, for both their channel BBC one and BBC 1XTRA, on the BBC
website. There are a number of article that disagree with these figures.
STATION THREE BBC 1XTRA