2. research(4)
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This document summarizes three existing UK radio networks - Capital FM, Heart, and Gold. Capital FM targets teenagers with relatively new, popular music and an informal presentation. Heart targets adults with older music in a more formal style. Gold targets older audiences with quite old music in a formal style not likely appealing to teenagers and many adults. The document analyzes the common features of music focus and plans to emulate the radio show format of discussing artists and playing music. The intended audience is ages 16-25 primarily and 25-40 secondarily, of any gender, with a psychographic profile of preferring certain photo styles and social status of balanced interests.
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Eval question luca 1.5
This document evaluates how a media product uses conventions of real music videos in the pop rock genre. It discusses five conventions: 1) Narratives featuring the artist as a character; 2) Strong, confident performances; 3) Storylines based on everyday issues; 4) Album packaging including artist photos; 5) Simplistic magazine ads emphasizing the artist. The document analyzes how the media product adheres to or challenges each convention, comparing it to examples from other pop rock artists like OneRepublic, Maroon 5, and Fall Out Boy.
Target audience work am
The document summarizes research on the target demographic for alternative rock music. It finds that the primary audience is males aged 16-25 from white ethnic groups in England. Images from concerts support that the audience is predominantly young people. The document also notes that most alternative rock artists are white males, so the music video will feature only white male characters to appeal to the broader fan base. Location data shows London and the Southeast have more fans than expected, though the researcher believes the North of England is also an important region given the origins of many popular bands. Overall, the research supports a music video that combines both narrative and musical performance elements, in line with typical alternative rock music videos.
Radio trailer initial research
BBC Radio 1 would be the most appropriate radio station to broadcast the radio trailer for the documentary. Radio 1 targets 15-29 year olds and specializes in popular music and genres appealing to younger audiences. As the documentary's target audience is also young people, Radio 1 allows the trailer to directly reach those most interested in the topic. While other BBC stations like Radio 2 and 4 have larger overall audiences, they skew older or focus on topics not as aligned with the documentary's subject matter.
Broadcast choice.
BBC Three is chosen as the channel to broadcast the documentary because it targets teenagers aged 16-25, has previously aired similar documentaries, and focuses on new internet content from new creators like themselves. Although BBC Three is moving online-only, this could benefit their documentary about the internet's influence. The documentary can also be advertised across other BBC platforms like Radio 1 and listings magazines.
Existing magazine research
The document discusses magazines that could publish an article about an upcoming BBC documentary. It analyzes magazines produced by IPC, Bauer, and the BBC. It determines that Radio Times would be the best choice because it is published by the BBC and targets the same 16-25 year old demographic as the documentary. The article should include large images from the documentary and descriptive text to generate interest in the program.
Magazine proposal v2
The magazine proposal outlines plans for a bi-weekly magazine called UNPLUGGED focused on rock and metal music genres. It will be published by Egmont Publishing and target males aged 15-24. The magazine will include articles on upcoming releases, reviews, and industry issues as well as profiles of pop punk, J-rock, power metal, and alternative bands both international and British. It will be distributed both physically and digitally, with an online presence and streaming content. The design will feature a black cover with red text and utilize specific fonts for the title, body text, and subheadings.
GOLD Magazine | Magazine Proposal | AS Media Studies | Jason Balogun
This document outlines plans for an urban music magazine. It will focus on genres like rap, hip-hop, R&B and soul. Typical codes in these genres involve displaying wealth through money, cars and jewelry. The target audience is people of color ages 16-25. The magazine will include interviews, album reviews, concert updates and photo shoots. Several potential magazine names are provided, along with color schemes and masthead font options. The magazine aims to be the first to make an annual top 40 album list and host music events, with 15% of profits going to charities.
Target audiene
The document discusses determining the genre of a chosen band called Pilots. It provides evidence that Pilots falls into the indie/alternative genre based on their image and style, musical formation and sound, which is similar to bands like The Arctic Monkeys, Kings of Leon, and The Enemy. It also discusses the target audience for this genre as mostly males and females ages 14-25, as evidenced by a survey. The target audience likes the lyrics, image/fashion, live performances, mood suitability, and catchiness of songs in this genre.
Recommended
Eval question luca 1.5
This document evaluates how a media product uses conventions of real music videos in the pop rock genre. It discusses five conventions: 1) Narratives featuring the artist as a character; 2) Strong, confident performances; 3) Storylines based on everyday issues; 4) Album packaging including artist photos; 5) Simplistic magazine ads emphasizing the artist. The document analyzes how the media product adheres to or challenges each convention, comparing it to examples from other pop rock artists like OneRepublic, Maroon 5, and Fall Out Boy.
Target audience work am
The document summarizes research on the target demographic for alternative rock music. It finds that the primary audience is males aged 16-25 from white ethnic groups in England. Images from concerts support that the audience is predominantly young people. The document also notes that most alternative rock artists are white males, so the music video will feature only white male characters to appeal to the broader fan base. Location data shows London and the Southeast have more fans than expected, though the researcher believes the North of England is also an important region given the origins of many popular bands. Overall, the research supports a music video that combines both narrative and musical performance elements, in line with typical alternative rock music videos.
Radio trailer initial research
BBC Radio 1 would be the most appropriate radio station to broadcast the radio trailer for the documentary. Radio 1 targets 15-29 year olds and specializes in popular music and genres appealing to younger audiences. As the documentary's target audience is also young people, Radio 1 allows the trailer to directly reach those most interested in the topic. While other BBC stations like Radio 2 and 4 have larger overall audiences, they skew older or focus on topics not as aligned with the documentary's subject matter.
Broadcast choice.
BBC Three is chosen as the channel to broadcast the documentary because it targets teenagers aged 16-25, has previously aired similar documentaries, and focuses on new internet content from new creators like themselves. Although BBC Three is moving online-only, this could benefit their documentary about the internet's influence. The documentary can also be advertised across other BBC platforms like Radio 1 and listings magazines.
Existing magazine research
The document discusses magazines that could publish an article about an upcoming BBC documentary. It analyzes magazines produced by IPC, Bauer, and the BBC. It determines that Radio Times would be the best choice because it is published by the BBC and targets the same 16-25 year old demographic as the documentary. The article should include large images from the documentary and descriptive text to generate interest in the program.
Magazine proposal v2
The magazine proposal outlines plans for a bi-weekly magazine called UNPLUGGED focused on rock and metal music genres. It will be published by Egmont Publishing and target males aged 15-24. The magazine will include articles on upcoming releases, reviews, and industry issues as well as profiles of pop punk, J-rock, power metal, and alternative bands both international and British. It will be distributed both physically and digitally, with an online presence and streaming content. The design will feature a black cover with red text and utilize specific fonts for the title, body text, and subheadings.
GOLD Magazine | Magazine Proposal | AS Media Studies | Jason Balogun
This document outlines plans for an urban music magazine. It will focus on genres like rap, hip-hop, R&B and soul. Typical codes in these genres involve displaying wealth through money, cars and jewelry. The target audience is people of color ages 16-25. The magazine will include interviews, album reviews, concert updates and photo shoots. Several potential magazine names are provided, along with color schemes and masthead font options. The magazine aims to be the first to make an annual top 40 album list and host music events, with 15% of profits going to charities.
Target audiene
The document discusses determining the genre of a chosen band called Pilots. It provides evidence that Pilots falls into the indie/alternative genre based on their image and style, musical formation and sound, which is similar to bands like The Arctic Monkeys, Kings of Leon, and The Enemy. It also discusses the target audience for this genre as mostly males and females ages 14-25, as evidenced by a survey. The target audience likes the lyrics, image/fashion, live performances, mood suitability, and catchiness of songs in this genre.
Ta 4kicks
The target audience for an indie/alternative rock music band and video is youths and young adults aged 15-25. Research through questionnaires found that 70% of people in this age group prefer the indie genre. The likes of this audience include being sociable yet independent, and music videos in the genre often depict urban backgrounds reflecting their social class. To best meet the needs of this target audience, the music video for the band will be concept-based, as most respondents indicated a preference for this style over performance-based or narrative videos.
Audience research
The document discusses the target audience for an RnB/Hip Hop and Pop music video. It notes that the genre conventionally shows wealth, luxury homes, cars, and beaches. The target audience is identified as 13-25 year olds, as the music is typically about love and people of that age can most relate. However, some outside that range may still enjoy it. The demographic most likely to watch the video is identified as social grade E, as that group contains many 13-25 year olds who would be in education or low-level jobs.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Research Results Presentation
Through a questionnaire, the researchers gathered information about their target audience's music preferences, spending habits, and tastes in album artwork and music videos. Most respondents were 16-20 years old students who listen to digital music files on their phones and are willing to pay around ยฃ8 for an album. The most popular band mentioned was Paramore and magazine advertisement was liked due to its layout, text, and image resembling a movie poster. This information will help the researchers design their album cover using image manipulation, develop a storyline-based music video with eight characters, and price their album appropriately for digital and physical release.
Music video progress
This document summarizes the main influences and research for a student's music video project. It notes that the student has been influenced by the locations in Stormzy's "Big For Your Boots" video, the lighting style of Drake's "Headlines" video, and the special effects in AJ Tracey's "LA4AWEEK" video. Research found the target audience to be mainly male teens who prefer grime music and want to see the artist performing with some conceptual elements. Effects and dialogue are not preferred elements. The document states that currently only the student artist is cast and that researching conceptual videos will help determine the message to convey, which will relate to young adults.
Evaluation questionn 3
We collected feedback from our target audience of 18-40 year olds through recorded interviews. We analyzed the recordings to understand how well the three texts were linked, if they supported or subverted the genre of punk rock, and how they were viewed aesthetically. We learned that the recurring themes across the texts helped link them together and that most felt we successfully subverted older punk rock conventions while implementing newer ones. The monochromatic theme created the dark, gritty mood aimed for in modern punk designs. However, opinions were divided on whether the focus was more on the artist or the music.
Ta research
- The target audience for an indie rock music video is predominantly male aged 16-25 from London and the surrounding areas. They enjoy activities like playing instruments, attending concerts, and following bands on social media.
- Research shows indie rock has a more niche audience than mainstream genres like pop. While some indie rock songs can break into the top charts, viewership for music videos is generally lower than pop videos.
- Understanding the target audience demographics and interests will help in planning and creating a music video that appeals to and engages this group. Further research through audience interviews is still needed.
Radio trailer research
The document discusses codes and conventions for creating effective radio trailers. It recommends that the music matches the mood of the content and sound effects are used to emphasize elements without visuals. An explanatory voiceover introduces the documentary and shares interview excerpts while also stating air time and channel. Finally, an engaging slogan at the end should make listeners remember details about the trailer in order to drive viewership. An example trailer for Doctor Who uses these techniques like a mysterious voiceover, familiar music and sounds, and concluding details to intrigue audiences.
Question 3
From audience feedback on a print advert, radio trailer, and documentary about Scousers:
The print advert was well received, particularly the iconic skyline image of Liverpool and punny slogan. There was no criticism of the print advert.
The radio trailer was also popular, especially the recognizable Scouse accent in the voiceover. Some felt perspectives from outside Liverpool should have been included.
The documentary interviews were enjoyed, particularly those with Joe Anderson and Michael Sace-Piegge. Viewers liked the humorous tone. Some suggested including more young people and outsider perspectives in additional interviews.
Music video survey results
The document summarizes the results of a music video survey of a target audience of 16-24 year olds. It found that most respondents were female, listened to pop music, and streamed music videos on YouTube. When choosing locations for the video, urban areas and cities were most appealing. Respondents wanted to see special effects, props representing an artist's lifestyle, and young female artists. Most preferred an illustrative style of music video. The document concludes that the survey results will help inform the creation of a new music video that aligns with the target audience's preferences.
Evaluation
This document discusses how the music video challenges conventions of the pop genre. It analyzes Beyonce's "Why Don't You Love Me" video, noting how it subverts expectations through its narrative of a crying housewife. The document then discusses various codes and conventions of pop music videos, such as lyrics about love, visual connections to lyrics, bright colors, and provocative dressing. It explains how the analyzed video challenges some conventions, such as not having direct visuals related to the love lyrics and having the artist fully dressed, in order to create intrigue and subvert expectations.
Audience feedback
The document summarizes the results of a questionnaire given to 20 participants about their music preferences and expectations for music videos. It finds that the majority of the audience is 45+ years old and male. Common music genres enjoyed are indie/rock. Most participants prefer music videos that have both a narrative story and musical performances. They also enjoy seeing controversial storylines and social realism themes. Over 50% access music videos on smartphones daily or often. Based on these findings, the creator plans to make their music video appeal to a wide age range, include a performance and controversial narrative, and relate to outsiders in society.
Audience case study
Mumford and Sons are an English folk rock band formed in 2007 that targets audiences aged 16-26. Their 2010 single "The Cave" sold over 1.6 million copies and peaked at #2 on the charts. It was featured in television programs and advertisements targeting this young demographic. Research found the band's audience is 69% male and 31% female, though the videos aim to appeal to both genders. Their social media presence and inclusion in media helps expand their audience reach within this age group.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
5 audience
Rockit! is a magazine targeting 13-24 year olds who enjoy rock music. It features interviews and articles about popular rock artists, posters, and uses bold colors and graphics that appeal to its mostly male readership. The magazine also aims to be affordable and informal to attract its target ABC1 demographic.
Halfway evaluation
The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.
Questionnaire analysis
This document summarizes the results of a questionnaire about music video preferences. Key findings include that the audience is mainly female aged 16-20. They described the artist as fun and unique. Popular scene ideas were a party or poolside with bright colors. Costume was seen as the most important factor. Common associations with the artist's videos included alcohol, flashy costumes, and club scenes. The audience preferred a bright visual effect and themes of humor and partying. They wanted fast pacing with frequent changes of costumes and backgrounds. This information will help the group create a music video that appeals to this target audience.
Evaluation
The document discusses conventions used in a music video, including natural lighting both outside and inside near windows to create an upbeat, indie-pop feel. A variety of camera shots like close-ups, long shots, and Go-Pro footage were used to keep the audience interested and convey the narrative. For the digipak, the singer's hat is highlighted as their unique selling point to establish their individual style. Record labels are included on the digipak to promote the artist and music. On the magazine cover, a blue color scheme was chosen to match the indie-pop genre and artist's costume while making their hat and face stand out.
Target audience
The target audience for pop music like Coldplay's "Head Full of Dreams" is teenagers and young adults aged 16-25. While pop music appeals most to females, drawing them to both male and female artists, it is open to all sexualities and backgrounds. As many in the target audience are students with part-time jobs, they tend to come from working class families and enjoy hobbies like attending concerts and using social media.
2. Research Completed
The document provides research on the target audience for a proposed breakfast show podcast. It analyzes surveys and interviews that found the target age is 16-19 and it should include a mix of popular music genres and a casual interview. Research of existing shows found they promote heavily on social media and aim to entertain broad audiences. The interviews revealed fans prefer learning personal details and informal styles. This research will inform developing social media promotion and selecting a collaborative artist interview.
Music radio pitch
Michael Holland provides sample materials for two proposed radio shows - a mainstream breakfast show called "Breakfast with Mike" and a niche late-night show called "DJ Spiteful's House". For the breakfast show, he outlines a schedule, target audience of 15-25 year olds, and mix of popular music, news, and discussion topics. For the late-night show, he describes a genre focus of house and dance music for an older student audience, and a format with more music and interactive elements like social media shoutouts. Both proposals include sample running orders that alternate between music and DJ elements to keep listeners engaged.
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What's hot
Ta 4kicks
The target audience for an indie/alternative rock music band and video is youths and young adults aged 15-25. Research through questionnaires found that 70% of people in this age group prefer the indie genre. The likes of this audience include being sociable yet independent, and music videos in the genre often depict urban backgrounds reflecting their social class. To best meet the needs of this target audience, the music video for the band will be concept-based, as most respondents indicated a preference for this style over performance-based or narrative videos.
Audience research
The document discusses the target audience for an RnB/Hip Hop and Pop music video. It notes that the genre conventionally shows wealth, luxury homes, cars, and beaches. The target audience is identified as 13-25 year olds, as the music is typically about love and people of that age can most relate. However, some outside that range may still enjoy it. The demographic most likely to watch the video is identified as social grade E, as that group contains many 13-25 year olds who would be in education or low-level jobs.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Research Results Presentation
Through a questionnaire, the researchers gathered information about their target audience's music preferences, spending habits, and tastes in album artwork and music videos. Most respondents were 16-20 years old students who listen to digital music files on their phones and are willing to pay around ยฃ8 for an album. The most popular band mentioned was Paramore and magazine advertisement was liked due to its layout, text, and image resembling a movie poster. This information will help the researchers design their album cover using image manipulation, develop a storyline-based music video with eight characters, and price their album appropriately for digital and physical release.
Music video progress
This document summarizes the main influences and research for a student's music video project. It notes that the student has been influenced by the locations in Stormzy's "Big For Your Boots" video, the lighting style of Drake's "Headlines" video, and the special effects in AJ Tracey's "LA4AWEEK" video. Research found the target audience to be mainly male teens who prefer grime music and want to see the artist performing with some conceptual elements. Effects and dialogue are not preferred elements. The document states that currently only the student artist is cast and that researching conceptual videos will help determine the message to convey, which will relate to young adults.
Evaluation questionn 3
We collected feedback from our target audience of 18-40 year olds through recorded interviews. We analyzed the recordings to understand how well the three texts were linked, if they supported or subverted the genre of punk rock, and how they were viewed aesthetically. We learned that the recurring themes across the texts helped link them together and that most felt we successfully subverted older punk rock conventions while implementing newer ones. The monochromatic theme created the dark, gritty mood aimed for in modern punk designs. However, opinions were divided on whether the focus was more on the artist or the music.
Ta research
- The target audience for an indie rock music video is predominantly male aged 16-25 from London and the surrounding areas. They enjoy activities like playing instruments, attending concerts, and following bands on social media.
- Research shows indie rock has a more niche audience than mainstream genres like pop. While some indie rock songs can break into the top charts, viewership for music videos is generally lower than pop videos.
- Understanding the target audience demographics and interests will help in planning and creating a music video that appeals to and engages this group. Further research through audience interviews is still needed.
Radio trailer research
The document discusses codes and conventions for creating effective radio trailers. It recommends that the music matches the mood of the content and sound effects are used to emphasize elements without visuals. An explanatory voiceover introduces the documentary and shares interview excerpts while also stating air time and channel. Finally, an engaging slogan at the end should make listeners remember details about the trailer in order to drive viewership. An example trailer for Doctor Who uses these techniques like a mysterious voiceover, familiar music and sounds, and concluding details to intrigue audiences.
Question 3
From audience feedback on a print advert, radio trailer, and documentary about Scousers:
The print advert was well received, particularly the iconic skyline image of Liverpool and punny slogan. There was no criticism of the print advert.
The radio trailer was also popular, especially the recognizable Scouse accent in the voiceover. Some felt perspectives from outside Liverpool should have been included.
The documentary interviews were enjoyed, particularly those with Joe Anderson and Michael Sace-Piegge. Viewers liked the humorous tone. Some suggested including more young people and outsider perspectives in additional interviews.
Music video survey results
The document summarizes the results of a music video survey of a target audience of 16-24 year olds. It found that most respondents were female, listened to pop music, and streamed music videos on YouTube. When choosing locations for the video, urban areas and cities were most appealing. Respondents wanted to see special effects, props representing an artist's lifestyle, and young female artists. Most preferred an illustrative style of music video. The document concludes that the survey results will help inform the creation of a new music video that aligns with the target audience's preferences.
Evaluation
This document discusses how the music video challenges conventions of the pop genre. It analyzes Beyonce's "Why Don't You Love Me" video, noting how it subverts expectations through its narrative of a crying housewife. The document then discusses various codes and conventions of pop music videos, such as lyrics about love, visual connections to lyrics, bright colors, and provocative dressing. It explains how the analyzed video challenges some conventions, such as not having direct visuals related to the love lyrics and having the artist fully dressed, in order to create intrigue and subvert expectations.
Audience feedback
The document summarizes the results of a questionnaire given to 20 participants about their music preferences and expectations for music videos. It finds that the majority of the audience is 45+ years old and male. Common music genres enjoyed are indie/rock. Most participants prefer music videos that have both a narrative story and musical performances. They also enjoy seeing controversial storylines and social realism themes. Over 50% access music videos on smartphones daily or often. Based on these findings, the creator plans to make their music video appeal to a wide age range, include a performance and controversial narrative, and relate to outsiders in society.
Audience case study
Mumford and Sons are an English folk rock band formed in 2007 that targets audiences aged 16-26. Their 2010 single "The Cave" sold over 1.6 million copies and peaked at #2 on the charts. It was featured in television programs and advertisements targeting this young demographic. Research found the band's audience is 69% male and 31% female, though the videos aim to appeal to both genders. Their social media presence and inclusion in media helps expand their audience reach within this age group.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
5 audience
Rockit! is a magazine targeting 13-24 year olds who enjoy rock music. It features interviews and articles about popular rock artists, posters, and uses bold colors and graphics that appeal to its mostly male readership. The magazine also aims to be affordable and informal to attract its target ABC1 demographic.
Halfway evaluation
The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.
Questionnaire analysis
This document summarizes the results of a questionnaire about music video preferences. Key findings include that the audience is mainly female aged 16-20. They described the artist as fun and unique. Popular scene ideas were a party or poolside with bright colors. Costume was seen as the most important factor. Common associations with the artist's videos included alcohol, flashy costumes, and club scenes. The audience preferred a bright visual effect and themes of humor and partying. They wanted fast pacing with frequent changes of costumes and backgrounds. This information will help the group create a music video that appeals to this target audience.
Evaluation
The document discusses conventions used in a music video, including natural lighting both outside and inside near windows to create an upbeat, indie-pop feel. A variety of camera shots like close-ups, long shots, and Go-Pro footage were used to keep the audience interested and convey the narrative. For the digipak, the singer's hat is highlighted as their unique selling point to establish their individual style. Record labels are included on the digipak to promote the artist and music. On the magazine cover, a blue color scheme was chosen to match the indie-pop genre and artist's costume while making their hat and face stand out.
Target audience
The target audience for pop music like Coldplay's "Head Full of Dreams" is teenagers and young adults aged 16-25. While pop music appeals most to females, drawing them to both male and female artists, it is open to all sexualities and backgrounds. As many in the target audience are students with part-time jobs, they tend to come from working class families and enjoy hobbies like attending concerts and using social media.
What's hot (20)
Similar to 2. research(4)
2. Research Completed
The document provides research on the target audience for a proposed breakfast show podcast. It analyzes surveys and interviews that found the target age is 16-19 and it should include a mix of popular music genres and a casual interview. Research of existing shows found they promote heavily on social media and aim to entertain broad audiences. The interviews revealed fans prefer learning personal details and informal styles. This research will inform developing social media promotion and selecting a collaborative artist interview.
Music radio pitch
Michael Holland provides sample materials for two proposed radio shows - a mainstream breakfast show called "Breakfast with Mike" and a niche late-night show called "DJ Spiteful's House". For the breakfast show, he outlines a schedule, target audience of 15-25 year olds, and mix of popular music, news, and discussion topics. For the late-night show, he describes a genre focus of house and dance music for an older student audience, and a format with more music and interactive elements like social media shoutouts. Both proposals include sample running orders that alternate between music and DJ elements to keep listeners engaged.
Radio analysis
Capital FM aims its content at a younger audience of teenagers and young adults by playing popular current songs and using youth slang. It is active on social media platforms like Instagram, Twitter and Snapchat to stay aware of trends. The main presenter, Roman Kemp, is only 26 and appeals to listeners aged 15 to 25. Capital FM also hosts concerts and competitions that offer experiences appealing to younger audiences like trips to Ibiza and New York.
In contrast, BBC Radio 4 attracts an older average audience of 55 with its music from past decades and spoken content about news, history and science. The breakfast presenter John Humphrys is 76 and discusses topics relevant to the older generation. Its calmer style without loud music
2. Research.pptx
The target audience for the podcast is ages 16-19, both female and male. It will be a breakfast show style podcast to entertain and motivate listeners in the morning. Research was conducted on popular radio stations and podcasts. Capital FM's breakfast show was most popular in the survey. The research found that social media promotion and interviews are important. Interviews will feature a collaborating male and female artist. The podcast will include a variety of popular music genres.
Target Audience Research
The document discusses research into the target audience for independent music. It finds that independent music audiences tend to be 15-34 years old, as popularity of indie music has grown with the internet and music festivals. XFM radio listeners, who like indie/alternative rock, modern alternative, and pop rock, are the target. The target audience enjoys comedy and going to concerts. They may be students and value freedom of expression. While indie music started as anti-mainstream, it is now popular across Europe so the audience includes both mainstream and anti-mainstream individuals aged 13-24.
Question 2
The document discusses the planning and research that went into creating a documentary and accompanying promotional materials about the topic of Meninism. It describes choosing BBC channels and magazines as distribution platforms targeting young people. Considerations around fonts, colors, logos, images and other design elements were made to maintain consistency across all materials and tie them back to the documentary. Quotes, music and voices were also used to preview and link the promotional radio trailer and magazine article to the full documentary. The goal was to effectively promote the documentary and encourage the target audience to watch through complementary yet cohesive ancillary texts.
A2: Media
Tamanna Akhtar's media product uses, develops, and challenges some conventions of real media. It uses dramatic music like news broadcasts and quick weather forecasts. However, it also develops its own conventions, like more upbeat music during headlines. The product challenges stereotypes by representing young people as interested in politics and community issues. It aims to distribute on Radio 1 as it targets a similar youth audience. Tamanna learned about digital radio technology like DAB and the benefits it provides over analog. She also learned audio software and equipment used to produce radio content.
Exam style questions Music
This document contains sample exam questions on various topics relating to media ownership, magazines, radio, and music videos. The questions cover key concepts and terms like horizontal and vertical integration, public service broadcasting, target audiences, uses and gratifications, media language, and genre conventions. Sample answers are provided for some questions to demonstrate different response levels.
White noise radio survey analysis
The document summarizes the results of a survey about listening habits and preferences for radio and news. It found that most listeners were female aged 16-20. Listeners reported mostly playing the radio in the background without fully listening. Few listeners purposely tuned in for news. The survey also identified the most popular radio stations and sections of news broadcasts, and what aspects listeners dislike about current news. The conclusion is that the survey provided useful information to create a new radio station and news broadcast tailored to their target audience.
2. research
The document provides research on existing radio stations including Radio X, BBC Radio 6 Music, Virgin Radio UK, and Kerrang Radio. It then analyzes this research and discusses common features such as playing music audiences want to hear. Finally, it shares the results of a questionnaire analyzing the target audience for a new radio show.
2. research
The document provides research on existing radio stations including Radio X, BBC Radio 6 Music, Virgin Radio UK, and Kerrang Radio. It then analyzes this research and discusses common features such as playing music audiences want to hear. Finally, it shares the results of a questionnaire analyzing the target audience for a new radio show.
Evaluation: Question 2
The document discusses the effectiveness of combining a television documentary about underage binge drinking with ancillary texts, including a magazine article and radio trail. It aimed to raise awareness of the serious issue and engage 12-13 year olds of both genders. The documentary, magazine, and radio trail used consistent themes and elements like music, quotes, and images to link the products together. While both ancillary texts supported the documentary, the radio trail promoted it more effectively to the target audience due to its use of audio extracts and upbeat music. Minor improvements could have been making the magazine appeal more to male readers as well. Overall, the combination of the three products using linking elements was deemed an effective way to advertise and sell the documentary
Unit 30 - LO4
Tariq Jamal is pitching a new classical music magazine called "Choral" to Mr. Crafts. The magazine will focus on promoting classical music events and news. Tariq discusses plans for the magazine's branding, target audience, budget, and production timeline. Mr. Crafts provides feedback that prompts Tariq to make changes to improve the front cover and magazine layouts. Tariq concludes that the feedback from this pitch will help strengthen the development and planning of future issues.
Unit 4 assignment 1
The document discusses audience classifications for several TV programs based on demographics like age, gender, and socioeconomic status. South Park (127,000 viewers aged 14-45, mostly male) and Top Gear (326,000 viewers aged 10-65, mostly male) were said to appeal to a wide range but not older audiences. Celebrity Juice (2.3 million viewers aged 15-50, equal male/female appeal) targets younger adults. QI XL (335,000 viewers aged 16-80, equal gender appeal) has an adult humor. Hollyoaks (702,000 viewers aged 15-39, mostly female) attracts a younger female audience.
Marketing strategies
The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.
Marketing strategy
The document discusses the marketing strategy for a documentary called "Caste Me Half" that examines mixed race identities in Britain. It analyzes how effective the combination of the documentary and ancillary promotional materials like print and radio ads are at attracting audiences. It describes researching and designing these ancillary texts, including a print ad featuring a composite face and radio ad with a provocative question, to appeal to the target 16-25 year old audience. Feedback on test screenings found the documentary and ads were generally well-received but needed some minor adjustments to improve clarity and representation.
Question two audience
The combination of the documentary and ancillary texts is effective as the ancillary texts incorporate key elements from the documentary to promote it. Specifically, the poster uses an image from the documentary filming and the radio trailer includes audio clips. This helps provide audiences a taste of the documentary and promotes a sense of authenticity. Factors like imitating previous successful Channel 4 promotional styles and conducting research on those styles influenced the design decisions for the ancillary texts.
Unit 13 - Lo2
This document contains details of planning and pitching two print-based music magazines called VOLUME and Prime of Sound. It includes mood boards, proposals, and details on the magazines' target audiences, genres, colors, names, and marketing strategies. For VOLUME, the target audience is teenagers and young adults aged 13+, the main color is orange, and the genre is R&B, pop, and hip hop. For Prime of Sound, the target audience is 12+ and the magazine will compete with Q Magazine by repeating some of its successful aspects.
Critical Evaluation Thasnim Ayazi
The document contains responses from a candidate (Thasnim Ayazi) to questions about a media production project. Some key points:
- Their radio newscast used forms like interviews and vox pops that are common in real newscasts, and challenged conventions by adding customized background music and having two presenters instead of one.
- The newscast represented social groups like East Londoners in a story about a school robbery, and British people in a story about death threats, both conforming to stereotypes. A story about a mosque protest represented Muslims and their supporters in a more positive light.
- The ideal distributing institution would be BBC Radio 1 due to similarities in target audience (ages 15-29
Pitch music video (1)
This document provides background information and inspiration for a music video pitch targeted towards a mass audience aged 16-25 that enjoys fun. It begins with a brief history of music videos and their evolution. It then discusses common codes and conventions used in music videos. Key points about the targeted audience and video are outlined, including focusing on two characters from different social groups. Inspiration is drawn from example music videos that illustrate narratives of young love or incorporate nostalgic 1950s/1960s aesthetics. A focus group was conducted to better understand the tastes and preferences of the target demographic.
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Here are the key points about the role of a camera operator:
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- They work closely with the director to capture the shots as envisioned while also making technical decisions around equipment, lenses, lighting setups, etc.
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The document discusses the student's storyboard and film concept. The storyboard depicts a dog who wants to go outside on a nice day, but the household members are too busy to notice. The dog tries to open the door himself by using his leash to pull on the door handle. However, when he succeeds in going outside, he discovers that the weather has turned rainy. The student notes some strengths of the simple concept, but also acknowledges weaknesses like lack of creativity or engagement.
Task 4 - Job Role Research.pptx
The document lists various job roles involved in film production including producer, director, casting director, scriptwriter, designer, hair/makeup artist, and cinematographer. It also mentions a "List of Importance" but provides no further details about that list.
Task 15 - Marketing Plan.pptx
The document discusses various distribution and marketing methods for films, including straight-to-DVD/streaming releases, cinema distribution, television distribution, social media promotion, websites, and film festivals. It evaluates the advantages and disadvantages of each approach and determines that film festivals would be most suitable for exhibiting the author's short film concept due to fitting the typical short film format and student film focus of many festivals. Festivals also provide opportunities for feedback and potential career connections without the downsides of other methods like test screenings relying too heavily on public opinion.
Task 14 - Image Evaluation.pptx
This document provides a critical analysis of four images taken by the author for their short film storyboard. Each image is described in terms of its original purpose, visual codes used, technical codes used, and a critical reflection. Issues with image quality are noted, such as blurriness from using a phone camera. Opportunities to improve the images through editing programs are discussed. Overall the images fulfill their purpose of representing scenes from the planned short film, but could be enhanced technically.
Task 12+13 - Portfolio of Images:Marketing.pptx
The document discusses the planning and process for taking photos to create storyboards for a short film about a dog trying to escape from a room. The author planned to take 8 photos showing different scenes from the film. While some details of the plot changed during filming, most of the photos still related to scenes that could be included in the revised film by making minor adjustments. Taking the photos helped plan shots and experiment with different ideas, though the author found they needed assistance to get good photos of their moving dog.
Task 10 + 11 - Planning and Finance.pptx
Harriet Smith has obtained permission from a land owner to film scenes at a property in Malton, North Yorkshire from March 21st-29th 2022. The permission grants Harriet Smith the rights to take photographs, videos and recordings on the property and use them in her documentary.
Harriet Smith will be the director and producer of the film. She has scheduled four shoot days from March 21st-29th. Call sheets have been issued detailing who is needed and expected arrival times. Harriet Smith will complete production reports after each shoot day.
A risk assessment has been completed for the location which identifies potential risks like loose cables and proper equipment setup. Contingency plans have also been made for
Task 9 - Evaluation of Concept.pptx
The document provides details about a student's short film concept and production plan. The concept involves a dog wanting to go outside but finding the door is locked. The dog uses its leash to open the door but then realizes it is raining outside. The student identifies strengths as the simplicity of the concept and production. Weaknesses are not identified. No offensive content is anticipated. Filming will take place at the student's house, but household member use of locations may conflict. Equipment issues are also possible risks. Only the student's dog will be an actor, and no stunts are planned. The student likes the home-based filming and sees no need for improvements at this stage.
Task 7 - Film Subject Research.pptx
Here are the key points I gathered from the interviews:
- Lighthearted or comedic themes for animal-centered films were preferred over serious genres. Comedy and heartwarming themes were mentioned.
- Dogs in films add humor and improve the viewing experience. Films like A Dog's Purpose and A Dog's Journey were enjoyed for being heartwarming.
- A film from a dog's point of view could be interesting. Scenes that make the audience laugh or feel happy are desired.
- Different camera shots of the dog throughout would be appreciated. Variety in shots was mentioned rather than just one take.
- Short films aren't a priority viewing type but depending on the topic, some short films could be
Task 6 - Filn Concept Documents.pptx
The document discusses the student's concept for a short film featuring their dog. They plan to film in their house and use their dog as the main actor. The story involves the dog wanting to go outside but struggling to get the family's attention or open the door. They will include required shot types like slow motion and different lenses. While the simple concept will be easy to film, the student acknowledges it may not be very engaging. They also had difficulties finding photos for their storyboards and filming certain dog behaviors may not be possible.
Task 5+8 - Legal, Ethical + Application to Own Film.pptx
This document defines various legal, ethical and professional terms related to film and media production. It discusses definitions for libel, defamation, discrimination law, slander, contempt, copyright, children and young persons regulations, product placement, industry codes of practice, privacy and intrusion. The document then provides examples of how some of these concepts could apply to a student film project featuring a dog as the main actor, such as ensuring appropriate product placement and music usage, following safety and procedural codes, and avoiding invasion of privacy.
Task 4 - Job Role Research.pptx
This document discusses job roles. It provides information about different positions within an organization and the responsibilities associated with each. The various roles outlined could include those in management, operations, marketing, finance, and other departments that contribute to the overall success of a company.
Task 3 - Evaluation of Images.pptx
The document provides descriptions and analyses of 12 images taken for a photography storyboard project. The images include establishing shots, experiments with lighting conditions like low light, daytime, high/low key lighting. Issues encountered included an unfocused zoom, camera malfunctions, and inability to fully adjust settings. Overall, the images told a story but could be improved by more consistent lighting and using subjects to showcase different techniques.
Task 1 - Research on Photography Uses.pptx
The document defines various film production roles and techniques including continuity, lighting tests, storyboarding, shot testing, and shot composition. It then discusses which role would be the best fit based on liking continuity, storyboarding, and lighting tests. The suggested best role is script supervisor as their main responsibilities involve overseeing continuity between scenes, understanding the overall narrative, and ensuring lighting matches what was planned. Maintaining continuity is identified as the most important script supervisor duty to avoid errors in scenes.
Photo Exposure Experiments (Scott).pptx
We experimented with different camera exposure settings like shutter speed, aperture, and ISO by taking photos of a stick outdoors and in low light conditions. For shutter speed, we saw that lower speeds blurred a dropping stick while higher speeds froze its motion. Aperture experiments showed more light with a wider aperture in bright conditions and failed with a narrow aperture in low light. ISO tests captured detail with a low ISO in outdoor light but resulted in a blurry photo with a higher ISO in dim indoor lighting.
Photography Storyboard (Scott).pptx
The document outlines a storyboard for a photography project consisting of 12 images. Image 1 establishes the college setting with a wide landscape shot. Images 2-3 experiment with low light in an underground car park by taking multiple photos. Image 4 captures the college in daylight to compare lighting. Images 5-6 are experimental long zoom and wide shots of a subject walking through the car park. Image 7 has a deep depth of field and wide shot of a subject entering college. Images 8-9 feature high key lighting inside the college shop and on another subject. Image 10 has low key lighting and a close up of a vending machine. Image 11 notices a changed drink in a shallow depth of field shot. Image 12 concludes with a close
07. & 34. Planning.pptx
Harriet Smith has obtained permission from a land owner to film scenes at a property in Malton, North Yorkshire from March 21st-29th 2022. The permission grants Harriet Smith the rights to take photographs, videos and recordings on the property and use them in her documentary.
Harriet Smith will be the director and producer of the film. She has cast Monty as the main actor. The film will be shot over 4 days with arrival times of 8am each day. Harriet Smith will be responsible for completing production reports after each shoot day.
Risk assessments have been completed for the location which identify potential risks like loose cables and proper DSE setup. Contingency plans have also been
07. & 34. evaluation
This document provides a critical analysis of four images taken by the author for their short film storyboard. Each image is described in terms of its original purpose, visual codes used, technical codes used, and a critical reflection. The quality of the images is noted to be limited due to being taken on a phone camera. Overall, the images achieved their purpose of representing scenes from the planned short film, but could be improved with editing or a higher-quality camera.
Task 7
The document discusses research done for a short film project centered around the interviewee's dog. It summarizes a short film called "Rocket" that inspired the idea. Research found no information about the filmmaking process. A dog documentary called "A Man & His Dogs" was reviewed but unavailable on Netflix. Interviews suggest people generally like short films and find dogs add humor. The interviews indicate support for a heartwarming film centered around a dog. Preproduction planning will take place, including scheduling amid the interviewee's work commitments.
Task 6
The student struggled to find photos related to their storyboard idea, so decided to provide an explanatory synopsis instead of drawing the scenes themselves. The synopsis describes a dog who notices nice weather and wants to go outside, but the household members are too busy to notice. The dog tries opening the door himself but struggles, before using his leash to hook the door handle and open it. However, once outside the dog finds the weather has changed from sunny to rainy.
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(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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- 2. EXISTING PRODUCTS Capital FM is a network of thirteen radio stations in the United Kingdom, broadcasting a mix of local and networked programming. Eleven of the stations are owned and operated by Global, while the other two are owned and operated by Communicorp UK under franchise agreements. I think that the target audience for this radio show is teenagers, since they play relatively popular and/or new music straight from the charts. The overall radio show is quite informal because of the way that they talk, which is another reason why itโs intended audience are for teenagers rather than adults. Link to the podcast/documentary; https://www.capitalfm.com/digital/radio/player/
- 3. EXISTING PRODUCTS Heart is a radio network of 22 adult contemporary local stations operated by Global in the United Kingdom, broadcasting a mix of local and networked programming. Nineteen of the Heart stations are owned by Global, while the other three are operated under franchise agreements. I think that the target audience for this radio show is adults, since they play older music that hasnโt be released recently. This radio show is more formal than Capital FM, which is another reason why itโs intended audience are for teenagers rather than adults. Link to the podcast/documentary; https://www.heart.co.uk/
- 4. EXISTING PRODUCTS Gold is a network of oldies radio stations in the United Kingdom, which was formed by the merger of the Capital Gold network and the Classic Gold Network in August 2007. The station relaunched in March 2014 as a partly automated service, broadcasting in a smaller number of areas than previously, after many of the local AM/DAB Gold frequencies were turned over to Smooth Radio. I think that the target audience for this radio show is for older people since they play quite old music that perhaps most teenagers and adults wonโt listen to. This radio show is more formal than Capital FM and Heart, which is another reason why itโs intended audience are for teenagers rather than adults. Link to the podcast/documentary; https://www.mygoldmusic.co.uk/
- 5. RESEARCH ANALYSIS What common features do the researched products have? ๏ญ All three are linked together because they have similar themes that they all talk about. Music, for instance, is one of them. What aspects of the research will you include within your on work? ๏ญ I plan to use the same sort of layout that radio shows use. Which is that they talk about certain artists and then play music afterwards. I will do this because itโs easy and also it will make it seem like a real radio show about music.
- 6. AUDIENCE
- 7. AUDIENCE PROFILE Category Demographic Content to appeal to this audience Age Range My primary audience is from the ages 16-25. My secondary audience is from the ages 25-40 โข I chose this particular age range because many people from that category take photos and/or like to look at them. The majority of this age range also use social media, either to look at photos or post their own. Gender Everyone โข My primary audience is both male and female because I think that my product will appeal to both male and female. But I also think that certain topics would appeal more to one person and another topic to another person. Psychographic I think my main type is โBelongerโ because it covers things that are to do with my products. โข I chose this type of psychographic because I think it suits my audience best. This is because my audience may just prefer one kind of image(s) that has a certain kind of effect on it or something else to do with the photo itself. Social Status I think my main type is โBalancedโ because it covers things that are to โข I chose this type of social status because I think that it suits my audience the best. This is because my audience may just prefer one kind of image(s) that has a certain kind of effect on
Editor's Notes
- Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?
- Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?
- Choose a product similar to your own and discuss it Use of audio- what do they include and to what effect- sound effects, music, voice over. Content of voice over- what do they talk about, language used (formal/informal), etc Audience appeal- how does it make its audience want to buy/watch/play it?