This resume summarizes the career experience of Ajay Kumar, a sales and marketing professional with over 25 years of experience in the building materials industry. He has held roles such as Deputy General Manager, General Manager, Area Sales Executive, and Regional Manager at several companies manufacturing products like aluminum composite panels, vinyl flooring, and silicone sealants. His responsibilities have included business development, generating new leads, promoting products, managing dealer networks, and specifying products for architects, designers, and projects. He holds an M.Phil. and M.A. from the University of Delhi and is proficient in English, Hindi, and Maithili.

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RESUME
Objective
To work in to supportive environment so that an individual can
put his best effort towards the Organizational growth as well as self-
development, in the presence of best work culture. I would like to
explore a new region and product segment as well to enhance my
exposure and to prepare me for a senior responsible position in
management role in coming future.
Summary:
A dedicated Sales & Marketing professional with 25+years rich
experience in building material industry. Worked with Premier
Vinyl,Krishna Viny,D.G.False Flooring,Marvel Vinyls,Aludecor,Anchor
Allied. My work profile includes attending business development
meetings with Architects, Builders, to give details of product
offerings of the concerned company at times. Responsible for
Specification of the company's products from Architects, Interior
Designers, Project Management Consultants, Contractors, Builders
and other Key Influencers in Project Segment. Meeting Interior
designers & Decision makers towards product specification
enlistment, techno commercial match up negotiate with them for
pricing, delivery and others financial & commercial aspects
Ajay Kumar
Cell-- 9654987727
Mail- ajay.krn@gmail.com
Residence-H No 628 C Sector 11
Pratap Vihar Ghaziabad-201009

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Present Employment
Working with Eurobond Industries Pvt. Ltd. from March 2015 as
Dy.General Manager- Sales & Marketing. The company is engaged in
manufacturing of 4MANN Aluminium Composite Panel a wall
cladding product for building material industry.
Key Responsibilities
 Attending business development meetings with Architects,
Builders to give details of product offerings of the company.
 Indentifying new leads by planning to do events like franchise
India and architects seminars. Work closely with Domestic
Marketing Head to develop the annual marketing plan.
 To create brand image by organizing and conducting contact
programs with Top Architects, Builders and Influencers, on
regular basis.
 Develop key market segments and generate specifications and
enquiries from projects.
 Introduce and promote new products brought by the company
from time to time.
 Experience of selling high priced products.
 Handling and monitoring of channel sales through Depot,CNF &
Distribution network.
Past Employment:
Worked with Anchor Allied Factory Ltd. From May 2013 to February
2015 as DGM-North & East. The company is engaged in
manufacturing of Silicone Sealant .
Job Description:
 Visiting architect / interior designers, builders, projects to
promote varied range of products. Responsible for Specification of
the company's products from Architects, Interior Designers,
Project Management Consultants, Contractors, Builders and other
Key Influencers in Project Segment.
 Handling the Projects right from project discovery, meeting and
presentation to Architect for Specification, Interior Designers for
execution.
 Organise and supervise promotional activities such as Architect
meet ,Dealer and Fabricator meet in the designated area..

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 Focusing on product and brand specification in BOQ and tender in
most of the projects coming Up in Northern and eastern India.
 To Map competitor activity.
Past Employment:
From January 2011 to March 2013 worked with Marvel Vinyls Ltd, as
GM-Marketing. This is a PVC vinyl Flooring
Company engaged in manufacturing of PVC
vinyl flooring and sheeting
Key Responsibilities:
 Expansion of dealer’s network, Channel Partners & Business
Associates. Product development, formulation of incentive
schemes, order planning, sales target.
 Responsible for new product launches, new design introduction,
which involved day to day interaction with the production team,
as well as factory visits in consultation with MD.
 Attending business development meetings with Architects,
Builders to give details of product offerings of the company.
 Developing long-term relationships with key decision-makers in
target organizations for generating business.
 Taking part in marketing activities in terms of retailer meet,
dealer meets.
 Managing activities / schemes pertaining to negotiating /
finalization of deals for smooth execution of sales & order
processing.
Past Employment:
From Sept,2007 to December,2010 worked with Aludecor
Lamination Pvt.Ltd.as AGM-Project & Specification,a company
engaged in the manufacturing of Aluminium Composite Panel (ACP).
Key Responsibilities:
 Specification of products through Architects, Interior Designers
and Project Management Consultants in Govt. & Corporate Sector.
 Making summary of projects for specification on Short Term,
Medium Term and Long Term basis as per priority list in terms
of volume of business expected.

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 Coordination with Fabricators, Builders and Developers to
generate business.
 Meeting key influencers like Builders, Architect, consultants.
 Constantly monitoring and following up with the decision - makers
for Projects.
 Implementation of marketing events and promotional activities as
directed by company.
 Product-Price matrix constantly updating the price comparison
competitive brands from Ex-factory to MRP at various stages.
Past Employment:
From Sept.2006 to August 2007 Worked with D.G.False Flooring &
Technology Pvt.Ltd.as Regional Manager.
Key Responsibilities:
 Meeting with key decision makers both in private & govt. sector
organization
 Specification of products on National level in Corporate & Govt
sector through architects.
 Expansion of the dealers’ networks by appointing new dealers
 Monitoring & maintaining stock inventory level in order to
provide better service to the customers.
 Fixing of quarterly targets & making schemes on achieving of
targets of dealers to increase sale & Monitoring competitor’s
activity and formulating strategies to overcome competition in
the market.
Past Employment:
From July 1997 to July 2006 Worked with Krishna Vinys Ltd.as
Sr.Area Sales Executive,Patna to Branch Manager,New Delhi
Key Responsibilities:
 Interacting with Architect/Interior Designers for Institutional
and Project sales.
 Making monthly collection plan & monitoring stock inventory at
dealer point.
 Keeping watch on competitor’s activity and taking pro-active
Steps to counter attack their strategies for better growth.
 Creating awareness in the market about New Generation PVC
Vinyl flooring & its advantages over conventional flooring.

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Past Employment:
From September 1993 to June 2007 worked with Premier Vinyl
Flooring Ltd. as Area Sales Executive to Sr.Area Sales Executive
Key Responsibilities:
 Handled the entire region independently comprising of 2
distributors,5 Direct Dealers & over100 sub-dealers.
 Appointing, monitoring & assisting dealers in achieving sales &
revenue targets.
 To maintain and upgrade customer relationship.
 Product specification & handling of key Corporate, Institutional
& Public Sector clients.
Qualification
 ACADEMIC
 M.Phil. (1989) & M.A. (1987) from University of Delhi.
 B.A. (Hons), 1984 (ST. Columba’s College,
Hazaribagh,Jharkhand)
 Computer Proficiency: Working Knowledge on MS Office,
EXEL, Internet.
Personal Profile:
 Date of birth : 7th
December,1964.
 Father’s name : Late Sri D.P.Karan
 Marital status : Married
 Personal Strength : Courteous,HardWorking & Ambitious
 Language known : English, Hindi, Maithili.
 Hobbies : Photography
I hereby declare that the above-mentioned facts are true to my
knowledge and belief.
Date: Ajay Kumar

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