Sajjad Sarwar is a results-oriented professional with over 30 years of experience in the shoe industry. He has held several leadership roles including general manager, brand manager, franchise manager, and international business development manager. He has a track record of successfully establishing new business ventures from scratch and achieving sales targets. Sajjad is seeking a new position to add value to an organization by leveraging his experience.
1. SAJJAD SARWAR
27/2 T-Phase II DHA Lahore
, 92-300-9647346
Sajjadsarwar31@hotmail.com
Career aspirations:
Results orientated, self-starter, ambitious and equipped with a highly motivated positive attitude. I
have the capacity to comprehend and use new information and methods quickly and effectively. I
thrive under pressure and have meticulous pride in my presentation and appearance. I am seeking a
position, where I can add value to the organization, working on systems, channel and nurture my
skills along with utilising my experience so I can contribute and add value to the organization and
my team members.
Career Highlights:
• Lead Servis Shoes entry into UAE Shoe industry.
o First Employee of the company in UAE
o Responsible for setting up the business, developing Brand, Supply Chain, Human
Resource , from scratch.
• Lead the project of establishing planning department in Servis Shoes as Planning Manager
o Developed Forecasts and Feasibilities for production of SKUs.
o Estimated Market size and identified trends in customers to tailor business accordingly.
• Lead the project of introducing Franchise business model in Servis shoes as Franchise
Manager
o Developed the Business model for Company from scratch.
o Responsible to liaison between the corporation and the Franchisee.
• Introduced the concept of Mega Stores in Shoe retail Industry in Pakistan.
o Opened the first Shoe Retail Mega store for Servis Shoes in Multan Pakistan.
o With a size of 4000 sqft, the Multan Mega Store was first of its kind and a huge success.
Work Experience:
Shoe Mall Pvt LTD. (Jan 2011- Present)
General Manager –(January 2011- Present)
• Built the shoe retail company from scratch.
• Oversaw the expansion of business from just one shop in Lahore to nine in Punjab.
• Leading a team of 70 people, motivating them every day that their contribution matters.
• Responsible for long term direction of the organization.
Service Sales Corporationhttp://www.servis.com(SEP -1990 to DEC-2011)
Brand Manager –(Januray-2011 to DEC-2011)
• Responsible for the development of new products and revenue streams.
• Tasked with the preparation of sale and marketing plans,brand Proposals, Project
Management, Development & Design along with interaction with prospective/current foreign
and local Market.
• Marketed, redesigned and reengineered systems to be sold as products, presentations &
demonstration to prospective clients for these products.
2. • Contributed towards designing &compete with local and international brands
• Launched successfully a new brand and achieved sales target in just one year.
International Business Devolvement Manager – (Jan-2009 to Dec-2010)
• First employ to be posted at UAE as BDM
• Set first business office at Dubai
• Overall management of corporate sales& account management.
• Identifying potential & target market
• Setting and assigning yearly & monthly targets for different gulf countries
• Getting the company registered as a supplier in all the major retail Hyper market Like LULU,
Carrefour ,KM trading
• Define credit and recovery policies for corporate clients, Carrefour assessing individual
client’s creditability with finance.
• Coordination with commercial section to assure inventory management and reordering;
providing our corporate customers.
• Visited Qatar, Kuwait , Saudi market and establish business relation with leading dealers
• Appoint Servis Distributers in Saudi Arabia ,Kuwait & Qatar.
Franchise Manager (Jan-2008 to Decemeber-2009)
• Introduced and led the franchise department in the company.
• Setting business objectives & goals, defining business strategies and policies to achieve
goals.
• Business development, sales and smooth relationship with company and franchise
• Responsible for achieving targets and planning for franchise shops
Senior Sales Manager (Jan-1997 to Dec-2008)
• Work as sales manager at various sales districts i.e. Multan. Gujranwala Rawalpindi.
• Defining sales strategy, planning & targets for these areas.
• Open number of Mega store in different cities
Planning Manager (APR-1994 to Dec 1996)
• Established Planning department in retail sales department.
• Responsible for overall smooth planning of whole retail department.
• Prepared Purchase orders for Retail sales Department Set plans & sale targets for department
• Actively involved in bottom up product and season planning, production plans and
replenishment to warehouses across Pakistan.
District Manager (Jan-1990 to Mar-1994)
• Responsible for Retail sale budget, sales targets, network expansion, product plan, cost
effectiveness and operations of the department, keeping in view macro & micro economic
conditions.
Academic Qualification:
• Bachelors in Humanities (Punjab University)
• Masters in Economics (Punjab University)
Professional Trainings/Papers:
• Attended ‘Business development training conducted by Lahore University of Management
Sciences (LUMS)
• Attended ‘Doing More with Less’ cost efficiency workshop at Lahore University of
Management Sciences (LUMS)
• Attended ‘Building High Performance Teams’ workshop at SSC Excellence Centre
3. • Attended ‘Sales Force Management’ course at Lahore University of Management Sciences
(LUMS)
• Attended workshop on Finance for Non finance Managers conducted by Lahore University of
Management Sciences (LUMS)