Vasudevan is a seasoned business professional with over 19 years of experience in sales, business development, and channel management. He is currently the Zonal Sales Head-South at Aintree Infra Solutions Pvt Ltd, where he is responsible for establishing a strong sales and distribution infrastructure. Prior to this, he held sales leadership roles at various companies and has expertise in industries including material handling equipment, pumps, generators, construction material, and more. He has a proven track record of achieving sales targets and growing businesses through strategic planning and people management.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. V VASUDEVAN
Contact: +91 9686433833; Email: vasudevanvenkat9@gmail.com
Address: House No 4160, Lakshmi Villa, 9th
Cross, Subraamanyanagar, Bangalore - 560021
SEASONED BUSINESS PROFESSIONAL
Over 19 years of trail blazing success in fuelling organic growth through focused Channel sales & business development
strategies
Products handled include material handling equipment, pumps & generators, construction material, printing,
elevators, industrial products, Interior Design, & e-learning.
PROFILE
Professionally matured top level business manager with service contribution of 25 years in building profitable
businesses by expanding the customer base and servicing existing customers.
Currently spearheading sales & business development efforts at Aintree Infra Solutions Pvt Ltd as Zonal Sales
Head-South.
Proficient in crafting sales strategies and orchestrating resources to fuel growth across the business life cycle
including start ups, established & growing business.
Proven track record of developing a strong distribution base of financially strong distributors to increase reach
and penetration in primary and tertiary markets. Enable suppliers to build a profitable business.
Enhanced profitability (of channel & project sales) & customer satisfaction by deftly managing key accounts and
channel operations.
Well honed skills in overachieving sales, collection and market share targets in a fiercely competitive
environment through sound business strategies, optimal resource utilization and competitive pricing.
Adroit at identifying and nurturing new business opportunities to expand brand presence.
Strategic marketer with demonstrated expertise in giving strategic direction to new and established business
units and managing business operations with a focus on profitability.
A decisive leader with strong passion for & successful history of setting up high performing teams that
consistently exceed revenue targets & customer expectations.
Onsite exp as sales manager for pumps, generators, and construction material.
Exp in Gypsum products like boards, Powder, fall ceiling, Aluminium ceiling, plasters etc.
Ability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing
operational efficiency.
CAREER HIGHLIGHTS
Consistently recognized for achieving defined sales target
Crafted strategies & orchestrated resources to make new lines of business like renting out equipment, a success
Recognized for outstanding people management skills; led large & diverse teams with zero attrition.
CORE COMPETENCIES
Strategic Business Planning Profit Centre Management Operational Excellence Channel Management
Business Development Customer & Supplier Relations Software Testing People Management
EMPLOYMENT CHRONICLE
Aintree Infra Solutions Pvt Ltd Apr 2013 – till date
Zonal Sales Head – South
Currently playing a stellar role in establishing a strong sales & distribution infrastructure to achieve defined goals of
revenue and profitability; reporting directly to CEO.
Conceptualize and implement various strategies to increase revenue and market share across segments and remain
competitive in a highly dynamic environment.
Create sound business plans based on sales forecast for new and existing products. Allocate sales targets based on
capability and commitment.
Successfully conduct client negotiations for training and project activities.
Implement initiatives to make service a differentiator thereby increasing retention of existing customers.
Deftly manage the entire product life cycle, successfully launching new products and promoting existing ones.
2. Lead the efforts in enhancing productivity through targeted marketing and promotion activities.
Conduct various market research activities to capture voice of customer on products reliability & features.
Fine-tune sales strategies to provide sales teams an edge over competitors.
Coach and mentor the team to enhance their technical & sales skill & ensure revenue targets are achieved in a
cost efficient manner.
Play a pivotal role in nurturing a collaborative work environment, thereby improving the quality of service delivered
to the customer.
Sai Packaging Pvt Ltd, Bangalore April 2006 – Mar 2013
Sales Manager
Significantly contributed to growth in revenue and profitability by actively promoting company products and
services across South India.
Recognized for consistently achieving defined sales targets.
Implemented innovative initiatives to increase customer satisfaction & employee engagement.
Nurtured collaborative relations with customers and distribution partners to fuel organic growth.
Kirloskar Electric Co / Mieco Pumps & Generators Pvt Ltd April 2001 – Mar 2006
Senior Executive I Sales Manager
Significantly contributed to business expansion & growth of Kirloskar agriculture products, chemical pumps and
generators in South India.
Formulated and implemented focused sales & business development strategies for customer acquisition,
management & retention.
Led the efforts in providing outstanding service to existing customers to garner repeat and referral business.
Actively participated in trade shows and exhibitions to increase brand visibility & recall.
Nurtured collaborative relationships with clients and distribution partners and helped them grow their business.
Interacted with customers to seek feedback on product and services; shared feedback with relevant teams to
improve product quality and enhance customer satisfaction.
Coached and mentored channel partners & DSA’s to enhance their skill and enable them to achieve assigned targets.
BPL Telecom Ltd, Bangalore Feb 1997 – Mar 2001
Test Lead
Responsible for managing the software testing life cycle including test planning, developing test strategy, creating &
executing test cases / scripts, risk & defect identification & prevention for healthcare devises like ultrasound, MRI
and DICOM
Key Projects Handled
Patient Medical Record for Philips, Europe
MS iSys 8.17 for Morgan Stanley, UK
Long term incentive grant scheme for Merrill Lynch, USA
Prashanti Food Catering & Condiment Business Entrepreneur June1990- Jan1997
ACADEMIA
2013 Executive MBA in Project Management, IBMS, Mumbai
2003 Post Graduate Diploma in Computer & Information Management, Uptron, Bangalore
1989 Bachelor in Technology (Mechanical), JNTU, Hyderabad
CERTIFICATIONS
Project Management Professional, PMI, USA
Certified Tester for ISTQB, Germany
Microsoft Certified Solution Developer
Microsoft Certified Professional
Agile Testing Workshop
TECHNICAL SKILLS
Operating Systems DOS, UNIX, Windows 95/NT
Languages COBOL, C, C++, VC++, Java
Testing Tools Winrunner, QTP, Loadrunner, Test Director
Technologies COM, DCOM, ASP, VB Script, HTML, IIS
RDBMS SQL Server 6.5
PERSONAL DETAILS
Languages Known: English, Hindi, Tamil, Kannada, Telugu, Malayalam
