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Digital Transformation in the Post-smartphone Age
The document discusses the impact of digital transformation in the post-smartphone age, emphasizing how technology will reshape businesses over the next 3-5 years. It outlines historical technological revolutions, the rise of smartphones, and the shift from hierarchical structures to networked systems, resulting in lower coordination costs. Ultimately, it highlights the need for companies to adapt to real-time algorithms and connected devices to thrive in the new digital landscape.
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Digital Transformation in the Post-smartphone Age
- 1. DIGITAL TRANSFORMATION IN THEPOST SMARTPHONE AGE Ólafur Andri Ragnarsson
- 2. Living in thefuture - predict how technology will impact businesses in the next 3-5 years
- 3. New Technology at ReykjavikUniversity
- 4. “Humanity will changemore in the next 20 years than in the past 300 years” — Gerd Leonhard
- 5. The 20th centurywas the age of automobile, oil and mass manufacturing
- 6.
- 7. The Great HorseManure Crisis of 1894 “In 50 years every street in London would be buried under nine feet of manure.” — The Times of London, 1894
- 8. New Technological Revolutiontakes off
- 9.
- 10. Car companies werethe hottest technology companies
- 11.
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- 14. From 1960 to1980 there was unprecedented consumer demand because of the affluent middle class (Baby Boomers) both in US and Europe Source: Retail Revival SYNEGRY
- 15. Benefits of thenew technology spreads
- 16.
- 17. Post-war America -from high street to the mall
- 18. Silent Boomer GenX Millennial Gen Z Industrial era Teletype Adding machines Punch Cards IBM 305 RAMAC Productivity MarketShift Information era Mainframe Mini Computer PC Client-server Internet Open Source Visicalc Macintosh Windows 95 Mobile Phone GSM Calculator Market Shifts Microprocessor Smartphone
- 19. INSTALLATION PERIOD TURNING POINT DEPLOYMENT Age of Oiland Automobile 1908 The Roaring Twenties 1929-33 & 43 Post-war Golden Age Source: Carlota Perez Technological Revolution
- 20. INSTALLATION PERIOD TURNING POINT DEPLOYMENT The Industrial Revolution 1771 Canalmania 1793-97 The Great British Leap Age of Steam and Railways 1829 Railway mania 1848-50 The Victorian Boom Age of Steel and Electricity 1875 Infrastructure bubbles 1890-95 The Belle Époque (Europe) Progressive Era (USA) Age of Oil and Automobile 1908 The Roaring Twenties 1929-33 & 43 Post-war Golden Age Source: Carlota Perez Technological Revolution
- 21. The Age ofInformation
- 22. 1947 Programmable all-purpose electronic computersstart to have impact on big businesses and government Automation starts, jobs get lost IBM mainframes Mainframe
- 23. 1965 Minicomputers allow mid-sizedcompanies and academia to have time shared computing power Automation continues Minicomputers
- 24. Fifth Technological Revolution starts Intel1971 The Technology Trigger 1971
- 25. 1981 Personal Computer allowedsmall companies and individuals to own and program computers Generative platform Opened up a huge revolution - created a new industry Personal Computers
- 26.
- 27. 1995 Opened up anew way for people to communicate and exchange data Generative platform, permissionless innovation Created new industries, transformed businesses 3.4 billion connected Internet
- 28.
- 30. 2007 The smartphone revolutiontakes off with new possibilities Powerful computer in your pocket Access to 4 million apps Constant access to the Internet Smartphone
- 31. PDP-8 Computer from DECin March 1965 Cost 18.500 USD 50.000 machines sold 12 bit architecture 32K memory 0,5 MIPS MIPS: millions instruction per second iPhone 6 Smartphone from September 2015 Cost $649 Sold 10 million phones in 3 days 64 bit architecture 128GB “capacity” 25.000 MIPS
- 32. From PDP-8 tothe iPhone 6 50.000 times faster 50 years And has camera, sensors, speakers, Wi-Fi, etc…
- 33. We have asupercomputer in our pocket
- 34.
- 35. The Next Waveis built on the Smartphone Wave
- 36. What does thismean?
- 37. WE EMPHASIZE TECHNOLOGY BUT IGNORETHE SOCIAL AND CULTURAL IMPACT
- 38. How will technology changepeople’s behavior?
- 40. INSTALLATION PERIOD TURNING POINT DEPLOYMENT Age of Information 1971 Internet maniaand financial casino 2000 & 2008 The Industrial Revolution 1771 Canal mania 1793-97 The Great British Leap Age of Steam and Railways 1829 Railway mania 1848-50 The Victorian Boom Age of Steel and Electricity 1875 Infrastructure bubbles 1890-95 The Belle Époque (Europe) Progressive Era (USA) Age of Oil and Automobile 1908 The Roaring Twenties 1929-33 & 43 Post-war Golden Age The New Golden Age? Source: Carlota Perez Technological Revolution
- 41. Silent Boomer GenX Millennial Gen Z Industrial era Teletype Adding machines Punch Cards IBM 305 RAMAC Productivity MarketShift Information era Mainframe Mini Computer PC Client-server Internet Open Source Visicalc Macintosh Windows 95 Mobile Phone GSM Calculator MarketShift Digital era Apps Cloud Wearables Blockchain IoT AI Chatbots Robotics Drones Market Shifts Smartphone Microprocessor Technology Trigger Intel 4004
- 42. Software eats theworld
- 43.
- 44.
- 45. Businesses are goingthough Digital Transformation
- 46. 2010 2020 Defined IndustryBoundaries Single-purpose Products Producers and Consumers Buying Economy Hierarchical Structure Platforms, ecosystems Connected Smart Products User as producer, co-creation Sharing economy Network Structure The Transformation Decade Broadcasting Streaming Gatekeepers Algorithms 2010 2020
- 47. Ushering in theGolden Era in the Information Age Source: Carlota Perez
- 48. “We’ll only haveit if we build it.” — Carlota Perez
- 49.
- 50. 2+ billion peoplecarry smartphones Source: ITU, a16z, Benedict Evans slides
- 51. If you wantto get customers to use software, you cannot ignore mobile Source: ITU, a16z, Benedict Evans slides
- 52. People check theirsmartphone over 100 times per day
- 53. Transformation from Hierarchicalto Networks
- 54. The 20th centurysociety structure was hierarchical – government, companies, any form of communication Coordination cost is high
- 55. The 21st centurysociety becomes a network – software connects individuals Coordination drops to zero
- 58. Any business thatis built around a hierarchy with high coordination cost, will be crushed by a networked software solution with low coordination cost
- 59. Smart things thatconnect
- 60. Everyday objects getsensors and software and connect to the Internet
- 61.
- 62.
- 63. Accelerometer Gyroscope Magnetometer Barometer Proximity Light sensor Touch screens GPS WiFi Bluetooth GSM/CDMACell NFC - Near Field Camera front Camera back Sensors
- 64. Fitness tracking –healthy lifestyle
- 65. Lockitron - lockcontrol
- 66. Philips HUE lightsystem
- 67.
- 68.
- 69.
- 70.
- 71. Using computers inthe Information era: you sit down and use the computer just as any tool
- 72. Using computers inthe digital era: The computer tells you what is happening and what you need to do Real-time Algorithms
- 73. Smartphone + Network + Connectedthings + Real-time = Digital Transformation
- 74. Port of Hamburg Over9 million containers per year 40.000 truck trips per day
- 75. Rise of onlineordering and delivery services
- 78.
- 79.
- 82. Finance Healthcare Retail TransportationEducation ? Any industry
- 83. DIGITAL TRANSFORMATION IN THEPOST SMARTPHONE AGE Ólafur Andri Ragnarsson olafurandri.com andri@olafurandri.com @olandri slideshart.net/olandri Takk